Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 92, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ares, Nicole. WKU to Sue Over Open Records Decision
• Austin, Emma. Tuition Deficits may lead to University Budget Policy Change
• Ziesig, Kathryn. Unity is Love – Protests, Immigration
• McCarthy, Casey. eSports Team Hosts First Live Event, Plans to Keep Growing
• Williams, Jamie. Event Connects International & American Students – International Student Diplomats
• Wegert, Sally. Women’s Campus Ministry to Open Chapter at WKU – Delight Ministries
• Slaughter, Wesley. Editorial Cartoon re: Bowling Green Massacre
• Ronkainen, Millie. Balancing the Pressure to be Well-rounded
• Burgess, Kelly. Bless Your …

Ua12/2/1 College Heights Herald, Vol. 92, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. 10 Members Appointed to Student Government Association
• Keltner, Bryson. WKU Students Graduate with More Loan Debt
• Alvey, Rebekah. WKU Police Officer Recognized for Making DUI Arrests – Dustin Lee
• Williams, Jamie. Professor Appointed to Human Rights Task Force – Sam McFarland
• McCarthy, Casey. Monthly Group Discusses Gender Identity – Science Café
• Restricting Records: Title IX Records
• Slaughter, Wesley. Editorial Cartoon re: Open Records Access
• Jones, Shawn. Kentuckians Need Easier Access to Quit Smoking
• Cox, Ebony. Stepping Up – Homecoming Step Show
• Chavis, Danielle. …

Ua12/9 Newsletter, Vol. 4, Issue 1, Wku Counseling & Testing

WKU Administration Documents

Newsletter created by and about WKU Counseling & Testing Center.

• Our Staff
• Star's Report - Service Dog
• Lunch & Learn Spring Series
• Support Group Spotlight
• QPR (Suicide Awareness & Prevention)
• Fridays with FRIENDS Continues
• A Date with Star
• Resources
• Testing Corner
• Laves, Karl. Just Another Day in the Big Picture - Valentine's Day
• Spitzer, Nina. Fun Facts About Valentine's Day
• Counseling Services

Merchandise, Promotion, And Accessibility: Keith Haring’S Pop Shop, Amy L. Raffel

Dissertations, Theses, and Capstone Projects

During the peak of his career in New York, Keith Haring took his highly recognizable artistic style and distributed it in the form of merchandise in his Pop Shop, established in 1986. Stemming from his early work displayed on the New York streets, directly within public space, and his explorations into mass media strategies, he learned he could make his work accessible to new audiences outside contemporary art institutions and art circles. He translated his work across several surfaces: from subways or canvases, to everyday functional merchandise, such as buttons, t-shirts, and bags sold in his shop. Responding to a …

Ua12/2/1 College Heights Herald, Vol. 92, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Board of Regents Name WKU’s 10^th President – Timothy Caboni
• Ares, Nicole. Extreme Vetting – Elnaz Jalali, International Students
• Williams, Jamie. Board Approves President, Coach Contract – Timothy Caboni, Mike Sanford
• Austin, Emma. Attorney General Rules WKU Violates Open Records Law
• Williams, Tyger. WKU Celebrates Chinese New Year: Year of Rooster
• Editorial Cartoon re: Immigration, Big Red as Statue of Liberty
• Henderson, Andrew. Attacks on Refugee Rights Attack Universal Human Rights
• Hormell, David. A Soliloquy for the Forgotten People – Immigration
• Mattingly, Evan. The …

Ua12/2/1 College Heights Herald, Vol. 92, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica & Jacob Dick. Regents to Discuss Bylaws, President
• Williams, Jamie. Topper Tour – Timothy Caboni
• Alvey, Rebekah. Traveling Duo Brings World to New Sandwich Café – Roam Sandwich Company
• Kast, Monica. Housing & Residence Life Director Retires After 33 Years at WKU – Kit Tolbert
• Alvey, Rebekah. Renovations Made to Grise Hall Auditorium
• Slaughter, Wesley. Editorial Cartoon re: First Week of Class
• Horoscopes
• Johnson, Jack. Disney Goes Rogue One: A Star Wars Story
• Snapshot: Best of Winter Break
• Moore, Elisabeth. Meet WKU’s Amazon …

Ua12/2/1 College Heights Herald, Vol. 92, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Board Names Preferred Presidential Candidate – Timothy Caboni
• Kast, Monica. University Senate Calls Meeting for President – Timothy Caboni
• Austin, Emma. Students Join Women’s March on Washington, DC
• Alvey, Rebekah. Topper Grill & Pub Awaits Liquor License Approval
• Alvey, Rebekah. Campus Construction Continues Progress – Hilltopper Hall
• Reigning Regents: Shared Governance Must Be More Than a Concept
• Editorial Cartoon re: President Timothy Caboni
• Potter, Abby. The People United – Donald Trump, Protests
• Harry Potter Fans Pair Up in Magical Speed Dates
• Chavis, Danielle. Social Justice …

How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …

The Responsible Project, Shannon N. Jackson

Electronic Theses and Dissertations

The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.

Ua19/16/1 2017-18 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2017-18 season.

Ua19/16/1 2017 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua19/16/1/1 2017 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's tennis teams for 2017.

Ua25 Newsletter, Issue 7, Wku Internal Audit

WKU Administration Documents

Newsletter regarding the office of Internal Audit, procurement card compliance and crime detection

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, meet statistics and photos related to the WKU golf team in 2017.

Ua19/16/1/5 Lady Topper Golf 2016-17 Season Statistics, Wku Athletics Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 women's golf team season.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's track & field teams for 2017.

Ua19/16/5/9 Athletic Media Relations - Halftime Programs, Wku Archives

WKU Archives Collection Inventories

Audio of halftime programs created for radio broadcasts.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2017 memoranda issued by the WKU Provost to faculty and staff via email.

• Faculty Mentoring Award
• Undergraduae Mentoring Award Recipients
• Fall 2017 Modified Class Schedule & the Great American Eclipse
• Strategic Planning

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's softball team for 2017.

Ua19/16/1/5 Hilltopper Golf 2016-17 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 men's golf team season.

Ua25/2 Memoranda, Wku Human Resources

WKU Administration Documents

Memoranda issued by WKU Human Resources to faculty & staff via email.

• Personnel Actions Approval Procedures
• Governor's Proposal for Public Pension Reform
• Keeping the Promise Highlights
• Keeping the Promise KERS-NH/CERS-NH
• Keeping the Promise KTRS
• Keeping the Promise KERS HAZ. / CERS HAZ. / SPRS
• Keeping the Promise - Legislative Retirement
• Keeping the Promise - Judicial Retirement
• Keeping the Promise - Additional Reforms

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU baseball for 2017.

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's soccer team for 2017.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's volleyball team for 2017.

Ua19/16/1 Lady Topper Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua1f Wku Carillon / Cherry Hall Chimes, Wku Archives

WKU Administration Documents

Articles regarding the carillon and Cherry Hall chimes taken from WKU Archives vertical files.

Ua19/16/1 Western Kentucky Hilltoppers 2017-18 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletics press releases for 2017.

Ua19/16/5/11 Athletic Media Relations - Press Conferences, Wku Archives

WKU Archives Collection Inventories

Film, video and audio recordings of WKU Athletics press conferences.