Public Relations and Advertising Commons^™

Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball

Honors College Theses

Public relations serves a huge role in almost every sector, including politics. Crisis communication, a subset of public relations, is very important in a setting that constantly undergoes crises. The response to these crises matters a great deal on the federal level because the outcomes can affect such a wide variety of policies and even elections. Because of this, I wanted to focus on one type of crisis that every president is almost guaranteed to face: hurricanes. To examine the effectiveness of federal-level crisis communication, I look at Bush, Obama, Trump, and Biden’s responses to the worst hurricane during their …

Ua19/16/1 Bowl Bound, Wku Athletic Media Relations

WKU Administration Documents

Media guide for the R+L Carriers New Orleans Bowl, WKU vs. University of South Alabama.

Ua12/2/1 College Heights Herald: A Place To Call Home, Wku Student Affairs

WKU Administration Documents

Magazine issue of the College Heights Herald for the period October 24 - November 27, 2022.

• Downtown Bowling Green – Restaurants
• Homecoming 2022
• Stone, Damon. WK Liquors Rebuilds After Tornado
• Reed, Bailey. The Making of an SGA President – Cole Bornefeld
• Fountain Row Creates a New Atmosphere Downtown
• Renovated Apartments Offer Home-like Feel – Campus Flats
• Richardson, La’Quan. Kappa Alpha Psi Sponsor Comes Home After 53 Years – Craig Taylor
• Turner, B. Life Continues for Ukrainian Student in the Bluegrass – Mariia Novoselia
• Collins, Michael. Family 5,730 Miles in the Making – Frank Aryee, Immigration, Naturalization

Ua12/2/1 College Heights Herald: Kickin' It, Wku Student Affairs

WKU Administration Documents

Magazine edition of College Heights Herald, includes Adulting section.

• Moore, Jake. Here’s to a Mag-nificent Semester
• Turner, B & Debra Murray. Students, Alumni React to Loss of Folk Studies Graduate Program
• Crimmins, Michael. Faculty Leaders Concerned with Timothy Caboni’s Lack of Faculty Senate Attendance
• Trickett-Wile, Arthur. Cop a Pair - Melissa Bailey, Michael Jordan
• The Suspension of Humanities Programs Shouldn’t Come as a Shock
• Dock, Emma. Student Guide: Writing a Professional Email
• Johnson, Nicole. Bang for Your Buck: Party Edition
• Dock, Emma & Alyssa Butler. A Guide to Flying Alone
• Moore, Haden. How to Use Dark Humor
• Preparing for Grad …

Ua12/2/1 College Heights Herald, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period September 6 - October 24, 2022.

• Murray, Debra & Jake Moore. Letter from the Editors
• Murray, Debra & Jake Moore. The Man in the Seat – Timothy Caboni
• By the Numbers – Caboni Presidency Statistics
• Timeline 2017-2022
• Covey, Tucker. Arabic Major Students Grapple with Suspension of Program
• Sparkman, Wyatt. Jack Harbaugh Reflects 20 Years After Title – Football

A Pedagogical Mystique?: Lessons Of Incorporating Feminism Into Skills-Based Communication Courses, Daniela Molta, Regina M. Luttrell Ph.D., Christopher J. Mccollough

Journal of Communication Pedagogy

It is imperative that today’s advertising, journalism, mass communication, and public relations students are prepared to engage in corporate activism and corporate social responsibility communications once in the workforce. This article explores the need for incorporating equity-based pedagogy, using feminism as one of many approaches, into skills-based communication courses. The researchers conducted 20 qualitative interviews with academics to discuss various approaches, examples, and learnings. The findings suggest that using a feminist framework to teach skills: (1) enhances the skill being taught, (2) allows students to communicate more effectively, (3) builds life skills, and (4) comes in many forms. The article …

Ua12/2/2 Talisman: Forge, Wku Student Affairs

WKU Administration Documents

Fall 2022 Talisman:

• Our Mission
• Hunter, Leah. Forge
• Coles, Jack. Fakes
• Richer, Caily. Trailblazers – Kiara Braxton-Davis, Ashley Garrett, Torales Guadalupe
• Clifton, Zachary & Audrey Plescia. Built By Discipline – Bodybuilders, Meg Boshaw, Michelle Jones
• Jones, Michelle. Healthy Fried Rice
• Booth, Pandora. A Silent Strike – Quiet Quitting
• Moore, Emily. Strawberry Sun
• Fleshman, McKenna. Humans of WKU – Sada Jewel, Alaina Webber, Michael Ballard, Amara Danturthi
• Sandlin, Ellie. Forged in Fire – Zechariah Nelson
• Price, Devon. Not Too Pretty – Women in New Roles
• Whitsitt, Ashley. Ghost in Training
• Meyers, Jeffrey. Identity in Ink – Tattoos
• Hunter, Leah. After the …

Ua45/1 Registrar Updates, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's Office. Articles:

• Drop for Non-Attendance
• Attendance Policy
• Fall 2022 Grad Fair
• College Recognition Ceremonies
• 2022-23 Academic Catalogs
• Fall 2022 Survival Guide
• Fall 2022 Important Dates
• Finals Week Fall 2022
• Connect with Our Team

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

Ua3/10 President's Messages - Fall Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during fall semester, 2022.

• Budget Executive Committee
• College Heights Foundation
• Commencement
• Commencement Traffic
• Compensation Analysis
• Convocation
• Homecoming
• MASTER Plan
• Parent & Family Weekend
• Regional Campuses
• Semester Kickoff
• Summer at WKU

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU women's basketball team from August to December 2022.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU men's basketball team from August to December 2022.

Pumpkin Spice And Everything Nice? An Assessment Of Social Media Mentions Of Pumpkin Spice, Jin-A Choi, Bond Benton, Yi Luo, Harlan Cruz, Paulette Gando-Duenas, Jennnifer Russo, Therese Sheridan, Rayanne Yamout

College of Communication and Media Scholarship and Creative Works

Pumpkin spice may only be a mix of a blend of cinnamon, nutmeg, ginger, allspice, and cloves, but it has become an enduring staple of the transition to autumn for both consumers and brands. Cumulatively, pumpkin spice has a unique cultural space enhanced by the emergence of specific demographics, supported by sensory aspects of the trend, driven by nostalgia, and fostered by the illusion of scarcity from its time-bound availability. With that in mind, evaluating pumpkin spice’s space in terms of activities in social media is an important area of investigation for researchers and consumer brands. To that end, this …

“We’Re Not Gay One Month Out Of The Year…We’Re Always Who We Are.” Exploring Connections Between Organizations, Pride Branding, And Lgbtq+ Publics, Sam Goodman

All Theses

LGBTQ+ visibility has increased in American society; moral acceptability of these identities increased significantly over the last 20 years alone and several US Presidents deemed June to be Pride Month in recognition and celebration of these individuals. To major companies and organizations, LGBTQ+ identities – which constitute more than 11 million US adults – are a growing and richly diverse market segment with considerable buying power and cultural influence. As companies attempt to engage with this segment, they increasingly attempt to engage with Pride Month and events related to Pride – including but not limited to having same-sex representation in …

Media Narrative Competition Between The U.S. And China During Covid-19, Zhenzhu Zhang

Dissertations

This study examines the narratives that were presented in Chinese and American media by using Dr. Li Wenliang (one of the first people who tried to raise the alarm about the outbreak of COVID-19), and the COVID-19 origin controversy as case studies to understand how these news stories conflicted and which tellings became dominant. The way these two cases have been depicted in the media has changed over time. Understanding how that depiction changed is important because it helps demonstrate how narratives function to frame crises. The current study uses narrative, and framing theories to support thematic analysis of news …

Misinformation And Disinformation: Detecting Fakes With The Eye And Ai, Victoria Rubin

Data and Test Instruments

How do we detect, deter, and prevent the spread of mis- and disinformationwith the human eye and AI? How does theory inform the practice, and how do theevidence-based research and best practices in lie-catching and truth-seekingprofessions—inform AI? The book looks into well-established human practicessuch as the routines and processes used in detective work, journalism, and scientificinquiry, and how they contribute toward innovative AI solutions. The book explainsthe principles, inner workings, and recent evolution of five types of state-of-the-artAI technologies suitable for curtailing the spread of mis- and disinformation:automated deception detectors, clickbait detectors, satirical fake detectors, rumordebunkers, and computational fact-checking tools.

Annual Report, 2021-2022, University Of Mississippi. School Of Journalism And New Media

Annual Reports

No abstract provided.

Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman

Honors College Theses

This research aims to analyze how Georgia Southern University handled COVID-19 through a public relations perspective using the discourse of renewal theory. In order to do this, this research looks at the communication sent from the University to the faculty, staff, and students during the time periods of March to April of 2020 and July to August of 2020. The three research questions this research will examine are: how did the University apply the discourse of renewal theory to speak to the students, faculty, and staff regarding COVID-19, how did the University use its email system to communicate with the …

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …

Ua12/2/1 College Heights Herald, Vol. 97, No. 8, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period April 25 - May 5, 2022.

• Murray, Debra. Anything But Common - Helm Library
• Anderson, Alexandria. If We Want Something Now, We Can Get Something Now - Hookup Culture
• Donnelly, Rose. The Expectation to Find Your Person in College
• Murray, Debra & Jake Moore. College Heights Herald to Change Print Format
• Our Year in Review
• Eenisse, Lynda. From Houchens-Smith Stadium to the NFL: The Story of Devon Key & Kristen Dadisman

Ua12/2/1 Grad Guide, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald featuring the Class of 2022.

• Crawford, Ashlyn. Dear 2022 Graduates
• Jones, Tea. Survival Guide for Post Graduate Job Prep
• Wilson, Gabby. Time for Your Close-up!
• Wilson, Gabby. Your Grad Book List
• Honeck, Adelle. Taking Risks: Advice to Graduates
• Potter College of Arts & Letters
• College of Health & Human Services
• College of Education & Behavioral Sciences
• Ogden College of Science & Engineering
• Gordon Ford College of Business
• Brush, Bailey. Grad Playlist

Influences Of Youtube Advertising On Young Adults: A Social Identity Perspective, Nathakorn Srithong

Master's Theses

Social media sites, such as YouTube, have provided a platform for many individuals to have online communities and form their own audiences through their shared interests and a sense of belonging. YouTube exemplifies a social environment in which everyone has the potential to be both the consumer and the producer of content and suggests the speed at which social networking innovations can transform the way we interact with other users. Corporations began to deviate new strategies to engage this new online market and have created a salient area to study the potential problems that may arise when ads present cultural …

Communicating Through A Crisis: An Analysis Of The University Of Mississippi's Initial Covid-19 Crisis Communications, Sydney Waitley

Honors Theses

This thesis, in effort to examine modern-day crisis communications, focuses on the analysis of University of Mississippi’s initial crisis communications during the COVID-19 pandemic during March 2020. The purpose of this research was to evaluate the university’s communication efforts during this crisis in order to determine the effectiveness of the University of Mississippi’s initial COVID-19 crisis communications. First, the researcher analyzed historical case studies on three notable crisis communications (the Johnson & Johnson Tylenol Crisis of 1982, the United Airlines Crisis of 2017, and the Crock-Pot Crisis of 2018). From these case studies, qualities of good crisis communications were determined …

The Cuban Missile Crisis: Civilian Response And Expectations, Celeste Nunez

Electronic Theses, Projects, and Dissertations

On October 14, 1962, an American U-2 spy plane flying over the island of Cuba discovered Soviet missiles being constructed. This discovery led President John F. Kennedy, Soviet Premier Nikita Khrushchev, and Cuban Dictator Fidel Castro into a thirteen-day negotiation period to remove the nuclear missiles from Cuba. During this time, the world was the closest it had ever been to nuclear destruction, causing stress and anxiety to many worldwide, especially the American populace, who believed they were invincible in a home front attack. Throughout this thesis, I aim to examine the Cuban Missile Crisis and nuclear fallout through the …

Ua12/2/1 College Heights Herald: The Social Issue, Vol. 97, No. 7, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period March 21 - April 25, 2022.

• Murray, Debra. How Social Media Shapes Creative Lives – Alexis Mueller, Andre Swai, Gatlin Milam
• West, Christina. The Bottomless Pit of Social Media
• Anderson, Alexandria. Campus Organizations Utilize Social Media to Improve Outreach to Students
• Rutherford, Lucy. WKU Freshman Showcases Passion for Photography with Instagram Challenge – Brett Phelps

Come Close And Listen: Exploring The Intimacy Of Audio Media, Eleanor Kingwell Sharples Hoover

Honors Theses

This thesis aims to demonstrate the power of the audio medium to connect speaker and listener, as a result of the uniquely intimate nature of the medium. By understanding how speakers and listeners connect through audio, the research reveals that the audio medium is a sustainable media outlet, one that is durable despite changes in culture in the media market, that has transformed over time, all while keeping itself within the principal constraints of its original form, that being sound as conveyed to a listener. Three interviews were conducted with individuals situated in different areas of the audio media landscape; …

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald.

• WKU Favorites
• Food & Drink
• Cambridge Market
• Clothing & Gifts
• Things to Do
• Miscellaneous

Ua19/16/2 Men's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU men's basketball team from January to July 2022.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU women's basketball team from January to July 2022.

Ua3/10 President's Messages - Spring Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during spring semester, 2022.

• Budget
• Commencement
• Commons at Helm Library
• Compensation Analysis
• COVID-19
• COVID-19 – Masks
• End of Semester
• Enrollment / Recruitment
• Scholarship Celebration
• Semester Kickoff
• Student Retention