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Articles 91 - 120 of 253

Full-Text Articles in Social Media

A Social Networks Approach To Interaction Patterns Of Bts Compared To Justin Bieber On Twitter, Soohyun Park, Taisik Hwang Apr 2022

A Social Networks Approach To Interaction Patterns Of Bts Compared To Justin Bieber On Twitter, Soohyun Park, Taisik Hwang

Far West Popular Culture Association Annual Conference

A Korean-pop boy band, BTS, has broken the cultural barrier to make changes in the nature of the global pop industry. This study examined the unique approach BTS has taken through social media to building its fan base and interacting with its fans. Twitter datasets were analyzed to explore the nature of BTS’s interaction with its fans on social media, as compared to another pop star, Justin Bieber. Findings and implications are discussed.

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Breaking Things: Origins And Consequences Of Racialized Hate Speech On Facebook, Katherine Herrick Apr 2022

Breaking Things: Origins And Consequences Of Racialized Hate Speech On Facebook, Katherine Herrick

International Studies Honors Projects

This thesis seeks to bring attention to the ways in which the effects of hate speech--specifically racialized hate speech--transcends digital platforms. It will begin by connecting the phenomenon of racialized hate speech on Facebook to specific psychological tendencies that the company consciously amplifies for its own financial benefit. The first chapter interrogates the common narrative that violent rhetoric indicates a flaw in the platform’s design, instead arguing that proliferation of such content is encouraged by Facebook’s algorithm. From there, the second chapter examines what happens when a technology giant leverages human psychology for corporate greed. A true worst-case scenario, the …

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Miracles Happen: An Exploration Of Girlhood And Celebrity, Sarah Thompson Apr 2022

Miracles Happen: An Exploration Of Girlhood And Celebrity, Sarah Thompson

Media and Communication Studies Honors Papers

Throughout the 2000s and early 2010s, many children’s programs were about fame and featured female protagonists while being written and produced by men. Despite being written by men, these shows clearly interpellate a young female audience. “Miracles Happen” explores this media and considers what girlhood is and what this media is teaching its audience. The first chapter looks at Disney’s studio and its history on how it inserts itself into the private lives of children. This chapter also analyzes this history and makes connections to how these traditions are carried into shows meant for girls on the Disney Channel. It …

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Outcomes Of Building Parasocial Relationships Betweens Brands And Consumers On Social Media, Emily Ritchart Apr 2022

Outcomes Of Building Parasocial Relationships Betweens Brands And Consumers On Social Media, Emily Ritchart

LSU Master's Theses

Social media has fundamentally changed the way brands can communicate and interact with their consumers. By using a survey that asks participants to answer questions about a brand they follow on social media, this study explores the influence of different social media strategies on parasocial relationships and other positive outcomes for brands. Findings show that popular social media strategies of personalized messages, user-generated content, and use conversational/human tone can be used to predict higher levels of PSRs. Furthermore, these results show that brands who build PSRs with consumers can predict high levels of positive brand outcomes including higher positive trust, …

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Social Media’S Impact On One’S Mental, Physical, And Emotional Well-Being, Alexandria J. Shearer Apr 2022

Social Media’S Impact On One’S Mental, Physical, And Emotional Well-Being, Alexandria J. Shearer

Honors College Theses

Social media is widely used in users’ daily lives and is deeply embedded in the world of technology. Cellular devices and their applications have shown primarily negative effects on individuals’ lives. Studies have shown a lower self-esteem in young adults addicted to their smartphone (Aznar-Díaz, et al., et al. 2020). Another study highlighted the reactions to creating one’s own content versus the implications of consuming content. Individuals who created more than they consumed reported a higher level of self-esteem (Hygen, et al., 2021). While there were many studies regarding social media and wellness of young adults, there were gaps in …

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The New Frontier Or A Billionaire’S Joy Ride? Artificial Intelligence Driven Analysis Of Twitter Conversations Of The Spacex Company, Meghan Whittle, Miranda Butler Apr 2022

The New Frontier Or A Billionaire’S Joy Ride? Artificial Intelligence Driven Analysis Of Twitter Conversations Of The Spacex Company, Meghan Whittle, Miranda Butler

Senior Theses

In recent years, space travel has become less of a vision for select individuals in the field of research and is now on the cusp of becoming an experience available to paying customers. The purpose of this study is to determine Twitter users’ perceptions of SpaceX during the COVID-19 pandemic period from March 2020 to December 2021. We identified Twitter sentiment and emotions regarding such a new and abstract notion of a service that could be more widely available in the future. To achieve these goals, we collected tweets related to SpaceX using Brandwatch – a tool allowing the search …

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The Effects Of Social Media Use And Social Media Influencers On Body Dissatisfaction And Self-Esteem Of Young Women, Devin Eagan Jan 2022

The Effects Of Social Media Use And Social Media Influencers On Body Dissatisfaction And Self-Esteem Of Young Women, Devin Eagan

Psychology | Senior Theses

In 2021, 4.5 billion people worldwide were actively using social media, a 28% growth between 2019 and 2021 (Kemp, 2021). Influencers- social media users with many followers who show their daily lives to followers- have also become increasingly prominent (Chae, 2018). While significant research has been done on the impact of traditional media on body dissatisfaction, less is known about the effects of social media on body image. Previous research has indicated that repeated exposure to traditional media featuring thin women has a negative impact on body image. This study hypothesizes that women who spend more time on social media …

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Social Media Usage For Social Comparison And Its Relationship To Identity Development, Lillie C. Del Real Jan 2022

Social Media Usage For Social Comparison And Its Relationship To Identity Development, Lillie C. Del Real

Honors Undergraduate Theses

Yang and colleagues (2018) found that social media comparison was related to identity distress. The purpose of the current study was to expand on their design, by examining multiple comparison factors (i.e., Ability, Opinion, Popularity, Likeness, Physical Appearance, Academic Status/Achievements, Work Status/Achievements, Relationship Status, Family Status, and Socioeconomic Status) and multiple identity development factors (i.e., Ruminative Exploration, Exploration in Breadth, Exploration in Depth, Commitment Making, and Identification with Commitment) on their ability to predict Identity Distress. College students (N= 407) in psychology courses participated in an anonymous online survey for course credit. The results were consistent with the …

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The Impact Of Social Media On The Participant Turnout Of An Event, Leah Gombosch Jan 2022

The Impact Of Social Media On The Participant Turnout Of An Event, Leah Gombosch

Williams Honors College, Honors Research Projects

For my Honors Research project, I will be creating and implementing a social media plan to promote a charity 5k that will benefit Akron Children's Hospital. This social media plan will identify a target audience and key publics and use research on these publics to identify the best platforms to utilize in order to reach them. I will create content that will engage my audience and encourage them to participate in the 5k race. After developing and utilizing this social media plan and after the conclusion of the event, I will compare the participant turn out from the current event …

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Andrews University’S Thought Leadership Communication On Linkedin: A Textual Analysis, Nana Ama O. Akoto-Boateng Jan 2022

Andrews University’S Thought Leadership Communication On Linkedin: A Textual Analysis, Nana Ama O. Akoto-Boateng

Master's Theses

Thought leadership is fast becoming a powerful communication tool for most industries and sectors including higher education institutions (HEIs). This study employed textual analysis to determine how Andrews University's thought leadership on LinkedIn compares with four other top-ranking Adventist universities, namely Loma Linda University, Pacific Union College, Southern Adventist University and Walla Walla University. The text elements that were analyzed during the study were image posts and video posts on the respective LinkedIn pages of these institutions, spanning from January 2021 to June 2021. Among other findings, the results of the study revealed that Andrews University compares as the least …

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The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy Dec 2021

The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The …

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Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy Dec 2021

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …

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Social Media's Influence On Political Engagement, Amanda Jewel Weston Fortson Nov 2021

Social Media's Influence On Political Engagement, Amanda Jewel Weston Fortson

Student Theses and Dissertations

One of the growing influences in in political sphere in the last 20 years is social media. The ways individuals can share ideas about political movements has become easier with the common usage of the hashtag (#). Between the growth of influence and ease of usage there is a need to understand the relationship between social media usage and political engagement. I utilized the Cooperative Congressional Election Study (CCES) dataset for this research. The dataset allows for the exploration of how individuals engage with politics online by asking how individuals use social media such as posting a story, a comment, …

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Xviii Sim Conference Presentation - Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro Mr, Isobel Oreilly Dr, Aiden Carthy Dr Oct 2021

Xviii Sim Conference Presentation - Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro Mr, Isobel Oreilly Dr, Aiden Carthy Dr

Other Resources

This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a deep search using electronic journal databases and secondary data …

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#Thesistuesday At University Of The Pacific, Michele Gibney Sep 2021

#Thesistuesday At University Of The Pacific, Michele Gibney

University Libraries Librarian and Staff Presentations

In 2020, the institutional repository manager who also had responsibilities over the social media accounts for the library, decided to attempt a year-long experiment titled #ThesisTuesday, a weekly social media campaign to promote ETDs and connect with campus stakeholders, researchers, and readers. At the time, the library had two social media student assistants who were tasked with sourcing images for the 52 chosen ETDs completed during 2020. The repository manager then used an online graphic creation tool, Canva to create a template for each ETD, plug in an image and swap out titles/authors. She also created short links for …

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Operating The Digital Space In The Age Of Protest Participation, Kyle Stanley Jul 2021

Operating The Digital Space In The Age Of Protest Participation, Kyle Stanley

LSU Master's Theses

This study examines young African American adults’ usage of social media and other digital spaces as tools to build community given the rise in protest participation in North American (U. S.) society while at the height of a global health pandemic. Since early adulthood is a time where African Americans are most active online, this study will examine how and why those African Americans are turning to digital spaces to find social connections. Racism and racial injustice are two of the most pressing issues in the African American community, and it is clear that it can be an emotionally laborious …

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Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee May 2021

Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee

Management Undergraduate Honors Theses

The purpose of this thesis is to provide actionable insight to the Walton MBA Programs Office for a cohesive social media strategy that is inclusive of all audiences. This research hopes to help the Walton MBA program better understand potential and current students based on their social media behavior and learn how social media use has changed due to the global COVID-19 pandemic. This report will analyze the results of a survey crafted to better understand the social media preferences of individuals seeking graduate business degrees. From these, a social media marketing strategy can be created to tailor content to …

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Free Speech In The Internet Era: Reviewing Policies Seeking To Modify Section 230 Of The Communications Decency Act Of 1996, Jacob Cordeiro May 2021

Free Speech In The Internet Era: Reviewing Policies Seeking To Modify Section 230 Of The Communications Decency Act Of 1996, Jacob Cordeiro

Senior Honors Projects

Section 230 of the Communications Decency Act (CDA), has for over two decades provided “interactive computer services” a legal liability shield for defamatory or otherwise actionable user-generated content posted on their platforms and, for lawsuits stemming over unequal enforcement of their content policies provided enforcement efforts are taken in “good faith.” This law, passed in the early days of the Internet, incubated the Internet and social media, giving it the regulatory freedom it needed to grow into a platform where hundreds of millions of Americans can exchange ideas and engage in political and social discourse. Yet, for all the good …

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Perilous Place: Personal Stories Point To Possible Solutions To Widespread Flooding In The Mississippi Delta, Jared Poland May 2021

Perilous Place: Personal Stories Point To Possible Solutions To Widespread Flooding In The Mississippi Delta, Jared Poland

Honors Theses

The purpose of this thesis is to investigate and create journalistic stories highlighting the Yazoo Backwater Pumps Projects relationship to climate change while utilizing narrative storytelling techniques. Before explaining the methodology used for conducting research and interviews, the researcher describes the influence that innovations of mass communication channels have had on the way humans form groups and persuasively advocate for their positions. The researcher describes their historical perspective of mass media innovations that were vital considerations during their discovery and investigation of this politically divisive issue. The researcher more specifically focuses on the innovations that have occurred since the digital …

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The Impact Of Media Algorithms On The Habermassian Public Sphere And Discourse, Kendal Heavner May 2021

The Impact Of Media Algorithms On The Habermassian Public Sphere And Discourse, Kendal Heavner

Graduate Theses and Dissertations

Media algorithms are increasing in use among popular social networking sites (Geiger, 2009).Algorithms are used to sort a users’ social media feed based on relevance and interest rather than content publish time (Geiger, 2009). Widely accepted and recognized as influential in the media sector, algorithms create a highly personalized experience for the individual viewer. However, some scholars argue the specified curation of media based on a user’s personal preferences leads to a “filter bubble,” an online-based self-fulfilling prophecy in which users’ pre-existing opinions are continually reaffirmed. Because of this, this thesis will examine the intersection of algorithms and media theory. …

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Psychological Scene Gist And The Perception Of Sustainable Business Models Via Digital Media Audit, Shelby Hansen May 2021

Psychological Scene Gist And The Perception Of Sustainable Business Models Via Digital Media Audit, Shelby Hansen

Marketing Undergraduate Honors Theses

The technology space is giving rise to new business models that impact how we interact with companies, the causes we are interested in, and even our perception of how we process information. Within those contexts, I will be using the psychological concept of scene gist to explore the sustainable business model of clean beauty and investigate the technological ways that these companies interact with Gen Z consumers via social media. Gen Z consumers want to interact with companies who are socially responsible and who contribute to causes they believe in. The clean beauty trend is spearheading efforts to eliminate harmful …

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The Role Of Social Media In Policy Formulation Improvement In California, Khoi Minh Nguyen May 2021

The Role Of Social Media In Policy Formulation Improvement In California, Khoi Minh Nguyen

Master's Projects

How could staff members of California Assembly members use social media to improve policy formulation? The purpose of this study is to assess the role that social media platforms such as Twitter and Facebook could play in the formulation and evaluation of policies in the state of California, given the increasing application of big data in decision making in the private sector. This study further evaluated how emerging technologies such as machine learning and artificial intelligence could be used to determine the attitudes and perceptions of the citizens of California, specifically on policy issues, and analyze how these technologies could …

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Capturing The Digital Dollar: How Religious Nonprofits Are Adopting Social Media For Adoption, Engagement, And Community, Hannah Xiang Mei Rotter May 2021

Capturing The Digital Dollar: How Religious Nonprofits Are Adopting Social Media For Adoption, Engagement, And Community, Hannah Xiang Mei Rotter

Masters Theses

The objective of this thesis was to quantify the impact of religious, media-related nonprofit adoption rate, online presence, and online giving technology. Specifically, this thesis focuses on the nonprofits’ adoption, use, and interactivity on Facebook, Instagram, Twitter, and YouTube. This thesis study was rooted in Rogers’ Diffusion of Innovations Theory, and its constructs were used to best understand the adoption and impact of use within the religious nonprofit sector (Rogers, 2003). First, the researcher defined and evaluated the nonprofit’s active online presence, sophistication of technology integration, and impact of these findings. Second, the researcher quantitatively examined audience interactivity. Targeting a …

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Rewriting Web 2.0 Discourses Of The Local For Socio-Spatial Literacy Theory, Erin Daugherty May 2021

Rewriting Web 2.0 Discourses Of The Local For Socio-Spatial Literacy Theory, Erin Daugherty

Graduate Theses and Dissertations

This dissertation seeks to provide a framework for engaging with two spatial concepts that have been foundational to theorizing literacy across time but have often been taken for granted as passive backdrops to the social action of literacy practice: the notions of “the local” and “the global.” By interrogating the histories, both past and ongoing, of these two spatial concepts as they are interwoven into the sociocultural paradigm of literacy theory, research, and pedagogy, this project identifies new ways that literacy researchers and educators can attend to spatial concepts so as to promote and encourage literacy research and learning that …

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Climate Change Frames And Emotional Responses On Reddit, Isabel Iruani Villanueva May 2021

Climate Change Frames And Emotional Responses On Reddit, Isabel Iruani Villanueva

Graduate Theses and Dissertations

Climate change remains a highly polarized topic in the United States. Research suggests that the divide in climate change beliefs is partly a result of news media’s representation of select aspects of the problem, or framing. Frames influence individuals’ attitudes, emotions, and behaviors towards climate change. Overwhelming representation of certain climate change frames has led to a lack of emotional connection to the issue, resulting in inaction or dismissal. Climate change researchers have investigated the presence and effects of frames on both news media and select social media sites, particularly Twitter. However, little research has investigated the climate change conversation …

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Impact Of Viewing Fatphobic Messages On Facebook In Generation X, Emily Gobi, Anna Biasin, Emily Baronfeld Apr 2021

Impact Of Viewing Fatphobic Messages On Facebook In Generation X, Emily Gobi, Anna Biasin, Emily Baronfeld

Thinking Matters Symposium

Social media has been found to directly affect body image dissatisfaction (BID), which is defined as a discrepancy between how a person views their weight, shape and size, and what is indicated by objective measures (Silva et al., 2011). Previous studies on body image and social media have mostly been limited to women and girls (Ginsberg et al., 2015), and little research is available for individuals past early adulthood. The current study surveyed individuals from Generation X, defined as anyone born between 1965 and 1980. In addition, this study recruited participants from all genders, asking participants to self-identify as male, …

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#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill Apr 2021

#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill

Honors College Theses

In the age of social media networking and online dating, interpersonal communication has evolved. Today’s young adults have grown up during the evolution of social media. Social Penetration Theory (SPT) proposes that interpersonal relationships develop through self-disclosure (Punyanunt-Carter, 2019). As we move from public to more private information in the process of self-disclosure, we develop deeper and closer interpersonal relationships. The purpose of this study is to analyze attraction, perceived authenticity, and relational development on social media through the SPT lens. I argue that Twitter is a popular social media platform that encourages user authenticity and that social media users …

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The New Open Forum: Social Media Use In Georgia Gubernatorial Elections, John Mack Apr 2021

The New Open Forum: Social Media Use In Georgia Gubernatorial Elections, John Mack

Honors College Theses

In 2018, Georgia saw one of the most contested elections in recent memory with Brian Kemp narrowly defeating Stacey Abrams. As a part of that election, social media would play a critical role in how campaigns are run. This thesis takes a look at previous literature on voter turnout and social media. This thesis asks: How did the campaigns use social media to spread their message, and in what stage of the election was social media most effective? To answer that question this thesis features a content analysis of Facebook posts and Tweets from the 2018 elections compared to posts …

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Looking Into The Effects Of The Age Of The Internet, Sarah Schaefer Apr 2021

Looking Into The Effects Of The Age Of The Internet, Sarah Schaefer

English Department: Research for Change - Wicked Problems in Our World

The internet has grown to play a large part in our society in the past couple decades, but with the rapid change in technology we have been ill prepared for the effects of our reliance on digital content. Looking into how different demographics and age groups are affected, we come to a conclusion that the general population needs to work to better educate themselves on the impact caused from an overuse of the internet.

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For [Redacted], Lalini Shanela Ranaraja Apr 2021

For [Redacted], Lalini Shanela Ranaraja

Vázquez-Valarezo Poetry Award

This poem was written following the attempts of a close friend and myself to create awareness for the ongoing genocide in Tigray, Ethiopia in particular, and in reaction to activism in the age of social media in general. The digital age and related phenomena, such as hashtag activism and cancel culture, has enabled certain social justice movements to gain rapid traction while other equally worthy movements struggle to find a foothold. Simultaneously, standards of accountability and ethics continue to decline among global news media, with non-Western countries such as Ethiopia and my own home country of Sri Lanka bearing the …

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