Social and Behavioral Sciences Commons^™

Influence Of Preaching’S Rhetorical Appeal On Evangelical Listeners’ Motivation, Nicholas Anene Oji

Doctoral Dissertations and Projects

Preaching is a form of rhetorical narratology aimed at persuading its audience via sermons to experience a renewal of the mind and the transformation of their life. While previous research established the fact that listeners comprehend sermons through their rhetorical appeal, it has been unclear how this has motivated evangelical listeners to act. The purpose of this qualitative narrative study was to explore how the rhetorical appeal of preaching influences evangelical listeners’ motivation at evangelical churches in Savannah, Georgia. A comprehensive approach to exploring a sermon’s rhetorical appeal was utilized by focusing jointly on individual perception and social context. The …

The Influencer Effect: Exploring The Persuasive Communication Tactics Of Social Media Influencers In The Health And Wellness Industry, Deborah Marie Deutsch

Doctoral Dissertations and Projects

With the emergence of social media platforms such as Instagram and TikTok, social media influencers (SMIs) have been a growing source of information in the health and wellness industry. Through their creative, informative, and appealing content, SMIs have the innate ability to reach and attain a large following on social media platforms. The purpose of this study is to ascertain an understanding of the persuasive tactics employed by SMIs in the creation and dissemination of information in the health and wellness industry. Using the theoretical framework of Aristotle’s Rhetorical Appeals and Fisher’s Narrative Paradigm, this qualitative study seeks to examine …

Communicating Indirect Feelings: American Stories Of Indirect Experiences, Susan Hess Lawson

Doctoral Dissertations and Projects

The words people use to describe indirect human experiences and how narratives play a role are examined within qualitative research. The problem is that some people have difficulty communicating indirect experiences, and few studies have examined the issue. The purpose of this qualitative narrative research study was to examine how people who encountered indirect communication in their lived experiences can communicate the indirect experiences and messages they received. The theory guiding this study is the indirect communication theory as it relates to Communicating Indirect Feelings (CIF). The definition of CIF is how people attempt to communicate indirect feelings for shared …

Vaccine Hesitancy And Biden's Rhetoric, Samuel J.M. Bell

Masters Theses

Within the setting and context of the COVID-19 pandemic, this study uses Ernest Bormann’s Symbolic Convergence Theory (SCT) framework to analyze fantasy themes which emerged from the rhetoric of the American President, Joe Biden, regarding vaccinations. The main question of this study is why President Biden’s rhetorical vision either chained out and was accepted among the American public resulting in increased vaccination or failed to chain out resulting in Americans refusing to become vaccinated. To answer this question, a selection of artifacts consisting of examples of President Biden’s rhetoric are gathered, and using those artifacts, SCT fantasy themes are developed. …

Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai

Senior Honors Theses

The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in priming …

The Vote: Gender Identification In The Women's Suffrage Movement Through The Rhetoric Of Carrie Chapman Catt, Sarah Perkins

Masters Theses

Throughout the women’s suffrage movement, rhetoric was used as a powerful tool of persuasion to convince men that women should have the right to vote. It was also used as a tool of persuasion to convince women to join the fight for suffrage. One of the most influential rhetoricians in the movement was suffragist, Carrie Chapman Catt, who was able to use both.

This study aims to determine how women’s suffrage leader, Carrie Chapman Catt, used persuasion through her speeches to win the 19th amendment. This study specifically investigates one speech to the all-male United States Congress and the other …

Where Is God In Symbolic Exchange? A Theo-Semiological Analysis Of The Sons Of Anarchy, Alex Justin Holguin

Masters Theses

This thesis attempts to uncover the religious nature of communication by re-visioning and situating French psychoanalyst Jacques Lacan’s theory of communication within a Christian theological context. By critically engaging Lacan’s theoretical concepts of the Imaginary, the Symbolic, and the Real within this context, the thesis is able to access the intersection of rhetorical semiotics, psychoanalysis, and Christian theology to have a more fruitful understanding of how meaning is exchanged between subjects. Lacan’s inter-disciplinary affirmation of rhetoric and psychoanalysis has been able to produce incredible explanatory potential for how meaning, as the bedrock of speech and communication, operates through the psyche …

Daniel Hannan, Thomas Paine, And The Rhetoric Of Outrage, Danae Brack

Masters Theses

The purpose of this rhetorical study is to examine the textual charisma of Thomas Paine's Common Sense and Daniel Hannan's speech "The Devalued Prime Minister of a Devalued Government" and how that charisma made these artifacts successful in spreading outrage surrounding the historical and political events of their respective eras. The author uses Weber's theory of charisma filtered through Rosenberg and Hirschberg's expanded theory identifying lexical charisma, or the charisma of messages. The author analyzes Paine's and Hannan's use of persuasiveness, believability, and powerfulness, translating each of these characteristics into specific cues that can be identified in the individual texts. …

Hoodie Today, Gown Tomorrow: An Ideological Rhetorical Analysis Of Gender-Neutral Clothing, Meridith Irene Styer

Masters Theses

The fields of psychology and sociology have long understood the importance of clothing in self-formation, this study extrapolates this social-science understanding into the realm of rhetorical analysis. This study looks at gender-neutral clothing and its role in meaning making and self identification for women. With a rhetorical basis from Richards and Ogden, this research uses the feminist works of Brummett and Butler to uncover both the positive and negatives effects of gender-neutral clothing on a woman's self-identification and perceptions. Through the presentation of a diffuse narrative and evaluation of the same, gender-neutral clothing is read and decoded for meaning. This …

From A Rodent To A Rhetorician: An Ideological Analysis Of George Alexander Kennedy's Comparative Rhetoric, James Begley

Masters Theses

George Alexander Kennedy, a professor of classics at the University of North Carolina at Chapel Hill, has given birth to a new understanding of rhetorical studies: he argues for the evolution of rhetoric from animals to humans. Using Sonja Foss's methodology of "ideological criticism," this thesis examined Kennedy's case as presented in his book, Comparative Rhetoric: an Historical and Cross-Cultural Introduction. This study discovered that the book was heavily influenced by a secular, pro-evolutionary ideology which dually contributed to its selective use of scientific evidences and production of inconsistent arguments. Evaluated on the basis of Biblical principles, this thesis concluded …