Business Commons^™

From The Village To Entrepreneurial Mentality: A Transformative Path For Africa's Economic Development, Morris Tsuma

Honors Theses

Because the economic development in Africa is at an inflection point, the continent needs to use the transformative process of going from the village mentality to the entrepreneurial mentality. They need to go from the dependency village mentality to the free market entrepreneurial mentality to affect Africa’s economic future.

Many factors affect the path from the village mentality to the entrepreneurial mentality. Some of these factors and examples that I explore in this paper are international companies investing in local intelligence and people finding role models/goals to aspire to. Another factor is individuals going through difficulty and needing change. However, …

Financial Accounting Case Studies, Winn Sams

Honors Theses

This thesis is an assembly of eleven accounting case studies completed during the 2021-2022 academic year, while enrolled in the ACCY 420 course instructed by Dr. Victoria Dickinson. The case studies included in this thesis cover a broad range of topics within the field of accounting. These topics include the impact of the September 11, 2001, terrorist attacks on businesses, the financial effects of COVID-19 on Pfizer Inc., examining cities of future residence for accounting careers, an interview with a business owner, and an Excel verification course. Cases 6 through 11 are dedicated to the analysis of ExxonMobil and its …

How To Grow My Business On Social Media, Thomas Vehige

Honors Theses

This thesis discussed goals, strategies and tactics to expand an existing freelance sports videography business into a more robust business through the use of targeted social media campaigns. Author discusses demographic choices, social media platform selection and goals for thoughtful evaluation of opportunities and core competencies.

Professional Shame As Experienced By Pre-Professional Accountants, Grant R. Countess

Honors Theses

While the role of shame in professions is an emerging area of research, it has not been thoroughly studied in accounting’s professional or educational settings. Shame has been explored in engineering and nursing education with powerful implications regarding well-being and learning. This study is primarily driven by the research question, “How do pre-professional accountants experience professional shame?” Using interpretative phenomenological analysis (IPA), I interviewed three pre-professional accountants to further understand the lived experiences of shame as accounting interns. I demonstrate the insights from the analysis of these transcripts, which characterize the experience of locating identity as pre-professionals, navigating expectations, experiencing …

A Cooperative Business Analysis Of Starbucks Corporation & Reflection By Principal Financial Investigator, Abigail R. George

Honors Theses

The purpose of this research is a business analysis of Starbucks Corporation. The company is commonly known for its distinctive coffee shops and operates over 31,000 stores worldwide. Starbucks is also known for extreme brand loyalty, strong market position, high quality products, and premium service. The Company's weaknesses include expensive raw material and product costs, overcrowding in the US, and overdependence in the US market. If Starbucks positions themselves correctly, they have an opportunity to expand into new markets and establish brand loyalty across the globe, with expansion comes diversifying products which would expand their product mix and make them …

Post-Covid-19 Employee Satisfaction: An Examination Of Flexible Work Arrangements, Joshua Cooper

Honors Theses

Amid the COVID-19 pandemic, many businesses had to switch their strategy to stay afloat in such unprecedented times. One way that businesses, as well as entire industries, pivoted was by using flexible work arrangements to alleviate the stress and potential danger of employees gathering at work. The addition of flexible working arrangements into industries has created an entirely different world of work that challenges the traditional form of working in a face-to-face format. Moving forward, after the pandemic, industries have to accommodate for these more present working conditions that impact how employees view their satisfaction with their job. This research …

Cared For Ed Non-Emergency Care: College Student Acceptance, Ranking, And Economic Deterrents Of Ed Non-Emergency Care, Evan Britt

Honors Theses

There has been increasing concern from hospitals and insurance policyholders over the rise of Emergency Department (ED) visits, as it is linked with overcrowding and longer waiting times; an increasingly large proportion of these ED visits are described as non-urgent or clinically unnecessary (O’Keefe, 2017; Pierce, 2009). The purpose of this project is to understand how college students’ perceptions of Emergency Departments influence their decisions on where to seek medical care. Methods: I developed a three-part scenario-based survey using Qualtrics that included the following sections: Consent and General Demographics, Pre-Price Scenarios, and Price Included Scenarios. Participants were asked to rank …

Investigating The Responses Of Gay Gen Z And Gen Y Men To Homosexual Imagery In Advertising, Lucas G. Thompson

Honors Theses

The LGBTQ+ market is growing and expanding, especially now that younger generations who have a higher percentage of individuals who identify as LGBTQ+, are entering the market. While there exists a growing body of literature regarding gay representation in advertising, little research has explored how younger cohorts of gay men—particularly those in Generations Z and Y—respond to gay representation in conservative environments (in particular. regions where the majority public opinion and/or legislation rejects the normalization of LGBTQ+ identities). To address this question, this study aimed to explore the responses of gay Gen Z and Gen Y men towards their own …

A Comprehensive Compilation Of Accounting Case Studies And Analyses, Erin Morgan

Honors Theses

The following thesis consists of a collection of case studies surrounding accounting and related topics. These case studies were written and directed under Dr. Victoria Dickinson during the enrollment of Honors Accountancy 420 to fulfill the requirements for the Sally McDonnell Barksdale Honors College. Five of my cases specifically correlate to the company Johnson & Johnson for the case competition that was presented at the end of the semester to accounting professionals from numerous firms. The other cases include a variety of accounting topics. Through this thesis, I discovered a deeper understanding of accounting and related topics which will benefit …

An Imc Approach To Building Trust Among Nonprofit Donors, Catherine A. Romaine

Honors Theses

This thesis explores the role of a holistic Integrated Marketing Communications strategy within the nonprofit sector. The research aims to identify the effectiveness of different marketing communication tactics in soliciting donations for nonprofit organizations. It examines the influences and motivations of donors when choosing one organization over another for their monetary contributions. The thesis investigates the impact of specific integrated marketing strategies in building and maintaining relationships with different stakeholders such as donors, volunteers, and employees.

Through a literature review of successful nonprofits and missteps within the sector, this thesis identifies various factors that contribute to nonprofit marketing success, including …

Rso Longevity Fund, Martin Fitzgerald Walker

Honors Theses

The reason for this research is to create a solution for fraternity and sororities as well as registered RSO’s on campus to allow them to create a fund that can provide a steady stream of income that will be used to pay national expenses, chapter expenses and fund future programs and events which may include scholarships or initiatives that the organizations feel the need to support.

Throughout my research I look to solve problems such as: How to Generate the Funds to support the renewable investment, how to manage the fund and who within the organization should manage and spend …

Catholicism Online: How The Church Is Communicating In The Visual Field, Alexandra Barfield

Honors Theses

ABSTRACT

Given the rise and importance of social media in the last two decades, religious institutions, especially the Roman Catholic Church, have an important place online to fulfill their mission and belief of spreading the Gospel message. Communicating this message on social media and with contemporary marketing practices is an opportunity and a challenge for churches, Catholics, and apostolates alike. In this study, I analyze a variety of Catholic-related Instagram accounts and interview individuals involved in Church management and content creation. This primary research is prefaced with secondary research exploring the status of the Catholic Church in the United States, …

Fafsa Completion Trends And How State Initiatives Impact High School Student Fafsa Completion Rates, Joseph Cecil

Honors Theses

Eight states currently have policies in place that make FAFSA completion mandatory/highly incentivized at some level (Granville, 2022, and Hughes, 2022). Texas, Louisiana, and Illinois were early adopters, and were then followed by Alabama; These four states have shown significant increases in state wide completion rates. Increases in completion were recorded to be as high as 26% in the first year of policy enactment and serve as tests to see what methods encourage students to complete the FAFSA. National data shows that low income and high minority schools can have college enrollment and FAFSA completion rates up to 13 times …

The K-Wave And Its Impact On The South Korean Economy, Jessica Johnson

Honors Theses

During the last few years, Korean entertainment has captivated audiences globally. Parasite was the first foreign film to win Best Picture at the Oscars, BTS was nominated for a Grammy Award, and Squid Game was one of the most popular TV shows of 2021. A discussion of the merits of these works I will leave to the artists and critics. My question is, what does this wave of popularity mean to the South Korean economy?

Fundraising In The Theatre: A Reflection Of The Wmu Theatre Guild President's Performance, Lindsey Beck

Honors Theses

Fundraising is an important element to the success of any nonprofit organization, but arts organizations have unique opportunities to produce exciting, engaging, and creative fundraising events that coincide with their season programming. My thesis will explore what makes a successful fundraising event and compare best practices with the practices used at Western Michigan University for the annual Theatre Guild President’s Performance. I analyze the inner workings of the Theatre Guild Board of Directors and their approach to producing a special event, and interview professionals and board members to get a comprehensive overview of what defines a successful fundraising events look …

Money Makes The Diamond: A Creation Of A Predictive Model To Forecast On-Field Performance Through Usage Of Past Financial Data, Jacob Bowman

Honors Theses

This paper examines the feasibility of using statistics to predict win values for major league baseball. Definite correlations were discovered between a Major League organization’s finances and on-field performance. Stated correlations are used to generate a predictive model that will predict on-field outcomes. Using regression analysis, such a model is construed, and successfully predicted win ratios for Major League Baseball organizations using only available past financial data.

The Life Of Una Estudiante Americana: Here Y Allí, Madeline Kastel

Honors Theses

The purpose of this study is to analyze the differences between studying Spanish at an American university, Western Michigan University, in Kalamazoo, Michigan to that of a study abroad program at La Universidad de Burgos, in Burgos, Spain in three main areas: teaching styles in classes, extracurricular activities and student experiences.

To begin this study, it is important to note the differences in demographics and available public transportation where each study took place: Kalamazoo, Michigan, USA and Burgos, Spain. In Kalamazoo, students have the option to use the city bus system, the Metro, for free, but tend to use their …

A New Approach To Financial Literacy Education Through An Introductory Business Course, Megan Klein

Honors Theses

This study discusses the overall definition of financial literacy, dissects the shortcomings of financial education, and identifies key factors that influence financial awareness of young adults. The survey is conducted through the use of classroom-based survey on a population of collegeage students at Western Michigan University in Kalamazoo, Michigan. As a result, we found that although significant improvement was not present between the pre and post-course surveys, the student’s perception of their personal knowledge and confidence in applying the topics tested significantly improved throughout the course of the semester. In conclusion, we believe that further research should be examined into …

Case Study Summary: Johnson & Johnson And Macy's Inc., Cameron Richardson

Honors Theses

This thesis, over a one-year period, covers conclusions derived from research on two different companies: Johnson & Johnson and Macy’s Inc. Through a two-semester course taken within the scope of the honors college alongside Dr. Victoria Dickinson, I, alongside my respective group members for each company, were able to compile a thorough analysis of risks and business strategies the two corporations could identify and implement to manage present and future complications. This analysis followed standard conventions of the accounting profession, as our research was focused on identifying risks and strategies affiliated with audit, tax, and advisory services, modeling how professional …

Recidivism Rates In The United States Versus Europe: How And Why Are They Different?, Madalyn Hayden

Honors Theses

Recidivism rates in the United States (70%) are almost triple that of most European countries (20% in Norway). The question that this project aims to answer is “How and Why are Recidivism Rates in the United States and Europe Different?”. High recidivism rates like the ones we have in the United States indicate that a criminal justice system is perpetuating a crime cycle, rather than rehabilitating or reforming its prisoners. High recidivism rates in the United States are first and foremost caused by high incarceration rates and high juvenile incarceration rates. Other causes are a focus on punishment in our …

Cannabidiol (Cbd) & The Confused Consumer: How A Lack Of Leadership And Education Is Stunting Cbd Growth, Katelyn Wandel

Honors Theses

This paper expands upon previous research conducted to observe and determine the impact and relationships of factors like knowledge, trust, and intent to purchase for controversial products among consumers. Cannabidiol (CBD) is the primary controversial product further explored in this paper. The objective of this paper is to analyze the results in this research and how they relate to the question would clearer regulations, more standardization, legal guidelines, and general knowledge enhancement impact overall product trust and purchase intent of products? In addition to this primary research objective, analysis of sources and factors that impact and threaten the level of …

Our Voices: Getting To Know Autism - Creating An Informative Website For Autistic College Students, Ashley Wagner

Honors Theses

This study was done in effort to understand the thoughts and feelings of autistic adults relative to life transitions and resources available. We surveyed key stakeholders; specifically autistic students, but also family/caregivers of adults. Six surveys were created, each based upon different themes: camouflaging, life transitions, managing mental health, overstimulation, social communication, and family and caregiver perceptions. Our surveys were marketed on Western Michigan University’s campus and through social media and are still ongoing. Trends in the data, however, suggest that overall autistics have concerns about how their disabilities impact life in or shortly after college. Many respondents expressed they …

Covid-19 As An Industry Accelerant, Betty Huang

Honors Theses

The coronavirus pandemic, declared as a national emergency on March 13th, 2020, has caused extreme social and economic disruption all over the world, forever leaving a distinct imprint on history. Although many companies struggled immensely, either barely pulling out of the pandemic alive or having to completely shut down, several other companies have found ways to flourish during this unprecedented time.

The beginning of the pandemic brought lowered advertising rates. Several companies made the marketing decision to run campaigns during this time to take advantage of these lowered rates while creating a company response to the pandemic itself. The world …

What Are The Effects Of Socio-Political Stances Marketed Through Social Media?, Brianna Trierweiler

Honors Theses

This thesis explores the intricate dynamics between socio-political stances and consumer behavior on social media in the ever-evolving digital landscape. Stemming from MKTG 3710 research, it delves deeper into the impact of socio-political views on consumer social media habits, offering valuable insights for marketing and societal understanding. Structured into background, secondary research, and qualitative research, the study emphasizes understanding the intersection of socio-political views and social media in the digital age. Recognizing its profound influence on marketing strategies, public discourse, and societal values, the research explores the complex dynamics of this connection and its wider implications. Secondary research includes an …

The Cost Benefit Analysis Of College Dropouts Pursuing A Different Career Vs. Students That Graduated From College, Brittany Jackson

Honors Theses

For my thesis project, I will be analyzing two sets of data pertaining to these different groups; one group will be college dropouts that chose to pursue a career without earning a college degree and the other group will be students who graduated from a four-year college degree program. I will be paying close attention to the financial success of individuals in both groups based on their career path. Also, focusing on the amount of money one group makes versus the other group various careers. Some careers include, being a YouTuber, Social Media influencer, Financial Analyst, Accountant, Entrepreneur, Entertainer, and …

Marketing Through Microcultures On Social Media: An Examination Of Booktok And Independent Bookstores, Wandzia Prytko

Honors Theses

This thesis explores the role of microcultures in social media marketing, by focusing on the BookTok microculture and its significant role in the marketing strategies of independent bookstores. The research includes an examination of microcultures and their impact on businesses, the effectiveness of the key social media marketing tactics used on TikTok, what BookTok is, how independent bookstores engage with BookTok, and an interview with an independent bookstore on their uses of BookTok.

A Content Analysis Examining The Nfl's Social Media Communications In A Global Market, Lauren Cavanaugh

Honors Theses

To better connect with the potential fan base in the United Kingdom, the NFL created another Instagram account, separate from their main “NFL” account, with the username “NFLUK”. In this thesis, I conducted a content analysis comparing a selection of posts made during the 2021 NFL season for each account, “NFL” and “NFLUK” to examine how the NFL modified their posts and communication for their new target audience. The posts were examined through the perspective of two different communication theories: The Elaboration Likelihood Model of Persuasion and the Adaptation versus Standardization Model of International Marketing. The goal was to determine …

Essentially Doomed: How The Covid-19 Pandemic Has Impacted The American Restaurant Industry, Jack Grafton

Honors Theses

COVID-19 appeared unpredictably in late 2019 and developed into the most catastrophic global outbreak of the last century over the course of the next three years. The highly contagious virus infected hundreds of millions of people worldwide and was responsible for the death of millions. Beyond the devastating health impact the virus had on the world, pandemic related shutdowns resulted in massive economic consequences. Social distancing measures resulted in months long shutdowns and restrictions for businesses throughout the United States, resulting in massive revenue and employment losses. Of specific industries heavily impacted by the pandemic in the United States, the …

The R.I.C.O. Act: America's Approach Against The Mafia And Corporate Crime, Andrew Brooks

Honors Theses

A full explanation of how the federal government has made provisions to take down the Mafia that can and have been used against corporate crime through something known as the R.I.C.O. Act of 1970, and how the courts have failed to interpret the laws that were developed with the intent to neutralize both crime syndicates and corporate crimes.

Entrepreneurial Finance, Jackson Stewart

Honors Theses

The writings and research presented in this document are for a chapter of a textbook the focuses on entrepreneurship. The chapter focuses on many areas of entrepreneurship including: opportunities, networking, roles, economics, innovations, and history. The area that the potential writings focus on is entrepreneurial finance, or how one acquires capital to start their own business.

There are many ways to gain capital to start a business. These include a variety of investors that can give someone funds or loan that are given out by financial institutions. Investors are a great way to gain capital as investors will give the …