Public Relations and Advertising Commons^™

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU volleyball team in 2024.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU football team in 2024.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases for WKU golf teams in 2024.

Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding general activities of the WKU Athletics Department for 2024.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU baseball team in 2024.

Ua35/3 Provost's Message, Wku Provost

WKU Administration Documents

2024 Provost's Messages issued to faculty & staff via email. Discussions of Biochemistry, death of Craig Cobane, awards, freedom of speech, Graduate Studies, Registrar, Research & Commercialization, Gordon Ford College of Business, and Ogden College of Science & Engineering.

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU soccer team in 2024.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and match statistics for WKU track & field team in 2024.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team for 2024.

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

The Study Of Baby Boomers And Generation Z’S Attitudes Towards Generational Mental Health Dynamics, Regina M. Luttrell Ph.D., Hunter Harpin, Emma Grace Reville, Yunxiang Yu, Abagail Sweeney

Real Chemistry Emerging Insights Lab

The purpose of this research is to compare and contrast how different historical events have impacted Generation Z members’ and the Baby Boomers’ attitudes towards mental health and how those attitudes have guided members of these generations to feel about medical experts and the technology that they use to deliver their services in the post-COVID era. Studying these topics allows our group to make recommendations as to how medical experts should go about interacting with members of the Generation Z and Baby Boomer generations respectively, based on how historical events have influenced their attitudes towards mental health topics, their perceived …

Examining Connectivity And Mental Health Amongst Generation Z And Millennials, Regina M. Luttrell Ph.D., Alexandra Hosilyk, Nyah Jones, Grace Kos-Dondlinger, Runchu Lang, Katerina Miller

Real Chemistry Emerging Insights Lab

The Real Chemistry Emerging Insights Lab tasked our research team to develop findings based on two generational cohorts and mental health. Our team decided to research Millennials and Generation Z in relation to their mental health and connectivity habits. In addition to these general topics, we analyzed how remote work, the COVID-19 pandemic and U.S. political turmoil have played a role in the mental health status of these two generational cohorts.

The Millennial generational cohort is defined as individuals born from 1981 to 1996. The Generation Z generational cohort is defined as individuals born from 1997 to 2012. In order …

Between Wages And Wellbeing: Examining The Role Of Employers In Increasing Covid-19 Vaccine Uptake In The State Of West Virginia, Nathaniel Udoh Godwin

Graduate Theses, Dissertations, and Problem Reports (ETD)

The novel coronavirus disease 2019 (COVID-19) stretched public health systems globally, with millions of cases confirmed across all continents of the world. The United States health systems struggled as the country grappled with emerging variants of the virus, differing levels of vaccine acceptance, misinformation, and disparity in health outcomes. As COVID-19 vaccines emerged, the U.S. Government sought to bolster uptake through myriad measures, including announcing vaccine requirements for federal employees, which was met with mixed reactions. Accordingly, some employers and businesses adopted a “no jab, no job” policy, while others stopped short of mandates but encouraged and incentivized vaccine uptake …

Effective Communication Strategy During Crisis: A Case Of The 2010 Toyota Recall Crisis, Masud Mensah

Masters Theses

Crisis communication is an integral part of public relations and organizational management at large involving the timely and strategic sharing of information during a crisis or emergency. Its primary purpose is to ensure that organizations effectively manage and minimize the negative impact of the crisis on their operations and stakeholders, which invariably helps to maintain trust, credibility and restore their reputation. Based on an interpretivist standpoint, the study utilizes qualitative approaches and takes the form of a case study. It offers a comprehensive account of the crisis, including key occurrences, media representation, and public responses, showcasing its international impact via …

College Athletes As Endorsers: A Study Of Nil Advertising, Zach Johnson

Master's Theses

The objective of this study is to determine how effective the newly enforced NIL deals among college athletes are in terms of social media advertising. With the rise of social media and the amount of people using social media daily, it is imperative for advertisers to understand various ways of promoting brands on social media. A 2x2x2 mixed experimental design was used to investigate the effects of college athletes-sponsored Instagram posts among college students, specifically source relevance, product relevance, and message authenticity. Findings suggested positive effects of using college athletes as sponsors. Source relevance, product relevance, and message authenticity played …

An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell

Journalism

Alan Godley's journey into marine preservation began as a dock boy, a role that brought him face-to-face with the environmental impact of boat cleaning practices. Witnessing the washing of harsh chemicals into the ocean and waterways fueled his environmental consciousness. Years later, he founded the Blue Dolphin Company in 1989, an “organization focused on furthering the awareness of whales and dolphins, and all marine life … [supporting] the rehabilitation and release of marine mammals and other wildlife”. Over the three decades, Mr. Godley has operated this nonprofit and small business, leveraging educational initiatives to inform people of all ages about …

Medical Tourism & Communication, Alicia Mason

Faculty Submissions

Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business …

Analyzing The Prophylactic And Therapeutic Role Of Inoculation To Facilitate Resistance To Conspiracy Theory Beliefs, Alicia Mason, Josh Compton, Emerson Tice, Brooklyn Peterson, Isaac Lewis, Tanner Glenn, Tricia Combs

Faculty Submissions

Conspiracy theories pose a variety of social and psychological consequences for individuals and society, and research suggests that around half of the U.S. population believes at least one. A two-phase inoculation experiment was conducted. Inoculated participants reported more negative general attitudes toward conspiracy theories and lower Phase II generic conspiracist beliefs, which are both indicators of harm-reduction and the beneficial healing impacts of therapeutic inoculation. The addition of therapeutic inoculation as a harm-reduction or healing technique in practitioners’ stakeholder response toolkit is a valuable contribution to both theory and practice.

Ua12/2/1 College Heights Herald: Your Vote Matters, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period October 4 - November 6, 2023.

• Anderson, Alexandria. Letter from the Editor – Elections
• Reed, Bailey. Every Vote in This County is Important – Daniel Cameron, Andy Beshear
• Phelps, Maggie. The Importance of Voter Registration
• Daniel Cameron on the Issues
• Andy Beshear on the Issues
• Di Palermo, Dominic. The Bowling Green Rock Band Academy – Musicians
• Costellow, Ali. Students & Campus Organizations Prepare for November Election
• Wilborn, Price. Wokeness Is Not a Bad Thing, and People Need to Stop Saying It Is
• Edmonds, Luke. A Kentuckian’s Guide to Legal Sports …

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.

Building Solidarity Between Minority Groups, Seonwoo Kim

LSU Doctoral Dissertations

Although a considerable number of scholars agree that an intergroup coalition among minorities will be more powerful in changing biased perceptions, regulations, and policies (e.g., Burson & Godfrey, 2020; Lane et al., 2019), cross-minority solidarity is challenging due to the inherent difficulties in establishing a shared goal and reaching a consensus on methods and tactics (Gawerc, 2021; Rogers, 2004) and competing policy stances and stereotypes (Hope, 2019; Nopper, 2006). Numerous instances of social movements that failed due to the failure of coalitions to form have been documented in the literature (e.g., Almeida, 2010; Ferree & Roth, 1998; Gelb & Shogan, …

Ua25 Salaries, Wku Provost, Wku Strategy, Operations & Finance

WKU Administration Documents

Email to faculty & staff regarding salary increases to be given in 2024.

Ua12/2/1 College Heights Herald: Our Changing Hill, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period September 5 - October 4, 2023.

• Anderson, Alexandria. Letter from the Editor – Change
• Dobberstein, Molly: The Hill Going Forward: Campus Changes & Improvements
• Anderson, Alexandria. WKU Innovation Campus Rethinks Business Development
• Reed, Bailey. New Courses on the Hill – Child Welfare, Mock Trail, Disability in US
• Murray, Debra. I Feel Really Lucky – Katherine Lennard
• Stone, Damon. Photojournalism Program to Change Curriculum

Reputation Themes From Communication Perspective: A Qualitative Systematic Review, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

The article aimed to systematically review communication reputation-related research to shape the reputation literature from a communication perspective. After investigating several databases, a total of 366 peer-reviewed communication journal articles focusing on reputation were selected based on the inclusion and exclusion criteria of the study. A qualitative text mining and thematic analysis approach was conducted using the NVivo program to examine the most frequently used words and major emergent themes. The results revealed that the topmost frequently repeated words in communication reputation-focused articles were “crisis,” “public,” “reputation,” “communication,” “media,” and “relations.” Also, this study discussed the six major themes that …

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team from August to December 2023.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team from August to December 2023.

Ua12/2/2 Talisman: Dimension, Wku Student Affairs

WKU Administration Documents

Fall 2023 Talisman:

• Johnson, Katelyn . Flora & Fauna - Biology
• Pollard, Evynn. Inked Imagination
• Booth, Pandora. Sowing Grace - Mothers
• Murray, Debra. Shapes of Beauty
• Bivens, Emily. The Life Lesson
• Figures of Fall
• Meyers, Jeffrey. Level Up - eGames
• Walsh, Aidan. Unsung Heroes
• Sandlin, Ellie. Place to Be - Habitat for Humanity, Hotel, Inc.
• Youngers, Joel. An Endless Starry Sky
• Muscutt, Carson. True Colors - Queen Venus Knight
• Drury, Faith. Innovative Mind - Concrete Canoe, Steel Bridge
• Ousley, Rachael. One Man's Treasure - Matt Tullis
• Haines, Lily. Chuck Close
• Thompson, Sarah. En Pointe
• Hunt, Janie. Open Your Eyes
• Halstead, …

Ua3/10 President's Messages - Fall Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during fall semester, 2023.

• Cheryl Stevens
• Enrollment / Recruitment
• Fall Semester Preview
• Homecoming
• National Philanthropy Day
• Parent & Family Weekend
• Presidential Speaker Series
• Regional Campuses
• Semester Kickoff
• Semester Review
• Summer Review

Ua45/1 Registrar Updates, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's Office. Articles:

• FERPA Reminders (Family Educational Rights & Privacy Act)
• Most Common FERPA Violations
• Drop for Non-Attendance
• Attendance Policy
• Application for Graduation
• Events
• Fall 2023 Important Dates
• Finals Week Fall 2023
• Meet Our Team