Public Relations and Advertising Commons^™

The God Father Of Public Relations, Abdullah N. Alsuabaie

Scholars Week

The God father of Public Relations

Edward L. Bernyas is a pioneer and many scholars consider him as a father of Public Relation “PR”. Bernyas started his career work as a press agent before World War I. He also worked for an organization that was created by the U.S government to affect public opinions in the U.S to know the effect of American participation in the war at that time and the organization name was Creel Committee. Furthermore, Dernyas developed and created many techniques to shape public opinions. He thought deeply and came up with new idea of life’s work …

Perceived Interactivity And Uses And Gratifications Of Online Interactive Advertising, Anna Hermes

Student Theses and Dissertations

The internet supports interactive online advertisings which allow viewers to engage. By conducting a survey among university students, this study examined experiences, perceived interactivity levels, and the appeal of the advertising features hyperlinks, share options, surveys, branded games, downloads, mouseovers/hover effects, and chats or feedback forms. Participants who had seen one of these features reported to use it. Participants who had seen hyperlinks, branded games, download, mouseover/hover, as well as chat/feedback forms in online ads found them more interactive. Share option, survey, branded games, downloads, mouseover/hover and feedback forms seemed appealing to participants who had seen it. Applying the Uses …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. Letter from the President
• From College to University: WKU Pylon
• WKU Honored for Programs Helping Veterans, Students in the Military
• Larry Snyder Named Dean of Potter College of Arts & Letters
• Brian Kuster to Lead Student Affairs for Next 2 Years
• Confucius Institute at WKU Honored at Global Conference
• 2 Gatton Academy of Mathematics & Science Students Named Emperor Science Award Winners
• WKU Student Awarded U.S. Foreign Service Internship – Alexandria Knipp
• WKU Continues to Climb in Open Doors Study Abroad Rankings
• U.S. News Ranks WKU Online Programs Among Best in Nation
• Family & …

Connecting The Dots: How Iot Is Going To Revolutionize The Digital Marketing Landscape For Millennials, Chloe E. Spilotro

Undergraduate Honors Theses

The growing phenomenon of the Internet of Things (IoT), which is that any item capable of being connected to the Internet will be, presents an unprecedented opportunity for businesses. Using an extensive literature review, the current research examines the significant shift in marketing strategies that need to take place to target the millennial generation of as they adopt IoT. Most research defines the Millennial generation as those born from the early 1980s to the early 2000s. As individuals in this generation grow older, there are two behavioral implications: 1) their acceptance of technology suggests they will be quick to adopt …

The Effect Of Relational And Interactive Aspects Of Parasocial Experiences On Attitudes And Message Resistance, Riva Tukachinsky, Angeline Sangalang

Communication Faculty Articles and Research

This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, …

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletic press releases for the year 2016.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to the WKU basketball team July to December 2016.

Ua19/16/2 Football Press Releases, Wku Athletics Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to WKU football team in 2016.

Ua61/16 Class Of 2016, Wku Physical Therapy

WKU Administration Documents

Physical Therapy Class of 2016 yearbook. Features the following students:

• Allen, Whitney
• Anderson, Alexis
• Baston, Allison
• Bell, Devin
• Coode, Rett
• Dahl, David
• DiTommaso, Katie
• Ford, April
• Fortney, Brianne
• Fuller, Megan
• Goutsis, Dominque
• Gunn, Lorelei
• Hall, Timothy
• Harlan, James
• Hicks, Jacob
• Hubbuch, Emily
• Jones, Tom
• Macke, Cristina aka Vegas(?)
• McKinney, Kelli
• McReynolds, Lauren
• Muse, Terrell
• Reece, Melissa
• Sims, Shannon
• Smith, Laura
• Smith, Wesley
• Stalcup, Patrick
• Vittitow, Kristi
• Wilson, Kimberley
• Wright, Emily
• Wright, William aka Jason

Ua68/17 Wku Dance: Creating Thinking Artists, Wku Theatre & Dance

WKU Administration Documents

Newsletter created by and about WKU Dance program.

• Welcoming New Professors - Meghen McKinley, Kylene Stephens
• 2015-2016 Performance Season
• Guest Artists - Banning Bouldin, Andrea Shelley, Jon Lehrer, Denise Vale, Brian Grant
• National Dance Education Organization Student Chapter
• National Honors Society for Dance Arts Student Chapter
• Dance Showcase
• Sumer Studies
• WKU Dance Intensive

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to WKU baseball team for 2016.

Ua19/16/1 Wku 2016-17 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2016-17 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Womens Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and photographs related to WKU women's basketball for 2016.

Ua19/16/1 2016 Media Guide, Wku Athletic Media Guide

WKU Administration Documents

Athletic media guide for volleyball team.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

Memoranda issued by the WKU Provost to WKU faculty and staff through email in 2016.

• Outstanding Mentoring in Undergraduate Research / Creative Activity
• 2016 Faculty Awards Reception
• Associate Provost of Research & Creative Activity
• Dean of Graduate School

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, meet statistics and photos related to the WKU golf in 2016.

Ua19/16/1 2016-17 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2016-17 season.

Ua1f Wku Greek & Service Organizations Bibliography, Wku Archives

WKU Administration Documents

Bibliography of sources related to discipline, honor, Greek and service fraternities and sororities at WKU.

Ua1f Wku Extended Campuses Bibliography, Wku Archives

WKU Administration Documents

Bibliography of sources regarding WKU's extended campuses in Glasgow, Owensboro and Elizabethtown.

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

Adpr 450: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Inquiry Portfolio—"Using Crisis Simulation To Enhance Crisis Management: The Role Of Presence", Ming Wang

UNL Faculty Course Portfolios

Simulation-based training (SBT) is a common pedagogical tool used in crisis management training. This paper explores the effects of a crisis simulation activity on students’ crisis management competencies. Pre- and post-test surveys indicated that students significantly improved crisis management competencies after the crisis simulation activity. Moreover, presence was found to be positively associated with crisis management competencies, suggesting that presence is critical in designing an effective simulation activity.

No More Mind Games: Content Analysis Of In-Game Commentary Of The National Football League’S Concussion Problem, Jeffrey Parker

Theses and Dissertations (Comprehensive)

American (gridiron) football played at the professional level in the National Football League (NFL) is an inherently physical spectator sport, in which players frequently engage in significant contact to the head and upper body. Until recently, the long-term health consequences associated with on the field head trauma were not fully disclosed to players or the public, potentially misrepresenting the dangers involved in gameplay. Crucial to the dissemination of this information to the public are in-game televised commentators of NFL games, regarded as the primary conduits for mediating in-game narratives to the viewing audience. Using a social constructionist theoretical lens, this …

Translating Transformative Human Rights Education Through Visual Languages & Informal Spaces, Jazzmin Chizu Gota

Master's Projects and Capstones

This project examines methods, theories, and practices of translating human rights education through multiple vernaculars. Developed as a workshop in sociocultural syntax deconstruction and an educational human rights education website focused on the domestic population of the US, the project focuses on localizing human rights concepts to the public vernacular of the country. Human rights education (HRE) and media and information literacy (MIL) are expanded and redefined as social literacy, or the ability to navigate and decode the present, complex realities that both HRE and MIL were developed to address. Reframing media and visual arts as an archive of past …

The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill

Journalism

This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.

Cultural Influence Of Storytelling: An Examination Of The Use Of Narratives In Political Campaigns, Charla Bansley

Masters Theses

Television has changed political discourse. The thirty second commercial has replaced typography and rhetoric. After losing the popular vote in 5 of the last 6 presidential elections, the Republican National Committee concluded that the GOP has lost the ability to persuade. Walter Fisher's Narrative Paradigm states that meaningful communication is in the form of storytelling, which enables public discourse to observe not only differences, but commonalities. In a postmodern culture that does not believe in absolute truth, this study asked the following question: Are conservatives still using statistics and facts to communicate conservative principles? The rhetorical research conducted here examined …

Life Beyond The Like: Uses And Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. Letter from the President
• Before & After: College Bulletins
• Marc Archambault Named Vice President of Development & Alumni Relations
• 4 WKU Students Recognized by Goldwater Program
• Julia Roberts Receives National Award for Impact on Gifted Education
• WKU Newest Member of Kentucky Proud Farm to Campus Program
• Muhlenberg County Educator Inducted into Teacher Hall of Fame – Mary Armstrong
• Brent Bjorkman Appointed Director of Kentucky Museum
• WKU’s Campus Awarded Level I Arboretum Accreditation
• Honors College at WKU Spotlighted in National Guide
• WKU Wins Hearst Photojournalism Title for 22^nd Time in 26 Years
• WKU Among …

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.