Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Social media (24)
- Singapore (9)
- Twitter (9)
- Crisis communication (7)
- Public relations (7)
-
- Facebook (5)
- Image repair (5)
- United States (5)
- Crisis (4)
- Crisis management (4)
- Marketing (4)
- Social Media (4)
- Gender (3)
- Machine learning (3)
- Public diplomacy (3)
- Social influence (3)
- Social network (3)
- Case studies (2)
- Celebrity Endorsement (2)
- China (2)
- Climate change (2)
- Communication management (2)
- Contingency theory (2)
- Corporate communications (2)
- Creativity (2)
- Crisis Communication (2)
- Data mining (2)
- Dissemination (2)
- Diversity (2)
- Emotion (2)
- Publication Year
- Publication
-
- Research Collection Lee Kong Chian School Of Business (100)
- Research Collection School Of Computing and Information Systems (23)
- Perspectives@SMU (16)
- Research Collection School Of Accountancy (8)
- Asian Management Insights (6)
-
- Dissertations and Theses Collection (Open Access) (5)
- Dissertations and Theses Collection (2)
- Research Collection Lee Kong Chian School of Business (2)
- Research Collection School of Social Sciences (2)
- Social Space (2)
- ROSA Research Briefs (1)
- Research Collection Yong Pung How School Of Law (1)
- SMU Press Releases (1)
- Publication Type
Articles 121 - 150 of 169
Full-Text Articles in Business
Media Frames And Cognitive Accessibility: What Do "Global Warming" And "Climate Change" Evoke Partisan Minds?, Jonathon P. Schuldt, Sungjong Roh
Media Frames And Cognitive Accessibility: What Do "Global Warming" And "Climate Change" Evoke Partisan Minds?, Jonathon P. Schuldt, Sungjong Roh
Research Collection Lee Kong Chian School Of Business
Decades of research demonstrate that how the public thinks about a given issue is affected by how it is framed by the media. Typically, studies of framing vary how an issue is portrayed (often, by altering the text of written communication) and compare subsequent beliefs, attitudes, or preferences—taking a framing effect as evidence that a media frame (or frame in communication) instantiated a particular audience frame (or frame in thought). Less work, however, has attempted to measure frames in thought directly, which may illuminate cognitive mechanisms that underlie framing effects. In this vein, we describe a Web experiment (n = …
Social Media For Supply Chain Risk Management, Xiuju Fu, Rick S. M. Goh, J. C. Tong, Loganathan Ponnanbalam, Xiaofeng Yin, Zhaoxia Wang, H. Y. Xu, Sifei Lu
Social Media For Supply Chain Risk Management, Xiuju Fu, Rick S. M. Goh, J. C. Tong, Loganathan Ponnanbalam, Xiaofeng Yin, Zhaoxia Wang, H. Y. Xu, Sifei Lu
Research Collection School Of Computing and Information Systems
With the rapid increase of online social network users worldwide, social media feeds have become a rich and valuable information resource and attract great attention across diversified domains. In social media data, there are abundant contents of two-way and interactive communication about products, demand, customer services and supply. This makes social media a valuable channel for listening to the voices from the market and measuring supply chain risks and new market trends for companies. In this study, we surveyed the potential value of social media in supply chain risk management (SCRM) and examined how they can be applied to SCRM …
Social Media Hype In Times Of Crises: Nature, Characteristics And Impact On Organizations, Augustine Pang
Social Media Hype In Times Of Crises: Nature, Characteristics And Impact On Organizations, Augustine Pang
Research Collection Lee Kong Chian School Of Business
This article extends Vasterman’s (2005) concept of media hype by analyzing how it applies in the social media context. It then develops the concept of social media hype, its nature, characteristics through examination of five cases that attracted much social media attention. Social media hype can be defined as a netizen-generated hype that causes huge interest that is triggered by a key event and sustained by a self-reinforcing quality in its ability for users to engage in conversation. It involves a trigger event, followed by interest waves, and sustaining of the interests on different social media platforms. In response, organizations …
Bridging The Business Cultures Of The East And West, Singapore Management University
Bridging The Business Cultures Of The East And West, Singapore Management University
Perspectives@SMU
As companies in the West look to the East for business opportunities and those in the East looking westwards to expand themselves, it is no longer enough for business executives to be bilingual. Those who want to be in hot demand will have to be "bi-cultural" and understand the differences between Western and Eastern business cultures.
How Does Culture Influence Corporate Risk-Taking?, Kai Li, Dale Griffin, Heng Yue, Longkai Zhao
How Does Culture Influence Corporate Risk-Taking?, Kai Li, Dale Griffin, Heng Yue, Longkai Zhao
Research Collection School Of Accountancy
We investigate the role of national culture in corporate risk-taking. We postulate that culture influencescorporate risk-taking both through its effect on managerial decision-making and through its effect on acountry’s formal institutions. Further, we postulate that the influence of culture is conditioned on theextent of managerial discretion as measured by earnings discretion and firm size. Using firm-level datafrom 35 countries and employing a hierarchical linear modeling approach to isolate the effects of firmleveland country-level variables, we show that individualism has a positive and significant association,whereas uncertainty avoidance and harmony have negative and significant associations, with corporaterisk-taking. Greater earnings discretion strengthens and …
Use Of Rss Feeds To Push The Online Content To Users, Dan Ma
Use Of Rss Feeds To Push The Online Content To Users, Dan Ma
Research Collection School Of Computing and Information Systems
Many websites use Really Simple Syndication (RSS) feeds to actively push their online content to users rather than waiting for users to pull the content passively. In this paper, I construct a theoretical game model to study the profitability of an RSS-PUSH delivery mechanism. The model assumes a general profit structure for websites and heterogeneous users. To access valuable online content, users incur a variety of costs. They choose either to visit the website in the conventional way (the PULL model) or, if it is supported by the website, to use RSS (the PUSH model). Interestingly, I show that although …
Cognitive And Social Factors Affecting The Use Of Wikipedia And Information Seeking, Siyoung Chung
Cognitive And Social Factors Affecting The Use Of Wikipedia And Information Seeking, Siyoung Chung
Research Collection Lee Kong Chian School Of Business
Wikipedia, the free online encyclopedia, is the preferred choice among resources used by college students to meet their research needs. However, Wikipedia has been criticized for its low information quality, lack of accountability, inconsistency, and vulnerability to vandalism. Despite the warnings and concerns voiced by academia, online learning tools such as Wikipedia will continue their rise as major learning resource in today's classroom. Using a sample of 184 college students, the study proposed theoretical models to test the effects of internal beliefs, motivations, and social influences on Wikipedia use and information-seeking, and further empirically tested those models. The findings of …
Content Contribution For Revenue Sharing And Reputation: A Dynamic Structural Model, Qian Tang, Bin Gu, Andrew B. Whinston
Content Contribution For Revenue Sharing And Reputation: A Dynamic Structural Model, Qian Tang, Bin Gu, Andrew B. Whinston
Research Collection School Of Computing and Information Systems
This study examines the incentives for content contribution in social media. We propose that exposure and reputation are the major incentives for contributors. Besides, as more and more social media Web sites offer advertising-revenue sharing with some of their contributors, shared revenue provides an extra incentive for contributors who have joined revenue-sharing programs. We develop a dynamic structural model to identify a contributor's underlying utility function from observed contribution behavior. We recognize the dynamic nature of the content-contribution decision-that contributors are forward-looking, anticipating how their decisions affect future rewards. Using data collected from YouTube, we show that content contribution is …
Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Binte Abul Hassan, Aaron Chee Yang Chong
Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Binte Abul Hassan, Aaron Chee Yang Chong
Research Collection Lee Kong Chian School Of Business
This study examines how crises originate online, how different new media platforms escalate crises, and how issues become legitimized offline when they transit onto mainstream media. We study five social media crises, which includes United breaks guitars and Southwest Air’s too fat to fly. Crises are triggered online when stakeholders are empowered by new media platforms that allow user-generated content to be posted online without any filtering. Facebook, YouTube and Twitter emerge as top crises breeding grounds due to their large user base and the lack of gatekeeping. Facebook and blogs are responsible for escalating crises beyond the immediate stakeholder …
Corporate Image Vacuum: Nature, Characteristics And Implications For The Organization, Noraizah Zainal Abidin, Augustine Pang
Corporate Image Vacuum: Nature, Characteristics And Implications For The Organization, Noraizah Zainal Abidin, Augustine Pang
Research Collection Lee Kong Chian School Of Business
A good corporate image is important to organizations (Benoit & Pang, 2008). Even then, some organizations do not have one (Bernstein, 1984/1989; Walker, 2010). Arguably the first study to explicate the notion of corporate image vacuum through the development of the Corporate Image Grid Framework, this study examines how an image vacuum is generated and what organizations can do to fill it. The framework offers a systematic way of assessing an organization’s image to heighten practitioners’ awareness of image management of their organizations. Four organizations drawn from Fortune 2011 list of 50 most admired organizations are studied: Singapore Airlines, Google, …
Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Abul Hassan, Aaron Chee Yang Chong
Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Abul Hassan, Aaron Chee Yang Chong
Research Collection Lee Kong Chian School Of Business
This study examines how crises originate online, how different new media platforms escalate crises, and how issues become legitimized offline when they transit onto mainstream media. We study five social media crises, which includes United breaks guitars and Southwest Air’s too fat to fly. Crises are triggered online when stakeholders are empowered by new media platforms that allow user-generated content to be posted online without any filtering. Facebook, YouTube and Twitter emerge as top crises breeding grounds due to their large user base and the lack of gatekeeping. Facebook and blogs are responsible for escalating crises beyond the immediate stakeholder …
Repairing An Organization’S Image In Times Of Crises: What Strategies To Use When?, Augustine Pang, Benjamin Meng-Keng Ho, Nuraini Malik
Repairing An Organization’S Image In Times Of Crises: What Strategies To Use When?, Augustine Pang, Benjamin Meng-Keng Ho, Nuraini Malik
Research Collection Lee Kong Chian School Of Business
The image repair theory has been described as the “dominant paradigm for examining corporate communication in times of crises” (Dardis & Haigh, 2009, p. 101). While the theory, which posits five major strategies and 14 sub-strategies, has been applied extensively, a fundamental question remains: What strategies should be used when? Through meta-analysis of the image repair studies, we examine the persuasiveness/effectiveness in the use of different strategies. This study addresses the call by Haigh and Brubaker (2010) to conduct more studies to understand the use of strategies across different crisis types with a view to providing a template to equip …
Us Government Efforts To Repair Its Image After The 2008 Financial Crisis, Andrea A. Chua, Augustine Pang
Us Government Efforts To Repair Its Image After The 2008 Financial Crisis, Andrea A. Chua, Augustine Pang
Research Collection Lee Kong Chian School Of Business
Globalization has intensified the interaction and interdependency among countries. The need to maintain good reputation and establish good relationships should dominate public diplomacy efforts (Hiebert, 2005). Using the US financial crisis 2008 as a case study, this study examines how the world's only superpower repaired its image when it was accused of triggering the financial meltdown that impacted the world economy. Few studies have examined repair strategies by nations. The need to undertake more empirical research to understand how the image-rebuilding rhetoric can aid diplomatic efforts remains relevant today.
Enhancing Internal Communications: How Microsoft Cuts Through The Clutter, Singapore Management University
Enhancing Internal Communications: How Microsoft Cuts Through The Clutter, Singapore Management University
Perspectives@SMU
How do you communicate with 5,000 employees across 17 countries in a simple yet effective and compelling way? This was a question that Jovina Ang had to answer back in 2010, when she joined Microsoft Services Asia as marketing communications director.
Manipulation Of Online Reviews: An Analysis Of Ratings, Readability, And Sentiments, Nan Hu, Indranil Bose, Noi Sian Koh, Ling Liu
Manipulation Of Online Reviews: An Analysis Of Ratings, Readability, And Sentiments, Nan Hu, Indranil Bose, Noi Sian Koh, Ling Liu
Research Collection School Of Computing and Information Systems
As consumers become increasingly reliant on online reviews to make purchase decisions, the sales of the product becomes dependent on the word of mouth (WOM) that it generates. As a result, there can be attempts by firms to manipulate online reviews of products to increase their sales. Despite the suspicion on the existence of such manipulation, the amount of such manipulation is unknown, and deciding which reviews to believe in is largely based on the reader's discretion and intuition. Therefore, the success of the manipulation of reviews by firms in generating sales of products is unknown. In this paper, we …
The Ethnocentric Bias: Why One Size Does Not Fit All In The World Of Digital Communication, Michael A. Netzley
The Ethnocentric Bias: Why One Size Does Not Fit All In The World Of Digital Communication, Michael A. Netzley
Research Collection Lee Kong Chian School Of Business
In this chapter Michael Netzley, PhD at Singapore Management University, discusses the opportunity to see beyond traditional markets. Asia is filled with diverse and fragmented markets, more so than we typically find in the West's mature markets. The larger social media conversation reflects values and market assumptions of these mature markets, and all too often the needs of Asia's many emerging markets go unrepresented. Professional communicators must stop relying on advice crafted within different market conditions and instead lead the way forward by producing solid research as the basis for data-driven communication decisions.
Content Contribution In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston
Content Contribution In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston
Research Collection School Of Computing and Information Systems
Social media allows individuals and businesses to contribute contents for public viewing. However, little is known about the underlying incentives that why content providers derive utilities from such activities. In this study, we build a dynamic structural model to recover the utility function for content providers. Our model distinguishes short-term payoffs based on ad revenue sharing from long-term payoffs driven by content providers' reputation. The model was estimated using a panel data of 914 top 1000 video providers on You Tube from Jun 7th, 2010, to Aug 7th, 2011 since top providers are more likely to be encouraged by these …
Value Relevance Of Blog Visibility, Nan Hu, Ling Liu, Arindam Tripathy, Lee J. Yao
Value Relevance Of Blog Visibility, Nan Hu, Ling Liu, Arindam Tripathy, Lee J. Yao
Research Collection School Of Computing and Information Systems
This study empirically examines the effect of a non-traditional information source, namely a firm's blog visibility on the capital market valuation of firms. After controlling for earnings, book value of equity and other value relevant variables, such as traditional media exposure, R&D spending, and advertising expense, we find a positive association between a firm's blog visibility and its capital market valuation. In addition, we find blog visibility Grange causes trading, not vice versa. Our findings indicate that non-traditional information sources such as blogs help disseminate information and influence consumers' investment decisions by capturing their attention.
Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston
Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston
Research Collection School Of Computing and Information Systems
A key feature of social media is that it allows individuals and businesses to contribute contents for public viewing. However, little is known about how content providers derive payoffs from such activities. In this study, we build a dynamic structural model to recover the utility function for content providers. Our model distinguishes short-term payoffs based on ad revenue sharing from long-term payoffs driven by content providers’ reputation. The model was estimated using a panel data of 914 top 1000 providers and 381 randomly selected providers on YouTube from Jun 7th, 2010, to Aug 7th, 2011. The two different sets of …
Modeling Multichannel Home Video Demand In The U.S. Motion Picture Industry, Anirban Mukherjee, Vrinda Kadiyali
Modeling Multichannel Home Video Demand In The U.S. Motion Picture Industry, Anirban Mukherjee, Vrinda Kadiyali
Research Collection Lee Kong Chian School Of Business
The U.S. motion picture industry has become increasingly reliant on posttheatrical channel profits. Two often-cited drivers of these profits are cross-channel substitution among posttheatrical channels and seasonality in consumer preferences for any movie. The authors use a differentiated products version of the multiplicative competitive interaction model to investigate these two phenomena. They estimate the model using data from 2000 and 2001 on two posttheatrical channels in the U.S. market: purchase and rental home viewing channels. Contrary to expectations based on business press commentary, after controlling for seasonality and movie attributes, the authors find low cross-channel price and availability elasticity for …
Communication, Organizing And Organization: An Overview And Introduction To The Special Issue, Francois Cooren, Timothy Kuhn, Joep P. Cornelissen, Timothy Adrian Robert Clark
Communication, Organizing And Organization: An Overview And Introduction To The Special Issue, Francois Cooren, Timothy Kuhn, Joep P. Cornelissen, Timothy Adrian Robert Clark
Research Collection Lee Kong Chian School Of Business
This paper provides an overview of previous work that has explored the processes and mechanisms by which communication constitutes organizing (as ongoing efforts at coordination and control of activity and knowledge) and organizations (as collective actors that are 'talked' into existence). We highlight differences between existing theories and analyses grounded in communication-as-constitutive (CCO) perspectives and describe six overarching premises for such perspectives; in so doing, we sharpen and bound the explanatory power of CCO perspectives for organization studies more generally. Building on these premises, we develop an agenda for further research, call for greater cross-fertilization between the communication and organization …
Communicating Crisis: How Culture Influences Image Repair In Western And Asian Governments, Yvonne Siew‐Yoong Low, Jeni Varughese, Augustine Pang
Communicating Crisis: How Culture Influences Image Repair In Western And Asian Governments, Yvonne Siew‐Yoong Low, Jeni Varughese, Augustine Pang
Research Collection Lee Kong Chian School Of Business
Purpose: The purpose of this paper is to seek to understand the differences in image repair strategies adopted by two governments that operate in the Western and Asian societies when faced with similar crises. Design/methodology/approach: Textual analyses are presented of communication of Hurricane Katrina and Typhoon Morakot by the Taiwanese and US governments, respectively. Findings: Faced with similar accusations of slow response, the Asian culture, represented by the Taiwanese Government, used predominantly mortification and corrective action strategies. The Western culture, represented by the US Government, used predominantly bolstering and defeasibility and a mixed bag of other strategies such as shifting …
Relation-Specific Creative Performance In Voluntary Collaborations: A Micro-Foundation For Competitive Advantage?, Terence Ping Ching Fan, Duncan Robertson
Relation-Specific Creative Performance In Voluntary Collaborations: A Micro-Foundation For Competitive Advantage?, Terence Ping Ching Fan, Duncan Robertson
Research Collection Lee Kong Chian School Of Business
A fundamental question in the strategy literature is how sustainable competitive advantage can be generated within one firm and yet difficult to copy by another. We offer one solution to this conundrum by way of relation-specific performance that is developed in creative projects – where the individuals involved have significant latitude on the intended objectives as well as their collaborators on these projects. Because higher-level cognition is involved in navigating such projects from conception to implementation, there is heightened relation-specificity in their performance – as measured by how widely they are adopted by third-party users. This relationspecificity means that any …
Digitisation's Impacts On Publics: Public Knowledge And Civic Conversation, Alessandro Lovari, Soojin Kim, Kelly Vibber, Jeong-Nam Kim
Digitisation's Impacts On Publics: Public Knowledge And Civic Conversation, Alessandro Lovari, Soojin Kim, Kelly Vibber, Jeong-Nam Kim
Research Collection Lee Kong Chian School Of Business
This paper proposes a new way of classifying publics in terms of their adoption and use of digitalised communication technologies. A CATI (computer aided telephone interview) survey of 1,014 citizens revealed that people in Siena, Italy, show different patterns and gaps in adopting new media and technologies as well as in using them in their civic participation and engagement. Based on the survey results, four types of publics are suggested (inactive, analogical, hybrid, and digital publics) and a demographic profile of each public including age, gender, and education is provided. The relationships among public types, level of education, and gender …
Different Means To The Same End: A Comparative Contingency Analyses Of Singapore And China’S Management Of The Severe Acute Respiratory Syndrome (Sars) Crisis, Yan Jin, Augustine Pang, Glen T. Cameron
Different Means To The Same End: A Comparative Contingency Analyses Of Singapore And China’S Management Of The Severe Acute Respiratory Syndrome (Sars) Crisis, Yan Jin, Augustine Pang, Glen T. Cameron
Research Collection Lee Kong Chian School Of Business
For months in 2003, the world lay under siege by a strain of virus that masqueraded as pneumonia but inflicted a far more lethal effect. By all accounts, the mystery of how the severe respiratory acute syndrome (SARS) virus came to be has remained largely unsolved (Bradsher & Altman 2003). What began as routine fever and cough in a Chinese physician, later identified as a super-carrier, rapidly spread to people who had cursory contacts with him, spiralling into a worldwide crisis that spanned Asia and the North Americas (Rosenthal 2003).
Manipulation In Digital Word-Of-Mouth: A Reality Check For Book Reviews, Nan Hu, Indranil Bose, Yunjun Gao, Ling Liu
Manipulation In Digital Word-Of-Mouth: A Reality Check For Book Reviews, Nan Hu, Indranil Bose, Yunjun Gao, Ling Liu
Research Collection School Of Computing and Information Systems
Built upon the discretionary accrual-based earnings management framework, our paper develops a discretionary manipulation proxy to study the management of online reviews. We reveal that fraudulent review manipulation is a serious problem for 1) non-bestseller books; 2) books whose reviews are classified as not very helpful; 3) books that experience greater variability in the helpfulness of their online reviews; and 4) popular books as well as high-priced books. We also show that review management decreases with the passage of time. Just like fraudulent earnings management, manipulated online reviews reflect inauthentic information from which consumers might derive wrong valuation especially for …
Assessing Value Creation And Value Capture In Digital Business Ecosystems, Ravi S. Sharma, Francis Pereira, Narayan Ramasubbu, Margaret Tan, F. Ted Tschang
Assessing Value Creation And Value Capture In Digital Business Ecosystems, Ravi S. Sharma, Francis Pereira, Narayan Ramasubbu, Margaret Tan, F. Ted Tschang
Research Collection Lee Kong Chian School of Business
Interest in business modeling of technology enterprises – the activity of designing the architecture for revenues, costs, products and/or services delivery and the overall value of an enterprise – has risen to prominence with the global crossing of the Internet chasm. However, as several studies have pointed out (c.f., Osterwalder, Pigneur & Tucci, 2005; Teece 2010; Zott & Amit, 2010), the investigations of business models and their fit with the strategy of an enterprise, have received little scholarly attention. In this article we formulate a framework, called ADVISOR, for modeling the business strategies of enterprises in the Interactive Digital Media …
Contingency Theory Of Strategic Conflict Management: Unearthing Factors That Influence Ethical Elocution In Crisis Communication, Augustine Pang, Yan Jin, Glen T. Cameron
Contingency Theory Of Strategic Conflict Management: Unearthing Factors That Influence Ethical Elocution In Crisis Communication, Augustine Pang, Yan Jin, Glen T. Cameron
Research Collection Lee Kong Chian School Of Business
Despite the advances made offering a viable perspective in strategic conflict management, the contingency theory has not addressed a prevailing question: How can the theory inform organizations to communicate ethically with its publics, especially during crisis? The only guidance the theory offers is through its proscriptive variables, which prohibit either communication or more accommodative communication. However, given the exigency and dynamism of many situations along the life cycle of an issue, non-communicating may not be an alternative offered to organizations. This study aims to unearth a new set of factors called ethical variables that influence the organization’s stance by reviewing …
The Situated Production Of Stories, David Greatbatch, Timothy Adrian Robert Clark
The Situated Production Of Stories, David Greatbatch, Timothy Adrian Robert Clark
Research Collection Lee Kong Chian School Of Business
At a general level storytelling is a pervasive feature of everyday discourse both within and outside organisations. Existing research on organisational stories indicates that they are not simply frivolous diversions that seek to amaze and entertain the recipients. Rather they may serve a number of important functions for organisations, which include socialising new organisational members by articulating the culture of an organisation; assisting with the development and verbalisation of visions and strategies; helping develop points of similarity within disparate and dispersed organisational groups; sustaining and legitimating existing power relationships as well as providing opportunities for resistance against them; and acting …
Media And The Non Profit World: A Case-Study On Wwf-Malaysia's Use Of Media Tools To Champion Advocacy, Anita Devasahayam
Media And The Non Profit World: A Case-Study On Wwf-Malaysia's Use Of Media Tools To Champion Advocacy, Anita Devasahayam
Social Space
As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by devising new media strategies and advocacy campaigns to remain relevant in an increasingly connected and cause-conscious world.