Sociology of Culture Commons^™

Online Rights Defense Among Chinese Americans Against Racial Aggression In The U.S. During The Covid-19, Fangzhu Lu, Wenshan Jia

Communication Faculty Articles and Research

Purpose

This study investigates how Chinese American communities responded to heightened racial discrimination during the COVID-19 pandemic by utilizing social media platforms to safeguard their civil rights, articulate collective concerns, and mobilize resistance against racial aggression.

Methodology

Through qualitative case study analysis, the research examines the social media activities of six advocacy organizations, including three X accounts (WashTheHate, Chinese for Affirmative Action, Asian Americans Advancing Justice) and three Instagram accounts (Stop AAPI Hate, Stop Asian Hate, Advancing Justice: AAJC). The analysis focuses on the content strategies and communication mechanisms employed to counteract racial hostility.

Findings

The selected organizations used social …

Creation And Representation: Rhetorical Effectiveness Of Audience Construction Within The Deaf Vlogging Community, Imani Rodriguez

Honors Undergraduate Theses

Diverse minority groups use YouTube as a platform to share stories, grow brands, and develop communities online. While previous research has investigated Deaf-focused videos on YouTube, past focus has been on video genres, creator purpose, and how content engages with existing representation and stigma (Hibbard & Fels, 2011; Li et al., 2022; Souza et al., 2023; Martzos et al., 2021; Oliveira et al., 2021; Parton, 2016). There has also been research on how online communities can initiate open conversation for many minority groups that may not be possible due to location, disability, or censorship (Case, 2012).

This research focuses on …

The Rise Of Fitspiration: An Examination Of Social Media Influence, Body Image Concerns, And Online Harassment, Mary Owen

Sociology and Criminology Undergraduate Honors Theses

The fitspiration movement on social media has raised concerns about potential body image satisfaction issues and body standard internalization. The potential negative effects of body image dissatisfaction include disordered eating, excessive exercise, anxiety, depression, and a risk to online harassment victimization. This dissatisfaction from fitspiration is reinforced by pressures from family and friends. Relying on data from 347 respondents, the present study explores the potential relationship between fitspiration content consumption, body image dissatisfaction, social pressures, and experiences of online harassment. Bivariate correlations and regression analysis were employed to examine the connections between the variables. Results indicated that there was a …

#Toomuchcontent: A Quantitative Analysis On Social Media Time Usage And Its Impact On Young Adult Anxiety And/Or Depression In The United States, Sarah Juarez

Electronic Theses, Projects, and Dissertations

As technology continues to advance and grow, society has seen a surge in popularity of various social media sites. Social media has become increasingly popular among young adults, with some spending over 10 hours each day on social media. Social media can be utilized for community building, fostering relationships, providing safe spaces, inspiration, creative expression, and may even provide users with acceptance, validation, and a sense of belonging. Considering these factors, social media may also affect individuals negatively— specifically mental health-wise, in terms of anxiety and depression. This study aimed to identify whether a correlation exists between time spent on …

Falling Victim To The Beauty Algorithm, Niti Majethia

Capstones

As life on the internet becomes the new normal, the impact of social media becomes more pervasive and relentless. This story delves into how platforms like Instagram and TikTok can amplify the societal pressures on women to live up to an impossible beauty standard. Various experts weigh in on how this pressure affects women of all ages — from little girls to grown-up, established influencers. This timely narrative underscores the steep cost of society’s obsession with beauty as a measure of value and whether there is an escape to it at all.

The Leadership Identity Presented On Linkedin, Carl L. Tolbert

The Journal of Values-Based Leadership

LinkedIn has evolved in a way similar to other social media platforms but is unique in that it focuses on professional networking and careers. Many professionals seek to showcase their leadership skills and philosophies as part of a publicly showcased online persona. This paper aimed to examine the posts specific to leadership and thematically investigate presentation strategies, motivation, and purposes behind the posts. The paper begins with a historical review from the inception of LinkedIn through pivotal milestones in the history of the company. Key concepts from the literature are then reviewed specific to social media use and motivations behind …

Social Media As Fragile State, Caroline A. Haythornthwaite, Philip Mai, Anatoliy Gruzd

School of Information Studies - Faculty Scholarship

Social media platforms are grappling with how to respond to hate speech, misinformation, and political manipulation in ways that address human rights, free speech, and equality. As independent ‘states’, they are enacting their own rules of conduct, deriving their own ‘laws’, convening their own extrajudicial self regulatory institutions, and making their own interpretations and enactments of human rights. With the rise of social states such as Facebook, TikTok, X (formerly Twitter) and Reddit, how fragile are they in their ability to achieve outcomes of fair, equitable and consistent application of their own laws? Could an assessment of the fragility of …

Everyone’S A Critic: Processes Of Legitimation In The Video Essay Genre On Youtube, Kendall Nagi

Electronic Theses & Dissertations (2024 - present)

The rise of video essays as a popular genre on YouTube is a notable development in the media criticism and intellectual work in online spaces. Theorization on criticism as intellectual work and the performance of expertise and credibility is well developed within sociology (Alexander 2004; Jacobs & Townsley 2017) but esearch on YouTube specifically is quite limited within the social sciences. Most existing research on the video essay genre comes from media studies and communications scholarship (McWhirter 2022; Smarandache 2021; Sylvia & Moody 2022). This study seeks to understand how creators working in the video essay genre, and more specifically, …

From Androgyny To Binary And Back: A Qualitative Analysis Of Nonbinary Tiktoks., Savannah Hatton

Electronic Theses and Dissertations

This study explores how nonbinary individuals represent and express their gender on TikTok. Given the limited amount of research that has been done on nonbinary gender expression in online spaces, this study uses TikTok to observe the ways that nonbinary individuals perform gender. Additionally, given the relative newness of TikTok, this study serves to inform growing research on identity formation through social media. It used a sample of fifty TikToks by nonbinary creators to perform a content analysis. The findings reveal significant variation in how nonbinary individuals "do gender" on the platform, with some individuals identifying closely with binary labels, …

Chinese Celebrities’ Political Signaling On Weibo, Dan Chen, Gengsong Gao

Political Science Faculty Publications

In China, celebrities can dominate public discourse and shape popular culture, but they are under the state’s close gaze. Recent studies have revealed how the state disciplines and co-opts celebrities to promote patriotism, foster traditional values, and spread political propaganda. However, how do celebrities adapt to the changing political environment? Focusing on political signaling on Weibo, we analyze a novel dataset and find that the vast majority of top celebrities repost from official accounts of government agencies and state media outlets, though there are variations. Younger celebrities with more followers tend to repost from official accounts more. Celebrities from Taiwan …

Through A Glass Too Brightly: A Long History Of Media, Social Expectations And Loneliness, Edward Brennan

Conference Papers

This paper looks at how media, social expectations, and chronic loneliness are intertwined. It uses a historical and cultural approach. Loneliness—a painful gap between the social connections that people have and those they expect to have—has always existed. However, modern life and new media technologies have changed how loneliness feels. Using examples from the telephone, radio, television, and social media, the paper shows that society regularly has greeted new technologies through a polarised hopes and fears discourse. A more long-term history, however, reveals that while media may have positive and negative effects on social connection, the relationship between media and …

Gun Culture 3.0, Andrew Phillip Stover

Graduate Theses, Dissertations, and Problem Reports (ETD)

There exist a criminology of firearms and an epidemiology of firearms use, but little in the way of a sociology of U.S. firearm ownership. Most social science study of firearms concerns illicit gun use and the harm that use produces. Compared to this body of work, little has been done to explore the culture of legal gun ownership. A few social scientists have attempted to change this by contributing their own interpretations of what a sociology of U.S. gun ownership might look like. Professor David Yamane, in doing just this, has posited a cultural model of contemporary gun ownership he …

The Impacts Of Social Media Sites Such As Instagram And Facebook On Emerging Adult’S Perceptions Of Self-Esteem And Body Satisfaction, Wynne Cushing, Samantha Shandorf, Courtney Piccirillo, Abby Frazier

Thinking Matters Symposium

This study investigated the impacts of social media use, specifically Facebook and Instagram, on emerging adults’ perceptions of self-esteem and body satisfaction. Limited research exists regarding the influence of demographic variables, such as gender, race, and geographic location, on the relationship between social media use and negative outcome variables. The researchers utilized a cross-sectional survey design with a target population of University of Southern Maine students. Researchers hypothesize that emerging adults who spend more time on Facebook and Instagram are more likely to have lower self-esteem and body satisfaction than emerging adults who spend little to no time on Facebook …

Pornography: Social, Emotional And Mental Implications Among Adolescents, William Kelly Canady

National Youth Advocacy & Resilience Conference

This presentation will explain the historical development of pornography. It will highlight four segments: 1- Porn’s impact on brain development of reward pathways, ultimately increasing the appetite for more porn. 2- Porn can be a false substitute for real intimacy, resulting in decreased sexual satisfaction with a real person and increased verbal and physical aggression. 3- Porn promotes sex trafficking, promotes multiple sex partners and reduced STD prevention. 4- A review of interventions available to assist clients in navigating a lifestyle away from pornography.

Kiss Of Love Campaign: Contesting Public Morality To Counter Collective Violence, Sonia Krishna Kurup Miss

Peace and Conflict Studies

The paper studies the immense opposition to a nonviolent campaign against the practice of moral policing in Kerala to understand the dominant spaces, collective identities, and discourses that give shape to the outrage of public morality in India. The campaign through its politics specifically targeted rightwing and political groups as well as socially embedded familial and institutional structures that exercise control over individuals through patriarchal regimes. The adverse reaction to the campaign revealed that collective aggression or violence can be used to impose majoritarian values and exert social control through the authority of public morality and everyday acts of moral …

How Museum Utilize Social Media On Communication, Jiake Han

School of Professional Studies

With the development of Internet, social media became more and more popular among people. Many industries realize the importance of social media in business. Traditionally, museum concentrates more on personal visual experience, which is hard to be replaced by online media. However, museums now also put more concentrate on social media platform because it expands the way of engagement. Especially, for Coronavirus, many organizations including museums have to close. Therefore, museums have to depend more on social media platforms to communicate with audiences. This research aims at finding how different kind of social media help museum communicate and engage with …

Young People, Social Media, And Impacts On Well-Being, Andreana Nop

School of Professional Studies

Millennials and Generation Z were born into an age where social media and digital technology have been integrated in nearly all aspects of their lives. While social media has proven to be a valuable communication tool in connecting with each other and sharing information, the long-term psychosocial effects are beginning to become more apparent as social media matures. This study analyzes what these effects are and how communication is impacted for these young people. It questions how young people can leverage social media and decrease harm. The study will be conducted through a literature review and analysis. Its goal is …

Pornography: Adolescent Brain Development & Addiction, William K. Canady

National Youth Advocacy & Resilience Conference

This presentation will explain the historical development of pornography. It will highlight three segments: 1- Porn’s impact on brain development of reward pathways, ultimately increasing the appetite for more porn. 2- Porn can be a false substitute for real intimacy, resulting in decreased sexual satisfaction with a real person and increased verbal and physical aggression. 3- Porn promotes sex trafficking, promotes multiple sex partners and reduced STD prevention.

What Role Has Social Media Played In Violence Perpetrated By Incels?, Olivia Young

Peace Studies Student Papers and Posters

This paper aimed to answer the question, what role has social media played in violence perpetrated by Incels?

Incels, or Involuntary celibates, are members of an online subculture who define themselves as unable to find sexual partners. Incels have been responsible for a number of violent attacks and mass killings in recent years.

This exploration involved a content analysis of online incel forums such as such as reddit and 4-chan, and of news articles about incel attacks. The content analysis of social media examined incel ideology and online rhetoric of hate and violence; while the analysis of news articles examined …

Worcester Chamber Of Commerce: Recruiting Minority Business Owners, Ryan Dimaria, Alexander Hull, Xikun Lu, Haopeng Wang, Jiacheng Hou, Danning Zhao

School of Professional Studies

Our capstone project was to help the Worcester Regional Chamber of Commerce identify how to re-frame their marketing so it would be appealing to immigrant and minority owned businesses. Based on interviews and external research, our group was able to create a tangible and resourceful data set that provided justified recommendations and ideas on how the Chamber could make adjustments to their marketing plan to attract more businesses of this particular demographic in the city of Worcester. By implementing these recommendations, we believe the Chamber has the opportunity to create a more diverse group of Chamber members, add value to …

My Choice Greens, Alina Zulfikarova, Amelia Mohr, Hesi Zhang, Ruiqi Huang, Sean Tatar, Yuhao Zhou, Zijun Zhou

School of Professional Studies

My Choice Programs for Independent Living is a nonprofit in Worcester, Massachusetts that helps individuals with special needs. In 2016, My Choice Programs added a branch to their organization called My Choice Greens. My Choice Greens is committed to growing fresh produce in their hydroponic farm. The profit generated from selling their vegetables is put back into direct programming for My Choice Programs. My Choice Greens is the first hydroponic farm in Worcester, but unfortunately not many people are aware of their program. Also, since they are a small nonprofit, they do not have sufficient funding or resources to market …

A Social Media Plan For The Changemakers’ Playground, Meng Cong, Ciara Kilian, Xinling Wang, Sumanth Wilson, Chenyu Yan

School of Professional Studies

The purpose of this project was to create a social media plan for the Changemakers’ Playground campaign. The Changemakers’ Playground is a website thought up by our client, Sarah Lange, whereby ordinary individuals doing extraordinary things in their community can be celebrated for the work they are doing. Each person featured on the website, also known as a Changemaker, was interviewed by Sarah and that interview was split into three videos to be posted on the Changemakers’ Playground website throughout the week they are being featured. In short, our task was to create the Facebook, Twitter, and Instagram content to …

Graduate Admissions Recruitment Project, Kevin Anderson, Chiemela Dike, Yixin Du, Arvinder Kaur, Amanda Popp, Huizhong Yang

School of Professional Studies

In this project, several comparison schools were interviewed and disclosed to have used search lists to find candidates. The organizations that have valuable search lists which may be of good use for the School of Professional Studies include Educational Testing Service (ETS) and the Graduate Management Admission Council (GMAC). By choosing criteria such as demographics, location, academic performance, educational history provided by search lists, we believe there are many quality candidates for SPS programs. However, as we further investigated the functionality and cost-efficiency or return of investment of GRE search list, we spotted many uncertainties and few solid and successful …

A Checklist For Mortals: Preparing For Death’S Arrival, Becky Daniel

College of Journalism and Mass Communications: Professional Projects

We learn everything from our parents—how to walk, talk and treat potential life partners. Yet our culture in the United States makes it difficult to talk to our parents about death and those consequences have a real impact. Closing a loved one’s estate can stretch from months to years without proper planning. While death is constant, the death industry is not. It is ever changing. And while all lives have equal value, there are many preparations that one person may need (veteran, parent, lotto winner) while another does not. The best way to prepare for death is to know its …

An Ethnographic Exploration Of Pokémon Go, Ketzia Abramson

Student Scholar Symposium Abstracts and Posters

The mobile app game, “Pokémon GO” became a worldwide phenomenon immediately following its initial release in the summer of 2016. Now, more than a year later, despite its fall from social domination and decline in popularity, POGO is still at the forefront for better understanding the future of communication and socialization in today’s ever growing digital age. This ethnographic study, aided by field research, observations, and literature review of both the app itself as well as the ‘Poké-verse,’ provides an in-depth analysis of how and why a mobile gaming app that utilizes no new forms of technology (augmented reality combined …

Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang

School of Professional Studies

Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this …

Technology And Political Participation, Chris Molina

Student Scholar Symposium Abstracts and Posters

The most efficient way to get people to take action has always been a big topic of discussion when it comes to political mobilization. Technology has greatly affected the way that people mobilize; it has created a platform for people to have easier access to those of like minds. With social networks such as Facebook, LinkedIn, and Twitter it is very easy in today's era to get your point across to thousands of people and if need be mobilize them into a political rally or protest. It is important to see if technology has actually had an impact in the …