Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Corporate reputation (1)
- Covid-19 (1)
- Crisis communications (1)
- Cybervetting (1)
- Data mining (1)
-
- Deviance (1)
- Disclosures (1)
- Discretionary Dissemination (1)
- Emotions in social media (1)
- Facebook (1)
- Fake news (1)
- Feedback (1)
- Influencer marketing (1)
- Influencers (1)
- Instagram (1)
- Integrated crisis mapping model (1)
- Justice (1)
- Leader differentiation (1)
- Marketing (1)
- Misinformation (1)
- Narrative persuasion (1)
- Newspapers (1)
- Ocb (1)
- Personnel selection (1)
- Social Media (1)
- Social media (1)
- Social media influencers (1)
- Staffing (1)
- Storytelling (1)
- Taxonomy (1)
- Publication
- Publication Type
Articles 1 - 8 of 8
Full-Text Articles in Business
Social Media Influencers And Instagram Storytelling: Case Study Of Singapore Instagram Influencers, Mark Chong, Gottipati Swapna
Social Media Influencers And Instagram Storytelling: Case Study Of Singapore Instagram Influencers, Mark Chong, Gottipati Swapna
Research Collection Lee Kong Chian School Of Business
While the use of social media influencers (SMIs) by brands is becoming more widespread, the academic literature about SMI communication is still scarce. This is one of the first studies on SMI brand storytelling, using data mining and natural language processing to understand how SMIs tell brand stories on Instagram, what kinds of stories they tell, and the impact they have on follower engagement. The findings show that the "rise-fall" emotional arc was the most common story arc used by SMIs. In addition, SMIs frequently used the first-person perspective and featured themselves as the protagonists in their stories. Last, SMIs …
What's On Job Seekers' Social Media Sites? A Content Analysis And Effects Of Structure On Recruiter Judgments And Predictive Validity, Liwen Zhang, Chad H. Van Iddekinge, John D. Arnold, Philip L. Roth, Filip Lievens, Stephen E. Lanivich, Samantha L. Jordan
What's On Job Seekers' Social Media Sites? A Content Analysis And Effects Of Structure On Recruiter Judgments And Predictive Validity, Liwen Zhang, Chad H. Van Iddekinge, John D. Arnold, Philip L. Roth, Filip Lievens, Stephen E. Lanivich, Samantha L. Jordan
Research Collection Lee Kong Chian School Of Business
Many organizational representatives review social media (SM) information (e.g., Facebook, Twitter) when recruiting and assessing job applicants. Despite this, very little empirical data exist concerning the SM information available to organizations or whether assessments of such information are a valid predictor of work outcomes. This multi-study investigation examines several critical issues in this emerging area. In Study 1, we conducted a content analysis of job seekers’ Facebook sites (n = 266) and found that these sites often provide demographic variables that U.S. employment laws typically prohibit organizations from using when making personnel decisions (e.g., age, ethnicity, religion), as well as …
5 Ways To Boost Your Business Through Influencer Marketing, Patricia Lui
5 Ways To Boost Your Business Through Influencer Marketing, Patricia Lui
Research Collection Lee Kong Chian School Of Business
Covid-19 pandemic’s economic impact put pressure on marketing budgets. Brands are more careful when deciding how they spend the funds on digital marketing, including influencer strategy. The blog offers tips on how to tap on influencers to create brand awareness and generate business leads and conversions.
Discretionary Dissemination On Twitter, Richard M. Crowley, Wenli Huang, Hai Lu
Discretionary Dissemination On Twitter, Richard M. Crowley, Wenli Huang, Hai Lu
Research Collection School Of Accountancy
Using an unsupervised machine learning approach to analyze 12.8 million tweets posted by S&P 1500 firms from 2012 to 2016, we find that firms tweet more financial information around significantly negative or positive earnings announcements or accounting filings. Specifically, we observe a symmetric U-shaped relation between the number of financial tweets and the materiality of accounting information events. This relation is consistent with the theoretical prediction in Hummel et al. (2018) which assumes that managers are sensitive to their firm’s fundamental value. We document that this relation also holds for hyperlink usage in tweets about financial information around important events, …
Followers’ Reactions To Leader Differentiation, Yuchuan Liu
Followers’ Reactions To Leader Differentiation, Yuchuan Liu
Dissertations and Theses Collection (Open Access)
Leaders generally differentiate their relationships with followers, for example, by providing some with more respect, trust, support, or information than others (Liden & Graen, 1980). However, the effects of such leader differentiation on followers remain inconclusive such that research suggests that leader differentiation may have negative, positive, or null effects on favorable employee work-related outcomes (for a recent review, see Martin et al., 2018). To better understand the effects of leader differentiation, utilizing leader-member exchange (LMX) theory, I considered three inherently connected properties in the leader differentiation process – LMX differentiation, LMX quality and LMX social comparison (Martin et al., …
Emotions In Social Media: An Analysis Of Tweet Responses To Mh370 Search Suspension Announcement, Su Lin Yeo, Augustine Pang, Michelle L. F. Cheong, Tye Shi Jerome Quincy Yeo
Emotions In Social Media: An Analysis Of Tweet Responses To Mh370 Search Suspension Announcement, Su Lin Yeo, Augustine Pang, Michelle L. F. Cheong, Tye Shi Jerome Quincy Yeo
Research Collection Lee Kong Chian School Of Business
Considered one of the deadliest incidents in the history of aviation crises and labelled a “continuing mystery,” the ongoing search for the missing Malaysia Airlines Flight 370 offers no closure. With endless media attention, and negative reactions of stakeholders to every decision made by the airline, this study investigates the types of emotions found in social media posted by publics to the MH370 search suspension announcement. It content analyzed 5,062 real-time tweet messages guided by the revised integrated crisis mapping model. Our findings indicated that, in addition to the four original emotions posited, there was a fifth emotion because of …
Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University
Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University
Perspectives@SMU
A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials”
An Empirically Supported Taxonomy Of Misinformation, Mark Chong, Murphy Choy
An Empirically Supported Taxonomy Of Misinformation, Mark Chong, Murphy Choy
Research Collection Lee Kong Chian School Of Business
Fake news, which includes both disinformation and misinformation, has been a challenge for many countries in the last few years. Disinformation has been present in modern history as part of the tool kit of PSYOPS for the military. Likewise, misinformation has been part of human history for a long time. Hoaxes, rumors, and urban legends—all of which can be classified as differing types of misinformation, although they are not commonly addressed as such—have been exploited by adversarial organizations for their own benefit. This study will propose a comprehensive taxonomy to tackle fake news, disinformation, and misinformation and assess the level …