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Full-Text Articles in Business
Women In Innovation: Challenges And Opportunities, Mengzi Jin
Women In Innovation: Challenges And Opportunities, Mengzi Jin
Dissertations and Theses Collection (Open Access)
Innovation and creativity are the engines of social and economic progress. What roles do women play in innovation? Emerging evidence reveals that fewer women than men enter and succeed in innovation-related fields. Tackling gender inequality at work has always been one of the grand societal challenges, however little is known about gender issues specific to innovation achievements. This dissertation attempts to explain gender gaps in the innovation and creativity context. Innovation typically involves generating multiple novel and useful ideas, selecting the most promising one for implementation, and persistently championing the idea through implementation. I theorize and unpack the gender effect …
Diversified Social Influence Maximization, Fangshuang Tang, Qi Liu, Hengshu Zhu, Enhong Chen, Feida Zhu
Diversified Social Influence Maximization, Fangshuang Tang, Qi Liu, Hengshu Zhu, Enhong Chen, Feida Zhu
Research Collection School Of Computing and Information Systems
For better viral marketing, there has been a lot of research on social influence maximization. However, the problem that who is influenced and how diverse the influenced population is, which is important in real-world marketing, has largely been neglected. To that end, in this paper, we propose to consider the magnitude of influence and the diversity of the influenced crowd simultaneously. Specifically, we formulate it as an optimization problem, i.e., diversified social influence maximization. First, we present a general framework for this problem, under which we construct a class of diversity measures to quantify the diversity of the influenced crowd. …