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Full-Text Articles in Social and Behavioral Sciences
American Young Adults' Self-Perception Of Interpersonal Communication With Family And Friends Online Through Social Media And In-Person, Patrick Joseph Wolf
American Young Adults' Self-Perception Of Interpersonal Communication With Family And Friends Online Through Social Media And In-Person, Patrick Joseph Wolf
Doctoral Dissertations and Projects
Social media has been a dominant factor in the emerging world of 2022. Nearly all-American young adults (ages 18-24) have some mobile device and form of social media. However, the effects of mass social media consumption have not fully been applied to Communication scholarship, particularly regarding multiple social media applications' effects on young adults' interpersonal communication abilities with family and friends. Applying Walter Ong's Theory of Second Orality to social media today and Social Exchange Theory, Social Penetration Theory, Relational Communication Theory, and Family Systems Theory helped find comparative academic research that aided in grounding the theoretical framework of this …
Capturing The Digital Dollar: How Religious Nonprofits Are Adopting Social Media For Adoption, Engagement, And Community, Hannah Xiang Mei Rotter
Capturing The Digital Dollar: How Religious Nonprofits Are Adopting Social Media For Adoption, Engagement, And Community, Hannah Xiang Mei Rotter
Masters Theses
The objective of this thesis was to quantify the impact of religious, media-related nonprofit adoption rate, online presence, and online giving technology. Specifically, this thesis focuses on the nonprofits’ adoption, use, and interactivity on Facebook, Instagram, Twitter, and YouTube. This thesis study was rooted in Rogers’ Diffusion of Innovations Theory, and its constructs were used to best understand the adoption and impact of use within the religious nonprofit sector (Rogers, 2003). First, the researcher defined and evaluated the nonprofit’s active online presence, sophistication of technology integration, and impact of these findings. Second, the researcher quantitatively examined audience interactivity. Targeting a …
Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow
Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow
Senior Honors Theses
Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …
Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons
Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons
Masters Theses
Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is …
The Importance Of Branding In Small Businesses, Amber J. Rabie
The Importance Of Branding In Small Businesses, Amber J. Rabie
Senior Honors Theses
The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …
The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas
The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas
Masters Theses
Governmental fall downs, electoral outcomes, terrorism propaganda, and climate change awareness are just some of the commonly known results of the effects of news media coverage on the public opinion and society as a whole. For years, researchers have utilized the agenda setting theory as a basis for their studies on the effects of the news media coverage on the public opinion in countless of contexts. The purpose of this study was to analyze the agenda setting effects of a major broadcast news organization but from one of their most influential social media channels, Twitter. CNN’s daily Twitter mentions of …
Medium As King: Social Media & The Political Campaign, Isaac Shea
Medium As King: Social Media & The Political Campaign, Isaac Shea
Masters Theses
There is a growing need for a greater understanding of the intersection between great content, effective targeting and proper media usage in mediated communication and especially in American politics. As more campaigns move their efforts online in an attempt to reach a rapidly growing digital constituency, more content will continue to be less visible. The major quest for this study will be to challenge the long-standing idea that “content is king” which Bill Gates termed at the inception of the internet. A theoretical background of Marshall McLuhan and Kathleen Hall Jamieson will not only allow us to answer this question, …
Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao
Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao
Masters Theses
Due to the popularity of social media, accounting industry gradually adapts to using social media for their social benefits and social business. Various social media platforms provide new approach for accounting companies to get involved in this modern digital age. The present study is intended to investigate the roles of social media in public accounting firms in modern digital age by comparing three largest public accounting firms’ social media usages in Facebook, Twitter, and LinkedIn. Facebook is community-based network that allows people to connect and make friends with each other. Twitter is a micro blogging network that delivers short and …
Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams
Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams
Masters Theses
As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media as …
Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins
Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins
Masters Theses
With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …
Facing The Idea That Facebook Faces Us Towards Narcissism, Adam Forsberg
Facing The Idea That Facebook Faces Us Towards Narcissism, Adam Forsberg
Masters Theses
Since its creation in 2004, Facebook has experienced tremendous growth and success, allowing users to communicate and share their life with people all over the world. Facebook is used to share information with others and allows users to show their friends what is happening in their lives. Erving Goffman developed face management theory as a way to explain how and why people preserve and maintain their public self image. This study applies Goffmans theory of face management to develop an understanding of how Facebook is used and specifically whether Facebook use influences narcissistic tendencies in its users. The researcher surveyed …
The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton
The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton
Masters Theses
In 2009 the little known Broadway musical Next to Normal rose to fame through the aid of an unprecedented Twitter campaign conducted by Situation Interactive, a digital marketing agency. The Next to Normal Twitter account gathered over one million followers throughout a six-week campaign in which the Situation Interactive team joined forces with the book writer and lyricist of Next to Normal to recreate the plot in one hundred and forty-character snippets. By analyzing the data collected the researcher cultivates a collection of best practices for running a successful Twitter marketing campaign for a live experience.
Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer
Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer
Masters Theses
While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
The Relationship Between Facebook™ Activity And Academic Performance Among African American Students, Eric Brubaker
The Relationship Between Facebook™ Activity And Academic Performance Among African American Students, Eric Brubaker
Doctoral Dissertations and Projects
This non-experimental, regression study examined the relationship between FacebookTM activity and academic performance for an African American sample population. The study was conducted at a large, four-year, private university in the Mid-Atlantic. All undergraduate, African American students enrolled in the College of General Studies, School of Health Sciences, and School of Education comprised the sample population. Volunteer participants completed a FacebookTM Activity Survey, which is an instrument used to collect semester grade point averages (GPAs), time-use of FacebookTM, multitasking information, type of FacebookTM activities, and demographic information. The results of the survey were analyzed using …
The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey
The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey
Masters Theses
People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …
Facebook As An Instructional Tool In The Secondary Classroom: A Case Study, Stephanie Hunter-Brown
Facebook As An Instructional Tool In The Secondary Classroom: A Case Study, Stephanie Hunter-Brown
Doctoral Dissertations and Projects
The purpose of this study is to describe how social media networks impact secondary students when utilized as an instructional tool . The problem this study seeks to address is exploring the roles that social media play in the lives of high school students and the experiences they encounter by utilizing these networks academically and socially. A case study approach was utilized to evaluate the impact of technology integration via social media networks in a secondary English classroom. The focus of the study was to determine the academic and social impact the social media network, more specifically Facebook, has on …
Social Media Networking Strategies For The Yale New Haven Center For Emergency Preparedness And Disaster Response (Ynh-Cepdr)/ Yale New Haven Health System Center For Healthcare Solutions (Ynhhs-Chs), Amanda Smith
Masters Theses
This paper investigates the uses and gratification of social media for both personal and organizational usage among employees at the Yale New Haven Center for Emergency Preparedness and Disaster Response/Center for Healthcare Solutions in New Haven, Connecticut. The purpose of this thesis is to assess and evaluate the relationship between YNH-CEPDR/CHS' usage of social media tools and the organization's employees' personal attitudes, beliefs and usage of Facebook, Twitter, LinkedIn, and YouTube. Employees of CEPDR/CHS were surveyed regarding the function of social media for emergency management communication and the promotion of products and services. Results suggest that while employees generally agree …