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Articles 1 - 9 of 9
Full-Text Articles in Business
The New Meaning Of Marketing: How Branding Changed The Fashion Industry, Leah Shesky
The New Meaning Of Marketing: How Branding Changed The Fashion Industry, Leah Shesky
Honors Theses
PowerPoint presentation discussing the changes to the fashion industry and the move towards branding and marketing.
Tourism Trends And Patterns: What Are The Determining Factors?, Courtney Chais
Tourism Trends And Patterns: What Are The Determining Factors?, Courtney Chais
Honors Theses
Travel and tourism stimulates economic growth, investment and foreign trade. Almost 1/6 of the world’s population traveled to an international destination in 2005. Annual data show that international tourist arrivals are continuing to grow, but what variables determine where tourists decide to travel? The ideas of many past studies were examined to decide which variables to consider for my model. This study used a particular set of five destination countries as proxies for the five regions categorized by the World Tourism Organization. This allows the economic model to capture any area-specific characteristics. Data from over 150 origin countries are used …
The Creation Of Wealth For Company Stakeholders Through Managerial Behavior In Leveraged Buyouts, Joshua P. Clayton
The Creation Of Wealth For Company Stakeholders Through Managerial Behavior In Leveraged Buyouts, Joshua P. Clayton
Honors Theses
No abstract provided.
Food Marketing Association: Fund Raising Task Force, Miranda K. Owen
Food Marketing Association: Fund Raising Task Force, Miranda K. Owen
Honors Theses
The objective of this project was to develop a sustainable fundraising program for the Food Marketing Association, a Western Michigan University student organization, which would not only provide income to the organization but provide an educational experience for the students. The concept was to contact a food manufacturer or marketing group and offer the resources of the student organization to introduce and test one of their new products on WMU's campus in exchange for a donation to the organization. The following report summarizes and outlines the process followed in order to obtain this position.
An Analysis And Upgrade Of The Finance Department Operations In Lsu’S Student Government, Sabina Tungaraza
An Analysis And Upgrade Of The Finance Department Operations In Lsu’S Student Government, Sabina Tungaraza
Honors Theses
No abstract provided.
Easy: An Integrated Marketing Communications Program For The City Of New Orleans, Brett Rogers
Easy: An Integrated Marketing Communications Program For The City Of New Orleans, Brett Rogers
Honors Theses
The following is an integrated marketing communications program for the city of New Orleans entitled "Easy." The paper outlines the history of the marketing of New Orleans, as well as the city's current goals. A detailed summary of the current market is provided with detailed demographics and beliefs held, as well as the segmentation variables that will be used within the "Easy" campaign to define the targeted audiences. The PRIZM NE segmentation system is used to better define the target markets of the campaign. Broadly defined, the two targeted segments of the campaign are: 1. younger families with children who …
La Industria Maquiladora: El Camino Para El Desarrollo O La Via De La Dependencia, Joseph R. Martin
La Industria Maquiladora: El Camino Para El Desarrollo O La Via De La Dependencia, Joseph R. Martin
Honors Theses
No abstract provided.
Textbook Bundling : Is It Really Worth The Sum Of Its Parts, Kati Simmons
Textbook Bundling : Is It Really Worth The Sum Of Its Parts, Kati Simmons
Honors Theses
Studies have been conducted examining the impact of commodity bundling on company profits and the premium prices charged for these bundles. With recent news of the skyrocketing costs of higher education, it is critical to highlight the specific effects of commodity bundling on the prices of textbooks. A study performed by the Government Accountability Office in 2005 cited that a main cause of increasing textbook prices is the recent inclusion of textbook supplements such as software and workbooks. This paper investigates the impact that different types of supplements have on the overall price paid for the bundle. Aggregate sales data …
Stock Markets And Household Wealth: Can A Stock Market Crash Cause A Recession In The U.S. Economy?, Ishan Singh
Stock Markets And Household Wealth: Can A Stock Market Crash Cause A Recession In The U.S. Economy?, Ishan Singh
Honors Theses
Stock market wealth effects on the level of consumption in the United States economy have been constantly debated; there is evidence for arguments for and against its prominence and its symmetry. This paper seeks to investigate the strength of its negative effect by creating models to analyze unexpected shocks to the Standard and Poor's 500 index. First, a transmission mechanism between the stock market and GDP is established through the use of second-order vector autoregressive models. Following which, theory from the life cycle model and adaptations of previous researchers' models are used to create a structural model. This paper finds …