Social Media Commons^™

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

Social Media And Mental Health: The Public Health Impact And Future Policy Directives, Renae A. Merrill

Graduate Theses and Dissertations

The relationship between social media use among young people and the increasing concerns of mental health problems in the U.S. and globally is on systemic agendas. Furthermore, research on social media use and mental health indicate reasons to suspect a causal relationship, but more work needs to be done. Therefore, this three-article dissertation seeks to explore (1) associations between social media use, personality, and depression; (2) associations between social media emotional support, anxiety, and personality; and (3) the relationship between social media use and mental health using Deborah Stone’s causal stories framework. Findings from this study provide an improved understanding …

Harnessing The Power Of The Bts Army Fandom To #Stopasianhate And Empower The Next Generation Of Aapi Leaders, Nicole Santero

Community Engagement Expo Research Posters

ARMY, fans of the widely popular music group BTS, has become one of the largest and most influential fan communities in popular culture. Music fans have long been misunderstood and dismissed, yet fandoms like ARMY have reshaped that narrative by demonstrating remarkable capacity for global collective action, teaching us important lessons in grassroots mobilization, social movements, and activism. Drawing on the fandom's impact and key strategies such as empowerment messaging, resource deployment, and leveraging media platforms, this poster presentation from the 2023 UNLV Community Engagement Expo details examples of how ARMY's power and strategies can be applied in a real-world …

Social Media Skills And Safety Education Program For Adolescents With Idds: An Occupational Therapy Approach, Janelle A. Rodriguez, Monica Watford, Nooreen Khalid, Kate Lundgren

Summer 2023 Virtual OTD Capstone Symposium

Adolescents with intellectual and developmental disabilities are interested in using the internet and social media to maintain friendships. There is a gap in the literature exploring social media skills training programs to educate this population to safely use social media and the internet.

Digital Health Technologies For Peripartum Depression Management Among Low-Socioeconomic Populations: Perspectives From Patients, Providers, And Social Media Channels, Alexandra Zingg, Tavleen Singh, Amy Franklin, Angela Ross, Sudhakar Selvaraj, Jerrie Refuerzo, Sahiti Myneni

Faculty, Staff and Student Publications

BACKGROUND: Peripartum Depression (PPD) affects approximately 10-15% of perinatal women in the U.S., with those of low socioeconomic status (low-SES) more likely to develop symptoms. Multilevel treatment barriers including social stigma and not having appropriate access to mental health resources have played a major role in PPD-related disparities. Emerging advances in digital technologies and analytics provide opportunities to identify and address access barriers, knowledge gaps, and engagement issues. However, most market solutions for PPD prevention and management are produced generically without considering the specialized needs of low-SES populations. In this study, we examine and portray the information and technology needs …

Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan

Student Theses and Dissertations

Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …

How Does Social Media Consumption Relate To A College Student's Mental Health And Body Image, Madyson Lira

Undergraduate Theses

Mental Health and Body Image issues have become an epidemic, especially among teenagers and young adults. Obsession with social media is also growing among younger audiences. With the increase of users using social media, research has shown that there is a growth in body image issues which has been directly influenced by social media. Despite the research already performed, there hasn’t been a lot of traction surrounding this topic. College students are thrown into constant exposure to the ‘ideal’ college life through social media sharing apps. Between classes, extracurriculars, and meetings, college students are on their phones a lot. Most …

Antisemitic Rhetoric From Influential Individuals On Social Media During The Recent Rise Of Jewish Hate In The United States Of America, Jimmy Warshawsky, Jason Jarvis Ph.D.

Honors Thesis

Experts have said that in recent months, we have been living through the highest point in American antisemitism we've ever had. Much of this is because of certain very influential people like Donald Trump and Kanye West who have been spreading antisemitic tropes and conspiracies on the internet. In this paper, I will first discuss the history of antisemitism in America to give important and relevant context to my study. I will then explain the recent rise in antisemitism and address viewpoints from various experts and contributors on what, why, and how this is happening. I’ll go over each of …

Using Linkedin To Promote Effective Corporate Social Responsibility Communication Through The B2b Supply Chain, Eden Wallace

All Theses

Utilizing LinkedIn as a communication tool for Corporate Social Responsibility (CSR) communications is a relatively unknown area of CSR research. However, existing scholarship and current business trends suggest that LinkedIn may be beneficial for business to business (B2B) companies to communicate to their corporate partners. Findings from this study advance communication scholarship in this relatively new area of research and provide new understanding in how LinkedIn can be used by companies to strengthen business operations pertaining to corporate social responsibility. This thesis examines how Equinix, a B2B company, communicates its socially responsible initiatives on LinkedIn and to what extent its …

Resale Hdb Price Prediction Considering Covid-19 Through Sentiment Analysis, Srinaath Anbu Durai, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

Twitter sentiment has been used as a predictor to predict price values or trends in both the stock market and housing market. The pioneering works in this stream of research drew upon works in behavioural economics to show that sentiment or emotions impact economic decisions. Latest works in this stream focus on the algorithm used as opposed to the data used. A literature review of works in this stream through the lens of data used shows that there is a paucity of work that considers the impact of sentiments caused due to an external factor on either the stock or …

The Connection Between Gen Z And Online Fast Fashion Media; Aiming To Create A Sustainable Future In Fashion., Rachel Peters

School of Art Undergraduate Honors Theses

It is impossible to think about culture in the past two decades without referencing social media. My generation, commonly known as Gen Z (born between 1997-2010), has been on the forefront of social media development. One of the first generations to grow up with some form of unfiltered online social experience, Gen Z has been hard wired to consume media. While using social media alongside my peers, I have observed a problem that has resulted from this: mass consumption. A mass consumption of food, beauty products, home decor, and clothing in particular. On social media we see hundreds of videos …

Comparing Social Media Marketing Options For Your Cooperative Extension Program, Laura Justice

EFNEP

With so many different social media platforms available, it’s important to know which platform(s) will be most useful in reaching potential customers. This article will help organizations decipher between different social media platforms and select the platform(s) that best suits their branding purposes, targeted audience, and content strategies. Understanding which platform(s) to engage with customers can help drive sales and reach a new set of potential customers that would have been inaccessible without social media.

Impact Of Social Media  On Public Perception Of Government Covid-19 Response Efforts, Taher Taher

Theses and Dissertations

This research aims to understand this phenomenon to provide insights into how governments can perform better in times of crisis regarding social media and its impact on public opinion. This research aims to understand how social media impacts public perception of government COVID-19 response efforts by studying Facebook comments, likes, and reactions (emoticons).

The study was based on data gathered from Facebook comments on the daily infographic COVID-19 statistics from the official site of the Ministry of Health and Population. The sampling frame is the 52 weeks of 2020, January to December, through random sampling resulting in 546 comments. The …

Researching How Excess Social Media Use And Filters Affect Trust, Ula J. Mccarthy

Honors Undergraduate Theses

In the present day, excessive social media use has become synonymous with the younger generation. Prolonged social media interaction has resulted in new terminology describing the compulsive need for internet and social media use: internet addiction. This is a new term, and while it has not been defined as a clinical addiction used in acute care settings (Zahrai et al., 2022), it is important to understand its symptoms, like excessive social media use. Given the rapid speed of social media integration in modern society, it is important to investigate how excessive social media use (ESMU), as defined by Zahrai et …

Professionalism In The Digital Age: Managing Your Online Identity, Mikki Sherwood

Faculty Research & Creative Activity

No abstract provided.

The Nashville Predators Social Media Audit, Sam Baranek, Connor Clouthier, Toniya Johnson, Mary Kate Reid, Micaela Trimble

[Archive] Belmont University Research Symposium (BURS)

This report and presentation will deliver a comprehensive social media audit completed on the Nashville Predators, a national hockey team. In the end, it will show results of our group’s analysis of the communication strategies on the various platforms that the Nashville Predators use for their business and brand. While we already have prior knowledge and experience in social media, we plan to use the theories and principles to come to even better conclusions about the success of the Nashville Predators’ online presence.

The Nashville Predators are known for being a professional hockey team in the NHL. The Predator’s brand …

The Fashioning Of Individual And Group Identities In The Thrifttok Community, Kathryn Andronowitz

Holster Scholar Projects

In the wake of the Covid-19 lockdown, a noticeable surge of videos focused on thrifted clothing appeared on the social media platform TikTok, coinciding with an increase in offline thrift store traffic. Individual contributors to these trends comprise a networked community of popular creators and lifestyle followers of these thrifting videos on TikTok, or “ThriftTok,” based on the commonly-used hashtag of the same name. The ThriftTok community is not monolithic. Its productions encompass a spectrum of videos ranging from flea market explorations and goth-style thrifted fashion, to reselling tips and “thrift with me” videos. Its participants range from indie band …

Personality And Social Media Use, Joshua Pearson

Honors Undergraduate Theses

This study seeks to examine the connection between social media usage and the Enneagram personality model. This connection will aid in a better understanding of what motivates individuals to use social media. The information found in this study will be applied to understanding behavioral addiction. This understanding will allow more personalized treatment for individuals already subject to these behaviors and preventive treatment for those more susceptible to behavioral addiction to social media. In order to find the connection between social media use and the Enneagram personality model, a survey including an Enneagram personality inventory, a social media use inventory, and …

Post, Share, Like: The Role Of Facebook In The Russo-Ukrainian War, Hannah Michelle Snyder

Honors Undergraduate Theses

Facebook is being used by both Russia and Ukraine as a tool of war, for very different purposes. This demonstrates that the platform no longer serves the sole function of connecting communities together. Existing literature has recognized that social media is being used in the current Russo-Ukrainian war but has yet to conduct comparative and contrastive analyses of Russian and Ukrainian social media strategies and effects. Conducting these analyses will illustrate not only what strategies are being used, but how they can be simultaneously advantageous and disadvantageous for belligerents. By focusing on one platform, Facebook, one can not only learn …

Women Play Football Too: Feminist Theory And Uk Football, Mikayla Kummer

Capstone Showcase

Women's Football in the UK has constantly overshadowed by Men's Football and with the popularity of social media it may have complicated the issue. The way women have been treated in the media has always been different to how men were treated. Gender can be considered a performance and how women are treated by the press demands a performance from them. Through Offside, a play by Hollie Poetry and Sabrina Mahfouz, this essay explores the relationship between feminist theory, women's football and social media. Women athletes have consistently been asked about their personal lives, bodies, relationships and anything besides the …

Impact Of Social Media On The Mental Health Of College Student Athletes, Maria Blasco Maurici

Theses and Dissertations

This thesis explores the influence of social media on the mental health of college student-athletes. With the adoption of social media platforms and the challenges faced by college student-athletes, understanding the implications of social media usage becomes a priority. This study examines the potential positive and negative effects of social media on the mental health of collegiate student-athletes and considers the role of social media in shaping their self-perception and identity. By comparing with existing research and conducting qualitative and quantitative analysis, this thesis aims to find answers on the relationship between social media and the mental health of college …

Social Media, Mass Mobilization And National Development In Nigeria: Lessons From The #Endsars Protest, Eno-Obong Blaise Akpan, Tordue Simon Targema

ASEAN Journal of Community Engagement

This study explored the potential of social media for effective mass mobilization and community engagement to attain national development in Nigeria. Premised on the fact that social media have become popular platforms attracting millions of subscribers, the study examined how the opportunities they offer could be harnessed and purposefully deployed to galvanize the citizens to pursue national development causes. This was done against the backdrop of the technological determinism theory that provides the framework for investigating the indispensable role which technology plays in the advancement of a nation’s socio-economic development. The secondary research approach was adopted to carry out the …

Shut Up And Dribble: How Twitter Users Attempt To Mute Athlete Opinion, Monejah Black

The Winthrop McNair Research Bulletin

Professional athletes have engaged in several methods of activism to show their discontent with President Donald Trump, including forgoing the traditional White House visit for teams who win national championships. This form of protest has headlined the national media, especially since President Trump has personally uninvited players and teams through Twitter. NBA superstars, such as LeBron James, also took to Twitter to attack and criticize the president, resulting in a cascade of tweets from NBA players with disparaging remarks about the president. This research will analyze and categorize Twitter users’ replies to these tweets. Results show that most of the …

Mitigating Covid-19 Infection Rates And Increasing Vaccination Rates For Children Ages 5-11: A Content Analysis Of How Two Hospitals’ Use Of Effective Social Media Engagement Helped To Influence A Healthier Public, Jacqueline Delorey

Honors Program Theses and Projects

The Covid-19 outbreak initiated an international public health crisis, altering our publics dependency on health organizations communication strategies and tactics. Immediate crisis communication and public health efforts were needed to mitigate panic and infectious disease across the globe. The digital marketing strategies utilized for social media began to reflect the value of accurate and timely information spread in correlation to a healthier targeted public for large health organizations. The significance of this thesis in the field of communications directly correlates to the health belief model, which is used to observe the motivation and decision-making processes that influence an individual’s choice …

Higher Education Social Media: Student Perceptions Of University’S Covid-19 Crisis Communication, Bailey Cormier

Honors Program Theses and Projects

This study, as stated, is aimed to explore the perceptions and experiences of full-time undergraduate students of the university’s social media crisis communication. These students, the stakeholders of BSU, have followed Instagram accounts and have both accessed and been the audience of during the COVID-19 pandemic. Since the COVID-19 pandemic is a novel health crisis, the findings of this study have significance and can provide insights into effective crisis communication strategies that organizations and crisis communicators can implement in the current pandemic and future health crises. Experiences with different aspects during the pandemic such as participating in education online during …

From Fitspiration Posts To Food Shaming: Social Media’S Impact On Adolescent Girls’ Body Image, Madison Jones

Honors Program Theses and Projects

Social media is marketed as a way to connect and share with others all over the world—a fast way to connect to grandma down in Florida, do research from a university on the other side of the world, or even spark environmental change across the globe. So how, at the same time, can this be a harmful tool, one that has been identified as a cause of depression and even, in some cases, suicide in young girls? Social media sites like Instagram, FaceBook, and TikTok encourage users to post pictures and videos that show your “best self” alongside a rating …

Tag Your Friends For A Chance To Read This Paper: Self-Monitoring And Renumeration Posts On Social Media, Andrea Weng

Honors Program Theses and Projects

Brands frequently offer consumers the opportunity to win prizes or be entered into a sweepstakes by asking for likes, shares, tags and even content creation. However, many consumers are not interested in interacting with their social media audience for the sole purpose of remuneration. This study explores the willingness of Gen Z to participate in remuneration posts and the likelihood of liking, sharing, tagging and more. Findings reveal that most Gen Z consumers are willing to like a post in order to be entered to win something, but further engagement is less likely. When using more popular platforms like Instagram, …

The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell

Graduate Theses and Dissertations

Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within television, magazines, and social media since the 1970s. Recently, several studies found that new themes in alcohol ads have been found to be popular, especially in social media advertisements (Campbell & Chung, 2022). The elaboration likelihood model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of …

Unpacking Misinfodemic During A Global Health Crisis: A Qualitative Inquiry Of Psychosocial Characteristics In Social Media Interactions, Sofia M Olivares, Sahiti Myneni

Faculty, Staff and Student Publications

The pervasiveness of health information in social media has led to a modern misinformation crisis, also known as a misinfodemic. Misinfodemics have upended public health activities as clearly evident during the COVID-19 pandemic. The objective of this study is to characterize social media content and information sources using theory-driven health behavior and psychology constructs to better understand the motifs of misinformation and their role in the dissemination of health (mis)information in Twitter posts. We analyzed 1,400 randomly selected tweets related to COVID-19 to ascertain four important variables, what is the tweet about (content), how is it structured (linguistic features), who …

An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Aiden Carthy, Isobel Oreilly Dr

Articles

Many ethical questions have been raised regarding the use of social media and the internet, mainly related to the protection of young people in the digital environment. In order to critically address the research question "who is responsible for ethically protecting minors in the digital environment?", this paper will review the main literature available to understand the role of parents, the government, and companies in protecting young people within the digital environment. We employed a holistic process that covers a state-of-the-art review and desk research. The article is divided into four sessions; (1) Government Policies from the European Union (EU) …