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Communication Technology and New Media Commons™
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Full-Text Articles in Communication Technology and New Media
You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese
You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese
Honors College Theses
This study aims to analyze the ways in which fans of the band One Direction developed parasocial relationships, or one-sided, non-reciprocal relationships with media personae, through social media marketing, and to explore the economic implications of these relationships in terms of fans’ free promotional labor. At the heart of social media marketing is relationship marketing, or attracting and maintaining customer relationships, a strategy we explore here within the context of the music industry. Previous studies have explored the dynamics of online fan communities, or fandoms, and the free labor they carry out on the part of an artist, such as …
21st Century Propaganda: The Age Of Twitter, Holly Thayer
21st Century Propaganda: The Age Of Twitter, Holly Thayer
Honors College Theses
Twitter is a new platform in which politics and social engagement has found a home. Due to this a new medium to propagate a message has emerged that is unlike traditional platforms of propaganda. I hypothesize that traditional tactics of analyzing propaganda are no longer sufficient. I conducted an 8 week study cataloguing tweets that contained either the hashtag #falseflag or #hoax that were based on current topics in the United States. In total I retrieved 128 tweets. I first analyzed these tweets through the seven traditional tactics of propaganda and found that they were only present in 51% of …