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Full-Text Articles in Social and Behavioral Sciences

Ask Not What E-Books Do For People, But What People Do With E-Books: An Exploration Of The Uses And Gratifications Theory In Regards To E-Book Technology, Emily Birgitte Defosse Apr 2012

Ask Not What E-Books Do For People, But What People Do With E-Books: An Exploration Of The Uses And Gratifications Theory In Regards To E-Book Technology, Emily Birgitte Defosse

Masters Theses

Paul F. Lazarsfeld's theory of uses and gratifications looks at why people chose to use or not use the media that is available to them. It was first used with the technology of radio and eventually applied to various other forms of media technologies such as comic books, television, and the Internet. In this study, the researcher expands uses and gratifications research to include one of the newest communication technologies -- e-books. Participants of the study completed a survey in regards to their electronic and print reading habits, and the results of the survey along with quantitative data found in …


Bears, Baby Carrots, And The Colbert Bump: An Analysis On Stephen Colbert's Use Of Humor To Set The Public's Political Agenda, Dominique Mckay Apr 2012

Bears, Baby Carrots, And The Colbert Bump: An Analysis On Stephen Colbert's Use Of Humor To Set The Public's Political Agenda, Dominique Mckay

Masters Theses

In recent years, political satire has risen in popularity and recognition as an effective means of transmitting political news to a younger generation of voters. This recent development brings forth new questions about the role of political satire in setting the public's political agenda. Using Agenda-Setting Theory as a framework, this study takes The Colbert Report, one of the most popular satire television shows of this generation, and analyzes it for a possible political agenda. In the end, what this study finds is that in the six weeks leading up to the 2008 U.S. presidential election The Colbert Report chose …


From A Rodent To A Rhetorician: An Ideological Analysis Of George Alexander Kennedy's Comparative Rhetoric, James Begley Apr 2012

From A Rodent To A Rhetorician: An Ideological Analysis Of George Alexander Kennedy's Comparative Rhetoric, James Begley

Masters Theses

George Alexander Kennedy, a professor of classics at the University of North Carolina at Chapel Hill, has given birth to a new understanding of rhetorical studies: he argues for the evolution of rhetoric from animals to humans. Using Sonja Foss's methodology of "ideological criticism," this thesis examined Kennedy's case as presented in his book, Comparative Rhetoric: an Historical and Cross-Cultural Introduction. This study discovered that the book was heavily influenced by a secular, pro-evolutionary ideology which dually contributed to its selective use of scientific evidences and production of inconsistent arguments. Evaluated on the basis of Biblical principles, this thesis concluded …


Orientalism And Three British Dames: De-Essentialization Of The Other In The Work Of Gertrude Bell, Freya Stark, And E.S. Drower, Lynn Sawyer Apr 2012

Orientalism And Three British Dames: De-Essentialization Of The Other In The Work Of Gertrude Bell, Freya Stark, And E.S. Drower, Lynn Sawyer

Masters Theses

Although postcolonial criticism has run its course for thirty years, a fresh look at Edward Said's Orientalism offers insight into how Orientalism functions in the writings of three British dames. Gertrude Bell in The Desert and the Sown, Freya Stark in The Southern Gates of Arabia, and E.S. Drower in The Mandaeans of Iraq and Iran, however, challenge Said's theory. Their writing raises questions about how gender alters the discourse about the Other, and whether Said essentializes the Occident. Bell, Stark, and Drower serve as case studies in which to analyze the politically and rhetorically complex interactions between the West …


Investing In Happiness: An Analysis Of The Contributing Factors To The Positive Professional Work Environment, Alena Naff Apr 2012

Investing In Happiness: An Analysis Of The Contributing Factors To The Positive Professional Work Environment, Alena Naff

Masters Theses

The professional workplace is an environment prone to both jubilation and disdain. Research indicates that employees in a more positive work environment are more productive and satisfied in their work. Understanding the contributing factors to a positive work environment is the first step to creating a more satisfying workplace for employees. These contributing factors may be material or relational and hold different levels of influence. Guided by the theory of structuration, this study employed a three-phased Q-methodology, including a Q-sort questionnaire, semi-structured interviews, and a cluster analysis. Participants included the employees of the Southeastern region financial institution, BB&T. Two research …


You Sir Are A Fine Young Gentleman. Thank You, My Lady: A Rhetorical Analysis Of Eighteenth Century Conversations Regarding Gentility And Gender, Kati Overbey Apr 2012

You Sir Are A Fine Young Gentleman. Thank You, My Lady: A Rhetorical Analysis Of Eighteenth Century Conversations Regarding Gentility And Gender, Kati Overbey

Masters Theses

This study rhetorically analyzed the eighteenth century work of Richard Steele and Joseph Addison's The Spectator and Eliza Haywood's The Female Spectator using Kathleen Turner's framework for rhetorical history as social criticism integrating text and context. Ten essays from The Spectator as well as ten essays from The Female Spectator were selected based on content and subject matter regarding manners and gentility. When Turner's framework for analysis was applied to the essays, defining characteristics of gentility were revealed. A presentation of the results of the textual and contextual analysis of these twenty selected essays is provided. An analysis of the …


I'M Ok, You're Not: Assessing Variable Influence On Perceptions Of The Mentally Ill Among College Students, Phillip Wagner Apr 2012

I'M Ok, You're Not: Assessing Variable Influence On Perceptions Of The Mentally Ill Among College Students, Phillip Wagner

Masters Theses

Due to the alarming level of stigma associated with individuals with a mental illness, this present study seeks to understand the variables that influence perceptions of the mentally ill. The research questions for this study are as follows: RQ1: What are the latitudes of acceptance, rejection and non-commitment that college students identify in their perceptions of the mental health community?, RQ2: Does gender influence college student perceptions of the mentally ill?, and RQ3: Does the level of religious involvement that college students identify correlate to their perceptions of the mentally ill? The 257 participants completed an online survey that assessed …


A Study Of Expressed Emotion In Psychiatric Nurses And Its Relation To The General Role And Effects Of Emotions In Nursing, Lauren A. Buck Dec 2011

A Study Of Expressed Emotion In Psychiatric Nurses And Its Relation To The General Role And Effects Of Emotions In Nursing, Lauren A. Buck

Senior Honors Theses

Nurses play a vital role in the health and care of a patient. Through that care, the nurse has the ability to improve the patient’s experience or ruin it. A vital component influencing the care provided are the emotions the nurse displays toward her coworkers, patients, and patients’ family members. The emotions of a nurse may positively or negatively impact a patient. The studies that examine the impact of the nurse’s emotions on patient’s outcomes are varied and few. The communication and emotion of nurses are likely to impact their care and, from that, the patient’s outcome; however, there is …


The Cnn Effect: Mass Media And Humanitarian Aid, Jared R. Bredeson Apr 2011

The Cnn Effect: Mass Media And Humanitarian Aid, Jared R. Bredeson

Senior Honors Theses

Mass media have great power and great responsibility. The CNN Effect states that when news media broadcast emotionally driven stories of human crisis, this provokes a major response by domestic audiences and political elites. This power to influence public policy can help save people from danger and even death. Acts of massive genocide were committed in Rwanda and Darfur. Because the media failed to act quickly and report accurately on these situations, many people lost their lives due to slow international reaction. News media need to learn from these tragic mistakes and never let genocide go on unnoticed by those …


Determinants Of Domestic Minor Sex Trafficking And The Urgent Need For A Global Cultural Shift, Karen M. Hoover Apr 2011

Determinants Of Domestic Minor Sex Trafficking And The Urgent Need For A Global Cultural Shift, Karen M. Hoover

Senior Honors Theses

In the United States, an overtly selfish and sexual culture contributes to the spread of human trafficking, thereby requiring a complete culture shift in order to diminish this modern day slavery initiated by the aberrant culture. Sex trafficking of minors in the United States encompasses a variety of factors that facilitate the bondage and brutal enslavement of American children. These children are bought and sold hundreds of times, with no regard for their personal well-being. Major factors such as demand, vulnerability, and America’s induced culture of sex serve to increase the environment that trap children and youth in commercial sexual …


Individualism And Collectivism In Chinese And American Advertisements, Siu Yu Hsu Apr 2011

Individualism And Collectivism In Chinese And American Advertisements, Siu Yu Hsu

Masters Theses

This study examined the different values in TV advertisements targeting younger Chinese (13-29), Older Chinese (55 or above), Younger Americans (13-34), and older Americans (55 or above) using Hofstede's (1984) individualism-collectivism dimensions. With the open door policy imposed in China, younger Chinese became Westernized. A content analysis of 566 TV ads was examined to test the degree of individualism, collectivism, modernity themes, and traditional themes in TV ads among the four target groups. Three hypotheses and one research question guiding this study proposed that TV ads targeting younger Chinese would score higher in individualism and modernity; TV ads targeting older …


Communication Disconnect: Generational Stereotypes Between Generation X/Y And Baby Boomers In American And Chinese Organizational Communication, Yuxiang Du Apr 2011

Communication Disconnect: Generational Stereotypes Between Generation X/Y And Baby Boomers In American And Chinese Organizational Communication, Yuxiang Du

Masters Theses

This research explores organizational communication between Generation X/Y and the Baby Boomers within the American and Chinese groups using social identity theory. Twenty participants were interviewed about their opinions on this issue. Thematic analysis was used to examine themes in the responses. The themes were organized into six categories: outlining Generation X/Y, outlining Baby Boomers, generational communication, generational stereotypes, cultural influences, and favorable solutions. Two referent elements were used through the whole discussion, social identity and cultural characteristics. The study revealed a strong social identity with all the four generational groups, difficulties in communication and stereotypes because of the identities. …


Typothesis: A Study Of Warde's Crystal Goblet, Leeuwen's Typographic Meaning And How It Relates To The Bible, Ryan Mercer Jan 2011

Typothesis: A Study Of Warde's Crystal Goblet, Leeuwen's Typographic Meaning And How It Relates To The Bible, Ryan Mercer

Senior Honors Theses

The way readers interpret the written word is changing. We look for information almost as much in between the lines as we do in the words themselves. The internet and its tools offer ways for readers to engage the text like never before — can the printed word keep up? This thesis will look at the history of print through the eyes of typography and decide if multimodal methods of arranging type are appropriate or even possible in the modern book. Specifically, it will look at the Christian Bible and it’s already present use of multimodalism. This study will bring …


Communication In Intercultural Marriages: Managing Cultural Differences And Conflict For Marital Satisfaction, Tiffany G. Renalds Jan 2011

Communication In Intercultural Marriages: Managing Cultural Differences And Conflict For Marital Satisfaction, Tiffany G. Renalds

Masters Theses

This qualitative study investigated the phenomenon of intercultural marriages, particularly the unique internal and external elements that impact communication and conflict within intercultural marriages of varying lengths and the intercultural communication competencies utilized by spouses in intercultural marriages. The research focused on three questions: (1) Which internal and external factors impact the effectiveness of communication between spouses in intercultural marriages the most? (2) Which communication competencies do spouses in intercultural marriages develop in order to address cross-cultural differences? (3) How do spouses in intercultural marriages experience and deal with conflict within their intercultural marriages? Data was obtained employing semi-structured interviews. …


Talking To Strangers: The Use Of A Cameraman In The Office And What It Reveals About Communication, Sarah C. Stockslager Dec 2010

Talking To Strangers: The Use Of A Cameraman In The Office And What It Reveals About Communication, Sarah C. Stockslager

Senior Honors Theses

In the television mock-documentary The Office, co-workers Jim and Pam tell the cameraman they are dating before they tell their fellow co-workers in the office. The cameraman sees them getting engaged before anyone in the office has a clue. Even the news of their pregnancy is witnessed first by the camera crew. Jim and Pam’s boss, Michael, and other employees, such as Dwight, Angela and others, also share this trend of self-disclosure to the cameraman. They reveal secrets and embarrassing stories to the cameraman, showing a private side of themselves that most of their co-workers never see. First the term …


Bridging The Gap: Intercultural Friendship Between Chinese And Americans, Zhuo Feng Li May 2010

Bridging The Gap: Intercultural Friendship Between Chinese And Americans, Zhuo Feng Li

Masters Theses

This research aims to explore Chinese and American students' intercultural friendship experiences on a U.S. campus. Twenty-five Chinese international students and twenty-five U.S. nationals participated in the study. Q-methodology was adopted in this research. Three of Hosftede's cultural dimensions (low/high power distance, individualism/collective, and masculinity/femininity) and Hall's concept of low/high context culture were used as a theoretical framework for this study. First, qualities that Chinese and Americans consider important in their friendships in each of their own culture were identified. Then this study found out that long-established expectations and understanding of friendship of both Chinese and Americans were challenged while …


Breaking Down The Walls: Divorce And The Effects It Had On A Child's Communication In Relationships Outside Of The Family, Jennifer Maddox Apr 2010

Breaking Down The Walls: Divorce And The Effects It Had On A Child's Communication In Relationships Outside Of The Family, Jennifer Maddox

Masters Theses

There is no question that divorce is prevalent in our society today. This paper discussed a study about the effects divorce has on an adolescent girl's communication with adults outside of her family. The hypothesis was that divorce negatively effects a child's communication with adults outside of their family. The two methodologies used to conduct this study were Narrative Analysis and Q-sort. The ten participants for the Narrative Analysis method were asked whether they thought their parents divorce effected their communication with adults outside of their family, and whether the effect was negative or positive. They were also asked to …


Media Effects And Effectors A Study On The Possible Effects Of Media And The Intent Of Future Media Effectors To Use Media To Influence Others, Danielle Bringham Apr 2010

Media Effects And Effectors A Study On The Possible Effects Of Media And The Intent Of Future Media Effectors To Use Media To Influence Others, Danielle Bringham

Senior Honors Theses

Almost everyone watches or listens to various forms of media every day, whether this comes in the form of television, radio, print, or movies. Not only is mostly everyone exposed to media, but also the typical American spends at least several hours a day in exposure to some kind of media. All this time Americans spend watching or listening to media raises the question: “If someone spends hours each day watching television or watching some other sort of media, is this going to have some sort of effect?” This study begins with a literature review of research which investigates the …


Discovering The Vision In Beth Moore's "Breaking Free" Message: Applying Bormann's Fantasy Theme Analysis To Evaluate The Message, April Nicole Pressley Apr 2010

Discovering The Vision In Beth Moore's "Breaking Free" Message: Applying Bormann's Fantasy Theme Analysis To Evaluate The Message, April Nicole Pressley

Masters Theses

Beth Moore, Christian speaker and author, has become a prominent figure in Christian circles. She ministers to over a million people a year with her messages. Breaking Free is her "life message." This project analyzes 6 of 11 messages from Breaking Free. Using Bormann's Fantasy Theme Analysis, seven fantasies emerged from the messages, which yielded a rhetorical vision that describes what Beth Moore believes a woman should be like after hearing her message. After that analysis, the fantasies where compared to evangelical Christian doctrine. That analysis determined that Moore's underlying message is valid and acceptable to the Christian audience she …


Joss Whedon: Finding Religious Themes In A Science Fiction Universe, Amanda M. Baker Nov 2009

Joss Whedon: Finding Religious Themes In A Science Fiction Universe, Amanda M. Baker

Senior Honors Theses

Joss Whedon, the creator of Buffy the Vampire Slayer and other science fiction television shows, is a devout atheist but still manages to weave religious themes throughout his work, including redemption, free will, and Christ figures. This paper will examine the different themes from Whedon’s shows and encourage the reader to look beyond the entertainment aspect and into the deeper moral meaning of the situations he creates.


Viewing The World Through Oprah's Eyes: A Framing Analysis Of The Spiritual Views Of Oprah Winfrey, Marianne Jeanette Crosby May 2009

Viewing The World Through Oprah's Eyes: A Framing Analysis Of The Spiritual Views Of Oprah Winfrey, Marianne Jeanette Crosby

Masters Theses

Oprah Winfrey is an American icon. She has a hand in almost every form of media: movies, television, books, Internet, and radio. In her rise to success, another place that she has infiltrated is the church. Because of her wide range of influence, her thoughts and teaching on spirituality have made their way into both the home and church. Over ten years ago, talk shows had a reputation for portraying mainly negative topics. To combat this stereotype, she made a push to encourage more positive topics of discussion on her show. Yet after receiving criticism for "preaching," she withdrew from …


Is Disney Surfing The Third Wave? A Study Of The Pervasiveness Of The Third Wave Of Feminism In Disney's Female Protagonists, Emily S. Ellington Apr 2009

Is Disney Surfing The Third Wave? A Study Of The Pervasiveness Of The Third Wave Of Feminism In Disney's Female Protagonists, Emily S. Ellington

Senior Honors Theses

It is important to understand factors that have influenced Generation Y’s view of womanhood. One way to do this is to analyze third wave feminist messages portrayed by Disney, the media powerhouse. In order to determine if Disney reflects feminist values, the third wave themes portrayed in The Little Mermaid (1989), Beauty and the Beast (1991), Pocahontas (1995), and Mulan (1999) are examined. It is concluded that Disney portrays the feminist values of independence and multiculturalism; however, the films are set within patriarchal societies and portray women to be domestic. Ultimately, Disney portrays four messages about womanhood: Women are equal …


Paul’S Contextualization Of The Gospel Before The Areopagus In Acts 17, Philip J. Luca Nov 2008

Paul’S Contextualization Of The Gospel Before The Areopagus In Acts 17, Philip J. Luca

Senior Honors Theses

The following thesis is an analysis on Paul’s presentation of the gospel to the Areopagus as recorded in Acts 17:22-31. The reasons behind his drastic permutation of the kerygma will be scrutinized by studying the exposition of the main components of the speech in parallel with an analysis of his audience. The objective of the thesis is to investigate the Apostle’s consistency with the orthodox kerygma as well as his interaction with the Gentile listeners. In conclusion, consequences for a relevant gospel presentation today will be proposed in light of Paul’s homily to the Areopagite Council.


Church Marketing: Promoting The Church Using Modern Methods, Bethany L. Conrad Oct 2008

Church Marketing: Promoting The Church Using Modern Methods, Bethany L. Conrad

Senior Honors Theses

Marketing is a part of nearly every aspect of business. Without marketing, businesses would have very little means of communication. It is an essential part of promotion and growth. The same is true within the church. Churches often stray from advertising for a variety of reasons, but marketing and promotion can be a very effective way of fulfilling the Great Commission in a new, unique, and modern way. ' This thesis will illustrate important steps in developing a communications plan for the marketing of local church. Research was done on existing marketing plans in both the business and church setting. …


To Watch Or Not To Watch? That Is The Question. Identifying The Common Characteristics Of The Reality Television Viewing Audience, Laura Sipple May 2008

To Watch Or Not To Watch? That Is The Question. Identifying The Common Characteristics Of The Reality Television Viewing Audience, Laura Sipple

Masters Theses

Reality television shows are increasingly appearing on network and cable outlets each sea¬son. Not only are they advancing in number, they are consistently dominating the weekly Nielsen’s Top 10 ratings as well. This study seeks to identify the reality television show viewing audience, why captivated their interest to begin watching these shows and what kept them watching week-to-week. By identifying participants who consistently watched these programs, it was believed that various themes would arise out of this study for further analysis and comparison. In-depth qualitative interviews were utilized to further explore the following areas: (1) Who are the consistent viewers …


The Rise Of Controversial Content In Film, Ashley Haygood May 2007

The Rise Of Controversial Content In Film, Ashley Haygood

Masters Theses

This study looks at the change in controversial content in films during the 20th century. Original films made prior to 1968 and their remakes produced after were compared in the content areas of profanity, nudity, sexual content, alcohol and drug use, and violence. The advent of television, post-war effects and a proposed “Hollywood elite” are discussed as possible causes for the increase in controversial content. Commentary from industry professionals on the change in content is presented, along with an overview of American culture and the history of the film industry.


Christian Libraries For The Next Generation: Expanding Access To Evangelical Literature, Gregory A. Smith Oct 2006

Christian Libraries For The Next Generation: Expanding Access To Evangelical Literature, Gregory A. Smith

Faculty Publications and Presentations

Recent changes in the world of information present unique challenges and opportunities for the dissemination of evangelical literature. This report suggests six ways that the Association of Christian Librarians can support evangelical education and scholarship in a context that is increasingly global, Web-based, and free from the confines of the traditional college campus. Implementing a combination of these strategies could make evangelical literature much more accessible via the Web, the dominant delivery platform of our day. However, choices among available strategies must take account of competition within the marketplace.


Giving Credit Where Credit Is Due: Avoiding Plagiarism In Christian Writing And Speaking, Gregory A. Smith Jan 2006

Giving Credit Where Credit Is Due: Avoiding Plagiarism In Christian Writing And Speaking, Gregory A. Smith

Faculty Publications and Presentations

Plagiarism is an ethical breach involving the misuse of others' intellectual property. Instances of alleged plagiarism have discredited various Christian ministers and authors. Various style manuals provide guidelines for acknowledging direct quotation, paraphrasing, and other uses of sources. Preachers and teachers should adapt those guidelines to the context of verbal communication.