Public Relations and Advertising Commons^™

Changing Times: An Examination Changing Video Entertainment Sources And Cable Tv Companies Communicating With Customers, Chad Christenson

Master of Arts in Media and Communication Plan II Graduate Projects

The debate of customers canceling their cable TV subscriptions and relying on a mix of free and subscription based streaming video providers for their video entertainment has been ongoing for several years. A combination of low cost alternative video sources, rising programming costs, and changing viewing habits are causing small cable TV companies to review their strategies for attracting new customers. This study focuses on two groups of consumers referred to as the cord-cutters and cord-nevers. The cord-cutters are consumers who had cable TV service and canceled, and the cord-nevers are consumers who have never had cable TV as their …

Annual Report, 2016-17, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons

Masters Theses

Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is …

Examining Snapchat: Narcissistic Tendencies Of Core Users, Austin Philpott, Susan Waters

Undergraduate Honors Theses

This study aims to establish current levels of narcissistic tendencies among the major Snapchat demographic, 18 to 34-year-olds in the United States. Like the Raskin and Terry 40-item Narcissistic Personality Inventory, commonly referred to as NPI-40, the present survey utilized a smaller variant with 16 items, known as NPI-16, for participants. This study may provide indications for further research and advertising techniques using social media, specifically Snapchat.

"To Share Or Not To Share:" A Study Of An Individual's Self-Representation On Instagram In Accordance With Impression Management Theory, Breyanna Marie Blackwell

Electronic Theses and Dissertations

This research study examined what the motivations and consequences of self-disclosure on Instagram were as well as its correlation with Impression Management Theory. The research used a 37 question survey which was distributed on social media, through the Department of Media and Communication at ETSU as well as a public speaking class. There were 232 participants in this study who were 18 or older and used Instagram. Research found that individuals’ self disclose using levels of relationship management, showing off, information sharing and habitual behavior. Future research includes the opportunity to incorporate a sample of participants across different cultures to …

Ua12/2/1 2017 Best Of The Hill, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald regarding poll of best restaurants, stores, recreation, leisure activities, housing and sports in Bowling Green.

Ua12/2/1 College Heights Herald, Vol. 92, No. 45, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. Inclusion – Student Government Association
• Austin, Emma. University Leaders Explain Contract – Aramark
• McCarthy, Casey. Committee to Protect Journalists Discusses Press Freedom Domestically, Abroad
• Alvey, Rebekah. Fundraising Event to Open Doors on Greek Life – Homearama
• Kast, Monica. Director Named American Council on Education – Tony Norman
• Vogler, Emily. Editorial Cartoon re: Spring in the Baltic
• Murrer, Erick. Through Their Eyes – Low Income Students
• Harsh, Spencer. Warm Spring Weather Requires Some Chill Tunes
• Walk a Mile In Her Shoes
• Wegert, Sally. Christian …

Ua12/2/1 College Heights Herald, Vol. 92, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Advertising, Public Relations Still to Merge with Department of Communication
• Austin, Emma. Just for Kids – Dance Big Red
• Keltner, Bryson. Professors Shared Flipped Classroom Experiences
• Austin, Emma. Poets & Singers Celebrate Female Empowerment – This for the Women
• Chattopadhyay, Srijita. Indian Student Group to Host Traditional Celebration – Indian Student Association
• Ziege, Nicole. Grant Funds Training on Trafficking Investigation
• Hatchett, Gina. Controlling My Time for Other People
• Slaughter, Wesley. Editorial Cartoon re: School a Joke
• Hovell, Nolan. April Absurdity – Rick & …

Ua68/1/3 Arts & Letters, Wku Potter College Of Arts & Letters

WKU Administration Documents

Magazine created by WKU Potter College of Arts & Letters regarding faculty and student research, events and programs.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to the WKU basketball team January to July 2017.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to WKU football team for January to June 2017.

Ua3/9 Email To Faculty & Staff, Gary Ransdell

WKU Administration Documents

Emails from WKU president Gary Ransdell to faculty & staff from January to June 2017.

• Balancing Our Budget by Year End, 3/2
• Campus Forum, 4/12
• Farewell Message, 6/30
• Finance Fact Sheet, 1/20
• Gary Ransdell to Lead Semester at Sea Program, 2/8
• Invitation University of Kentucky College of Medicine, 6/5
• New Chapter, 2/8
• New Semester, 1/20
• Personnel Actions, 6/19
• Spring Semester Message, 4/6
• Statement on Immigration Ban, 1/30
• Video Surveillance Systems Policy, 6/19

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU women's basketball team from January to July 2017.

Ua19/16/1 2017 Spring Football Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for spring 2017.

Ua12/2/1 College Heights Herald, Vol. 92, No. 43, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. University Signs Letter of Intent with Aramark
• Alvey, Rebekah. Visiting Scholar Educates Students on Sex Trafficking – Jessica Pliley
• Williams, Jamie. Student Government Association Considers New Legislation in Final Weeks of Semester
• Deletter, Emily. Dean of Libraries Retires After 41 Years of Employment – Connie Foster
• Kast, Monica. Advertising & Public Relations Discussion Pulled from Board of Regents
• Vogler, Emily. Editorial Cartoon re: Inclement Weather
• Shake-it Up – Hill Nutrition
• Hormell, David. Gary Ransdell Makes Strides to Muddy Records Fight
• Walker, Silas. Confident …

Ua12/2/1 College Heights Herald, Vol. 92, No. 42, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. Attorney General Intervenes In College Heights Herald Lawsuit – Andy Beshear
• Williams, Jamie. Patched: Solution to Budget Shortfall Shores Up for Another Year
• Bradley, Erian. Students Adapt to Construction of Residence Halls
• Williams, Jamie. New Legislation Affects Students’ Free Speech
• Wegert, Sally. Featured Watercolor Artist to Visit, Teach Class – Steve Cavallo
• Brockman, Kacie. Professors Discuss Facts, Fake News – Guy Jordan, Mac McKerral
• Editorial Cartoon re: Higher Education Budget
• Money Model: Performance-based Funding Would Harm WKU
• Burgess, Kelly. Making Your Own, Healthy …

Ua12/2/1 College Heights Herald, Vol. 92, No. 41, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. Student Government Association Supports Military Students
• Williams, Jamie. Graduating Student Government Association President Reflects on Two Terms – Jay Richey
• Deletter, Emily. Confucius Institute Displays Work by Distinguished Artists
• Deletter, Emily. Alumni Association Appoints New Board of Directors
• Kast, Monica. Professor Presents on Human Rights Attitudes – Sam McFarland
• Vogler, Emily. Editorial Cartoon re: Corgis
• Ronkainen, Millie. Learning to Appreciate the Silence Around Me
• Johnson, Jack. Logan & Get Out Offer Unique Theater Experiences – Movies
• Jones, Zach. Mental Math Won’t Do, Learn …

Ua12/2/1 College Heights Herald, Vol. 92, No. 40, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• McCarthy, Casey. Registration Software Launches on TopNet
• Mattingly, Evan. Far & Wide – Spring Break
• Puckett, Dalton. Far & Wide – Spring Break
• Alvey, Rebekah. Marchers United to Honor International Women’s Day – Protests
• Kast, Monica. Energy Bill Pulled from Committee Agenda
• Chattopadhyay, Srijita. International Students Share Visa Restriction Issues
• Bradley, Erian. Housing & Residence Life Seeks New Director
• Editorial Cartoon re: Truth & Open Records
• Henderson, Andrew. The Sun Shines Bright on My Old Kentucky Public Agency – Sunshine Week, Open Records
• Murrer, Erick. …

Ua12/2/1 College Heights Herald, Vol. 92, No. 39, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. Football Players Involved in Fight at Pi Kappa Alpha House
• Austin, Emma. University Faces Shortfall – Budget
• Mattingly, Evan. Up ‘Til Dawn – St. Jude Children’s Research Hospital
• Alvey, Rebekah. Therapeutic Garden Relieves Stress, Brings Bounty – Hope Harbor
• Williams, Jamie. International Students Volunteer to Help Refugees in Kentucky – Student Government Association
• Vogler, Emily. Editorial Cartoon re: Day After Election
• Hormell, David. WKU Puts Students on Back Burner
• Voting Viewpoints: Student Government Association Should Move Up Spring Elections
• Henderson, Andrew. Preparing to …

Ua12/2/1 College Heights Herald, Vol. 92, No. 38, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. Student Government Association Votes to Fund Sustainable Projects
• Kast, Monica. Rights to Know – Immigration
• Alvey, Rebekah. Event Connects Students with Career Professionals – Intercultural Student Engagement Center, Black Leaders Advocating for Community
• Schweikart, Lydia. Dark Parody, Dog Sees God Premieres on Campus – Theatre & Dance
• DeLetter, Emily. Staff Honored for Community Leadership Roles – Martha Sales, Ryan Dearbone, Aurelia Spaulding
• Vogler, Emily. Editorial re: We Never Talk
• Burgess, Kelly. Eating Greens is the Nutritional Pot of Gold
• Hatchett, Gina. Counting Down …

Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera

Journalism

The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news …

Ua12/2/1 College Heights Herald, Vol. 92, No. 37, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. WKU Sues College Heights Herald Over Access to Records – Title IX
• Kast, Monica. WKU Tied Among Grant Winners – Fulbright Awards
• Miller, Callie. City Makes Plans to Improve Biker & Pedestrian Facilities
• Williams, Tyger. Welcome Notes Greet Incoming Refugees
• Chavis, Danielle. Local Restaurants Provide Sanctuary for Workers – Immigrants
• Alvey, Rebekah. Faculty Aims to Prevent Flu Epidemic Through Education
• Vogler, Emily. Editorial Cartoon re: Obstruction
• Faltering Fairness: City Officials Fail to Meet the Low Bar of Open Discussion
• Harsh, Spencer. In Midst …

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald.

• Johnson, Kalyn. My Leadership Journey Working with Housing & Residence Life
• Williams, Jamie. Diversity Proposal Absent in Housing 10-Year Plan
• Critchelow, Andrew. Spooky Tales from WKU’s Residence Halls
• Alvey, Rebekah. How to Pick the Perfet Roommate for Next Year
• Critchelow, Andrew. Housing Blues? Here’s Albums to Help
• Ballard, Skyler, Views on Campus You Should See or Flee
• Keltner, Bryson. Upperclassmen Share Housing Experiences
• Alvey, Rebekah. Honors Changes Aim to Better Community
• Do You Want to Live in a Residence that Will Give You a Sense of Purpose?
• Alvey, Rebekah. Hilltopper Hall Construction …

Ua19/16/2 Longtime Hilltopper Football Coach Butch Gilbert Passes Away At 87, Wku Athletic Media Relations

WKU Administration Documents

Press release regarding the death of former WKU coach Lawrence Gilbert.

Ua12/2/1 College Heights Herald, Vol. 92, No. 36, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. Gary Ransdell Declines Sanctuary Status – Immigration, DACA, Deferred Action for Childhood Arrivals
• Ziesig, Kathryn. City Commission Tables Fairness Ordinance
• Alvey, Rebekah. Event Empowers Students Through Political Education – Black History Month
• Williams, Jamie. Video Contest Aims to Raise Sexual Assault Awareness – Voice of Justice
• Williams, Jamie. Student Government Association Offers New Scholarships for Marginalized Groups
• Keltner, Bryson. School of Nursing Changes Program Degrees
• McCarthy, Casey. Dual Credit Enrollment Continues to Rise
• Vogler, Emily. Editorial Cartoon re: Big Red
• Johnson, Kalyn. Looking …

Ua12/2/1 College Heights Herald, Vol. 92, No. 35, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. Crafting Tim Caboni
• Kast, Monica. University Senate Endorses Sanctuary Resolution – Deferred Action for Childhood Arrivals, DACA, Immigration
• Slaughter, Wesley. Editorial Cartoon re: Protecting Students
• Differing Doctrines: College Heights Herald, WKU Agree on Principle Not on Actions – Title IX
• Ronkainen, Millie. Trusting God, Rediscovering My Worth
• Mohr, Olivia. Annual Science Fiction Convention to Take Place This Week - Concave
• Critchelow, Andrew. Learning to Fight Back – Martial Arts
• Alvey, Rebekah & Andrew Critchelow. Speaker Tackles Issues of Race with Poetry – Clint …

Ua12/2/1 College Heights Herald, Vol. 92, No. 34, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bowling Green City Commissioner Sues WKU – Sue Parrigin
• Williams, Jamie. Students Rally for Higher Education
• Austin, Emma. State Legislation Moves Through General Assembly
• Alvey, Rebekah. Art Project Turns Attention to Construction Projects – Michael Wheatley
• Kast, Monica. Students Campaign for Women’s Education – Americans for Informed Democracy
• Brockman, Kacie. Student Group Traveling to Capitol for Refugee, Immigration Day – No Lost Generation
• Austin, Emma. College Awaits Approval of New Specialist Degree
• Slaughter, Wesley. Editorial Cartoon re: Gary Ransdell, Semester at Sea
• Johnson, Kalyn. Don’t …

Ua12/2/1 College Heights Herald, Vol. 92, No. 33, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Miller, Callie. New Strategy Targets International Enrollment
• Austin, Emma. Kentuckians Record Views on America – Kentucky Museum, Protests
• Ziesig, Kathryn. Pulitzer Prize Winner to Visit Campus – Renee Byer
• Mohr, Olivia. Professional Recording Studio Offers Services for All Artists – Studio 17, Clay Aydt
• Hatchett, Gina. Following the Golden Rule in Times of Tumult
• Slaughter, Wesley. Editorial Cartoon re: Gary Ransdell’s Valentine’s Day
• Huff, Taylor. Betsy Devos: Is She Fit to Be Queen of Education?
• Johnson, Tommy. Baptist Campus Ministry: Our Approach to International Students …

Ua12/2/1 College Heights Herald, Vol. 92, No. 32, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Gary Ransdell Accepts New Presidency Position – Semester at Sea
• Williams, Jamie. Student Government Association Cuts Safe Ride for Thursdays
• Austin, Emma. Citizens Protest Attorney General Nomination – Jeff Sessions
• Chattopadhyay, Srijita. Downtown Post Office Looking for Place to Relocate
• Bradley, Erian. Organization Event to Educate, Recruit Members – Black Leadership & Academic Conference
• Alvey, Rebekah. Letter Writing Events Show Support for International Students – 2K Letters KY
• Kast, Monica. Donation from Fruit of the Loom Creates Scholarship Fund
• Slaughter, Wesley. Editorial Cartoon re: Parking …

Ua12/2/1 Dining Guide, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald with articles:

• Burgess, Kelly. Salmon Patty & Southwest Salad Recipe
• Dimeo, Chris. OLILO Acts as Delicious, Yet Healthy Alternative
• Alvey, Rebekah. Local Restaurants Provide Unique Dining Experiences
• Chavis, Danielle. The Best Dinner Dates for Valentine’s Day
• Henderson, Andrew. Unconventional Locations to Dine at, Enjoy In Your Life
• Alvey, Rebekah. Topper Grill & Pub Begins Serving Alcoholic Beverages
• Shaw, Mhari. Vegetarians at WKU
• Chisenhall, Jeremy. Olympic Eats – Emmanuel Dasor
• Hormell, David. The Hill’s Best Brews