Public Relations and Advertising Commons^™

Research Project Poster Presentation: Cultural Normalization Of Risk?: Exploring Brain Injury In The National Football League Using Sociocultural Analysis, Ali V. Willing, Jafra D. Thomas

Kinesiology and Public Health

Background. This presentation began as an undergraduate end-of-term course project focused on sport, media, and American popular culture (April to June 2023). The poster presentation was originally presented at the 2023 annual conference of the Southwest Chapter of the American College of Sports Medicine (SWACSM), following peer-review acceptance of the project summary statement (i.e. abstract) for conference presentation.

Purpose. The presentation is published here to Cal Poly Digital Commons as a resource to future students and professionals studying topics covered in the presentation (e.g. sociological theories, cultural values and risks, sports ethic).

Resources. This webpage has several resources described below. …

Crisis Communication For Public Organizations: Examining Pakistan Railways' Use Of Information Technology And Social Media For Image Repair, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Yan Jin

School of Communication Studies - Faculty Scholarship

This study examines the induction of information technology and the use of image-repair focused crisis response strategies on social media by Pakistan Railways amid a recent crisis. A mix-method based content analysis (i.e., qualitative and quantitative) to investigate whether and if so, how Pakistan Railways used Benoit's suggested image restoration strategies on social media to repair its image among customers and in print media. Our results show that Pakistan Railways predominantly used reducing the offensiveness of event (40%), followed by corrective action (34.6%), evasion of responsibility (10.6%), denial (8%) and mortification (6.4%) strategies, respectively. In addition, the use of image-repair …

Prevalence And Factors Associated With Vaping Cannabidiol Among Us Adolescents, Hongying Daisy Dai, Roma Subramanian, Avina Mahroke, Ming Wang

College of Journalism and Mass Communications: Faculty Publications

IMPORTANCE e-Cigarette use and vaping marijuana (cannabis) are popular among US adolescents. Cannabidiol (CBD) is a compound found in the cannabis plant that has recently increased in use.

OBJECTIVES To examine the prevalence of and factors associated with youths vaping CBD

DESIGN, SETTING, AND PARTICIPANTS This cross-sectional study included a nationally representative sample of students from middle and high schools (typical age, 11-18 years) in the US from the 2022 National Youth Tobacco Survey, conducted from January to May 2022.

EXPOSURE Demographic characteristics, harm perception of tobacco use, and vaping behaviors.

MAIN OUTCOMES AND MEASURES The main outcomes were weighted …

Ua3/10/3 Convocation, Timothy Caboni

WKU Administration Documents

Convocation speech given by WKU president Timothy Caboni regarding student retention, enrollment, living learning communities, Colonnade, early college programs, research, global study, philanthropy, innovation campus, knowledge towns and Indudeep Chhachhi.

Thyroid Sat510 I-131 Therapy With Dosimetry For Advanced Thyroid Carcinoma: Recombinant Tsh Vs Thyroid Hormone Withdrawal, Dana Awad, Jarod Hamsa, Abbey Fingeret, Craig M. Johnson, Frank Rutar, Carrie Carso, Anupam Kotwal, Anery Patel, Angela Thornburg, Whitney Sears Goldner

College of Journalism and Mass Communications: Faculty Publications

Background: Dosimetry can be used to calculate an optimal and safe dose of Iodine-131 (I-131) for treatment of advanced differentiated thyroid cancer (DTC). Thyroid hormone withdrawal (THW) is the preferred method of TSH elevation for I-131 therapy with dosimetry. At our institution, Recombinant TSH (RhTSH) is used in patients in whom prolonged hypothyroidism is deemed clinically unsafe or cannot tolerate THW. We aim to evaluate if RhTSH and THW are equivalent methods of preparation for I-131 therapy using dosimetry (I-131D).

Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan

Student Theses and Dissertations

Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …

American Vibe Check: Based, Mid, Or Cringe? Measuring Gen Z’S Attitudes And Perceptions About American Democracy, Bethany Perryman

Masters Theses, 2020-current

Democracy is a concept, process, and practice, and American democracy is a specific flavor of it. Public opinion is influenced and shaped by mass media, and messages about American democracy emerge in a web of powers and among power dynamics. These messages include the actions and relationships of the American civic system with its citizenry and the world. Generation Z is a socially, culturally, economically, and politically unique population in American life, who form their own perceptions and attitudes about American democracy based on their experiences and with the ecosystem of communication and interaction they have with mass media messages. …

The Rhetoric Of Integrated Marketing Communication (Imc) Approaches To Marketing Sporting Events, Mohammed Almughaiseeb

Electronic Theses and Dissertations

The effective communicative capabilities of integrated marketing communication (IMC)

programs demand the expansion of their application to include sporting events. Sporting events, specifically the Olympic Games and the FIFA World Cup, have proven to have effective communication capabilities that can be used to influence the perceptions of target audiences. Creating positive perceptions of a sporting event can help achieve promotional, political, economic, and cultural gains, among others. Achieving desired goals requires preparing a comprehensive and persuasive IMC plan. The communication and marketing capabilities possessed by IMC programs have not been sufficiently studied in the context of marketing sporting events. Therefore, …

Examining Framing Of Local And National Media Coverage Of Sandy Hook And Robb Elementary School Shootings, Gabrielle L. Debruler

LSU Master's Theses

There have been over 350 K-12 school shootings since the shootings at Columbine High School in 1999 (Cox et al., 2023). Thousands of journalists cover these attacks each in their own way with unique motives. This information goes to the public, and it is up to that person how they want to consume the story and view the shooting. National and local journalists tend to cover school shootings quite differently throughout time with unique frames. The shootings at Sandy Hook Elementary and Robb Elementary Schools illustrate this framing distinctively.

Through a qualitative study of national and local coverage of the …

Ua12/2/2 Talisman: Surreal Issue No. 14, Wku Student Affairs

WKU Administration Documents

Spring 2023 Talisman:

• Broekema, Gabi. Surrealism
• Hunter, Leah. Surreal
• Cox, Samantha. Surrealism
• Plescia, Audrey. Horoscopes
• Booth, Pandora. Dreamscapes
• Ousley, Rachael. Body & Soul – Yoga, Susan Tutino
• Coles, Jack. Tool for the Future – Artificial Intelligence
• Sandlin, Ellie. Altered Minds – Drug Experimentation
• Neidlinger, Heather. Little Dipper
• White, Peyton. Pure Adrenaline – Rodeo, Skateboarding, Boxing, Rock Climbing
• Plescia, Audrey. The Hill is Haunted
• Richer, Cailyn. Threads of Expression – Fashion
• Jefferson, Reginald. Momentum
• Bruck, Lasikka. At Death’s Door – Yenni Gonzalez, Zoe Avery, Hannah Smith
• Meyers, Jeffrey. Voice in Movement – Theatre & Dance, National Dance Education Association
• Surreal Playlist

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team from January to July 2023.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team from January to July 2023.

Jesus Was A Refugee: Parables As Contemporary Rhetoric, Luke Litz

[Archive] Belmont University Research Symposium (BURS)

This paper performed a rhetorical analysis of the "Refugee" ad released by the He Gets Us campaign by identifying the rhetorical devices employed in the ad, interpreting their meaning, and evaluating the effectiveness of the ad. This advertisement is delivered in the form of a parable, which demonstrates that while the He Gets Us campaign purports to be targeting people who find Jesus unrelatable, this ad particularly targets the evangelical community and provokes them to change their posture toward immigration in the United States. However, it is too early to tell whether the ‘Refugee’ ad will be effective at winning …

Ua3/10 President's Messages - Spring Semester, Wku President's Office - Caboni

WKU Administration Documents

• President's Message emails sent by Timothy Caboni to faculty & staff during spring semester, 2023.
• Commencement
• Curriculum
• Gordon Ford College of Business
• Innovation Campus
• Semester Kickoff
• Semester Review
• Spring Break
• Strategic Plan – Climbing to Greater Heights
• Student Retention / Recruitment

Ua12/2/1 Let's Talk About Sex, Vol. 98, No. 5, Wku Student Affairs

WKU Administration Documents

College Heights Heraldmagazine regarding sex and students.

• Murray, Debra. Let’s Talk About Sex, Baby
• Murray, Debra. This is Definitely Changing Sex
• Anderson, Alexandria. This is the Best Place to Start – Sexual Health
• Stephens, Grace. It’s Okay to Be Sexy
• St. Clair, Molly. The Impact of Title IX on Intercollegiate Athletics

Ua12/2/1 Fit, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine regarding fitness.

• Healthy Strawberry Lemonade Cocktail/Mocktail
• Why Nutrition Matters – Dining Services
• Dock, Emma. Like This? Try This!
• WKU Walking Routes
• Building & Maintaining Health Habits
• Sharp, Chloe. Quick Workouts to Do on a Busy Schedule
• Find Your Movement – Campus Recreation
• Wellness Navigators Help College of Health & Human Services Students Thrive
• Gym Necessities

The Impact Of Egypt's Mega Events On Egyptians' Public Mood, Nouran Abass

Theses and Dissertations

The study aims to study the Impact of Egypt's Mega Events on Egyptians‟ Public Mood. Egypt organized two Mega Events in 2021: The Pharaohs‟ Golden Parade and Luxor Sphinx Avenue. The study also examines the impact of the two Mega Events on the Egyptian Identity. While the two Mega Events targeted Egypt's external publics to attract tourists to Egypt, the study attempts to assess the impact of the two Mega Events on one of Egypt's internal publics; the Egyptians. Depending on the concept of “Social Listening” as a theoretical framework, the study examines the possible ways the Egyptian government can …

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU football team in 2023.

Ua68/6 Newsletter, Wku Gender & Women's Studies

WKU Administration Documents

Newsletter created by and about the WKU Gender & Women's Studies program.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and match statistics for WKU tennis team in 2023.

Ua45 Registrar Updates, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's Office.

• Topper Walk
• Commencement
• Spring 2023 Grad Fair
• College Recognition Ceremonies
• Spring Survival Guide
• Spring 2023 Important Dates
• Finals Week Spring 2023
• Connect with Our Team

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and match statistics for WKU track & field team in 2023.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and statistics for WKU golf teams in 2023.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU softball team in 2023.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2023 memoranda issued by the WKU Provost to faculty & staff via email.

• Provost's Message
• First Gen Initiative Success
• Congratulations to Our University Distinguished Professor & University Faculty Award Recipients
• Associate Provost for Research & Graduate Education Transition
• October 13th Guest Speaker James Lang

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU soccer team in 2023.

Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding general activities of the WKU Athletics Department for 2023.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU volleyball team in 2023.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU baseball team in 2023.

Fighting For What Is Right: A Rhetorical Analysis Of The Fan Campaign To Save Anne With An E From Cancellation, Marie E. Anderson

Electronic Theses and Dissertations

The Anne with an E fan campaign highlighted storylines of social issues that fans felt were important for society. Of particular interest to the fan community was a storyline from the series in which Anne and her friends organized a protest following incidents of sexual assault and censorship aimed at silencing girls from speaking out on gendered issues. This storyline was heavily referenced in the billboards that the fan-based campaign displayed in Toronto and New York City (Anne Nation, 2020). In this analysis, I used fantasy theme analysis (Bormann, 1972) and metaphorical criticism (Osborn, 2018) to conduct a visual and …