Sociology of Culture Commons^™

Unlocking Hanoi's Lgbtiq+ Tourism Potential : A Supply-Side And Stakeholder Analysis, Thu Ha Phan

Chulalongkorn University Theses and Dissertations (Chula ETD)

The niche LGBTIQ tourism is a high-spending segment in the global tourism market, opening new opportunities for welcoming destinations that possess existing LGBTIQ-related resources, such as Hanoi. However, LGBTIQ tourism in Hanoi is still underrecognized, understudied, and seriously lacks a tool for potential assessment. This research aims to assess Hanoi’s potential for LGBTIQ tourism development, utilizing three main pillars: Resource Availability, Demand Alignment, and Stakeholder Potential. The objective is to gain a comprehensive understanding of the strengths and weaknesses of this tourism landscape and provide recommendations for systematic development. Through interviewing seven key supply-side stakeholders in the field, this research …

From Going Viral To Creating Sustainable Value : Short Videos And Place-Making In Food Tourism, Tiantian Ni

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates the mechanisms underlying the rapid rise and sustained cultural influence of the “Zibo barbecue” phenomenon, which became a nationwide tourism sensation in China during the spring of 2023. Drawing on 100 highly engaged Douyin short videos and 421 user comments collected through keyword-based sampling, the research combines high-frequency word analysis, sentiment analysis, and semantic network analysis using ROST CM6 to identify visitor motivations and narrative structures. The findings show that tourists were initially attracted by sensory satisfaction, affordability, and the lively street-based dining atmosphere. Semantic network results reveal a two-layer city image system: an experiential-food layer centered …

Emotional Translation Mechanisms Of Cultural Brands In The Digital Era : The Ft Rose Case Study, Xia Gao

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores the emotional disconnect between cultural heritage brands and Gen Z users in the digital environment, seeking to create online emotional connection without compromising the abundant cultural legacy. Focusing on the FT Rose brand, firmly established in Qiang culture and unique rose advantages, it utilizes digital ethnography, interviews, and grounded theory. The Emotional-Digital Misalignment (EDM) model pinpoints four primary disconnects: aesthetic, emotional tone, narrative, and platform grammar. The study hereby recommends the E-STP model for Gen Z users’ emotional segmentation with a package of strategies, the ESR model for emotional social responsibility, and the ESM model for emotional …

The Management Of Cultural Brand : A Case Study Of The "Chinese Bridge" Chinese Proficiency Competition For College Students In Thailand, Xiaoxuan Ding

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores the awareness of the “Chinese Bridge” Chinese Proficiency Competition for College Students in Thailand among Thai college students studying Chinese and examines the motivational and influential factors that affect their willingness to participate. A mixed research method was used. Primary data was collected using a structured questionnaire, interviews and onsite observations, supplemented by secondary data from research papers and online sources. In total, 170 valid questionnaires and 10 interviews were analyzed. The 7W communication theory and the Elaboration Likelihood Model (ELM) served as the theoretical framework, while SPSS was employed for quantitative data analysis. The findings reveal …

A Comparative Study On The Development Of "Meditation Tourism"; Putuo Mountain In Zhejiang, China & Suthep In Chiang Mai, Thailand, Xingyu Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

AbstractThis study uses Mount Putuo in Zhejiang, China, and Mount Doi Suthep in Chiang Mai, Thailand, as case studies to compare and analyze the development models, cultural connotations, and tourist experiences of "meditation tourism" in the two countries. The research aims to explore the resource composition, development path, and the tension between commercialization and sacredness faced by meditation tourism within the context of Buddhist culture.The study finds significant differences between meditation tourism in China and Thailand: Mount Putuo adopts a "government-led, standardized management" model, while Mount Doi Suthep follows a "community self-governance, natural development" path. Regarding commercialization, tourist acceptance does …

Managing Independence : Diy Practices, Authenticity, And Cultural Sustainability In Bangkok’S Indie Music Scene, Xinyi Wang

Chulalongkorn University Theses and Dissertations (Chula ETD)

Based on the changing context of “DIY”, the study further explores the perspectives of independent artists and independent labels in Bangkok, with the aim of mapping the current value chain and business model of Bangkok’s indie music scene. The study is qualitative research. Semi-structured interviews are selected as the primary data collection method, and the secondary data collection is retrieved from academic journals and on-site observations. The key informants are 3 musicians from indie music scene of Bangkok, and 2 managerial staff from indie music organizations of Bangkok. Findings show that DIY is now treated more as one of the …

Cultural Brand Identity And Tourism Attractiveness : The Case Of The Bai People's "Rao-San-Ling" Festival In Dali, Xiyao Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study uses the Rao-san-ling Festival of the Bai people in Dali as a case to examine how festival tourism contributes to the transmission of Bai intangible cultural heritage (ICH) and the creation of sustainable economic value. A qualitative research approach is employed, drawing on literature review, archival materials, and semi-structured interviews with 11 inheritors, organizers, community members, and tourists in the festival area for data collection and coding analysis. The findings reveal that the Rao-san-ling Festival features a complete ritual structure and prominent cultural elements—such as Dabenqu and the Bawangbian dance—which form significant cultural symbols of the event. Active …

Immersive Theatre And Cultural-Tourism Integration In China : A Case Study Of “Only Henan”, Yao Li

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper examines the developmental context, stage characteristics, and shortcomings of “Only Henan: The Dramatic Fantasy City”, immersive theater in China through literature review, case analysis, and online text analysis. Research findings indicate that Only Henan achieves strong audience immersion and cultural dissemination through its narrative construction, spatial design, and operational model. However, it still faces issues such as insufficient textual depth, spatial homogenization, and a lack of industry standards. The study concludes that the sustainable development of China's immersive theater requires striking a balance between cultural expression, audience interaction, and industrial standardization to achieve dual enhancement of artistic and …

Museums In The Digital Age : Social Media At The Bangkok National Museum, Yueling Lan

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines the social media communication strategies of the Bangkok National Museum (BNM) and evaluates their effectiveness in engaging Chinese audiences within a “producer–consumer” framework. Employing a mixed-methods design, the research integrates a questionnaire survey of 200 Chinese respondents with a semi-structured interview with the Museum Director. Quantitative results show that audiences hold highly positive cognitive and emotional evaluations of BNM’s Facebook and Instagram content, particularly its educational and cultural value; however, behavioral intentions, including interaction, recommendation, and cultural product purchase, remain comparatively low. Regression analysis further indicates that emotional resonance and brand perception, rather than knowledge acquisition alone, …

The Integration Of Intangible Cultural Heritage And Cultural Tourism : A Case Study Of Traditional Thai Massage, Yuhan He

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines how intangible cultural heritage (ICH) integrates into cultural tourism through the case of traditional Thai massage. Employing qualitative methods in using interviews and field observations, it delves into Chinese tourists' motivations, perceptions, and authenticity evaluations. Findings reveal tourists are driven by multiple factors—psychological escape, physical recovery, health consciousness—while strongly attracted by UNESCO heritage status and ritualized spaces. Results indicate tourists often transition from seeking relaxation to experiencing cultural immersion and embodied learning, highlighting Thai massage's dual function as both a health practice and cultural expression. Despite prioritizing authenticity, participants accept moderate modern adaptations. Concerns over commercialization and …

Storytelling In Traditional Ips And Consumer Engagement : A Case Study Of Blackmyth:Wukong, Yuqing Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates how storytelling elements within a traditional cultural intellectual property (IP) drive consumer engagement in the global context. Using Black Myth: Wukong—a modern adaptation of Journey to the West—as the central case, the research examines how plot, character, and verisimilitude influence the cognitive, emotional, and behavioral dimensions of player engagement.A hybrid thematic analysis of 431 comments from Bilibili and YouTube reveals that narrative components activate engagement through distinct mechanisms: plot induces a cognitive–affective–behavioral loop, characters trigger emotional–behavioral transformation, and verisimilitude creates a cognition–behavior bridge. Crucially, cultural background moderates these processes. Chinese players engage through cultural proximity, collective memory, …

Developing A Culturally Sensitive Nursing Framework For Muslim Patients Practicing Ramadan: Focusing On Fasting Benefits And Islamic Dietary Recommendations, Amreen Mahmood Munshi

Nursing | Student Research Posters

Background: Muslims practice Ramadan, a month-long period of fasting from dawn to dusk, yet many healthcare providers lack knowledge of its principles and practices. Hospitals lack formal education on caring for fasting Muslim patients, leading to a knowledge deficit in cultural competence and sensitivity of Islamic practices. Purpose: This paper proposes a research design for a nurse education program on Ramadan fasting to promote cultural competence and sensitivity in nursing care. The proposed research aims to educate nurses on Islamic practices, particularly Ramadan, to bridge the cultural competency gap. The literature review also explores the health benefits of …

Farming As Life: Reframing Smallholder Farming As A Site Of Self-Sufficiency And Cultural Heritage In Botswana, Natasha Yen

Pitzer Senior Theses

Dominant neoliberal frameworks often frame smallholder farming through a deficiency lens, reducing it to metrics of productivity, efficiency, and profitability. These perspectives overlook the deeper material, cultural, and social significance that farming holds in the lives of smallholder farmers. In Botswana—where approximately 70% of the rural population engages in smallholder farming—farming remains a vital part of everyday life, yet few studies adopt a culturalist or holistic lens to examine its meaning. To center smallholder farmers’ lived experiences and perspectives, this study is based on semi-structured interviews with ten smallholder farmers in southeast Botswana. Grounded in a culturalist framework and critical …

Urban Isolation In The Digital Age- Examining The Sociological Impact Of The Digital Divide On Civic Life In U.S. Cities, Delante Clark

Graduate Scholarship and Creative Works

The digital divide remains a persistent barrier to civic participation and social inclusion in urban America, particularly in historically underserved communities. This mixed-methods study investigates how digital lack of access affects civic engagement, social capital, and community cohesion in U.S. cities, with a focus on Chicago’s South Side, Harlem New York, St. Louis, and Orlando. Drawing on quantitative data from recent surveys and qualitative insights from peer-reviewed literature, the research applies four sociological frameworks, Urban Sociology, Social Capital Theory, Critical Race Theory, and Symbolic Interactionism. These were used to examine the structural and interpretive aspects of digital isolation. Findings reveal …

Cultural Identity In Mental Health Services And Helpseeking Behaviours Among African International Students, Mark Ofosu Asirifi

Theses and Dissertations

Acculturation stress impacts international students’ psychological well-being and academic success, yet research on African students remains limited. For African international students, this stress is intensified by cultural stigma surrounding mental health services, deterring help-seeking due to fears of judgment and ostracization. This identity negotiation complicates their willingness to access support, reinforcing cultural barriers to mental health care. This study explores how cultural identity shapes the mental health perceptions and help-seeking behaviors of African international students in the United States. Grounded in the Communication Theory of Identity (CTI) and the Health Belief Model (HBM), the research examines how acculturative stress, stigma, …

Power & Danger: A Glimpse Into K-12 Sexual And Reproductive Health Education Via Instagram, Sade Perez

Cal Poly Humboldt theses and projects

Within the Kindergarten through Grade 12 (K-12) public school system, educators teach a wide array of subject areas and topics with the intention of preparing students for life beyond the classroom. Navigating legislative requirements, community acceptance and opposition, curriculum developments, evolving political landscapes, and a multitude of other challenges, educators that teach controversial subjects are faced with unique challenges. In California, legislation such as the California Healthy Youth Act (CHYA) of 2016, impacts the teaching experiences of those teaching what many deem controversial; sexual and reproductive health education (SRHE). While there is extensive research on the experiences of educators across …

Mirrors Of The Reel: Black Women's Identity In American Cinema (2009-2024), Melanie-Penny Harrison

Antioch University Dissertations & Theses

This study investigates whether white supremacy structures, embodied in Hollywood’s predominantly white leadership, drive negative portrayals of Black women in 31 mainstream American films from 2009 to 2024. Employing a mixed-methods approach—quantitative content analysis, qualitative content analysis (QCA), and narrative methodology—I code portrayals for racism, patriarchy, heterosexism, colorism, and internalized racism, classifying them as progressive (e.g., empowered roles), regressive (e.g., subservient stereotypes), or hybrid. Guided by Critical Race Theory and intersectionality, the analysis examines narrative structures, character agency, symbolism, and dialogue to uncover intersectional patterns (e.g., race, gender, class) across three periods: 2009–2013, 2014–2018, and 2019–2024. Across these periods, cultural …

Diaspora Politics And A Rising China: Ambivalent Ties Amid Geopolitical Changes, Jiaqi M. Liu

Research Collection School of Social Sciences

Over the past decade, the rise of China on the global stage has witnessed the emergence of members of the Chinese diaspora as new meso-level actors in mediating Sino-Western relations. As part of China’s burgeoning “public diplomacy” around the globe, Chinese migrants organize cultural events to establish grassroots and semi-official exchanges between China and the West. This chapter provides a state-of-the-art examination of so-called “diasporic public diplomacy” whereby the Chinese diaspora plays an increasingly important role in promoting China’s soft power abroad. Based on long-term fieldwork in a prominent emigrant community, I analyse how Chinese national policies envision two specific …

Love Is Dead In The Restless West: Hippies, Manson, And California Culture, 1966-1970, Rebecca Allen

Scripps Senior Theses

Though an extreme aberration from most of the hippie counterculture of the 1960s, Charles Manson’s ultimately murderous cult arguably represents something particular about American culture in the late sixties, in which youthful hostility towards the status quo sometimes grew radical, and in the case of the Manson Family cult, extremely violent. By the mid-sixties, more and more young people began to feel alienated by a culture they felt no longer embodied their larger aspirations, and as a result, were drawn to the emerging counterculture that embraced alternative lifestyles that frequently clashed with the traditional sensibilities of their parents’ generation. After …

The Ascendance Of Influencers: Saints Of Capitalism In The Digital Age, Riley R. Hourihan

Master of Liberal Studies Theses

This thesis examines the rise of social media influencers as modern-day saints within the cultural and economic framework of late capitalism. Drawing on interdisciplinary scholarship from religious studies, media theory, and cultural criticism, it argues that influencer culture does not replace religion but retools its structures—ritual, authority, devotion, and community—for the digital age. Through detailed case studies ranging from Hailey Bieber and Taylor Swift to Ballerina Farm and MrBeast, the paper explores how influencers shape identity, mediate ethics, and mobilize affect through algorithmic rituals and parasocial relationships. Influencers perform a form of digital sanctity that parallels traditional hagiography, guiding followers …

Identifying Intangible And Biocultural Heritage Elements Toward Environmental Understanding: Engaging Stakeholders Through Art, Martha B. Lerski

Publications and Research

Grounded in a case study in Barbuda in the Caribbean, this research examines sustainability from the perspective of what arts and heritage can contribute to community engagement and local and broader understandings about the environment. This article documents a growing body of literature recognizing the role of arts and culture, including local knowledge and traditional ecological knowledge (TEK), in climate change endeavors. Art and TEK present expansive world views. Contextual information situates research done on the island of Barbuda pre- and post-Hurricane Irma. Visual arts workshops engaged community members in mixed methods research. Results documented cultural elements, particularly intangible and …

The Bitch And The Boogeyman: Violence Against Women And Gendered Morality In American Slasher Films, Davis A. Smith

Theses and Dissertations

This research examines the relationships between on-screen depictions of violence in American slasher horror films and depictions of gendered morality of victims. Slashers are a subgenre of horror film that arose out of the exploitation cinema movement of the 1970s that are characterized primarily by the presence of one or more human killers inflicting violence on a group of protagonists, typically through the use of bladed weapons. Data collected comes from a comprehensive set of thirty-six American slasher films that received a wide theatrical release, with exemptions for films whose primary genre is not slasher and only selecting three films …

Impacto De La Pandemia De La Covid-19 En Las Familias De Los Jóvenes Universitarios De Las Poblaciones Rurales Mayas Del Estado De Yucatán, Jorge Atocha Pacheco Castro

Journal of Maya Heritage

Abstract. This study examines the impacts of the COVID-19 pandemic on the families of university students from rural Maya communities in Yucatán, Mexico. Utilizing an anthropological framework, the research highlights the interplay of structural vulnerabilities and cultural resilience. It explores how families navigated economic challenges, social interactions, and cultural practices amid the crisis. Key findings include the reliance on traditional subsistence practices such as small-scale agriculture and backyard farming, which provided a safety net during economic downturns. Socially, rural families reported lower stress levels and stronger communal bonds compared to their urban counterparts, owing to expansive living spaces and outdoor …

Ilaw Ng Ibang Tahanan: Transnational Mothering Practices Of Overseas Filipina Domestic Workers During The Covid-19 Pandemic, Arvin John C. Ramirez

Sinaya: A Philippine Journal for Senior High School Teachers and Students

Filipino mothers traditionally serve as primary caregivers and, at times, as the main breadwinners for their families. With limited opportunities in the Philippines, many seek employment abroad, leaving their children behind. Data from the Philippine Statistics Authority indicated that female Overseas Filipino Workers (OFWs) often engage in elementary jobs, including domestic work and caregiving. The COVID-19 pandemic added a challenge in fulfilling their maternal needs since health and safety have become everyone’s priority. This study investigates the transnational mothering practices of overseas Filipina domestic workers during the pandemic and how these practices differ from those before the health crisis. Through …

Exploring The Complexities Of Suicide Loss: Evaluating Bereavement Experiences, Survivor Needs, And Implications For Counselors, Kristen O. Piringer, Kristen O. Piringer

Counselor Education Capstones

Suicide exposure is common and affects a plethora of people including family members, friends, and coworkers. Suicide bereavement is intricate and involves a variety of symptoms that are not common with all types of grief including: shame, guilt, isolation, rejection, trauma, and suicidal ideation. The complexities of suicide bereavement may lead to the development or exacerbation of mental health disorders such as anxiety, depression, and post-traumatic stress disorder (PTSD). The grieving period is often extended for years. Suicide bereavement is frequently complicated by stigma and changes in relationships due to insensitivity or avoidance. Suicide survivors express the need for recognition …

Preparing Spiritually Resilient Warriors In The Canadian Special Operations Forces Command, Vic Morris

Doctor of Ministry Major Applied Project

Morris, Victor E. “Preparing Spiritually Resilient Warriors in the Canadian Special Operations Forces Command.” Doctor of Ministry. Major Applied Project, Concordia Seminary, 2024. 285 pp.

The Canadian Armed Forces has outcomes and expectations for warriors to be spiritually resilient but does not have a training program that has been researched, tested, and validated to achieve this. This study investigates how chaplains can prepare spiritually resilient warriors in CANSOFCOM. A chaplain-led spiritual resilience course was created and delivered to CANSOFCOM members. The course was aligned with the holistic wellness strategy of OPF2, and designed as an inductive, experiential learning experience. An …

Falling Victim To The Beauty Algorithm, Niti Majethia

Capstones

As life on the internet becomes the new normal, the impact of social media becomes more pervasive and relentless. This story delves into how platforms like Instagram and TikTok can amplify the societal pressures on women to live up to an impossible beauty standard. Various experts weigh in on how this pressure affects women of all ages — from little girls to grown-up, established influencers. This timely narrative underscores the steep cost of society’s obsession with beauty as a measure of value and whether there is an escape to it at all.

The Leadership Identity Presented On Linkedin, Carl L. Tolbert

The Journal of Values-Based Leadership

LinkedIn has evolved in a way similar to other social media platforms but is unique in that it focuses on professional networking and careers. Many professionals seek to showcase their leadership skills and philosophies as part of a publicly showcased online persona. This paper aimed to examine the posts specific to leadership and thematically investigate presentation strategies, motivation, and purposes behind the posts. The paper begins with a historical review from the inception of LinkedIn through pivotal milestones in the history of the company. Key concepts from the literature are then reviewed specific to social media use and motivations behind …

“Mexico Has Spilt American Blood Upon American Soil!” The Role Of The Mexico-U.S. Border In The Promotion Of American Nationalism, 1821-1920, Jon M. Williams Phd

Sociology ETDs

International borders not only serve as the edge of a nation-state's sovereign territory, but they also aid in informing popular conceptions of its national identity. This study examines how the Mexico - U.S. border served as a spark for episodes of American nationalism from 1821-1920. In examining three historical periods whereby the border was forming, disrupted, or challenged, I demonstrate how borders serve as sources, both symbolically and physically for the expressions of American nationalism. I utilize inductive qualitative discourse analysis of American actors embedded along the border, in Mexico, or serving as political leaders, to sample some of the …

The Interplay Of Covid 19, Organized Religion, And Social Media: “How Can I Be The Person I Feel I Need To Be?”, White Dove Bryant Beethoven Keith Short

All-Inclusive List of Electronic Theses and Dissertations

Young adults are disaffiliating themselves from organized religion (Hout & Fischer, 2014). This study investigates the impact of social media use on religious identity, teaching, and learning. Social media use is changing young adults as individuals in worldview and perspective, spirituality, religion, and personal lifestyle (Schaeffer, 2019). Messages devised for young adults by Christian ministers for discipleship in teaching and instruction are inharmonious with young adults and their personal views of the world, how to live, and religion (Pew Research Center, 2019). The continued existence of religious teaching, congregant replenishment, and practice of the organized institutional Christian church within society …