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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Cialdini's Principle Of Liking And The 2016 Presidential Election, Dylan M. Ureno
Cialdini's Principle Of Liking And The 2016 Presidential Election, Dylan M. Ureno
Montview Journal of Research & Scholarship
What was the impact of celebrity endorsements on the 2016 presidential election between Donald Trump and Hillary Clinton? To answer this question, celebrities and their endorsements were evaluated from a persuasion standpoint. Celebrity endorsements have often been used in the marketing world and the political world. This persuasive strategy has been effective and utilizes several persuasive concepts to influence consumers. Through a review of the literature, it has been demonstrated that this tactic utilizes concepts such as meaning transfer, heuristics, and reference cues to persuade the consumer. In this same manner, celebrity endorsement tactics were applied to many political campaigns …
Vicarious Trauma As Applied To The Professional Sign Language Interpreter, Jami L. Macdonald
Vicarious Trauma As Applied To The Professional Sign Language Interpreter, Jami L. Macdonald
Montview Journal of Research & Scholarship
This collected research and analysis will focus on vicarious trauma as applied to the experience of the professional Sign Language interpreter. Sign Language interpreters work in a vast scope of different settings where there can be a high risk of exposure to traumatic events or content and where the staffed professionals are equipped with training and support services. Sign Language interpreters do not have access to training or support services for managing vicarious trauma, though they are widely impacted by it. The extent of impact depends on the nature of the assignment as well as the susceptibility of the interpreter. …