Business Commons^™

Diversity And The Effects On Accounting Students’ Ethical Awareness, Sanaz Shelia Aghazadeh

Honors Theses

No abstract provided.

Running Out Of Options: An Investigation Of Stock-Based Compensation, Mark A. Powell

Honors Theses

One of the most heated debates witnessed by the accounting industry was rekindled at the dawn of the new millennium, a resurgence of an issue discussed from the early 1990s. Brought to new light, in part by the corporate debacles of Enron and WorldCom (among others), the concern of expensing employee stock options has taken a forefront in the halls of the Financial Accounting Standards Board (FASB). Not only is the accounting profession facing a difficult polarization of ideas as to how to appropriately account for stock options, but Congress has also joined in the discussion and has threatened intervention …

Marketing Research For Western's Panhellenic Council, Julia Renee Williams

Honors Theses

The Greek system began at Western Michigan University in 1916 with debate societies. These organizations were recognized as national organizations in the 1950s. In recent years, the Greek system at Western Michigan University has seen a decline in its membership, as well as in the number of students participating in the recruitment process. In 1997 there were 28 social Greek organizations, but as of spring 2005, there are 23. With interest diminishing, a marketing research project was conducted to determine why people are no longer interested in women's fraternities and what might draw people to them. A series of 70 …

Young Singles: A Look At The Grocery Shopping Preferences Of A Unique And Underestimated Market, Survey & Analysis, Kelley Steinhofer

Honors Theses

Single person households make up a substantial percentage of the total U.S population. More than 102 million people aged 15 and over were not married in 2003. On a household basis, 48.5% of U.S. households were not headed by married couples. Some of these households are "nonfamily" which excludes single parent households according to U.S. Census Bureau definitions. Most studies that examine a specific demographic group have focused on households with children and mature consumers because their purchasing behaviors are highly predictable and easily obtainable. Very little research currently exists on the market of young, single adult consumers. This study …

Product Placement And Traditional Tv Commercials: A Comparison Of The Efficacy Of Two Marketing Techniques, Jennifer Lynn Byrd

Honors Theses

No abstract provided.

An Analysis Of The Integrity Of Students Planning To Enter The Accounting Profession, Bonnie Dye

Honors Theses

No abstract provided.

Keeping A Town Alive?: The Civil War Re-Enactment Of The Battle Of Pilot Knob, Laura Marie Gentry

Honors Theses

There is a place surrounded by thousands of acres of natural forests encircled by seven beautiful state parks nestled between the highest peaks in Missouri with rich Ozark history. Imagine three small towns situated in a valley of the Ozarks Mountains surrounded by breathtaking scenery, a perfect retreat from busyness of the city and the working world. Would you be interested in escaping here for a weekend or possibly for the rest of your life?

If you even entertained the idea, local Chamber of Commerce officials succeeded in making you believe that Arcadia Valley or the towns of lronton, Arcadia, …