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Singapore Management University

Communication

Asian Management Insights

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Full-Text Articles in Business

Digitalisation Touches Everything, Havovi Joshi Mar 2023

Digitalisation Touches Everything, Havovi Joshi

Asian Management Insights

Digitalisation touches everything

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Social Media: Enabling Touchpoints Beyond Advertising, Kapil R. Tuli, Sheetal Bhardwaj Mar 2023

Social Media: Enabling Touchpoints Beyond Advertising, Kapil R. Tuli, Sheetal Bhardwaj

Asian Management Insights

An effective customer service platform and a strategic communication channel.

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Designing Successful Strategic Partnerships, Anurag Vij May 2022

Designing Successful Strategic Partnerships, Anurag Vij

Asian Management Insights

The Achilles’ heel of digital transformation.

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Kobe Influencer Marketing: Using Social Media To Promote A Herbal Tea Brand, Patricia Lui, Lipika Bhattacharya May 2021

Kobe Influencer Marketing: Using Social Media To Promote A Herbal Tea Brand, Patricia Lui, Lipika Bhattacharya

Asian Management Insights

In July 2019, Evangeline Leong, co-founder and CEO of Kobe, a Singapore-based start-up providing influencer marketing services, had a challenging task ahead of her.

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Using Digital Genomics To Create An Intelligent Enterprise, Mario Domingo Nov 2015

Using Digital Genomics To Create An Intelligent Enterprise, Mario Domingo

Asian Management Insights

Every business knows that it needs to leverage customer data, but few know the potential it has to transform business processes, decisions and performance.

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Innovation Governance: How Proactive Is Your Board?, Jean-Philippe Deschamps Nov 2015

Innovation Governance: How Proactive Is Your Board?, Jean-Philippe Deschamps

Asian Management Insights

Ten good board practices on innovation.

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