Public Relations and Advertising Commons^™

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's volleyball team from August to December 2016

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. Letter from the President
• Presidential Selfie – Gary Ransdell, Corie Martin
• WKU Regents Pass 2016-2017 Budget
• Barbara Deeb Named NATAS Ohio Valley Silver Circle Honoree
• Two Alumni Named to WKU Board of Regents – Julie Hinson, Jason McKinney
• WKU Steel Bridge Team Finishes 1^st in Nation for Best Looking Bridge, 37^th Overall
• WKU Faculty Member Wasn’t Expecting Record-Breaking Run on ABC’s 500 Questions – Guy Jordan
• WKU Student Life Foundation Outlines 10-Year Housing Master Plan
• WKU Students 1^st in Photo, 2^nd in Multimedia in 2016 Hearst National Championships – Brittany …

Ua12/2/1 College Heights Herald, Vol. 92, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Keltner, Bryson. Major Redz, Students Protest During Game
• Perry, Natalie. Parking & Transportation Services Make Additions Due to Construction
• Kast, Monica. Search Firm Used Closed Process in Past – President Search
• Miller, Callie. Presidential Search Committee to Meet Friday
• Wegert, Sally. Local Police Officers Will Receive Body Cams
• Carlson, Kylie. New Scholarship Endorses German Culture Studies
• King, Jennifer. Editorial Cartoon re: United We Take a Knee
• Take a Knee: Students Organize in Protest of Oppression
• Burgess, Kelly. Apples: A Well-seasoned Staple of Fall Food
• Hornsby, Morgan. Unbreakable Spirt – …

Ua12/2/1 College Heights Herald, Vol. 92, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Student Dies in Car Crash on Sunday – Stephanie Campbell
• Ares, Nicole. Graveyard Goats – Goat Browsers, Covington Cemetery
• Kast, Monica. Regents Debate RFP for Sports Complex
• Collins, Emma. U.S. Senate Candidate Jim Gray Visits Bowling Green
• Miller, Callie. Mocking Banners Gain National Attention – Vanderbilt University
• Kast, Monica. Regents Give Gary Ransdell Life-long Emeritus Position
• King, Jennifer. Editorial Cartoon re: Kentucky Senate Election Debate
• Demand Debate: Rand Paul, Jim Gray Need to Debate Sooner than Later
• Winstead, John. In Wake of Tragedy, Values Matter More than Facts – …

Ua12/2/1 College Heights Herald, Vol. 92, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Ares, Nicole. Man Airlifted After Fight on Center Street Late Saturday – Cory Johnson
• WKU Pulls Deal with Medical Center, Will Bid Out Project
• Dick, Jacob. WKU Police Report on Racist Letters Shows Possible Motive – Michelle Jones
• Collins, Emma. Alumni Survey Receives Few Minority Responses
• Hinderbrandt, Laryn. Department Receives Community Health Grant – Institute for Rural Health
• Keltner, Bryson. Students Work, Save Lives with Global Brigades
• King, Jennifer. Editorial Cartoon re: Chicken Strips
• Ronkainen, Millie. Mother Teresa’s Work of Hope, Comfort
• Hicks, Sarah. How to Stay Stylish While …

Ua12/2/1 College Heights Herald, Vol. 92, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Dick, Jacob. Protest Filed in Medical Center Deal by Western Kentucky Orthopedic & Neurological Associates
• Kast, Monica. Presidential Search May be Closed Process
• Kast, Monica. Broadcasting Co-cordinator Steps Down – Victoria LaPoe
• Collins, Emma. WKU Receives Bids for New Parking Structure
• Johnson, Jack. Partnership Established with Oak Ridge National Laboratory
• King, Jennifer. Editorial Cartoon re: Presidential Search
• Clear as Mud: Board of Regents Should Vote to Keep Presidential Search Open, Transparent
• Johnson, Kalyn. Segregation in University Housing is Not New
• Sims, Adam. Kiwanis Club Hosts Zombie Walk in Annual …

Ua12/2/1 Healthy Living Guide, Wku Student Affairs

WKU Administration Documents

Special magazine published by the College Heights Herald.

• Collins, Emma. Six Ways to Learn Healthy Eating in Your Dorm
• Austin, Emma. Preston Health & Activities Center Accommodates Users of Varied Abilities
• Henderson, Andrew. If Five Campus Restaurants Had Personality Types
• Burgess, Kelly. How to Make a Light & Fresh Quinoa Fruit Salad
• Carlson, Kylie. New Boxing Gym Swings into Bowling Green – BGKY Boxing
• Adams, Julia. Students Open Discussion on Mental Health
• Healthier Eating with a Meal Plan
• Kast, Monica. Gluten & Allergy Free Station to Open in Fresh – Dining Services
• Sims, Adam. Students Develop Personal Workout Routines
• Cole, …

Ua12/2/1 College Heights Herald, Vol. 92, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Carlson, Kylie. Military Students Aided by Program – Textbooks for Troops
• Collins, Emma. Candidates for City Commissioner Address Immigrant Concerns
• Kast, Monica. Search for Garrett Conference Center Renovation Contract Begins
• Carlson, Kylie. Students Embrace Rights During Constitution Week
• King, Jennifer. Editorial Cartoon re: Pizza
• Johnson, Jack. New Thriller Was a Breath of Fresh Air – Don’t Breathe
• Burgess, Kelly. Tips for Maximizing Your Daily Cup of Coffee
• B-17 In Bowling Green
• Martin, Madison. Electoral Involvement Focus of Workshop – Kentuckians for the Commonwealth
• Moore, Elisabeth. Life Beyond Earth – …

Ua12/2/1 College Heights Herald, Vol. 92, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Dick, Jacob. Campus Police Investigate Racist Letters – Michelle Jones
• Step After Step – Fraternities & Sororities
• Ares, Nicole. Intercultural Student Engagement Center, TRIO Programs Merge After Budget Cuts
• Collins, Emma. Faculty, Staff Face Tuition Discount Changes
• Kast, Monica. Applications Open for Next WKU President
• Ransdell, Gary. Open Letter from the President – Racism
• Lindsay, Caryn. You Can Study Abroad
• Candid Conversation: University Commits to Opening Dialogue in Light of Recent Events – Racism
• Balloon Classic
• Austin, Emma. Dog Days of Summer – Russell Sims Aquatic Center
• Schroader, Miles …

Newsroom: Veteran Projo Columnist To Join Rwu 9/12/2016, Roger Williams University School Of Law

Life of the Law School (1993- )

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. 92, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Ares, Nicole. Steve Forbes to Discuss Capitalism at Lecture
• Carlson, Kylie. TOPTalks: Academic Advising & Retention Center Hosts Monthly Student Speaker Series
• Collins, Emma. SKyTeach Thrives in Former Honors College Building
• Kast, Monica. Development Department to Undergo Changes
• Collins, Emma. Student Government Association Passes Legislation, Students Voice Concerns
• King, Jennifer. Editorial Cartoon re: Cheesy Fries
• Winstead, John. In Support of Trigger Warnings
• Hicks, Sarah. Designing Your Wardrobe Based on Your Body
• Kenney, Weston. Culture of Worship – St. Joseph’s Catholic Church
• Adams, Julia. Happy Gas – Theatre & Dance …

Ua12/2/1 College Heights Herald, Vol. 92, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Kast, Monica. eSports Curriculum Coming to University
• Dick, Jacob. Gary Ransdell Contract Includes 10-Year Payout Incentive
• Collins, Emma. Christopher Keller Begins as New Honors Associate Director
• Johnson, Jack. New Program Partners University, Kentucky YMCA – Institute for Social Responsibility & Economic Citizenship
• Ares, Nicole. Student Group Hopes to Promote Conservatism – Young Americans for Freedom
• Editorial Cartoon re: Racism
• What Happens Next? University Must Take Strong Stance After Racist Vandalism
• Carter, Brandon. College Heights Herald Stands with Kernel in Wake of Lawsuit
• Martin, Madison. Total Solar Eclipse to Stun …

Images Of Alzheimer’S: A Visual Analysis Of The Imagery Used To Globally Market Alzheimer’S Services Online​, Elizabeth Spencer, Alicia Mason

Faculty Submissions

Currently more than 46 million people are living with dementia globally (ADI, 2015). The World Health Organization (WHO) reports the worldwide population of persons 60 years of age and older will more than triple between 2000 and 2050 to two billion. The concept of Western patients receiving long-term dementia care in foreign countries is a new and emerging phenomenon (Gray, 2013; Pomareda, 2014; Wegerer, 2014). This study examines the visual images within Alzheimer’s care facility websites (n=105) and uses a cross cultural comparison lens to contrast differences in patient representations and treatment facilities. The goal of this study is to …

Ua12/2/1 College Heights Herald, Vol. 92, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Collins, Emma. Racial Slur Carved into Student’s Vehicle
• Collins, Emma. Go Phish – WKU Information Technology
• Kast, Monica. Construction on New Dorm to Begin in November – Hilltopper Hall
• Kast, Monica. Provost David Lee Will Remain to Assist New President
• Collins, Emma. Gatton Academy of Mathematics & Science Students Move In to Renovated Hall – Schneider Hall
• Hatchett, Gina. Taking the Frist Dive – Rafting
• Henderson, Andrew. Tweets I Desperately Wish to See from Matt Bevin
• Johnson, Jack. Suicide Squad: Airing DC’s The Averagers
• Johnson, Jack. Students Apply for …

Ua12/2/1 College Heights Herald, Vol. 92, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Kast, Monica. Morale, Job Satisfaction Decrease in New Faculty Survey
• Carlson, Kylie. Good to Grow – Project Grow
• Moore, Elisabeth. Interim Chief of Police Sees Potential for Department – WKU Police
• Kast, Monica. Presidential Search Forum Hosted on Campus
• Dick, Jacob. Administrators Talk Changes, Goals with College Heights Herald Editors
• King, Jennifer. Editorial Cartoon re: Financial Pressure
• Pay to Play: Fee Part of an Emerging Pattern
• Henderson, Andrew. What’s On Your Mind?
• Johnson, Kalyn. Catcalling Is a Big Problem for Everyone
• Twists, Turns & Tunes – Cirque de la …

Ua12/2/1 College Heights Herald, Vol. 92, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Sullivan, Tommy. Campus Police Chief Search Ongoing
• Kast, Monica. Under the Sea – Royhan Gani, Geology & Geography
• Kast, Monica. Governor Matt Beavin Appoints Two New Board Regents – Jason McKinney, Julie Hinson
• Five Projects Student Government Association Plans to Tackle This Year
• Carlson, Kylie. Freshens Replaces Two Tower Restaurants – Dining Services
• Carlson, Kylie. Bookstore Introduces Self-Service System
• Kaetzel, Kylee. A New Journey: Talisman Builds On Its Legacy in New Form
• Ronkainen, Millie. Rediscovering My Authenticity During Camp
• Ares, Nicole. Five Ways to Cheat the Hill
• Ares, Nicole. …

Ua12/2/1 College Heights Herald, Vol. 92, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Dick, Jacob. Debate & Questions Surface After Medical Center Decision
• Kast, Monica. Alive Center & Institute for Citizenship and Responsibility Consolidate
• Carlson, Kylie. Hypnosis, Hip-Hop Featured at MASTER Plan
• Ares, Nicole. New Alpha Xi Delta House Under Construction
• Ares, Nicole. Counseling & Testing Center to Offer Lunch-n-Learn Sessions
• Carlson, Kylie. Journalism Professors, Spouses Co-Author Book – Benjamin LaPoe, Victoria LaPoe
• Taylor, Brooks. Editorial Cartoon re: Medical Center
• Medical Center Deal a Bitter Pill to Swallow
• Henderson, Andrew. A Hello from the College Heights Herald
• Winstead, John. Socialist Convergence Was …

Seeing Is Believing, But Is It The Truth? Reality Vs. Representation Of Men In Contemporary Magazine Advertisements, 1980-2010, Dana Ann Lopez Coleman

Dissertations

McQuail (1994) observed, “The entire study of mass communication is based onthe premise that the media have significant effects” (p. 327). Many of these studies in mass communication have focused specifically on the various consequences that are believed to be a result of advertising. These images and perceptions can also become an individual’s reality which serves to shape society and their day-to-day environment. As Rudy, Popova, and Linz (2010) wrote, “Extensive media exposure leads audience members to adopt media reality as their own, and these altered conceptions of reality can in turn influence behavior” (p. 708). Understanding these visual representations, …

Native Advertising: An International Perspective, Emily Giller

College of Journalism and Mass Communications: Professional Projects

Native advertising is a different approach to advertising that welcomes content-based marketing. According to the Interactive Advertising Bureau (IAB), native advertising is defined as “paid for content that is relevant to the consumer experience, and is integrated into the surrounding content and is not interruptive”. Native advertising is advertising disguised as regular news content. Specific examples of native advertising include: sponsored posts, Search Engine Marketing (SEM), print stories that appear in newspapers or magazines but are promoted by a brand, and promoted posts on social media. The point of native advertising is to straddle the line between advertising and editorial …

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.

Annual Report, 2015-16, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

Student Awareness Of The Daily News-Record, Molly Margaret Jacob

Senior Honors Projects, 2010-2019

The Daily News-Record is a local daily newspaper located in Harrisonburg, Virginia, a city with a population of about 52,000. The Daily News-Record's print circulation is 26,000, while its digital circulation is 800. The paper also houses other local publications, such as the Rocktown Weekly, a free weekly publication that covers local news and the local music scene. James Madison University is a mid-sized public university also located in Harrisonburg, Virginia. The researcher wanted to understand JMU student awareness of local news sources, student consumption of news sources, student intention to read the local paper and whether there was a …

The American Data Culture Since 1820: From Madison’S Political Philosophy To Nielsen Ratings, Sung-Wook Jung

McGannon Center Working Paper Series

Three decades after peoplemeters were introduced into the business of syndicated audience measurement, there are approximately 20,000 peoplemeter-installed households in the US. However, growth of peoplemeters has been far slower or stationary in similarly developed countries: Japan’s number has yet to hit over 1,000; the UK’s has stayed between 4,000 and 5,000 for over two decades. Presuming that cultural variance is a critical variable in determining how particular television advertising markets respond to technological innovation in audience measurement, this study attempts to identify American data culture by using what historians say about the American past as ethnographic data. To understand …

Corporate Social Responsibility On Twitter, Rachel E. Deems

Journalism Undergraduate Honors Theses

Through content analysis of corporate social responsibility (CSR) on Twitter, this study examines how the country’s top and largest corporations in each of the main industries portray CSR on Twitter. The study investigates the agenda-setting potential of the CSR tweets based upon the variables examined, including (a) CSR dimension, (b) CSR topic, (c) tone, (d) stakeholders, (e) Twitter attributes, and (f) Twitter interactivity. The results indicate that CSR tweets predominantly portray the discretionary level of CSR, regardless of industry, predominantly include topics of public philanthropy, especially service-producing industries, and positive tone was used most frequently across industries. The community was …

Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson

Masters Theses

The purpose of this research study is to discover what branding techniques used by Christian organizations are effective in connecting with Millennials and why, and to determine what are effective branding practices in a religious context. A convergent parallel mixed–method research design was used to gather the data. It included a content analysis of the branding components of four Christian organizations that target Millennials—The Passion Conference, The VOUS Conference, Acquire the Fire and Winterfest. A survey of 150 Millennials of diverse racial and ethnic backgrounds within the age range of 18-34 was conducted to collect quantitative data on Millennials’ predispositions …

Music In Advertising: An Overview Of Jingles, Popular Music And The Emotional Impact Of Music In Advertising, Jeremy Jia Le Ng

Senior Honors Theses

Music is used extensively in advertising. Thus, it is surprising that so little research has been conducted on the emotional effects of music in advertising. Industry research has focused on the informational processing model, which measures how effective an advertisement is based on recall and understanding. However, beyond influencing thoughts and behavior, music tugs at the heart and leaves a lasting mark.

This thesis gives an overview of how music has been used in advertising, and delves into the emotional impacts of music in advertising. This thesis also explores the creative process behind choosing the right music for an advertisement, …

News In Virtual Reality, Samantha Macy

Honors Theses

Virtual reality (VR) is the next frontier of news media, but we know little about the impact is has on viewers. The goal of this experiment is to gain a better understanding of the social presence and information retained by watching news in VR. Participants will either consumer news in a VR setting, a highly interactive online format, or print. Then, using a survey, social presence and information retention were assessed. Research participants were undergraduate students at a large Midwestern university. It is expected that VR news will result in higher social presence and information retention than news in highly …

Ivy Lee, Faisal Zaben Alotaibi

Scholars Week

Ivy Lee: The Father of Modern Day Public Relations.

Ivy Ledbetter Lee is a prominent figure in the field of public relations and an American publicity expert. He is said to be the founder of what is presently known as public relations. He set up the Association of Railroad Executives which was used as a public relations service for the rail industry. He was able to use public relations to improve the morale of employees. One of such example is his use of internal magazines to motivate employees. He also held other positions such as Publicity Director for American Red …

James E. Grunig: Legend Of Pr, Fangning Yuan

Scholars Week

James E. Grunig specialized in public relations, communication and dissemination of scientific theory. In 1984, Grunig and Todd Hunt co-authored Management of Public Relations. This approach is demonstrated in their definition of PR, which states: “public relations activities are part of the management of communication between an organization and its publics” (Grunig and Hunt, 1984, p.7-8). Grunig was an active social activist, and his name was on the list of all the important members of the U.S. academic communication organizations. Grunig’s significant contribution to the four models of PR is: 1. The Press Agentry Model. 2. The Public Information …