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Full-Text Articles in Business
A Comparison Of Print Advertisements To Corresponding Web Sites: Are Marketers On Target, Sarah Jo Sautter
A Comparison Of Print Advertisements To Corresponding Web Sites: Are Marketers On Target, Sarah Jo Sautter
Honors Theses
Technological advances constantly make lives easier and information more accessible. Marketers seek the best ways to communicate with their prospects. This means keeping pace with technology, and being a pioneer in the industry. The Internet is one communication medium growing in popularity among marketers. As a new advertising medium, companies rush to beat their competitors, and many others follow. As a result, Web addresses are found in traditional media like television, radio and especially print.
Michigan State Government Employment Sector: Are We In Line With The National Trends?, Thomas Walter Cronkright Ii
Michigan State Government Employment Sector: Are We In Line With The National Trends?, Thomas Walter Cronkright Ii
Honors Theses
Examines the national trends of employment to make a comparison for Michigan State government employment. Results show that Michigan's public employment trends do not follow national employment trends in a comparable way. Michigan is distinct from the nation for several reasons: a hiring freeze placed on Michigan State Departments, higher levels of union participation and employee pay, and benefits packages that cost more than the Executive Branch of the U.S. government. Thus, either Michigan provides superior benefits or it pays a premium for those benefits. Suggests further research is needed.
A Company Specific Analysis Of The Capital Budgeting Process As It Pertains To A Zero Emissions Mandate On The American Automobile Industry, Brian M. Woodcock
A Company Specific Analysis Of The Capital Budgeting Process As It Pertains To A Zero Emissions Mandate On The American Automobile Industry, Brian M. Woodcock
Honors Theses
The rapid growth of the U.S. auto industry in the 20th century has led to a fast-paced society that emphasizes the importance of convenience and time-efficiency. Consequently, the cost of this society has been high levels of emissions, causing pollution to the surrounding environment. General Motors' attempt at a solution to the problem is their introduction of the first electric vehicle known as the EV1. The EV1 has the potential to meet society's transportation demands and to create a more pollution-free environment. However, in a free market economy, the price tag for a solution such as GM's may currently be …
An Analysis Of Managerial Behavior In The Restaurant Industry: The Effects Of Consideration And Structure On Job Satisfaction, Gerald J. Lemoine Jr
An Analysis Of Managerial Behavior In The Restaurant Industry: The Effects Of Consideration And Structure On Job Satisfaction, Gerald J. Lemoine Jr
Honors Theses
No abstract provided.