Sociology of Culture Commons^™

Cerrando La Brecha: Difusión Virtual De La Cultura Maya Para La Conciencia Pública Y La Preservación, Ana María Vera Arias, Dr. Lilia Lucia Lizama Aranda, Brenda Marin, José Montesino

Journal of Maya Heritage

En este artículo se aborda el origen, los métodos y el resultado del ciclo de conferencias de divulgación virtual organizado por el Centro del Patrimonio Maya en colaboración con Arqueólogos sin Fronteras del Mundo Maya, esto con el objetivo de compartir conocimientos y generar conciencia sobre diversas facetas de la cultura maya. La pregunta central gira en torno a cómo se pueden comunicar efectivamente las complejidades y la rica herencia de la cultura maya a una audiencia no especializada. Como resultado, encontró que las conferencias de divulgación virtual fueron un método adecuado para ampliar el interés sobre la cultura maya …

Examining Nationality, First Generation Status And Academic Identity Status As A Lens Into Student Achievement, Jennette Allen-Mccombs

Journal of Educational Research and Practice

This study investigates the relationship between academic identity statuses and academic achievement at a U.S. northeastern college where 55% of the population is first-generation students. Using Was and Isaacson’s (2008) Academic Identity Measure, I assessed four identity statuses (achieved, foreclosed, diffused, and moratorium) among 424 students. Multiple linear regression analysis revealed that achieved identity status had the strongest positive effect on grade-point average (GPA), while diffused identity status showed the most significant negative impact. Additionally, birthplace and mother’s educational status emerged as significant demographic predictors of academic achievement. The findings suggest that students with foreclosed or diffused identities struggle with …

Examining The Creative Process Of Visual Artists: A Phenomenological Study, Filiberto Vargas

Dissertations

Creativity fuels problem solving and innovation, driving both economic growth and individual success. Yet, many schools and organizations fail to nurture it. Today, there is a decline in creativity scores among U.S. students. This is concerning since many of these students will be the future leaders of organizations and communities. For this reason, this dissertation explores the creative process of visual artists to better understand how creativity can be cultivated. Visual artists' perspectives and sense-and-meaning-making processes offer a unique view of innovation and creativity. However, there is limited research on the creative processes of contemporary visual artists from culturally diverse …

Urban Security And The Crisis Of Values In A Risk Society: Elements For Reflection And Research, Bahamou Abdelilah, Abdelghani Chafik

Journal of Maya Heritage

Abstract: Urban security has become one of the most pressing challenges of the 21st century, shaped by the complexities of modern urban life. As cities grow and evolve, they face unprecedented security challenges that transcend traditional notions of crime prevention. These challenges encompass social, cultural, economic, and psychological dimensions, deeply intertwined with societal transformations.

In the context of what sociologist Ulrich Beck refers to as the "risk society," rapid globalization, technological advancement, and cultural diffusion have disrupted traditional social values. This disruption has created environments of uncertainty and fear, where mutual trust and social cohesion are eroded. As Émile Durkheim …

Redefining Success: Insights From Lebanese Women Leaders In Higher Education, Lina H. Safa

Education Division Scholarship

This presentation explores how Lebanese women leaders in higher education define and measure success, emphasizing their innovative approaches and transformative impact. By examining personal narratives through a phenomenological lens, the study reveals how these leaders navigate cultural challenges, offering insights into leadership dynamics in a patriarchal society and contributing to global discussions on gender equity and academic leadership.

Developing A Culturally Sensitive Nursing Framework For Muslim Patients Practicing Ramadan: Focusing On Fasting Benefits And Islamic Dietary Recommendations, Amreen M. Munshi

Nursing | Senior Theses

Background: Muslims practice Ramadan, a month-long period of fasting from dawn to dusk, yet many healthcare providers lack knowledge of its principles and practices. Hospitals lack formal education on caring for fasting Muslim patients, leading to a knowledge deficit in cultural competence and sensitivity of Islamic practices. Purpose: This paper proposes a research design for a nurse education program on Ramadan fasting to promote cultural competence and sensitivity in nursing care. The proposed research aims to educate nurses on Islamic practices, particularly Ramadan, to bridge the cultural competency gap. The literature review also explores the health benefits of …

Layers Of Identity, Elizabeth Toffel

Teaching Resource Archive

Students explore identity, specifically that identity is layered, shaped by personal experience, cultural background, community ties, and unique traits. Students conduct interviews with peers, reflect on identity components, both individually and collectively, and create a layer artwork on transparent acetate sheets. When stacked the layers visually showcase the layers of the student’s identity and represent how identity is complex, constructed, and always shaped by multiple influences.

I Love You, But I’Ve Got To Cancel You: Psychological Determinants And Consequences Of Cancel Culture Participation, Rebecca Tukachinsky Forster, Daniel H. Spitz

Communication Faculty Articles and Research

This study explores how individuals react to celebrities who take a political stance that contradicts and threatens their social identity. An online experiment examines these questions in the context of the Israeli war against Hamas in the wake of the October 7 terror attack. Israeli Jewish participants who were led to believe that a beloved celebrity fully embraced the Palestinian’s narrative and condemned Israel experienced more negative and less positive emotions and had a greater intention to cancel the celebrity. However, writing a comment or a social media post (particularly if the comment bashed the celebrity) partially buffered these emotional …

Tate Speech: Radicalizing Rhetoric And Multi-Level Marketing Recruitment Strategies In The Manosphere, Carey J. Priebe

Theses and Dissertations

My study aims to uncover the discursive elements behind the gendered recruitment strategies that influencers in the manosphere use to pipeline men and boys into their multi-level marketing (MLM) companies. In the manosphere, male supremacy is presented as desirable and subversive, and MLMs take advantage of emotional and economic instability. My study examines the Twitter (X) account of the popular manosphere influencer Andrew Tate as I trace his rhetoric along a three-pronged gendered recruitment framework, a framework originally developed around women selling essential oils online and funneling their followers into radical alt-right politics. What are the similarities and differences in …

Identifying Intangible And Biocultural Heritage Elements Toward Environmental Understanding: Engaging Stakeholders Through Art, Martha B. Lerski

Publications and Research

Grounded in a case study in Barbuda in the Caribbean, this research examines sustainability from the perspective of what arts and heritage can contribute to community engagement and local and broader understandings about the environment. This article documents a growing body of literature recognizing the role of arts and culture, including local knowledge and traditional ecological knowledge (TEK), in climate change endeavors. Art and TEK present expansive world views. Contextual information situates research done on the island of Barbuda pre- and post-Hurricane Irma. Visual arts workshops engaged community members in mixed methods research. Results documented cultural elements, particularly intangible and …

Mental Health Perceptions Among Caribbean Adults In The United States, Ambika Ramjawam

Honors Undergraduate Theses

The purpose of this study was to investigate mental health literacy (MHL) among Caribbean American adults and to assess the extent to which mental health perceptions (MHP) and acculturative stress contribute to variations in MHL. A cross-sectional, quantitative survey design was utilized to examine MHL, MHP, and acculturative stress among a sample of 138 participants. Pearson correlation analyses were conducted to assess associations among MHL, MHP, acculturation, and age. Independent samples t-tests and one-way ANOVAs were performed to examine demographics across key variables. Findings revealed moderate levels of MHL (M = 4.7, SD = .99) and a weak, positive correlation …

Evaluating The Potential For An Eco-Museum In Mon Village Through The Lens Of Sustainable Development, Yanran Huang

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study uses the Mon Village in Sangkhlaburi, Thailand, as a case study to explore the feasibility of establishing an eco-museum through the lens of sustainable development. As a “museum without walls,” the eco-museum emphasizes community participation, cultural continuity, and ecological protection, offering distinctive value compared to conventional museums. The research first outlines the significance of eco-museums in cultural preservation, ecological conservation, community development, and policy innovation, noting that such institutions have not yet been formally established in Thailand. A qualitative methodology was adopted, combining semi-structured interviews, field observations, and document analysis to collect diverse perspectives from community residents, cultural …

Enhancing Community Value Through Cultural Product : A Case Study Of Sud Siam Beer, Chonthicha Rungjaroensin

Chulalongkorn University Theses and Dissertations (Chula ETD)

This independent study investigates how Sud Siam beer functions as a cultural product that enhances community value and communicates the cultural identity of Yala Province to outsiders. The study pursues three objectives: to examine the role of local craft beer in strengthening Yala’s community value and identity, particularly in external perceptions; to analyze the cultural product development strategies applied by Sud Siam beer; and to explore how Sud Siam beer serves as a medium for Yala community promotion and cultural representation. A mixed-methods approach was employed to the research study, combining a single in-depth interview with the brand owner and …

Curating Difficult Heritage : Interpreting The Thai-Burma Railway In The Museum Context, Eriko Kawaguchi

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines how the difficult heritage of the Thai–Burma Railway is curated and interpreted in Kanchanaburi, Thailand. As debates in contemporary museology evolve, museums are increasingly expected to function as inclusive platforms with social responsibility. Although the railway was constructed in Thailand, its traumatic memories are shared transnationally among Allied prisoners of war (POWs), Asian laborers, Japanese imperial military, and local Thai communities, making its representation complex.The research aims to understand how difficult heritage is curated through a case study of the Thailand–Burma Railway Centre (TBRC), focusing on its curatorial approach, challenges, and representation of transnational narratives. Qualitative methods …

Art, Culture, And Economy In Vietnam's Cultural Revival Movement: Case Studies Of Tired City And Comicola, Ha Phuong Nguyen Vu

Chulalongkorn University Theses and Dissertations (Chula ETD)

In recent years, Vietnam has witnessed a strong youth-driven wave of cultural rediscovery, reflected through numerous events, creative projects, artworks, and music inspired by Vietnamese heritageÑwidely reported across national media. In response to this growing cultural interest, the Vietnamese government has increasingly recognized the value of cultural and creative industries and introduced new policies to support their development. However, within this broader cultural landscape, the position of the visual arts remains insufficiently addressed. Economic opportunities for young artists participating in the cultural revival movement have not been clearly examined, and the role and influence of creative businesses specializing in visual …

The Key Factors Of Thai Traditional Cultural Festivals That Attract International Tourists : The Case Of Songkran Festival, Jieyi Chen

Chulalongkorn University Theses and Dissertations (Chula ETD)

AbstractThis study focuses on traditional cultural festivals in Thailand, particularly Songkran, to examine the key factors that attract international tourists and analyze the uniqueness and appeal of Thai culture. Findings indicate that authenticity, participatory experiences, festive atmosphere, and symbolic rituals are essential elements that attract tourists. However, challenges such as the risk of over-commercialization, uneven international promotion, and issues of cultural preservation remain. By adopting literature analysis and case study methods, this research investigates these key factors and the potential for future development, including the international influence of Thai traditional festivals and their contributions to local tourism development and the …

Perceptions And Localization Of The Chinese New Year : A Case Study Of Celebrations In Bangkok, Liqian Peng

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates how Chinese residents in Bangkok perceive the preservation and localization of Chinese New Year (CNY) celebrations, focusing on how traditional heritage and adaptive practices coexist in a multicultural environment. A total of 226 valid questionnaires were analyzed from participants who celebrated the 2025 CNY in Bangkok. Results across five perception dimensions—traditional practice, cultural pride, community status, localization acceptance, and cultural identity—show that respondents generally hold moderately positive attitudes toward both traditional and localized elements of the festival. Participants express strong attachment to rituals such as family reunions, ancestral offerings, and lion or dragon dances, underscoring the continued …

How To Transform The Concertgoers To The City Explorers:The Case Study Of Jincheng Rock Music Festival, Ruiling Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

Music festivals are recognized as key drivers of local tourism and cultural engagement. They offer immersive cultural experiences and stimulate local economies, but attendees often focus mainly on the event itself. This study examines how to convert festival audiences into “city explorers” at the Jincheng Rock Music Festival, addressing attendee perceptions and post-event tourism. We collected public comments from Douyin and Xiaohongshu (leading Chinese social media platforms) and applied text-mining techniques (sentiment analysis and topic modeling) to analyze thousands of comments. After cleaning the data, we extracted key topics (transportation, lodging, local attractions) and quantified sentiment polarity to identify audience …

Unlocking Hanoi's Lgbtiq+ Tourism Potential : A Supply-Side And Stakeholder Analysis, Thu Ha Phan

Chulalongkorn University Theses and Dissertations (Chula ETD)

The niche LGBTIQ tourism is a high-spending segment in the global tourism market, opening new opportunities for welcoming destinations that possess existing LGBTIQ-related resources, such as Hanoi. However, LGBTIQ tourism in Hanoi is still underrecognized, understudied, and seriously lacks a tool for potential assessment. This research aims to assess Hanoi’s potential for LGBTIQ tourism development, utilizing three main pillars: Resource Availability, Demand Alignment, and Stakeholder Potential. The objective is to gain a comprehensive understanding of the strengths and weaknesses of this tourism landscape and provide recommendations for systematic development. Through interviewing seven key supply-side stakeholders in the field, this research …

From Going Viral To Creating Sustainable Value : Short Videos And Place-Making In Food Tourism, Tiantian Ni

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates the mechanisms underlying the rapid rise and sustained cultural influence of the “Zibo barbecue” phenomenon, which became a nationwide tourism sensation in China during the spring of 2023. Drawing on 100 highly engaged Douyin short videos and 421 user comments collected through keyword-based sampling, the research combines high-frequency word analysis, sentiment analysis, and semantic network analysis using ROST CM6 to identify visitor motivations and narrative structures. The findings show that tourists were initially attracted by sensory satisfaction, affordability, and the lively street-based dining atmosphere. Semantic network results reveal a two-layer city image system: an experiential-food layer centered …

Emotional Translation Mechanisms Of Cultural Brands In The Digital Era : The Ft Rose Case Study, Xia Gao

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores the emotional disconnect between cultural heritage brands and Gen Z users in the digital environment, seeking to create online emotional connection without compromising the abundant cultural legacy. Focusing on the FT Rose brand, firmly established in Qiang culture and unique rose advantages, it utilizes digital ethnography, interviews, and grounded theory. The Emotional-Digital Misalignment (EDM) model pinpoints four primary disconnects: aesthetic, emotional tone, narrative, and platform grammar. The study hereby recommends the E-STP model for Gen Z users’ emotional segmentation with a package of strategies, the ESR model for emotional social responsibility, and the ESM model for emotional …

The Management Of Cultural Brand : A Case Study Of The "Chinese Bridge" Chinese Proficiency Competition For College Students In Thailand, Xiaoxuan Ding

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores the awareness of the “Chinese Bridge” Chinese Proficiency Competition for College Students in Thailand among Thai college students studying Chinese and examines the motivational and influential factors that affect their willingness to participate. A mixed research method was used. Primary data was collected using a structured questionnaire, interviews and onsite observations, supplemented by secondary data from research papers and online sources. In total, 170 valid questionnaires and 10 interviews were analyzed. The 7W communication theory and the Elaboration Likelihood Model (ELM) served as the theoretical framework, while SPSS was employed for quantitative data analysis. The findings reveal …

A Comparative Study On The Development Of "Meditation Tourism"; Putuo Mountain In Zhejiang, China & Suthep In Chiang Mai, Thailand, Xingyu Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

AbstractThis study uses Mount Putuo in Zhejiang, China, and Mount Doi Suthep in Chiang Mai, Thailand, as case studies to compare and analyze the development models, cultural connotations, and tourist experiences of "meditation tourism" in the two countries. The research aims to explore the resource composition, development path, and the tension between commercialization and sacredness faced by meditation tourism within the context of Buddhist culture.The study finds significant differences between meditation tourism in China and Thailand: Mount Putuo adopts a "government-led, standardized management" model, while Mount Doi Suthep follows a "community self-governance, natural development" path. Regarding commercialization, tourist acceptance does …

Managing Independence : Diy Practices, Authenticity, And Cultural Sustainability In Bangkok’S Indie Music Scene, Xinyi Wang

Chulalongkorn University Theses and Dissertations (Chula ETD)

Based on the changing context of “DIY”, the study further explores the perspectives of independent artists and independent labels in Bangkok, with the aim of mapping the current value chain and business model of Bangkok’s indie music scene. The study is qualitative research. Semi-structured interviews are selected as the primary data collection method, and the secondary data collection is retrieved from academic journals and on-site observations. The key informants are 3 musicians from indie music scene of Bangkok, and 2 managerial staff from indie music organizations of Bangkok. Findings show that DIY is now treated more as one of the …

Cultural Brand Identity And Tourism Attractiveness : The Case Of The Bai People's "Rao-San-Ling" Festival In Dali, Xiyao Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study uses the Rao-san-ling Festival of the Bai people in Dali as a case to examine how festival tourism contributes to the transmission of Bai intangible cultural heritage (ICH) and the creation of sustainable economic value. A qualitative research approach is employed, drawing on literature review, archival materials, and semi-structured interviews with 11 inheritors, organizers, community members, and tourists in the festival area for data collection and coding analysis. The findings reveal that the Rao-san-ling Festival features a complete ritual structure and prominent cultural elements—such as Dabenqu and the Bawangbian dance—which form significant cultural symbols of the event. Active …

Immersive Theatre And Cultural-Tourism Integration In China : A Case Study Of “Only Henan”, Yao Li

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper examines the developmental context, stage characteristics, and shortcomings of “Only Henan: The Dramatic Fantasy City”, immersive theater in China through literature review, case analysis, and online text analysis. Research findings indicate that Only Henan achieves strong audience immersion and cultural dissemination through its narrative construction, spatial design, and operational model. However, it still faces issues such as insufficient textual depth, spatial homogenization, and a lack of industry standards. The study concludes that the sustainable development of China's immersive theater requires striking a balance between cultural expression, audience interaction, and industrial standardization to achieve dual enhancement of artistic and …

Museums In The Digital Age : Social Media At The Bangkok National Museum, Yueling Lan

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines the social media communication strategies of the Bangkok National Museum (BNM) and evaluates their effectiveness in engaging Chinese audiences within a “producer–consumer” framework. Employing a mixed-methods design, the research integrates a questionnaire survey of 200 Chinese respondents with a semi-structured interview with the Museum Director. Quantitative results show that audiences hold highly positive cognitive and emotional evaluations of BNM’s Facebook and Instagram content, particularly its educational and cultural value; however, behavioral intentions, including interaction, recommendation, and cultural product purchase, remain comparatively low. Regression analysis further indicates that emotional resonance and brand perception, rather than knowledge acquisition alone, …

The Integration Of Intangible Cultural Heritage And Cultural Tourism : A Case Study Of Traditional Thai Massage, Yuhan He

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines how intangible cultural heritage (ICH) integrates into cultural tourism through the case of traditional Thai massage. Employing qualitative methods in using interviews and field observations, it delves into Chinese tourists' motivations, perceptions, and authenticity evaluations. Findings reveal tourists are driven by multiple factors—psychological escape, physical recovery, health consciousness—while strongly attracted by UNESCO heritage status and ritualized spaces. Results indicate tourists often transition from seeking relaxation to experiencing cultural immersion and embodied learning, highlighting Thai massage's dual function as both a health practice and cultural expression. Despite prioritizing authenticity, participants accept moderate modern adaptations. Concerns over commercialization and …

Storytelling In Traditional Ips And Consumer Engagement : A Case Study Of Blackmyth:Wukong, Yuqing Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates how storytelling elements within a traditional cultural intellectual property (IP) drive consumer engagement in the global context. Using Black Myth: Wukong—a modern adaptation of Journey to the West—as the central case, the research examines how plot, character, and verisimilitude influence the cognitive, emotional, and behavioral dimensions of player engagement.A hybrid thematic analysis of 431 comments from Bilibili and YouTube reveals that narrative components activate engagement through distinct mechanisms: plot induces a cognitive–affective–behavioral loop, characters trigger emotional–behavioral transformation, and verisimilitude creates a cognition–behavior bridge. Crucially, cultural background moderates these processes. Chinese players engage through cultural proximity, collective memory, …

Developing A Culturally Sensitive Nursing Framework For Muslim Patients Practicing Ramadan: Focusing On Fasting Benefits And Islamic Dietary Recommendations, Amreen Mahmood Munshi

Nursing | Student Research Posters

Background: Muslims practice Ramadan, a month-long period of fasting from dawn to dusk, yet many healthcare providers lack knowledge of its principles and practices. Hospitals lack formal education on caring for fasting Muslim patients, leading to a knowledge deficit in cultural competence and sensitivity of Islamic practices. Purpose: This paper proposes a research design for a nurse education program on Ramadan fasting to promote cultural competence and sensitivity in nursing care. The proposed research aims to educate nurses on Islamic practices, particularly Ramadan, to bridge the cultural competency gap. The literature review also explores the health benefits of …