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Articles 1 - 30 of 250
Full-Text Articles in Computational Linguistics
Continuing Christopher Tolkien’S Work In A Digital Age, James K. Tauber
Continuing Christopher Tolkien’S Work In A Digital Age, James K. Tauber
Journal of Tolkien Research
Christopher Tolkien’s 12-volume History of Middle-earth is a remarkable achievement, yet Christopher repeatedly acknowledged how difficult the material was to present in print form and that “that there was no really satisfactory solution”. This paper contends that a printed book is not scholarship but just one way of presenting its results. It explores how digital philology can overcome some of the limitations of print, giving examples from the Digital Tolkien Project. It shows how structural markup, version alignment, parallel reading environments, and other approaches can make relationships between drafts and published texts clearer. Importantly, these methods do not replace Christopher’s …
Automatic Glossing In Under-Resourced Languages: Case Studies In Bribri And Cook Islands Māori, Carter D. Anderson
Automatic Glossing In Under-Resourced Languages: Case Studies In Bribri And Cook Islands Māori, Carter D. Anderson
Linguistics Undergraduate Senior Theses
Interlinear glossing is a major task in Indigenous language documentation. In this paper, I explore how effectively two Large Language Models, ByT5 and Gemini 2.5 Flash, can produce interlinear glossed text. I also examine how prompting an LLM with different types of information (dictionary entries, other training samples, and translations) can augment model performance. I apply these models to two under-resourced Indigenous languages: Bribri, which is morphologically complex from Costa Rica, and Cook Islands Māori, which has a simpler morphology and is from the Cook Islands in the Pacific Ocean. ByT5 exhibits much better performance when glossing Cook Islands Māori …
The Unspoken And The Unseen: An Analysis Of Victim Gender And Linguistic Framing Of Sexual Assault In Judicial Discourse, Sarnika Ali
Quantitative Social Science Undergraduate Senior Theses
Sexual assault is a profound legal and social crisis. However, it is also fundamentally a linguistic one. The words used, or conspicuously not used, to describe victims, perpetrators, and their actions are not neutral arbiters of fact. They are powerful mechanisms that shape perceptions of harm, attributions of blame, and assignments of credibility. The central battleground for survivors is credibility, and while a “credibility discount” is often applied to female victims, the male victim is rendered nearly invisible. This research is therefore guided by one central, overarching question: how does a sexual assault victim’s gender influence the judicial language used, …
The Security Of Llm-Generated Code, Christopher Brian Gonzalez Ayala
The Security Of Llm-Generated Code, Christopher Brian Gonzalez Ayala
Student Theses
The rapid adoption of Large Language Models (LLMs) in software development has transformed coding practices by enabling automated code generation, completion, and optimization. Despite these advantages, concerns persist regarding the security and reliability of LLM-generated code. This study presents a comprehensive evaluation of both the functional correctness and security of code produced by three prominent LLMs as of early 2026. A total of 4,800 code snippets were generated using 100 security-focused programming prompts derived from the OWASP Top 10:2025, translated across eight natural languages and two phrasing styles (literal and natural developer-oriented prompts). To assess performance, a multi-stage experimental framework …
A Machine Learning Approach To Disentangling Developmental Language Disorder From Typical Development In Russian-Speaking Children, Katsiaryna Aharodnik
A Machine Learning Approach To Disentangling Developmental Language Disorder From Typical Development In Russian-Speaking Children, Katsiaryna Aharodnik
Dissertations, Theses, and Capstone Projects
This study investigated a machine learning (ML) approach to identifying Developmental Language Disorder (DLD) in Russian-speaking children using narrative data. ML methods can capture subtle linguistic patterns that distinguish typical and atypical development, which is especially important in cross-linguistic contexts where morphosyntactic variation affects the manifestation of DLD. Diagnosis remains challenging in less-studied languages due to limited knowledge of language-specific deficits and a lack of validated assessment tools. This study evaluated whether ML algorithms can provide a more efficient alternative to traditional screening methods.
Two binary classification studies were conducted using corpus data: 1) classification of narratives told by Russian …
G&P2p: A Multi-Source Approach To Grapheme To Phoneme Conversion, Chun-Yi Peng
G&P2p: A Multi-Source Approach To Grapheme To Phoneme Conversion, Chun-Yi Peng
Dissertations, Theses, and Capstone Projects
This thesis introduces G&P2P, a multi-source framework for grapheme-to-phoneme (G2P) conversion that integrates side pronunciations from multiple lexical resources. Unlike traditional single-source approaches, G&P2P fuses data from multi-sourced pronunciation dictionaries—including CELEX, PronLex, NETTalk, and WikiPron—through several fusion strategies. The goal is to improve model performance on out-of-vocabulary words through multi-source learning. Experiments were conducted with attentive LSTM, pointer-generator LSTM, and pointer-generator Transformer architectures. Models were trained on combinations of datasets and evaluated using word error rate (WER) across five random seeds.
Results show that fusing expert-curated dictionaries such as CELEX and PronLex consistently improves accuracy, achieving an 11.81-point absolute error …
Understanding Behavioral And Representational Divergences Of Humans And Machines, Thomas Lasman Botch
Understanding Behavioral And Representational Divergences Of Humans And Machines, Thomas Lasman Botch
Dartmouth College Ph.D Dissertations
Human behavior and cognition are strikingly variable: people differ from one another in their preferences and abilities, and even from themselves across situations. Yet this diversity arises from common neural machinery shaped by the complex environments humans inhabit. A central objective of cognitive neuroscience is to understand how this varied experience emerges from interactions between brains, agents, and environments. In this dissertation, I argue that comparing behavior and neural computation across humans, artificial systems, and contexts is essential for understanding the flexibility of human cognition. Across three chapters, I use this comparative approach to examine how the rich, multimodal contexts …
Interpreting American Sign Language: A Literature Review Of Assistive Technologies, Natalie Louise Paradiso, Emma Grace Kochenderfer
Interpreting American Sign Language: A Literature Review Of Assistive Technologies, Natalie Louise Paradiso, Emma Grace Kochenderfer
Student Scholar Symposium Abstracts and Posters
American Sign Language (ASL) is a visually elaborate, spatially oriented linguistic methodology that relies on combinations of hand movements, body positioning, facial expressions, and motion/spatial perception, aspects of which make interpretation difficult for automated machine recognition. Current assistive technology approaches to ASL interpretation are generally within the categories of computer vision models (including deep learning, multi-focus image fusion, and keypoint tracking) and wearable, multimodal/sensor-based approaches (such as smart glasses and inertial-sensor gloves). Within controlled environments, computer vision models perform well. However, when applied to conditions such as non-manual signs/features, signer variability, and rapid assimilation, they falter in processing all aspects …
Propasafe-Hybrid: A Text-Based Hybrid Propaganda Detection Tool, Thomas Kimmeth, Avijit Roy, Vivek Sharma
Propasafe-Hybrid: A Text-Based Hybrid Propaganda Detection Tool, Thomas Kimmeth, Avijit Roy, Vivek Sharma
Publications and Research
Propagandistic content increasingly circulates through online news and social media, where readers often encounter it with limited scrutiny, highlighting the need for reliable and fine-grained detection. This paper introduces Propasafe-Hybrid, a sentence-level system that integrates a fine-tuned transformer classifier with LLM-based technique classification to identify, label, and explain specific propaganda strategies. The pipeline generates actionable outputs, including highlighted sentences, technique assignments, and concise rationales, so users can immediately understand why a sentence was flagged and how each label was determined. To control inference cost, Propasafe-Hybrid employs a cost-aware pre-filtering stage that forwards only high-likelihood sentences to LLMs, reducing token usage …
Propasafe-Hybrid: A Text-Based Hybrid Propaganda Detection Tool (Ila 2026 Presentation), Thomas Kimmeth, Avijit Roy, Vivek Sharma
Propasafe-Hybrid: A Text-Based Hybrid Propaganda Detection Tool (Ila 2026 Presentation), Thomas Kimmeth, Avijit Roy, Vivek Sharma
Publications and Research
This presentation introduces Propasafe-Hybrid, a hybrid system for sentence-level propaganda detection that combines offline transformer-based classification with selective large language model (LLM) explainability. The system employs a two-stage pipeline in which a local BERT-based classifier evaluates all input text and filters non-propagandistic content, while only high-confidence candidates are forwarded to an LLM for rhetorical technique labeling and explanation. This design enables cost-aware, privacy-conscious, and scalable analysis by reducing unnecessary reliance on external models.
Propasafe-Hybrid identifies propagandistic techniques such as loaded language, obfuscation, and appeal to fear, and generates concise natural language rationales that make these techniques interpretable to users. By …
Structural Silence: When Ai Infrastructure Fails Speakers Of Underrepresented Languages, Avijit Roy, Proma Roy
Structural Silence: When Ai Infrastructure Fails Speakers Of Underrepresented Languages, Avijit Roy, Proma Roy
Publications and Research
Artificial intelligence tools for education and language support are increasingly framed as scalable responses to access gaps in under-resourced communities. Yet the infrastructure underlying these tools—training corpora, tokenization schemes, evaluation benchmarks, and deployment architectures—encodes a set of assumptions that systematically disadvantages speakers of underrepresented languages before a single model is trained. This paper examines those assumptions through the lens of Bengali, one of the world’s most widely spoken languages with roughly 285 million speakers (Ethnologue, 2025; International Communication and Leadership School, 2026), and the structural barriers that emerge when attempting to build AI-assisted educational tools for Bengali-speaking learners in low-connectivity …
Understanding Perceptions Of A Peruvian Local Market Program: A Reflexive Thematic Analysis, Rosmery Ramos-Sandoval Dr., Jano Ramos-Diaz
Understanding Perceptions Of A Peruvian Local Market Program: A Reflexive Thematic Analysis, Rosmery Ramos-Sandoval Dr., Jano Ramos-Diaz
The Qualitative Report
Despite growing global interest in short food supply chains (SFSCs), little is known about how consumers in developing countries perceive these models, especially through digital platforms like social media. This study investigates how Twitter users represent and perceive SFSCs in the context of the Peruvian government´s “De la Chacra a la Olla” program. The study analyzed 1,167 tweets from Peruvian Twitter users referencing the hashtag #DeLaChacraALaOlla between 2014 and 2020, using reflexive thematic analysis within an exploratory case study framework to examine consumer perceptions of SFSCs. The analysis revealed three key themes in consumer perceptions of SFSCs on Twitter: direct …
Mind The Gap: Morphological Defectivity And Suffixal Competition In Polish, Szymon E. Zuberek
Mind The Gap: Morphological Defectivity And Suffixal Competition In Polish, Szymon E. Zuberek
Dissertations, Theses, and Capstone Projects
This study investigates morphological defectivity and suffixal competition in the genitive singular of Polish masculine inanimate nouns. Drawing on survey-based grammaticality judgments from native speakers, it examines how respondents select between the suffixes -a and -u or reject both as unacceptable, thereby signaling defectivity. Mixed-effects logistic regressions revealed that defectivity was rare overall but patterned systematically by age, education, and region, with additional baseline variability across lexical items. Suffix choice showed a strong preference for -a, modulated by age, education, and region, with additional baseline variability across lexical items. These findings inform our understanding of paradigm structure, sociolinguistic variation, and …
A Treasure Hunt: The Interdisciplinary Challenge Of A Digital Humanities Hackathon, Marie Barras, Adélaïde Quenson, Adrien Jeanrenaud, Angela Allemand, Marina Berazategui, Levyn Bürki, Michel Capot, Simon Gabay, Vestin Hategekimana, Pauline Jacsont, Bokar Lamine N'Diaye, Elina Leblanc, Clara May, Anne-Laure Oberson, Margherita Parigini, Lara Pitteloud, Fassaleh Taal, Cédric Viaccoz
A Treasure Hunt: The Interdisciplinary Challenge Of A Digital Humanities Hackathon, Marie Barras, Adélaïde Quenson, Adrien Jeanrenaud, Angela Allemand, Marina Berazategui, Levyn Bürki, Michel Capot, Simon Gabay, Vestin Hategekimana, Pauline Jacsont, Bokar Lamine N'Diaye, Elina Leblanc, Clara May, Anne-Laure Oberson, Margherita Parigini, Lara Pitteloud, Fassaleh Taal, Cédric Viaccoz
Artl@s Bulletin
Abstract: This article tells the story of an interdisciplinary hackathon emphasizing exploration, collaboration, and creative engagement with globalization-related cultural datasets. Participants worked in teams to produce research posters, which were then presented at the opening of the international conference Image Deluge & Globalization in Geneva. The article discusses three projects: one on 19th-century Spanish chapbooks using topic modeling and network analysis; another on leopard motifs in print imagery; and a third on olfactory heritage. The hackathon highlighted both the potential and the limitations of working with digital cultural data, offering insights into interdisciplinary methods.
Résumé: Cet article raconte un hackathon …
Ctrl + Alt + Inner Speech: A Verbal–Cognitive Scaffold (Vcs) Model Of Pathways To Computational Thinking, Daisuke Akiba
Ctrl + Alt + Inner Speech: A Verbal–Cognitive Scaffold (Vcs) Model Of Pathways To Computational Thinking, Daisuke Akiba
Publications and Research
This theoretical paper introduces the Verbal–Cognitive Scaffold (VCS) Model, a cognitively inclusive framework which proposes the cognitive architectures underlying computational thinking (CT). Moving beyond monolithic theories of cognition (e.g., executive-function and metacognitive control models), the VCS Model posits inner speech (InSp) as the predominant cognitive pathway supporting CT operations in neurotypical populations. Synthesizing interdisciplinary scholarship across cognitive science, computational theory, neurodiversity research, and others, this framework articulates distinct mechanisms through which InSp supports CT. The model specifies four primary pathways linking InSp to CT components: verbal working memory supporting decomposition, symbolic representation facilitating pattern recognition and abstraction, sequential processing enabling …
Syntax-Enhanced Boundary-Aware Named Entity Recognition Model, Chuanming Yu, Bin Deng, Zhengang Zhang
Syntax-Enhanced Boundary-Aware Named Entity Recognition Model, Chuanming Yu, Bin Deng, Zhengang Zhang
Journal of Scientific Information Research
[Purpose/significance] This study addresses the issue of inadequate perception of entity boundaries in traditional character-level modeling-based named entity recognition models by integrating syntax information containing entity boundary features into the task using a multi-head graph attention network with dense connections. This integration enhances the effectiveness of named entity recognition.
[Method/process] This study proposes a Syntax-enhanced Boundary-aware Named Entity Recognition Model (SynBNER), which utilizes BERT for text semantic representation and integrates syntax information using a dense-connected graph attention network. This integration incorporates implicit entity boundary information from syntax information into word representations, thereby enhancing the model's entity boundary perception capability.
[Result/conclusion] …
Revitalization Of Endangered Languages With Ai, Ivory Yang
Revitalization Of Endangered Languages With Ai, Ivory Yang
Dartmouth College Master’s Theses
The preservation and revitalization of endangered languages, particularly those with minimal digital presence, presents significant challenges for computational linguistics. This thesis addresses these challenges by proposing novel methods for language identification and data generation, focusing on underrepresented Indigenous languages, specifically Nüshu, Native American and Native Alaskan languages.
In the first study, a COLING 2025 paper, we present NüshuRescue, an AI-driven framework designed to facilitate the preservation of Nüshu, an endangered script used exclusively by Yao women in China. Using minimal seed data, we demonstrate how GPT-4-Turbo can generate new translations, expanding a publicly available Nüshu-Chinese corpus, achieving 48.69% accuracy in …
Alle Or Elle: Automatic Speech Recognition On Louisiana French, Emily Chiu
Alle Or Elle: Automatic Speech Recognition On Louisiana French, Emily Chiu
Dissertations, Theses, and Capstone Projects
Applications of automatic speech recognition largely serve the most commonly spoken languages, but can cause harm through bias when used for speakers of underrepresented language varieties who are not adequately supported. This experiment’s goal is to reveal how state-of-the-art end-to-end ASR systems perform with Louisiana French, a nonstandard variety of French that has suffered a history of state-sanctioned language oppression in Louisiana.
Fact-Checking As A Multi-Step Process: From Ambiguity Resolution To Claim Validation, Wenbo Wang
Fact-Checking As A Multi-Step Process: From Ambiguity Resolution To Claim Validation, Wenbo Wang
Dissertations
The spread of misinformation and disinformation has become a major concern, particularly with the rise of social media as a primary source of information for many people. Fact-checking—the process of verifying claims against credible evidence—has emerged as a critical safeguard against misinformation. Yet, the task is fraught with challenges: claims are often ambiguous, context-dependent, or composed of multiple intertwined assertions, while automated systems struggle to replicate the nuanced reasoning of human experts. This dissertation addresses these challenges by reimagining fact-checking as a multi-step, knowledge-guided process that systematically resolves ambiguity, decomposes complexity, and validates claims through structured reasoning. Additionally, the proposed …
From Adversarial Attacks To Robust Classifiers - A Study In Social Media Spam Detection - Black Box & White Box, Jonathan Jose Penaloza Rumie
From Adversarial Attacks To Robust Classifiers - A Study In Social Media Spam Detection - Black Box & White Box, Jonathan Jose Penaloza Rumie
Undergraduate Theses
Adversarial attacks pose a significant threat to the reliability of machine learning-based spam detection systems in social media. This undergraduate thesis, "From Adversarial Attacks to Robust Classifiers: A Study in Social Media Spam Detection – Black Box & White Box," systematically examines the impact of both black-box and white-box adversarial attacks on a range of spam classifiers, including Logistic Regression, Decision Trees, Random Forests, K-Nearest Neighbors, Bagging, Gradient Boosting, and Support Vector Machines. Leveraging a novel dataset derived from Twitter spam messages and enhanced with adversarial perturbations such as synonym replacement and character-level modifications, this study evaluates classifier performance under …
On The Provenance Of Software Systems: Automating Software Traceability With Knowledge Graph And Large Language Model Synergy, Tyler Procko
On The Provenance Of Software Systems: Automating Software Traceability With Knowledge Graph And Large Language Model Synergy, Tyler Procko
Doctoral Dissertations and Master's Theses
The present dissertation delineates a system that enables those engaged in software development to automatically generate and maintain project life cycle provenance. All projects are implemented and made manifest with the development of artifacts, e.g., papers, code files, etc. Tools exist to accelerate artifact creation, but little focus is paid to the processes that produce them. In terms of Ontology, or, from Ancient Greek, the study of being, the two most basic entities in reality are Continuant and Occurrent, or, roughly, “Artifact” and “Process”. This dissertation posits that for any created artifact, its process of creation, i.e., its life …
Improving Low-Resource Translation With Finite State Grammars, Nicholas J. Uva
Improving Low-Resource Translation With Finite State Grammars, Nicholas J. Uva
Dissertations, Theses, and Capstone Projects
Scarcity of training data continues to pose a problem for the development of neural machine translation systems for low-resource languages. This study develops a method for the incorporation of linguistic information into the training of neural machine translation models for low-resource languages, using morphological grammars created using finite state transducers. This study explores the benefits, historical background, and effectiveness of this approach. This study incorporates morphological tags into a pre-trained multilingual neural machine translation model using a dual encoder structure. This study finds an improvement in performance in the Irish-English translation scenario. This method offers promising results with low computational …
A Proposed Ehrenfeucht-Fraïssé Game Model For Natural Language Processing Generative Adversarial Networks, Don Li
Anthós
Large Language Models (LLM’s) (e.g., ChatGPT) constitute both a significant research area and commercial application of AI. Current major LLM’s are built on Generative Pre-Trained Transformer (GPT) neural network architecture to perform natural language processing (NLP) tasks. Generative Adversarial Network (GAN) is another popular neural network architecture, which leverages a zero-sum game between constituent neural networks within the architecture to train the GAN, and is widely used for visual data applications. This article proposes a new GAN architecture for NLP: an EF-GAN whose underlying algorithm uses Ehrenfeucht–Fraïssé (EF) games, a game-theoretic approach from model theory to determine elementary equivalence of …
Characterizing Language Use In Online Accessibility Discussion Forums, Nithiya Venkatraman, Anand Ravi Aiyer, Yash Prakash, Sampath Jayarathna, Hae-Na Lee, Vikas Ashok
Characterizing Language Use In Online Accessibility Discussion Forums, Nithiya Venkatraman, Anand Ravi Aiyer, Yash Prakash, Sampath Jayarathna, Hae-Na Lee, Vikas Ashok
Computer Science Faculty Publications
Discussion forums are one of the favored platforms for knowledge sharing. Given their popularity, copious research exists on understanding the linguistic and behavioral characteristics of forum conversations, so as to inform the design of many downstream applications including discourse visualization, sentiment analysis, and question answering. However, prior investigations have mainly focused on general forums designed primarily for sighted users, and as such the applicability of their findings to dedicated accessibility discussion forums frequented by blind screen reader users remains unanswered. To bridge this knowledge gap and facilitate the development of better-informed assistive technologies for blind people, we investigated language use …
Investigating Post-Adoption Abandonment Of Mental Health Mobile Applications Among Young Adults, Donald Harris
Investigating Post-Adoption Abandonment Of Mental Health Mobile Applications Among Young Adults, Donald Harris
Electronic Theses & Dissertations (2024 - present)
The rising prevalence of mental health issues among young adults has driven increased interest in Mental Health Mobile Applications (MHMAs), which offer accessible and cost-effective solutions to traditional barriers such as financial limitations, stigma, and restricted healthcare access. Despite their promise, MHMAs frequently experience high rates of attrition and abandonment, significantly limiting their long-term effectiveness. Employing a mixed-methods, multi-stage research design, this dissertation explores the determinants of MHMA abandonment among young adults, emphasizing the interplay between technological inhibitors and enablers, individual user characteristics, and the mediating roles of user satisfaction and perceived usefulness.
Study 1 utilized quantitative text analysis, including …
Modeling Context And The Characteristica Universalis, John Kausch
Modeling Context And The Characteristica Universalis, John Kausch
Proceedings from the Document Academy
This paper proposes prototypes for the exploration of the context of terms in a knowledge organization system by visualizing machine learning produced word embeddings. It puts this work in the context of the search for a universal language, typified by Leibniz’s characteristica universalis. This tradition of the search for universal languages is put in the context of universalizing tendencies in taxonomic classification in library and information science. Following this there is a discussion of the use of machine learning models to represent context. These two concerns inform the construction of prototypes for exploring the contextual spaces produced by word embeddings …
Controlling Emotional Text To Speech Using Complex Adverbial Phrases, Zainab T. Akande
Controlling Emotional Text To Speech Using Complex Adverbial Phrases, Zainab T. Akande
Dissertations, Theses, and Capstone Projects
This study investigates the usage of adverbial modifiers from audiobook data as a resource for training speech synthesizers with a greater range of speech descriptions. The Tacotron2 text-to-speech (TTS) model was used for the purposes of this study. Utilizing the LibriTTS dataset, the Tacotron2 model is trained under two experimental conditions: one incorporating adverbial modifiers into the input text and the other without. The dataset preprocessing involves embedding descriptions using word embeddings and encoding speaker IDs with machine learning techniques. Additionally, the model architecture includes a prosody encoder inspired by prior research. Evaluation of the trained models involves subjective assessments …
Expanding The Corpus Of Vocalized Hebrew Text: Compiling An Unvocalized Text Corpus And Building An Online Interface For Vocalization Annotation, Rachel Shanblatt Bloch
Expanding The Corpus Of Vocalized Hebrew Text: Compiling An Unvocalized Text Corpus And Building An Online Interface For Vocalization Annotation, Rachel Shanblatt Bloch
Dissertations, Theses, and Capstone Projects
Written modern Hebrew presents a unique challenge for training computational models for language processing because modern Hebrew text often lacks vocalization. The lack of available vocalized Hebrew data can lead to ambiguity in training these models and generally hinders work on natural language processing problems. The goal of this project is to contribute to the collection of vocalized Hebrew text by collecting and preprocessing a large corpus of unvocalized Hebrew text and building an online annotation tool. The annotation tool allows people to upload unvocalized Hebrew text, to annotate by adding Hebrew vocalization, and to download comma-separated values files of …
Predicting Language Proficiency Using A Multiple Regression Model, Madisen Barrieau
Predicting Language Proficiency Using A Multiple Regression Model, Madisen Barrieau
Senior Honors Theses
Businesses that design language learning products have a common goal to impart language proficiency to users. Many variables play a role in reaching language proficiency, including time spent in study, method of learning, use of technology, motivation, and more. This study involved creating several multiple regression models in R on a dataset featuring many of these variables. This research sought to identify the relative weight and measurability of these variables unto the goal of predicting language proficiency. Several regression models were created, and the best model showed that language similarity and length of residence in target culture, among other factors, …
Uncovering The Mimicry Of Online Review Breadth And Depth And Its Subsequent Effect On Consumer Responses, Andrea Pelaez Martinez
Uncovering The Mimicry Of Online Review Breadth And Depth And Its Subsequent Effect On Consumer Responses, Andrea Pelaez Martinez
Dissertations, Theses, and Capstone Projects
Word-of-mouth (WOM) in marketing occurs when consumers discuss a company's product or service or any consumption experience with their friends, family, and others with whom they have any relationship. With the advent of social media, this phenomenon has expanded rapidly into virtual environments where consumer conversation is enabled through chats, forums, social media posts, and online reviews. In response to this rapid growth of online WOM, academics and practitioners have focused their interest on this phenomenon and its implications on consumers, firms, and society. So far, the evidence of the critical role that online WOM plays in helping consumers make …