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Communication Technology and New Media Commons™
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- Marketing (2)
- Twitter (2)
- Artist marketing (1)
- Communication studies (1)
- Conspiracy theories (1)
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- Digital culture (1)
- Editing (1)
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- Fake news (1)
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Articles 1 - 4 of 4
Full-Text Articles in Communication Technology and New Media
You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese
You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese
Honors College Theses
This study aims to analyze the ways in which fans of the band One Direction developed parasocial relationships, or one-sided, non-reciprocal relationships with media personae, through social media marketing, and to explore the economic implications of these relationships in terms of fans’ free promotional labor. At the heart of social media marketing is relationship marketing, or attracting and maintaining customer relationships, a strategy we explore here within the context of the music industry. Previous studies have explored the dynamics of online fan communities, or fandoms, and the free labor they carry out on the part of an artist, such as …
21st Century Propaganda: The Age Of Twitter, Holly Thayer
21st Century Propaganda: The Age Of Twitter, Holly Thayer
Honors College Theses
Twitter is a new platform in which politics and social engagement has found a home. Due to this a new medium to propagate a message has emerged that is unlike traditional platforms of propaganda. I hypothesize that traditional tactics of analyzing propaganda are no longer sufficient. I conducted an 8 week study cataloguing tweets that contained either the hashtag #falseflag or #hoax that were based on current topics in the United States. In total I retrieved 128 tweets. I first analyzed these tweets through the seven traditional tactics of propaganda and found that they were only present in 51% of …
Fake News And Editing: Marketing Techniques Used To Spin Controversies In Video Mediums, Alexandra Brand
Fake News And Editing: Marketing Techniques Used To Spin Controversies In Video Mediums, Alexandra Brand
Honors College Theses
This thesis explores the topic of fake news in today's digital landscape by analyzing how young adults (18-2) form and change prior opinions based on the media they consume. I measured this by showing respondents one of two bias montages in response to Google's Project Owl initiative. Project Owl is Google's controversial attempt to regulate false or abusive news by launching new feedback forms in addition to altering their algorithm in a way the company has not yet disclosed to the public (Sullivan). Each self-edited montage is two minutes in length and together they cover two radically different responses to …
Harvesting The Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa
Harvesting The Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa
Honors College Theses
Harvesting the Twittersphere explores the current state of research, by comparing quantitative to qualitative and analyzing the current market. In a consumer driven market, it seems that most businesses are neglecting to perfomr qualitative research. It could be because of the falling cost and increasing convenience of quantitative research methods provided by cloud systems such as: Salesforce.com, IBM, SAP, and Mckinsey. Another reason may be that there is no efficient or inexpensive way to conduct qualitative research on a digital platform. While certain companies try to conduct qualitative studies online by using chat rooms, discussion boards or Facebook prompts, there …