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Communication Technology and New Media Commons™
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- Artist marketing (1)
- Attraction (1)
- Communication studies (1)
- Communication technology (1)
- Digital culture (1)
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- Entertainment (1)
- Exploitation (1)
- Fandom (1)
- Free labor (1)
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- One Direction (band) (1)
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- Social Penetration Theory (1)
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Articles 1 - 2 of 2
Full-Text Articles in Communication Technology and New Media
#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill
#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill
Honors College Theses
In the age of social media networking and online dating, interpersonal communication has evolved. Today’s young adults have grown up during the evolution of social media. Social Penetration Theory (SPT) proposes that interpersonal relationships develop through self-disclosure (Punyanunt-Carter, 2019). As we move from public to more private information in the process of self-disclosure, we develop deeper and closer interpersonal relationships. The purpose of this study is to analyze attraction, perceived authenticity, and relational development on social media through the SPT lens. I argue that Twitter is a popular social media platform that encourages user authenticity and that social media users …
You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese
You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese
Honors College Theses
This study aims to analyze the ways in which fans of the band One Direction developed parasocial relationships, or one-sided, non-reciprocal relationships with media personae, through social media marketing, and to explore the economic implications of these relationships in terms of fans’ free promotional labor. At the heart of social media marketing is relationship marketing, or attracting and maintaining customer relationships, a strategy we explore here within the context of the music industry. Previous studies have explored the dynamics of online fan communities, or fandoms, and the free labor they carry out on the part of an artist, such as …