Social Media Commons^™

Social Media Influencer’S Crisis Responses And The Short And Long-Term Effects On Their Brand And Reputation, Reese K. Brosnan

SPARK Symposium Presentations

A crisis for a social media influencer is incredibly prevalent as a part of the career since they are constantly online and showing themselves to the world. There is currently plenty of research on how to plan for a crisis response for organizations that are not having to respond as both an individual and as a brand. The need for research on how an influencer can plan for and respond to a crisis in an effective manner is imperative as the rate of people wanting to be a social media influencer has increased. Therefore, more people will become reliant on …

A Comparative Study Of Toxicity Propagation Using Epidemiological Models, Niloofar Yousefi

Theses and Dissertations

This dissertation explores the spread and intensity of toxic content on social media, with a particular focus on platform X (formerly known as Twitter). The growing presence of toxic interactions has sparked concerns about their effects on public discourse. Utilizing epidemiological models such as SIR (Susceptible, Infected, Recovered), SIS (Susceptible, Infected, Susceptible), SIRS (Susceptible, Infected, Recovered, Susceptible), SEIRS (Susceptible, Exposed, Infected, Recovered, Susceptible), and the novel SEImIhRS model (Susceptible, Exposed, Moderate Infected, High Infected, Recovered, Susceptible), which are traditionally used to study infectious disease dynamics, this dissertation examines toxicity in platform X discussions. A key contribution of this work is …

The Psychological Impacts Of Algorithmic And Ai-Driven Social Media On Teenagers: A Call To Action, Sunil Arora, Sahil Arora, John Hastings

Research & Publications

This study investigates the meta-issues surrounding social media, which, while theoretically designed to enhance social interactions and improve our social lives by facilitating the sharing of personal experiences and life events, often results in adverse psychological impacts. Our investigation reveals a paradoxical outcome: rather than fostering closer relationships and improving social lives, the algorithms and structures that underlie social media platforms inadvertently contribute to a profound psychological impact on individuals, influencing them in unforeseen ways. This phenomenon is particularly pronounced among teenagers, who are disproportionately affected by curated online personas, peer pressure to present a perfect digital image, and the …

The Digital Battlefield: Extremists On Social Media, Daniel P. Shanks

Graduate Program in International Studies Theses & Dissertations

The rise of social media has transformed the battleground for extremist groups like ISIS and the Taliban, enabling them to reach global audiences with unprecedented ease. This dissertation investigates the social media strategies employed by the Taliban and ISIS. These social media strategies are used to further their strategic objectives in propaganda, recruitment, and operational coordination. Through a comprehensive analysis, the study explores how these extremist groups adapt their digital tactics in response to evolving military and political landscapes. Utilizing case studies from key military engagements and applying theoretical frameworks of rational actor theory, social identity theory, and finite and …

Exploring The Use Of Social Media Among Theme Park Guests: A Uses And Gratification Theory Approach, William J. Henderson

All Dissertations

Theme parks have provided billions of dollars to the local economies of tourist destinations (Blair & Rush, 1998; Warden, 2019). In the digital age, the theme park experience is shared with vast online audiences and so there is a need to understand how theme parks are presented on social media from the guest perspective. Specifically, it is vital to understand the uses and gratifications of social media use and content creation from guests and influencers within a theme park context.

The Uses and Gratifications Theory serves as a foundational theory for this research to understand the psychological gratifications found through …

Social Media For Pr In University: Building Community And Engagement, Ajenk N. Citra, Intan Primadini, Pijar Suciati

Jurnal Sosial Humaniora Terapan

Public relations and stakeholder engagement at universities have been transformed by social media. According to several studies, colleges are using social media more and more to share information, advertise events, and project a positive image. Some claim, however, that colleges have not fully embraced the participatory features of social media and instead use it as a "spectator sport" for one-way communication. This study aims to analyze how social media helps build community and engagement for public relations purposes in the university. This study uses a qualitative descriptive approach with a case study method. Data are collected through interviews and then …

Atrocity Prevention In The Digital Era: Adapting Norms, Laws, And Code To Changes In The Ways Atrocities Are Committed, David J. Simon, Samhitha Josyula, Joshua Lam, Julian D. Melendi

Genocide Studies and Prevention: An International Journal

Emerging digital technologies have changed some of the ways that genocides are planned and executed. This paper examines those differences, calling attention to how changes in the execution of genocide should prompt a shift in the approaches to atrocity prevention. It develops a conceptual framework addressing how atrocity prevention efforts might adapt to new technology within three realms of potential prevention efforts: the ethical (norms), the legal (laws), and the digital (code).

Emotional Diplomacy From Tel Aviv To Baghdad: Analyzing The Impact Of Emotional Appeals On Social Media Engagement, Soheil Kafiliveyjuyeh

LSU Doctoral Dissertations

This study investigates the use of emotional appeals in the diplomatic communication of U.S. ambassadors in the Middle East. In the realm of diplomacy, actors might strategically and deliberately exhibit emotions to shape and control how their nation is perceived internationally. The project's primary objective is to explore the effectiveness of emotional appeals in generating social media interactions with politicians’ and ambassadors’ messages, and in building relationships with their target audience through these engagements. Using three studies, I examine the diplomatic communications of U.S. ambassadors in the Middle East by focusing on their utilization of Twitter/X and emotional diplomacy strategies. …

Emotionally Stimulated Activism On Tiktok: The Impact Of Exposure To Audiovisual Moral Violation On Collective Action In The “Woman, Life, Freedom” Movement, Laila Abbas

Theses and Dissertations

This thesis unravels new, decentralized mechanisms for mobilization that challenge the traditional understanding of the ‘group-based psychology of collective action.’ By focusing on the Iranian “Woman, Life, Freedom” movement, the study proposes a model that integrates traditional motives for collective action, emotions of different valence, and TikTok audiovisual moral violation stimuli. The proposed model allows for a more complex empirical understanding of the phenomenological experience needed for participation in digital environments. Theoretical assumptions in the current work were guided by the Social Identity Model of Collective Action (SIMCA), the Encapsulated Model of Social Identity for Collective Action (EMSICA), and the …

Framing The Fight: Revolutionary Feelings In Virtual Communities, James Reilly

Dissertations, Theses, and Capstone Projects

This study considers how social media impacts emotional processing, and ultimately social movement development. Through a multidisciplinary lens, I explore how social media fits within larger media ecologies, particularly during times of social upheaval and collective action. Grounded in an examination of organizational efforts in advance of the 2011 Egyptian revolution, I look at how communication patterns create common emotional cues that help form the movement. Considering framing, emotional habitus, and subjective agency within digital spaces, I demonstrate how social media has emerged as an articulating space for social movements to develop and plan before drawing wider, offline populations to …

Queering Tv In The Age Of Tiktok, Greta Reel

Graduate Theses, Dissertations, and Capstones

This thesis asks how fans have created their own queer representation on the social media platform TikTok. It looks at the tools afforded by TikTok that fans have used to “ship” non-canon woman-loving-woman couples and to “queer” television show characters. It also examines how fans on TikTok have reacted to television plotlines they were unhappy with, such as the “bury your gays” trope. Four shows, all after the year 2000, are used as case studies. These shows are Wednesday (2022-present), Criminal Minds (2005-present), Stranger Things (2016-present), and Killing Eve (2018-2022). Numerous TikTok videos and comments revolving around each show are …

A Parent's Guide To Social Media Safety, Catherine Grimley

Gator Team Child Juvenile Law Clinic

The goal of this White Paper is to provide parents and other caregivers with a compilation of literature from some of the most popular social media platforms in one convenient place. It aims to help parents understand what parental controls and account settings are available, so they can facilitate important conversations with their teens regarding social media safety.

Spiking Engagement: Analyzing Social Media Tactics And Fan Interaction In The Omaha Supernovas, Anne Thomas

Theses/Capstones/Creative Projects

The available engagement of social media for firms and their target market is unmatched. Rather than a one-way communication, it is an open channel. Potential customers can share their thoughts and feelings on the firms’ products and services, and firms can connect with their customers and create brand loyalty. This opens opportunities for marketers to look at new ways and strategies to connect with their customers. This is the same for professional sports teams. Just like a traditional firm, professional sports teams rely on being able to connect with and sell to their target market.

The newly established Omaha Supernovas …

An Exploratory Research On The Sexualization Of Young Women On Tiktok, Grace Schmerz

Student Theses

This study adopts a mixed-method approach, utilizing both qualitative content analysis and quantitative metadata assessments to evaluate 1000 TikTok videos tagged under specific hashtags suggestive of youthful and sexualized themes. Qualitative findings highlighted the characteristics of sexualization through thematic content analysis, sorting behaviors, attire, and the context of music and speech within the videos. Themes such as sexualized postures, sexualized attire, sexualized dancing, sexualized speech, and sexualized gestures were categorized and quantified with the support of descriptive statistics. The study found a significant presence of sexualization in the sample, most prominently in post-pubescent women. Quantitatively, engagement metrics provided insight into …

Online Political Participation Among Younger Generations: A Case Study Of The Nigerian Presidential Election, Bowale Odukale

All Theses

The 2023 presidential elections in Nigeria represented a significant milestone in the nation's democratic progression, capturing the interest of observers both within the country and abroad. This study identifies the key online opinion leaders who participated in the electoral discourse, their generational affiliation, and the role of social media in facilitating youth engagement throughout the political process. Using Sprinkl, an online monitoring tool to harvest publicly available tweets containing the hashtag #NigeriaDecides2023 from February 11 to March 15, coupled with interviews, the study identified the prominent opinion leaders with significant influence, their types of messages and the motives behind youth …

My Github Sponsors Profile Is Live!": Investigating The Impact Of Twitter/X Mentions On Github Sponsors, Youmei Fan, Tao Xiao, Hideaki Hata, Christoph Treude, Kenichi Matsumoto

Research Collection School Of Computing and Information Systems

GitHub Sponsors was launched in 2019, enabling donations to opensource software developers to provide financial support, as per GitHub’s slogan: “Invest in the projects you depend on”. However, a 2022 study on GitHub Sponsors found that only two-fifths of developers who were seeking sponsorship received a donation. The study found that, other than internal actions (such as offering perks to sponsors), developers had advertised their GitHub Sponsors profiles on social media, such as Twitter (also known as X). Therefore, in this work, we investigate the impact of tweets that contain links to GitHub Sponsors profiles on sponsorship, as well as …

Sappling: An Interactive Platform For Creative Expression And Collaboration, Alex Aquino

Graphic Communication

Sappling is a new application that aims to tackle some of the shortcomings of traditional social media, which currently dominates the way we interact with friends and other users online. In its initial phase, we plan to target a certain demographic of people that we feel would benefit most from the platform, such as engineers or musicians. As a part of my project, I plan to help identify which group we want to target in this development stage, using survey data and other metrics to measure different groups and their likelihood to benefit from this new platform. As some research …

Green Fame On Tiktok Analyzing Digital Persuasion Appeals On Climate Change Discourse Among The Public And Youth., Sherry Ayad

Theses and Dissertations

In a constantly changing media ecosystem, TikTok is gaining prominence and attention, particularly among youth and Gen Z. The platform’s unique affordances are recently being utilized by young voices to promote self-expression and social activism. Consequently, TikTok’s changing nature is giving space for serious social and political issues impacting the future of young generations on topics such as climate change. By analyzing the top N=400 TikTok videos from the 27th Conference of the Parties (COP27) to the 28th Conference of the Parties (COP28), this study contributes to rare knowledge of utilizing TikTok’s affordances in scientific and political topics such as …

From The Outside Looking In: Transmasculine Narrative Identity, Experiences, And Larger Narratives On Social Media, Micah Roldan

Dissertations, Theses, and Capstone Projects

Narrative identity development is an essential process in how individuals perceive themselves and the world around them. Often, narrative identity is studied in cisgender heterosexual individuals and applied to others without the acknowledgment of individuals that fall outside of these categories. Drawing upon existing literature and autoethnography, this thesis aims to meaningfully bridge this gap by studying the narrative identity development of transmasculine individuals through the lens of social media. This thesis proposes that the use of social media to share gender transition journeys has created a new digital trans and queer narrative for users and viewers. This narrative is …

Critical Multimodal Discourse Analysis: A Case Of A Palestinian Movement, Mohammedwesam Amer

An-Najah University Journal for Research - B (Humanities)

The paper examines digital discourses of and on the Palestinian movement, Hamas on Twitter. The data corpus contains tweets and retweets by Shehab News Agency (Hamas’s agency), and all tweets associated with the hashtag #hamas and produced by any tweeter. The data resources were extracted in January 2022. The paper uses Kress and Van Leeuwen’s (1996 & 2006) social semiotic approach and critical discourse tools to examine online, textual and visual features of tweets. The findings show that the word occupation الاحتلال is the most frequent word in the tweets of Shehab News Agency, and it is associated with hashtags …

Content Moderation On Social Media: Social And Computational Standards And Implications, Mohit Singhal

Computer Science and Engineering Dissertations - Archive

Social media has become a powerful tool that reflects human communication's best and worst aspects. They allow individuals to freely express opinions, communicate with others, and learn about new stories. On the other hand, they have become fertile grounds for several forms of abuse, harassment, and the dissemination of misinformation. Social media platforms have established and employed content moderation to counteract the spread of abuse and misinformation.

Some critical challenges hinder the understanding of the social media content moderation ecosystem. This dissertation investigates various aspects of content moderation, including their coverage, fairness, and effectiveness. Firstly, it investigates how, in practice, …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Promoter Or Barrier? Assessing How Social Media Predicts Covid-19 Vaccine Acceptance And Hesitancy: A Systematic Review Of Primary Series And Booster Vaccine Investigations, Christopher J. Mckinley, Yam Limbu

College of Communication and Media Scholarship and Creative Works

Abstract

Rationale

Prior research indicates that social media is primarily a negative contributor to Covid-19 vaccine outcomes.

Objective

The current systematic review of Covid-19 primary series and booster vaccine investigations provides a more nuanced and comprehensive assessment of this association by exploring a) how distinct social media judgmentsand actions predict different vaccine-related outcomes - perceptions and intentions/uptake, b) both primary series and booster findings, c) types of social media, and d) comparisons across different populations.

Method

We conducted a systematic reviewof published research examining the link between social media and COVID-19 vaccine outcomes – judgments, intentions, and uptake. …

Examining Connectivity And Mental Health Amongst Generation Z And Millennials, Regina M. Luttrell Ph.D., Alexandra Hosilyk, Nyah Jones, Grace Kos-Dondlinger, Runchu Lang, Katerina Miller

Real Chemistry Emerging Insights Lab

The Real Chemistry Emerging Insights Lab tasked our research team to develop findings based on two generational cohorts and mental health. Our team decided to research Millennials and Generation Z in relation to their mental health and connectivity habits. In addition to these general topics, we analyzed how remote work, the COVID-19 pandemic and U.S. political turmoil have played a role in the mental health status of these two generational cohorts.

The Millennial generational cohort is defined as individuals born from 1981 to 1996. The Generation Z generational cohort is defined as individuals born from 1997 to 2012. In order …

Public Perceptions Of Peripheral Nerve Surgery On Social Media: A Narrative Review, Nicholas Obias, James Hughes

School of Podiatric Medicine - Student Research

Objective: The intent of this study is to conduct a Narrative review of the Public Perceptions of Peripheral Nerve Surgery on Social Media.

Introduction: Peripheral nerve surgery is an effective therapeutic modality for difficult diagnoses such as peripheral neuropathy, neuromas, and complex regional pain syndrome. This study aims to explore public perceptions of peripheral nerve surgery on Instagram, a popular social media site. Information on posts such as authorship, relevance, accuracy, and purpose were collected. Conclusions from this study may direct efforts to enhance medical advice and improve patient education for extremity nerve surgeons.

Methods: Searches were conducted in September …

Identifying Barriers: Analysis Of Federal Law Enforcement Social Media And Recruitment Efforts, Reena Desai, Edgar Greer, Meghan Waldron

Doctor of Education Capstones

The Federal Bureau of Investigation Richmond Field Office seeks to diversify their applicant pool. In an effort to provide information on how to meet this need, our doctoral team analyzed the social media sites of six federal law enforcement agencies to include: the Federal Bureau of Investigation- Headquarters, Federal Bureau of Investigation-Richmond Field Office, Alcohol Tobacco & Firearms, the Federal Bureau of Prisons, the Drug Enforcement Agency, and the United States Marshal Service. By examining a 60-day window of images and their associated text on X (formerly Twitter), Facebook, and Instagram accounts, we wanted to gain a stronger understanding of …

Exploring The Impact Of Digital And Social Media On Recruiting Georgia High School Football Players By Ncaa Division 1 Universities In Georgia, Justin Phillips

Theses and Dissertations

Social and digital media integration has revolutionized the landscape of college football recruiting, offering innovative tools and strategies to enhance recruitment. Modern technology, including platforms such as X and Hudl, facilitates direct communication between high school athletes and college coaches. At the same time, companies like Route and RosterSpot employ data science and machine learning to optimize player-college matches. These technologies enable coaches to discover talent more efficiently and foster a personalized athlete recruiting experience (Booton, 2020). Additionally, social networking sites like Facebook, Instagram, and Snapchat have become essential tools in the NCAA recruiting process, allowing for real-time updates, extensive …

Creating A Social Media Presence In Columbus State Women's Basketball Program, Kaihla Carter

Theses and Dissertations

This professional project will explore increased social media growth within the Columbus State University Women's Basketball team. It will present a sweeping writing audit focusing on the encounters and perspectives of the Columbus State Women's Basketball program regarding social media and the advancing opportunities for female student-athletes. It will dive into the framework to understand how women's basketball social media platforms impact the subjects, stories, and conversations encompassing the game, ultimately molding the public insight and plan. We get into the impact of a solid virtual social media presence, effective online entertainment strategies, the variety inborn in the women's basketball …

Sexual Violence In The Discourse Of Digital Citizens: Strengthening The Concept Of Digital Citizenship As Online Civic Engagement, Budi Mulyono

Informasi

Cases of sexual violence frequently exposed on social media have sparked intense discussions among digital citizens. This phenomenon has given rise to new patterns of participation in the digital public sphere, indicating progress in efficiently and effectively expressing public aspirations through online civic engagement. Thus, online citizen engagement further strengthens the concept of digital citizenship as an active participation form in the digital world. In this study, the topic modeling method is utilized as a machine learning approach with statistical methods to identify topics within large, unstructured document collections. The applied topic modeling method is Latent Dirichlet Allocation (LDA), using …

Incivility In 2022 Senatorial Elections, Mark Meyer

Theses/Capstones/Creative Projects

This honors capstone project will examine the effect of social media, specifically Twitter, on U.S. senate elections in 2022. It will track the tweets of personal and official campaign Twitter accounts from the end of the primary until election night in two “Toss Up” or highly contested seats in the 2022 senate elections. This project will examine the winner of the Republican and Democrat primaries only. All the tweets from the timeframe will be tracked and categorized by intention or use of the tweet. These categories will break down the tweet into what it was meant to do be it …