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Full-Text Articles in Business
Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner
Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner
Perspectives@SMU
Elon Musk has officially ended his bid to acquire Twitter on the grounds that it misled the market in its disclosures, writes UNSW Business School's Mark Humphery-Jenner
Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner
Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner
Perspectives@SMU
Twitter’s poison pill appears to be an attempt to entrench the board rather than delivering shareholder value, writes UNSW Business School's Mark Humphery-Jenner
Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim
Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim
Perspectives@SMU
While NFTs may seem like a fad, they are revolutionising how digital content creators and artists create new business models
Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University
Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University
Perspectives@SMU
A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials”
Twitter Ceo’S Life And Business Lessons, Singapore Management University
Twitter Ceo’S Life And Business Lessons, Singapore Management University
Perspectives@SMU
Jack Dorsey on unexpected innovations, social media echo chambers, and the power of ‘why?’
Operating A Digital Marketing Agency Out Of China, Singapore Management University
Operating A Digital Marketing Agency Out Of China, Singapore Management University
Perspectives@SMU
Mobile Now has to contend with the Great Firewall of China but the opportunities for growth outweigh the technical obstacles
How China's Firms Use Analysts To Communicate Externally, Singapore Management University
How China's Firms Use Analysts To Communicate Externally, Singapore Management University
Perspectives@SMU
Chinese companies face a dilemma. They need to straddle two worlds - there’s the old China where business is still conducted on a “who you know” basis, and the emerging world of financial markets, regulations and transparency, says Professor T.J. Wong, Choh-Ming Li Professor of Accountancy and Director of Centre for Institutions and Governance at the Chinese University of Hong Kong (CUHK) Business School.
Getting People To Buy, Always, Singapore Management University
Getting People To Buy, Always, Singapore Management University
Perspectives@SMU
Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands
The Next Wave Of Globalisation, Singapore Management University
The Next Wave Of Globalisation, Singapore Management University
Perspectives@SMU
As consumption patterns shift away from OECD countries to the developing world, businesses need to leverage on technology to overcome last-mile delivery obstacles
Driving Uber’S Success, Singapore Management University
Driving Uber’S Success, Singapore Management University
Perspectives@SMU
Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media
Social Marketing: Delivering On Passion, Singapore Management University
Social Marketing: Delivering On Passion, Singapore Management University
Perspectives@SMU
Focus on your audience’s desire and motivations, and deliver your product’s unique proposition with every interaction on social media
How To Create Value Like Master Negotiators, Singapore Management University
How To Create Value Like Master Negotiators, Singapore Management University
Perspectives@SMU
Be thoroughly prepared but know when there is no deal
Advertising In The Digital Age, Singapore Management University
Advertising In The Digital Age, Singapore Management University
Perspectives@SMU
Algorithms, big data and real-time computing are revolutionising the advertising industry, but brands still need to be clear about their business objectives to maximise advertising returns
Facebook: The Power Of Leverage, Singapore Management University
Facebook: The Power Of Leverage, Singapore Management University
Perspectives@SMU
Entrepreneurs like Suria Mohd have gained a large following of Facebook users that enables her to enjoy a thriving business and celebrity status in Singapore’s television scene. Here’s how.
Bridging The Business Cultures Of The East And West, Singapore Management University
Bridging The Business Cultures Of The East And West, Singapore Management University
Perspectives@SMU
As companies in the West look to the East for business opportunities and those in the East looking westwards to expand themselves, it is no longer enough for business executives to be bilingual. Those who want to be in hot demand will have to be "bi-cultural" and understand the differences between Western and Eastern business cultures.
Enhancing Internal Communications: How Microsoft Cuts Through The Clutter, Singapore Management University
Enhancing Internal Communications: How Microsoft Cuts Through The Clutter, Singapore Management University
Perspectives@SMU
How do you communicate with 5,000 employees across 17 countries in a simple yet effective and compelling way? This was a question that Jovina Ang had to answer back in 2010, when she joined Microsoft Services Asia as marketing communications director.