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Articles 1 - 10 of 10
Full-Text Articles in Communication Technology and New Media
Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball
Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball
Honors College Theses
Public relations serves a huge role in almost every sector, including politics. Crisis communication, a subset of public relations, is very important in a setting that constantly undergoes crises. The response to these crises matters a great deal on the federal level because the outcomes can affect such a wide variety of policies and even elections. Because of this, I wanted to focus on one type of crisis that every president is almost guaranteed to face: hurricanes. To examine the effectiveness of federal-level crisis communication, I look at Bush, Obama, Trump, and Biden’s responses to the worst hurricane during their …
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Honors College Theses
This research aims to analyze how Georgia Southern University handled COVID-19 through a public relations perspective using the discourse of renewal theory. In order to do this, this research looks at the communication sent from the University to the faculty, staff, and students during the time periods of March to April of 2020 and July to August of 2020. The three research questions this research will examine are: how did the University apply the discourse of renewal theory to speak to the students, faculty, and staff regarding COVID-19, how did the University use its email system to communicate with the …
#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill
#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill
Honors College Theses
In the age of social media networking and online dating, interpersonal communication has evolved. Today’s young adults have grown up during the evolution of social media. Social Penetration Theory (SPT) proposes that interpersonal relationships develop through self-disclosure (Punyanunt-Carter, 2019). As we move from public to more private information in the process of self-disclosure, we develop deeper and closer interpersonal relationships. The purpose of this study is to analyze attraction, perceived authenticity, and relational development on social media through the SPT lens. I argue that Twitter is a popular social media platform that encourages user authenticity and that social media users …
You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese
You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese
Honors College Theses
This study aims to analyze the ways in which fans of the band One Direction developed parasocial relationships, or one-sided, non-reciprocal relationships with media personae, through social media marketing, and to explore the economic implications of these relationships in terms of fans’ free promotional labor. At the heart of social media marketing is relationship marketing, or attracting and maintaining customer relationships, a strategy we explore here within the context of the music industry. Previous studies have explored the dynamics of online fan communities, or fandoms, and the free labor they carry out on the part of an artist, such as …
Niche Journalism: Successful Steps In A Saturated, Modern Market, Arianna L. Smith
Niche Journalism: Successful Steps In A Saturated, Modern Market, Arianna L. Smith
Honors College Theses
“How-to” articles make up the bulk of an average Google search when initiating research on a new venture—the subject of self-publishing and propagating journalistic content is no exception. In this day and age, self-started publications are almost guaranteed to be niche in nature. With the intent to create a more academic and objectively reliable guide, this literature review takes into account the observations and conclusions of multiple communications professionals, long-and-short standing news organizations of varying success and notoriety, and studies concerned with the trends relating to audience engagement and technology integration to answer the main research questions thus: what is …
Fake News And Editing: Marketing Techniques Used To Spin Controversies In Video Mediums, Alexandra Brand
Fake News And Editing: Marketing Techniques Used To Spin Controversies In Video Mediums, Alexandra Brand
Honors College Theses
This thesis explores the topic of fake news in today's digital landscape by analyzing how young adults (18-2) form and change prior opinions based on the media they consume. I measured this by showing respondents one of two bias montages in response to Google's Project Owl initiative. Project Owl is Google's controversial attempt to regulate false or abusive news by launching new feedback forms in addition to altering their algorithm in a way the company has not yet disclosed to the public (Sullivan). Each self-edited montage is two minutes in length and together they cover two radically different responses to …
21st Century Propaganda: The Age Of Twitter, Holly Thayer
21st Century Propaganda: The Age Of Twitter, Holly Thayer
Honors College Theses
Twitter is a new platform in which politics and social engagement has found a home. Due to this a new medium to propagate a message has emerged that is unlike traditional platforms of propaganda. I hypothesize that traditional tactics of analyzing propaganda are no longer sufficient. I conducted an 8 week study cataloguing tweets that contained either the hashtag #falseflag or #hoax that were based on current topics in the United States. In total I retrieved 128 tweets. I first analyzed these tweets through the seven traditional tactics of propaganda and found that they were only present in 51% of …
A Content Analysis Of The Mpaa Rating System And Its Evolution, Cesar A. Perez
A Content Analysis Of The Mpaa Rating System And Its Evolution, Cesar A. Perez
Honors College Theses
This thesis analyzes the content within PG-13 and R-rated films from 1984, 1994, 2004, and 2014 to determine if there is any indication of ratings creep. Ratings creep is a term used to describe the increase of adult content in movies; especially in movies aimed at a younger audience. The film industry since the beginning has had to adapt to an ever-changing society. From small silent pictures to big-budget digital productions the film industry has evolved into what it is today, a statement of freedom of expression. It is this freedom of expression, however, that has placed the industry in …
Jiahd In The Global Village: Al-Qaeda's Digital Radicalization And Recruitment Campaign, Katie Cannata
Jiahd In The Global Village: Al-Qaeda's Digital Radicalization And Recruitment Campaign, Katie Cannata
Honors College Theses
Following America’s “War on Terror,” al-Qaeda and its affiliates became highly decentralized in terms of organizational and media operations. Though mass media outlets continue to play a significant role in drawing attention to al-Qaeda’s transnational campaign, Salafi Jihadists have recently begun to rely on new media for purposes of legitimization and promotion. The Internet serves as a suitable platform for these groups’ media objectives since it is inherently anonymous and absent of censorship. Most importantly, the Internet facilitates al-Qaeda in reaching a global audience, which is made evident by the growing amount of Salafi Jihadist media that is translated or …
Harvesting The Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa
Harvesting The Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa
Honors College Theses
Harvesting the Twittersphere explores the current state of research, by comparing quantitative to qualitative and analyzing the current market. In a consumer driven market, it seems that most businesses are neglecting to perfomr qualitative research. It could be because of the falling cost and increasing convenience of quantitative research methods provided by cloud systems such as: Salesforce.com, IBM, SAP, and Mckinsey. Another reason may be that there is no efficient or inexpensive way to conduct qualitative research on a digital platform. While certain companies try to conduct qualitative studies online by using chat rooms, discussion boards or Facebook prompts, there …