Social Media Commons^™

Make History Accessible: The Case For Youtube, Rohit Kandala

Honors Scholar Theses

Public interest in history is alarmingly low, and this thesis aims to help reverse that trend by recommending the adoption of YouTube as history’s community tool. The majority of this thesis assesses YouTube’s merits as a suitable platform for enthusiasts and professionals alike to share their interests and thereby grow the public’s interest in history. This paper also includes other authors' sentiments on digital history and incorporates it into the argument.

Effects Of Social Media On Patient Perceptions And Compliance, Annmarie Butare, Adarsh Gupta

Rowan-Virtua Research Day

It is the physician’s responsibility to ensure that their patients are collecting credible and accurate information. Considering the significant proportion of patients using social media to assist with medical decision making, physicians should incorporate this into their patient education in order to ensure patient understanding of the information gathered both outside and inside the medical office, thereby improving compliance and outcomes.

The goals of this study were to examine the influence of social media on patient perceptions of healthcare and use this infomration to improve physician understanding of patient health information-seeking behaviors to improve patient compliance. The three-part survey included …

Using The Theory Of Emotional Stakeholders To Experimentally Test The Influence Of Proxy Communicators About Organizational Crises In Digital News Reports, Alicia Mason, Elizabeth Spencer, Kelley Macek, Alison Smith, Stephanie Potter

Faculty Submissions

The emergence of new and social media has transformed the way that stakeholders and organizations interact between and amongst each other. Online news consumers are now able to directly respond to crisis news reports by offering their own interpretation, thus expanding the diversity of viewpoints audiences are exposed to (Carpenter, 2010; Springer, 2014). Using the Theory of Emotional Stakeholders framework our study aims (1) to understand how positive and negative user-generated comments in response to online news reports of crisis events impacts audience perceptions of organizational blame; (2) to examine the persuasive effects of user comments when expert or official …

The Effects Of The Source Of Celebrity Information On Parasocial Relationships, Noelle Roys, Monique Newman, Mark Spooner-Leduff

Student Scholar Symposium Abstracts and Posters

The purpose of the study is to examine how the source of information about celebrities affects media users’ feelings toward them. Specifically, we will focus on two ways in which people relate to media figures. Parasocial relationships (PSR) are one-sided relationships that people form with media figures. The concept of parasocial interaction (PSI) is closely related in that it entails one-sided involvement with a media figure, but the experience is restricted to the duration a person is viewing the figure. Due to the nature of social media and to celebrities’ increasing use of social media platforms, existing research implies that …

Crude Oil Price Prediction With Decision Tree Based Regression Approach, Engu Chen, Xin James He

Journal of International Technology and Information Management

Crude oil is an essential commodity for industry and the prediction of its price is crucial for many business entities and government organizations. While there have been quite a few conventional statistical models to forecast oil prices, we find that there is not much research using decision tree models to predict crude oil prices. In this research, we develop decision tree models to forecast crude oil prices. In addition to historical crude oil price time series data, we also use some predictor variables that would potentially affect crude oil prices, including crude oil demand and supply, and monthly GDP and …

The Role Of Emotional Expression In Accessing Social Networks: The Case Of Newcomers' Blogs, Michael J. Hine, Luciara Nardon, Daniel Gulanowski

Journal of International Technology and Information Management

Research has established the critical role of social networks in facilitating adjustment to foreign environments. Increasingly, social interactions are happening through computer mediated technology. This paper explores the role of emotional expression in newcomers’ blogs in developing and interacting with social networks in a new country. This research uses a dictionary-based text analytics approach to detect emotional expression in newcomers’ blog posts and their associated discussions. Blog posts with more emotional expression had more associated responses; discussions tended to be more positive than posts; and the relative amount of negative emotion in the discussions increases as posts become more negative. …

Profile Imperfect: How Do Young Urban Millennials Perceive The Impact Of Tinder In Their Lives?, Hairol Ma

Renée Crown University Honors Thesis Projects - All

As Tinder, Bumble, and other swipe-based dating apps usher departure from detailed information-entering dating sites like OkCupid and Match.com, how do young urban millennials perceive the impact of Tinder in their lives? Fifteen individuals aged 18-25 were interviewed on their use of swipe dating apps. Additionally, two ethnographies were conducted. Results showed that by commodifying other users on the app as a list of features rather than a holistic individual, users subsequently ascribed the same judgements upon themselves. The resulting assets for an overarching campaign aims to urge users to practice view themselves (and subsequently others) beyond their Tinder profile …

Resisting Industrial Food Systems On The Web: How Non-Profit Organizations Use Digital Technology For Sustainability Education, Aleksandr Segal

Dissertations, Theses, and Capstone Projects

This thesis examines the link between how community-based organizations use digital tools with the fundamentally resistance-based philosophy that these organizations have at the core of their mission. It aims to uncover how non-profit organizations (NPOs) that work in community development through food and agriculture use digital tools, and how their digital communication strategies relate to issues of resistance to neoliberalism and industrialization in the food and agriculture sectors.

Using a foundation of existing literature on food and agriculture, climate change and waste management, critical theory, and technology in pedagogy, this thesis will contextualize how non-profits resist neoliberal regimes of de-traditionalization …

The Impact Of The Web And Social Media On The Performance Of Nonprofit Organizations, Namchul Shin

Journal of International Technology and Information Management

This research empirically analyzes the impact of both the Web and social media on the performance of nonprofit organizations by using 100 nonprofit organizations ranked by web traction measures, including Facebook Likes and Twitter Followers. Our findings from ANOVA and non-parametric tests demonstrate that nonprofit organizations with higher web traction have greater contributions and grants than others with lower web traction. These findings suggest that the use of the Web coupled with social media promotes better, interactive (two-way) communications with the public, as well as fundraising and that nonprofit organizations that attract more supporters on the Web and social media …

College Choice Criteria Utilizing Conjoint Analysis Enabled On A Saas Platform, Alison Munsch

Journal of International Technology and Information Management

College enrollments and low to moderate household incomes are stagnating while tuition costs are increasing. The New York State Legislature enacted the nation’s first tuition-free degree program, the Excelsior Scholarship, designed to make a college education more affordable to middle class families. This legislation can impact what institution of higher education students will choose upon high school graduation. In order to understand the choice criteria for selecting an institution of higher education, a research study was conducted among a representative sample of high school upper classmen and parents of this respondent segment. The data collection and analysis were accomplished using …

Interactions Between The Protein Industry And Blogs: An Analysis Of Content And Perceptions, Kylie Hackworth

Graduate Theses and Dissertations

This thesis contains two articles that describe and characterize the use of the social media platform of blogging in the context of the animal agriculture and protein industry. The first article used content analysis to analyze blog posts and look for themes throughout the posts. This study included 37 posts from ten authors and resulted in four recurrent themes. The major themes were environment, consumption of protein, alternative protein source, and alternative dieting. The tones regarding these themes were both negative and positive toward the protein industry.

The second article used hand-coding to look for themes and similarities concerning flow …

Cda: Glitz & Glam Of Youtube, Haley Enriquez

Creative Activity and Research Day - CARD

My analysis demonstrates a critical discourse analysis by taking a closer look at a textual analysis of two videos of two very different Youtube beauty influencers. My main goal was to find main themes that could potentially correspond with the level of success that these two influencers have reached. My findings connect with my literature review as we know that formulaic expressions and constructing an identity are two very important mechanics that play into the behind the scenes blueprint of how a makeup tutorial usually looks. With my two main themes being presentation of self and self promotion, my themes …

The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp

Senior Honors Theses

Identity has become an incessant focus for millennials. They ascribe ever-growing significance to identity anchored in an accepting community that elevates their perception. Subsequently, identity is increasingly significant for brand and consumer relationships. Successful brands understand this and incorporate a pervasive sense of their unique identity into their brand, visually and otherwise. This case study of Hillsong Church hopes to help churches understand the importance of visuals in communicating identity. Hillsong Australia’s Instagram is examined using the Saussure model of visual semiotic theory to understand how they present their church identity in relation to millennial identity. The two most dominant …

Type Of Facebook User And Correlational Relationship With Social Comparison And Self-Esteem Along With The Moderating Variable Of The Big Five Model, Amanda Lilly

Theses

This thesis examines different types of Facebook users and how different types of participation on Facebook are associated with social comparison orientation scale and self-esteem level of the users, and how personality variables moderate the relationship between social comparison scale and types of Facebook use. Previous research has investigated the relationship between Facebook use, self-esteem, and social comparison; however, the results have been mixed, and research on how personality traits are related to different types of active use of Facebook is needed. Study 1 of this thesis examines how social comparison orientation and self-esteem relate to how individuals actively use …

Artificial Intelligence, Real Concerns…And Cash, Singapore Management University

Perspectives@SMU

Regulating development of self-aware robots is crucial. Data privacy is key to user-app power dynamic

Evaluating Stakeholder Bias In Stakeholder Analysis In Social Media, Ahmad A. Bajarwan

Engineering Management & Systems Engineering Theses & Dissertations

Stakeholder analysis is the first step in the planning of most infrastructure projects. Selecting and then applying the best method for a project’s stakeholder analysis is extremely important for correctly assessing stakeholder opinions. Social media platforms allow stakeholders to participate directly in analysis. However, as with most other analysis methods, social media introduces inherent biases.

Social media is a powerful tool for communication and networking, and it also provides a valuable source of information for analyzing user opinions about infrastructure projects. By using data collected from Twitter, analysts can create networks to represent connections among users, quantify their similarities, and …

Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow

Senior Honors Theses

Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …

Initiatives To Counter Fake News In Selected Countries: Argentina, Brazil, Canada, China, Egypt, France, Germany, Israel, Japan, Kenya, Malaysia, Nicaragua, Russia, Sweden, United Kingdom, Peter Roudik, Graciela Rodriguez-Ferrand, Edouardo Soares, Tariq Ahmad, Laney Zhang, George Sadek, Nicolas Boring, Jenny Gesley, Ruth Levush, Sayuri Umeda, Hanibal Goitom, Kelly Buchanan, Norma C. Gutiérrez, Astghik Grigoryan, Elin Hofverberg, Clare Feikert-Ahalt

Copyright, Fair Use, Scholarly Communication, etc.

Comparative Summary by Peter Roudik, Director of Legal Research

This report examines the legal approaches of fifteen countries, representing all regions of the world, to the emerging problem of manipulation with “fake news” using mass and social media, especially the impact of fake news on ongoing political processes and elections, and the legislative measures undertaken to counteract the dissemination of false information. Fake news as a phenomenon is not new and has been known since ancient times, but the present-day proliferation of digital and social media platforms, which allow for much broader distribution of information to a global audience, makes …

Must Stay Woke: Black Celebrity Voices Of Dissent In The Post Post-Racial Era, Lily Kunda

Institute for the Humanities Theses

In today’s racially charged climate there is an expectation that black celebrities cry out #BlackLivesMatter, get on the field to #TakeAKnee and be #UnapologeticallyBlack whenever they are in the spotlight. This climate transcends what was once seen as a post-racial America— a time where the media portrayed race as no longer being an issue— and encourages black celebrities to address racism. Prior research on black celebrities by Sarah J. Jackson, Ellis Cashmore, bell hooks, James Baldwin and others acknowledges the historical burden placed on black celebrities to publicly discuss racism and represent blackness in order to challenge dominant narratives. Today, …

Graduate Keynote. The Online Predator: Cyberbullies As The Hunters Of The Online World, Molly-Gloria R. Harper

Western Research Forum

Abstract: Seeking out prey, laying traps, targeting the ‘weak’, and being proud of their ‘latest kill’ are some of the behaviours that are often associated with hunters. However, through this research, it can be argued there is a new type of predatorthat society, mainly youth, ought to consider – the cyberbully. Cyberbullies are a distinct subculture associated with the youth phenomenon of cyberbullying. Through this research, cyberbullying is constructed as a deviant youth internet phenomenon that emerges and affects youth as a result of increased usage and reliance on social media platforms, technology, and the Internet. As a result …

The Unfree Space Of Play: Emergence And Control In The Videogame And The Platform, Logan Brown

Markets, Globalization & Development Review

This article attempts to understand the economic and informatic ramifications of the convergence between increasingly connective games and massive online platforms by considering recent trends in both that center around designing for emergence. Scholarship on emergence as a property of games overwhelmingly treats emergent design as a liberating force that privileges player agency in a virtual space. Yet, as games fuse with surrounding platform ecosystems like Steam, Facebook, and Google, those emergent behaviors are subject to vast systems of inscription that analyze user behavior in order to reshape the free space of emergence and extract greater social and financial capital. …

Revenge Pornography: An Analysis Of Privacy, Obscenity, And The First Amendment, Kamrin Baker

UNO Student Research and Creative Activity Fair

An important issue in modern communication law and policy is the emergence of harassment via the Internet and social media. One form of such harassment is revenge pornography, the sharing of sexual images or videos without the consent of the individual depicted, usually at the hands of an ex-lover. In punishing the posters and purveyors of revenge pornography, perpetrators are often convicted of unrelated crimes such as identify theft or fraud, furthering the silence of revenge pornography. This new challenge in law raises some serious questions about the intersections of obscenity, privacy and the First Amendment in the effort to …

Online Blaming And Intimate Partner Violence: A Content Analysis Of Social Media Comments, Jason Whiting, Rachael Dansby Olufowote, Jaclyn D. Cravens-Pickens, Alyssa Banford Witting

The Qualitative Report

Social media has become a ubiquitous form of interacting and sharing information. However, comments on social media sites are often aggressive and contemptuous, especially when topics are controversial or politically charged. For example, discussion of intimate partner violence (IPV) tends to provoke strong reactions from outsiders, who make angry or blaming remarks about those involved. Although IPV is common, it has not been widely discussed in popular media until recent years when high-profile cases of abuse have come to light. In 2016, a celebrity accusation of domestic violence led to thousands of comments on social media, with outsiders weighing in …

Persuasion, Marita Gronnvoll

Syllabi

This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.

Topics In Media History, Jeffrey Owens

Syllabi

Topics in Media History provides an in-depth study of the history of one particular medium (e.g. film, radio, television, or the internet). It will cover the development of media technology, the structure of media institutions and their regulation, and the social and cultural significance of these media. This class is repeatable with change in topic.

The Visual Presidency Of Donald Trump's First Hundred Days: Political Image Making And Digital Media, Ryan T. Strand

Senior Honors Projects, 2010-2019

From frequent scrum photos of the president holding up signed executive orders in the Oval Office to images of the president energetically sitting behind the wheel of a Mack truck parked outside his back door, like previous administrations, visuals have been central to Donald Trump's presidency. This chapter analyzes the visuals on White House social media accounts (i.e., Twitter and Facebook) in Trump's first 100 days office and explores how his administration used visuals as an essential vehicle for storytelling, image building, and persuading. Building on previous research on the communicative functions of visual symbols in politics, the chapter finds …

Communication & Popular Culture, Marita Gronnvoll

Syllabi

This course examines popular culture and the emergence of mass culture in the United States. Itstarts from the premise that popular culture, far from being a frivolous or debased alternative to“high culture”, is in fact an important site of popular expression, social instruction, and culturalconflict, and thus deserves critical attention. We examine theoretical texts that help us to “read”popular culture, even as we study specific forms and artifacts of popular culture: from televisionshows to Hollywood movies, graphic novels to advertisements, and popular music to fiction.Throughout the course, we ground what we call “culture” in political, economic, and socialcontexts. We pay …

Containing The Jeremiad: Understanding Paradigms Of Anxiety In Global Climate Change Experience, Brian Glaser

English Faculty Articles and Research

This essay uses Bion’s concept of “containing” to read the psychological dynamics of jeremiads about global climate change, arguing that their structure reveals a strategy of communication that may be useful for more broadly raising awareness about this challenging state of the planet. More specifically, I argue that contemporary global climate change jeremiads have a structure that first elicits alarm and then moves to discuss solutions, and that this structure may be beneficial to those who are awakening to the reality of global climate change by rendering anxiety bearable and therefore open to purposive and creative response.

Social Media And Censorship: Rethinking State Action Once Again, Michael Patty

Mitchell Hamline Law Journal of Public Policy and Practice

No abstract provided.

A Systems Dynamics Simulation Study Of Network Public Opinion Evolution Mechanism, Ge Gao, Tianyong Wang, Xianrong Zheng, Yong Chen, Xiaobo Xu

Information Technology & Decision Sciences Faculty Publications

The factors that affect formation and dissemination of public opinion have been studied for a long time. However, the findings are disparate and fragmented, given the characteristics of netizens and new media in the Big Data era. To this end, this article introduces eight mechanisms working on formation and dissemination of public opinion on network. Based on system dynamics, this article further proposes a comprehensive causal relationship model to explore the factors affecting the consequence of public opinion on network. Particularly, the role of government is taken into consideration in this model. A simulation with Vensim PLE is conducted. The …