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Full-Text Articles in Sociology of Culture
Evaluating The Potential For An Eco-Museum In Mon Village Through The Lens Of Sustainable Development, Yanran Huang
Evaluating The Potential For An Eco-Museum In Mon Village Through The Lens Of Sustainable Development, Yanran Huang
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study uses the Mon Village in Sangkhlaburi, Thailand, as a case study to explore the feasibility of establishing an eco-museum through the lens of sustainable development. As a “museum without walls,” the eco-museum emphasizes community participation, cultural continuity, and ecological protection, offering distinctive value compared to conventional museums. The research first outlines the significance of eco-museums in cultural preservation, ecological conservation, community development, and policy innovation, noting that such institutions have not yet been formally established in Thailand. A qualitative methodology was adopted, combining semi-structured interviews, field observations, and document analysis to collect diverse perspectives from community residents, cultural …
Enhancing Community Value Through Cultural Product : A Case Study Of Sud Siam Beer, Chonthicha Rungjaroensin
Enhancing Community Value Through Cultural Product : A Case Study Of Sud Siam Beer, Chonthicha Rungjaroensin
Chulalongkorn University Theses and Dissertations (Chula ETD)
This independent study investigates how Sud Siam beer functions as a cultural product that enhances community value and communicates the cultural identity of Yala Province to outsiders. The study pursues three objectives: to examine the role of local craft beer in strengthening Yala’s community value and identity, particularly in external perceptions; to analyze the cultural product development strategies applied by Sud Siam beer; and to explore how Sud Siam beer serves as a medium for Yala community promotion and cultural representation. A mixed-methods approach was employed to the research study, combining a single in-depth interview with the brand owner and …
Curating Difficult Heritage : Interpreting The Thai-Burma Railway In The Museum Context, Eriko Kawaguchi
Curating Difficult Heritage : Interpreting The Thai-Burma Railway In The Museum Context, Eriko Kawaguchi
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study examines how the difficult heritage of the Thai–Burma Railway is curated and interpreted in Kanchanaburi, Thailand. As debates in contemporary museology evolve, museums are increasingly expected to function as inclusive platforms with social responsibility. Although the railway was constructed in Thailand, its traumatic memories are shared transnationally among Allied prisoners of war (POWs), Asian laborers, Japanese imperial military, and local Thai communities, making its representation complex.The research aims to understand how difficult heritage is curated through a case study of the Thailand–Burma Railway Centre (TBRC), focusing on its curatorial approach, challenges, and representation of transnational narratives. Qualitative methods …
Art, Culture, And Economy In Vietnam's Cultural Revival Movement: Case Studies Of Tired City And Comicola, Ha Phuong Nguyen Vu
Art, Culture, And Economy In Vietnam's Cultural Revival Movement: Case Studies Of Tired City And Comicola, Ha Phuong Nguyen Vu
Chulalongkorn University Theses and Dissertations (Chula ETD)
In recent years, Vietnam has witnessed a strong youth-driven wave of cultural rediscovery, reflected through numerous events, creative projects, artworks, and music inspired by Vietnamese heritageÑwidely reported across national media. In response to this growing cultural interest, the Vietnamese government has increasingly recognized the value of cultural and creative industries and introduced new policies to support their development. However, within this broader cultural landscape, the position of the visual arts remains insufficiently addressed. Economic opportunities for young artists participating in the cultural revival movement have not been clearly examined, and the role and influence of creative businesses specializing in visual …
The Key Factors Of Thai Traditional Cultural Festivals That Attract International Tourists : The Case Of Songkran Festival, Jieyi Chen
Chulalongkorn University Theses and Dissertations (Chula ETD)
AbstractThis study focuses on traditional cultural festivals in Thailand, particularly Songkran, to examine the key factors that attract international tourists and analyze the uniqueness and appeal of Thai culture. Findings indicate that authenticity, participatory experiences, festive atmosphere, and symbolic rituals are essential elements that attract tourists. However, challenges such as the risk of over-commercialization, uneven international promotion, and issues of cultural preservation remain. By adopting literature analysis and case study methods, this research investigates these key factors and the potential for future development, including the international influence of Thai traditional festivals and their contributions to local tourism development and the …
Perceptions And Localization Of The Chinese New Year : A Case Study Of Celebrations In Bangkok, Liqian Peng
Perceptions And Localization Of The Chinese New Year : A Case Study Of Celebrations In Bangkok, Liqian Peng
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study investigates how Chinese residents in Bangkok perceive the preservation and localization of Chinese New Year (CNY) celebrations, focusing on how traditional heritage and adaptive practices coexist in a multicultural environment. A total of 226 valid questionnaires were analyzed from participants who celebrated the 2025 CNY in Bangkok. Results across five perception dimensions—traditional practice, cultural pride, community status, localization acceptance, and cultural identity—show that respondents generally hold moderately positive attitudes toward both traditional and localized elements of the festival. Participants express strong attachment to rituals such as family reunions, ancestral offerings, and lion or dragon dances, underscoring the continued …
How To Transform The Concertgoers To The City Explorers:The Case Study Of Jincheng Rock Music Festival, Ruiling Liu
How To Transform The Concertgoers To The City Explorers:The Case Study Of Jincheng Rock Music Festival, Ruiling Liu
Chulalongkorn University Theses and Dissertations (Chula ETD)
Music festivals are recognized as key drivers of local tourism and cultural engagement. They offer immersive cultural experiences and stimulate local economies, but attendees often focus mainly on the event itself. This study examines how to convert festival audiences into “city explorers” at the Jincheng Rock Music Festival, addressing attendee perceptions and post-event tourism. We collected public comments from Douyin and Xiaohongshu (leading Chinese social media platforms) and applied text-mining techniques (sentiment analysis and topic modeling) to analyze thousands of comments. After cleaning the data, we extracted key topics (transportation, lodging, local attractions) and quantified sentiment polarity to identify audience …
Unlocking Hanoi's Lgbtiq+ Tourism Potential : A Supply-Side And Stakeholder Analysis, Thu Ha Phan
Unlocking Hanoi's Lgbtiq+ Tourism Potential : A Supply-Side And Stakeholder Analysis, Thu Ha Phan
Chulalongkorn University Theses and Dissertations (Chula ETD)
The niche LGBTIQ tourism is a high-spending segment in the global tourism market, opening new opportunities for welcoming destinations that possess existing LGBTIQ-related resources, such as Hanoi. However, LGBTIQ tourism in Hanoi is still underrecognized, understudied, and seriously lacks a tool for potential assessment. This research aims to assess Hanoi’s potential for LGBTIQ tourism development, utilizing three main pillars: Resource Availability, Demand Alignment, and Stakeholder Potential. The objective is to gain a comprehensive understanding of the strengths and weaknesses of this tourism landscape and provide recommendations for systematic development. Through interviewing seven key supply-side stakeholders in the field, this research …
From Going Viral To Creating Sustainable Value : Short Videos And Place-Making In Food Tourism, Tiantian Ni
From Going Viral To Creating Sustainable Value : Short Videos And Place-Making In Food Tourism, Tiantian Ni
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study investigates the mechanisms underlying the rapid rise and sustained cultural influence of the “Zibo barbecue” phenomenon, which became a nationwide tourism sensation in China during the spring of 2023. Drawing on 100 highly engaged Douyin short videos and 421 user comments collected through keyword-based sampling, the research combines high-frequency word analysis, sentiment analysis, and semantic network analysis using ROST CM6 to identify visitor motivations and narrative structures. The findings show that tourists were initially attracted by sensory satisfaction, affordability, and the lively street-based dining atmosphere. Semantic network results reveal a two-layer city image system: an experiential-food layer centered …
Emotional Translation Mechanisms Of Cultural Brands In The Digital Era : The Ft Rose Case Study, Xia Gao
Emotional Translation Mechanisms Of Cultural Brands In The Digital Era : The Ft Rose Case Study, Xia Gao
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study explores the emotional disconnect between cultural heritage brands and Gen Z users in the digital environment, seeking to create online emotional connection without compromising the abundant cultural legacy. Focusing on the FT Rose brand, firmly established in Qiang culture and unique rose advantages, it utilizes digital ethnography, interviews, and grounded theory. The Emotional-Digital Misalignment (EDM) model pinpoints four primary disconnects: aesthetic, emotional tone, narrative, and platform grammar. The study hereby recommends the E-STP model for Gen Z users’ emotional segmentation with a package of strategies, the ESR model for emotional social responsibility, and the ESM model for emotional …
The Management Of Cultural Brand : A Case Study Of The "Chinese Bridge" Chinese Proficiency Competition For College Students In Thailand, Xiaoxuan Ding
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study explores the awareness of the “Chinese Bridge” Chinese Proficiency Competition for College Students in Thailand among Thai college students studying Chinese and examines the motivational and influential factors that affect their willingness to participate. A mixed research method was used. Primary data was collected using a structured questionnaire, interviews and onsite observations, supplemented by secondary data from research papers and online sources. In total, 170 valid questionnaires and 10 interviews were analyzed. The 7W communication theory and the Elaboration Likelihood Model (ELM) served as the theoretical framework, while SPSS was employed for quantitative data analysis. The findings reveal …
A Comparative Study On The Development Of "Meditation Tourism"; Putuo Mountain In Zhejiang, China & Suthep In Chiang Mai, Thailand, Xingyu Liu
Chulalongkorn University Theses and Dissertations (Chula ETD)
AbstractThis study uses Mount Putuo in Zhejiang, China, and Mount Doi Suthep in Chiang Mai, Thailand, as case studies to compare and analyze the development models, cultural connotations, and tourist experiences of "meditation tourism" in the two countries. The research aims to explore the resource composition, development path, and the tension between commercialization and sacredness faced by meditation tourism within the context of Buddhist culture.The study finds significant differences between meditation tourism in China and Thailand: Mount Putuo adopts a "government-led, standardized management" model, while Mount Doi Suthep follows a "community self-governance, natural development" path. Regarding commercialization, tourist acceptance does …
Managing Independence : Diy Practices, Authenticity, And Cultural Sustainability In Bangkok’S Indie Music Scene, Xinyi Wang
Chulalongkorn University Theses and Dissertations (Chula ETD)
Based on the changing context of “DIY”, the study further explores the perspectives of independent artists and independent labels in Bangkok, with the aim of mapping the current value chain and business model of Bangkok’s indie music scene. The study is qualitative research. Semi-structured interviews are selected as the primary data collection method, and the secondary data collection is retrieved from academic journals and on-site observations. The key informants are 3 musicians from indie music scene of Bangkok, and 2 managerial staff from indie music organizations of Bangkok. Findings show that DIY is now treated more as one of the …
Cultural Brand Identity And Tourism Attractiveness : The Case Of The Bai People's "Rao-San-Ling" Festival In Dali, Xiyao Liu
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study uses the Rao-san-ling Festival of the Bai people in Dali as a case to examine how festival tourism contributes to the transmission of Bai intangible cultural heritage (ICH) and the creation of sustainable economic value. A qualitative research approach is employed, drawing on literature review, archival materials, and semi-structured interviews with 11 inheritors, organizers, community members, and tourists in the festival area for data collection and coding analysis. The findings reveal that the Rao-san-ling Festival features a complete ritual structure and prominent cultural elements—such as Dabenqu and the Bawangbian dance—which form significant cultural symbols of the event. Active …
Immersive Theatre And Cultural-Tourism Integration In China : A Case Study Of “Only Henan”, Yao Li
Immersive Theatre And Cultural-Tourism Integration In China : A Case Study Of “Only Henan”, Yao Li
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper examines the developmental context, stage characteristics, and shortcomings of “Only Henan: The Dramatic Fantasy City”, immersive theater in China through literature review, case analysis, and online text analysis. Research findings indicate that Only Henan achieves strong audience immersion and cultural dissemination through its narrative construction, spatial design, and operational model. However, it still faces issues such as insufficient textual depth, spatial homogenization, and a lack of industry standards. The study concludes that the sustainable development of China's immersive theater requires striking a balance between cultural expression, audience interaction, and industrial standardization to achieve dual enhancement of artistic and …
Museums In The Digital Age : Social Media At The Bangkok National Museum, Yueling Lan
Museums In The Digital Age : Social Media At The Bangkok National Museum, Yueling Lan
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study examines the social media communication strategies of the Bangkok National Museum (BNM) and evaluates their effectiveness in engaging Chinese audiences within a “producer–consumer” framework. Employing a mixed-methods design, the research integrates a questionnaire survey of 200 Chinese respondents with a semi-structured interview with the Museum Director. Quantitative results show that audiences hold highly positive cognitive and emotional evaluations of BNM’s Facebook and Instagram content, particularly its educational and cultural value; however, behavioral intentions, including interaction, recommendation, and cultural product purchase, remain comparatively low. Regression analysis further indicates that emotional resonance and brand perception, rather than knowledge acquisition alone, …
The Integration Of Intangible Cultural Heritage And Cultural Tourism : A Case Study Of Traditional Thai Massage, Yuhan He
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study examines how intangible cultural heritage (ICH) integrates into cultural tourism through the case of traditional Thai massage. Employing qualitative methods in using interviews and field observations, it delves into Chinese tourists' motivations, perceptions, and authenticity evaluations. Findings reveal tourists are driven by multiple factors—psychological escape, physical recovery, health consciousness—while strongly attracted by UNESCO heritage status and ritualized spaces. Results indicate tourists often transition from seeking relaxation to experiencing cultural immersion and embodied learning, highlighting Thai massage's dual function as both a health practice and cultural expression. Despite prioritizing authenticity, participants accept moderate modern adaptations. Concerns over commercialization and …
Storytelling In Traditional Ips And Consumer Engagement : A Case Study Of Blackmyth:Wukong, Yuqing Liu
Storytelling In Traditional Ips And Consumer Engagement : A Case Study Of Blackmyth:Wukong, Yuqing Liu
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study investigates how storytelling elements within a traditional cultural intellectual property (IP) drive consumer engagement in the global context. Using Black Myth: Wukong—a modern adaptation of Journey to the West—as the central case, the research examines how plot, character, and verisimilitude influence the cognitive, emotional, and behavioral dimensions of player engagement.A hybrid thematic analysis of 431 comments from Bilibili and YouTube reveals that narrative components activate engagement through distinct mechanisms: plot induces a cognitive–affective–behavioral loop, characters trigger emotional–behavioral transformation, and verisimilitude creates a cognition–behavior bridge. Crucially, cultural background moderates these processes. Chinese players engage through cultural proximity, collective memory, …
The Management Of Khon Performance For Foreign Audiences : A Case Study Of The Khon Performance At Sala Chalermkrung Royal Theatre, Haruna Suzuki
The Management Of Khon Performance For Foreign Audiences : A Case Study Of The Khon Performance At Sala Chalermkrung Royal Theatre, Haruna Suzuki
Chulalongkorn University Theses and Dissertations (Chula ETD)
This independent study explores the management strategies implemented at Sala Chalermkrung Royal Theatre to adapt the traditional Thai masked dance drama, Khon, for foreign audiences. Khon, recognized as a UNESCO Intangible Cultural Heritage, faces challenges in maintaining relevance amidst globalization and changing audience preferences. The primary objectives of this research were 1) To identify the methods and approaches used in Khon performances at Sala Chalermkrung for foreign audiences; 2) To investigate the management strategies implemented to balance cultural authenticity with accessibility; and 3) To explore the perceptions of theatre producers, performers, and artists regarding the effectiveness and cultural importance of …
The K-Pop Music Industry Strategy For The Development Of The T-Pop Music Industry For Chinese Audience: (A Case Of Gmm), Zenghui Shen
The K-Pop Music Industry Strategy For The Development Of The T-Pop Music Industry For Chinese Audience: (A Case Of Gmm), Zenghui Shen
Chulalongkorn University Theses and Dissertations (Chula ETD)
The global success of K-pop has significantly influenced the development of T-pop, especially in terms of production model, artist training, visual aesthetics, and digital marketing strategies. However, despite K-pop's rapid global expansion, T-pop's growth, especially in the Chinese market, remains limited. This study explores how T-pop can borrow successful elements of K-pop's business model to enhance its appeal among young Thai Chinese. The study adopted a mixed methods approach, combining quantitative data obtained through an online questionnaire survey of 396 Chinese university students in Thailand and qualitative insights obtained through interviews with five music industry professionals. The results show that …
Domestic Customers' Perceived Value Toward Thai Cultural Products, Krittanan Deedenkeeratisakul
Domestic Customers' Perceived Value Toward Thai Cultural Products, Krittanan Deedenkeeratisakul
Chulalongkorn University Theses and Dissertations (Chula ETD)
As Thai cultural identity is one of the remarkable assets in Thai culture and has gained wider attention, there is a growing trend for the market to capture domestic customers' behavior. This study investigates consumers' value perceptions and their intentions to purchase Thai cultural products by extending the theory of consumption value through four values that influence perceived value of product attitude, which also affect purchase intention and customer satisfaction. Online Survey data from 412 people in Thailand were used to test the hypotheses, and content analysis of 9 in-depth interviewees was used to understand the product's perceptions better. The …
ปัจจัยการพัฒนาการท่องเที่ยวเชิงสร้างสรรค์ในเส้นทางวัฒนธรรม กรณีศึกษา ชุมชนท่องเที่ยวเชิงวัฒนธรรมย่านเมืองเก่าริมแม่น้ำเพชรบุรี, ศรัญญู จันทร์วงศ์
ปัจจัยการพัฒนาการท่องเที่ยวเชิงสร้างสรรค์ในเส้นทางวัฒนธรรม กรณีศึกษา ชุมชนท่องเที่ยวเชิงวัฒนธรรมย่านเมืองเก่าริมแม่น้ำเพชรบุรี, ศรัญญู จันทร์วงศ์
Chulalongkorn University Theses and Dissertations (Chula ETD)
การศึกษาวิจัยเรื่อง "ปัจจัยการพัฒนาการท่องเที่ยวเชิงสร้างสรรค์ในเส้นทางวัฒนธรรม กรณีศึกษา ชุมชนการท่องเที่ยวเชิงวัฒนธรรมย่านเมืองเก่าริมแม่น้ำเพชรบุรี" ในครั้งนี้เป็นการศึกษาเชิงปริมาณกับการศึกษาเชิงคุณภาพ โดยมีวัตถุประสงค์ในการศึกษาเพื่อ 1) เพื่อศึกษาทุนทางวัฒนธรรมของชุมชนท่องเที่ยวเชิงวัฒนธรรมย่านเมืองเก่าริมแม่น้ำเพชรบุรีที่สามารถนำมาต่อยอดให้เกิดมูลค่าเพิ่มและกิจกรรมทางการท่องเที่ยวเชิงสร้างสรรค์ 2) เพื่อศึกษาการมีส่วนร่วมและศักยภาพด้านการท่องเที่ยวเชิงสร้างสรรค์ของตัวแทนชุมชนและสมาชิกในชุมชนท่องเที่ยวเชิงวัฒนธรรมย่านเมืองเก่าริมแม่น้ำเพชรบุรี 3) เพื่อเสนอแนะปัจจัยที่นำไปสู่แนวทางการพัฒนาการท่องเที่ยวเชิงสร้างสรรค์ในชุมชนท่องเที่ยวเชิงวัฒนธรรมย่านเมืองเก่าริมแม่น้ำเพชรบุรีในอนาคต ผลการศึกษา พบว่า 1) ทุนทางวัฒนธรรมมีความสอดคล้องและเอื้อให้สามารถให้เกิดกระบวนการที่ดำเนินให้เกิดการพัฒนา โดยสามารถใช้ปัจจัยภายในชุมชนนำเสนอและยกระดับให้เกิดการสร้างแรงจูงใจนักท่องเที่ยวชาวไทย 2) การมีส่วนร่วมในชุมชนมีการให้ความร่วมมือในการจัดกิจกรรมการท่องเที่ยวค่อนข้างน้อย เนื่องจากการจัดงานดำเนินการโดยกลุ่มแกนนำเป็นส่วนมาก ทำให้สมาชิกในชุมชนส่วนหนึ่งมีส่วนร่วมกับกิจกรรมในระดับน้อย ทางด้านศักยภาพของชุมชนมีความสามารถในการรองรับนักท่องเที่ยวชาวไทยในระดับที่ดี ทั้งในด้านเศรษฐกิจ สิ่งแวดแล้ว สังคมและชุมชน 3) แนวทางในการพัฒนาการท่องเที่ยวเชิงสร้างสรรค์ในเส้นทางวัฒนธรรมที่ต้องอาศัยการจัดการที่ดีและความมีส่วนร่วมจากทุกภาคส่วน เนื่องจากชุมชนมีทิ้งจุดเด่นและจุดที่ต้องปรับปรุงของชุมชนที่สามารถพัฒนาไปเป็นการท่องเที่ยวเชิงสร้างสรรค์และกระตุ้นเศรษฐกิจภายในชุมชนไปในทิศทางที่ดียิ่งขึ้น โดยในชุมชนการท่องเที่ยวเชิงวัฒนธรรมย่านเมืองเก่าริมแม่น้ำเพชรบุรีมีปัจจัยอยู่ 4 ด้าน ได้แก่ ปัจจัยด้านการจัดการ ปัจจัยด้านการมีส่วนร่วม ปัจจัยด้านการเข้าถึงและปัจจัยด้านสถานที่ท่องเที่ยว
Communication Strategy For Conservation Of Thai Food Product : A Case Study Of Moo-Naem, Ananporn Sakulraungsri
Communication Strategy For Conservation Of Thai Food Product : A Case Study Of Moo-Naem, Ananporn Sakulraungsri
Chulalongkorn University Theses and Dissertations (Chula ETD)
The study of Communication strategy for conservation of thai food product : a case study of Moo-Naem consisted of three objectives. 1) To add value to Moo-Naem and communicate the value to its customer; 2) To encourage people to perceive the value of Moo-Naem and purchase Moo-Naem; and 3) To use communication strategy as a tool to conserve Moo-Naem as the traditional and cultural cuisine. Two methodologies were utilized: 1) questionnaire surveys in which the population of the study is the people who lived in Bangkok, Thailand. Simple random sampling method was applied and self-administrated written in Thai and English …
Understanding Chinese Tourists Motivation To Go And See A Ladyboy Show In Thai Touristic Cities, Kang Wang
Understanding Chinese Tourists Motivation To Go And See A Ladyboy Show In Thai Touristic Cities, Kang Wang
Chulalongkorn University Theses and Dissertations (Chula ETD)
Over the years, China has gradually become the most important outbound market for international tourism destinations, especially for Thailand. Meanwhile, Thailand's tourism industry is well developed with local characteristics. Tourism has already become an essential sector which has a deep impact on the development of Thailand’s economy. Besides the beautiful natural scenery, Thailand is known as a dream like beautiful tourist paradise, which is closely related to Thailand's unique "Ladyboy Show". Among them, the world-famous singing and dancing performances of Ladyboy Show are more amazing and appeal to many tourists. Ladyboy is one of the highlights and characteristics of Thailand's …
Cultural Integration Of Urban Refugees Into Thai Society: A Case Study Of Pakistani Refugees In Bangkok, Seubboon Chaiyasit
Cultural Integration Of Urban Refugees Into Thai Society: A Case Study Of Pakistani Refugees In Bangkok, Seubboon Chaiyasit
Chulalongkorn University Theses and Dissertations (Chula ETD)
The study of Cultural Integration of Urban Refugees into Thai Society: a case study of Pakistani Refugees in Bangkok aims to identify the institutional factors that affects the cultural integration for Pakistani refugees into Thai society while temporarily residing in Thailand and examine the individual and community factors including Thai people attitude towards refugees that hinder or support the cultural integration of Pakistani refugees into Thai society. The research methodology is comprised of 1) The documentary research used as the fundamental information to understand the broad perspectives relevant to the urban refugee issues in Bangkok area including the information, policies …
ปัจจัยที่ส่งผลต่อการตัดสินใจในการเลือกเรียนโขนนอกวิทยาลัยนาฏศิลป์ ในเขตกรุงเทพมหานคร, กันต์ จามรมาน
ปัจจัยที่ส่งผลต่อการตัดสินใจในการเลือกเรียนโขนนอกวิทยาลัยนาฏศิลป์ ในเขตกรุงเทพมหานคร, กันต์ จามรมาน
Chulalongkorn University Theses and Dissertations (Chula ETD)
การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อศึกษาปัจจัยในการเลือกเรียนโขนนอกวิทยาลัยนาฏศิลป์ในเขตกรุงเทพมหานคร โดยมีกลุ่มเป้าหมายเป็นนักเรียนที่เลือกเรียนโขนและศิลปะแขนงอื่น ๆ จำนวน 331 คน จากการสุ่มเลือกแบบเจาะจงกลุ่มจากโรงเรียนทั้งหมด 10 โรงเรียน โดยใช้รูปแบบการวิจัยเชิงสำรวจ มีแบบสอบถามและการสัมภาษณ์เป็นเครื่องมือในการเก็บรวบรวมข้อมูลจากกลุ่มตัวอย่าง ผ่านการวิเคราะห์ระดับปัจจัยที่ส่งผลต่อการตัดสินใจในการเลือกเรียนโขน ผลการวิจัยพบว่า 1) ปัจจัยที่ส่งผลต่อการตัดสินใจในการเลือกเรียนโขนนอกวิทยาลัยนาฏศิลป์ ในเขตกรุงเทพมหานคร ประกอบด้วยกลุ่มปัจจัย 7 กลุ่ม ได้แก่ (1) ประโยชน์ของนาฏศิลป์โขนที่มีต่อตนเอง (2) ความสามารถทางโขน (3) ความคุ้นเคยเกี่ยวกับโขน (4) ความสอดคล้องเหมาะสมต่อตนเอง (5) สิ่งตอบแทนจากภายนอก (6) ทัศนคติของคนรอบข้าง (7) อาจารย์ผู้สอนและสถาบัน 2) ปัจจัยภายนอก 3 ตัว คือ สิ่งตอบแทนภายนอก ทัศนคติของคนรอบข้าง และอาจารย์ผู้สอนและสถาบัน ได้ส่งอิทธิพลไปยังปัจจัยภายใน ได้แก่ ความคุ้นเคยเกี่ยวกับโขน ความสามารถทางโขน ความสอดคล้องเหมาะสมต่อตนเองและประโยชน์ของนาฏศิลป์โขนที่มีต่อตนเอง 3) ปัญหาและอุปสรรคในการเรียนโขนสำหรับผู้เรียนนอกวิทยาลัยนาฏศิลป์ ในเขตกรุงเทพมหานคร พบว่า (1) อาจารย์ผู้สอนและสถาบันเน้นที่การแสดงเป็นหลัก (2) โรงเรียนหรือสถาบันไม่มีอาจารย์ผู้สอนที่เป็นผู้เชี่ยวชาญด้านโขนโดยตรงหรือมีอาจารย์ผู้สอนไม่เพียงพอ (3) ขาดความต่อเนื่องสม่ำเสมอในการพัฒนาทักษะการแสดงโขน (4) โอกาสในการแสดงความสามารถมีน้อย (5) สถาบันขาดการยอมรับจากสังคมว่าเป็นสถาบันที่ดีมีคุณภาพ