Public Relations and Advertising Commons^™

Flavor Of Slo 2012: An Application Of Communication Principles In Event Planning, Allison Sasscer

Communication Studies

Flavor of SLO is a fundraising event put on by Cal Poly students to raises thousands of dollars to benefit the local non-profit United Way. In the almost year long process of planning and implementing the event, the basics of small group, persuasion, and organizational communication played a part of the shaping and execution of the event. This paper recounts how various aspects of the communication discipline played a part in making the event successful and how it contributed to achieving the goals of improving education, income and health for San Luis Obispo County.

'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia

Communication Studies

A record of the planning process for the transition of Moebius, the College of Liberal Arts literary journal, from a publication to an online website. Includes materials for future public relations and outreach efforts by the Moebius team.

Ua12/2/1 National Signing Day, Wku Student Affairs

WKU Administration Documents

Special athletics magazine issue of the College Heights Herald.

• Stephens, Brad. Toppers Address Needs, Build Depth with Signing Class – Football
• Wells, Jordan. Former University of Louisville Commit Ready for WKU Career – Anthony Wales
• Claybourn, Cole. Willie Taggart Looking for National Identity – Football
• Finding the Right Pieces
• Wells, Jordan. Louisville Becomes Pipeline for Toppers
• Stephens, Brad. Nick Sheridan Promoted to Quarterbacks Coach

Ua19/16/1 Lady Topper 2012-13 Basketball, Wku Athletic Media Relations

WKU Administration Documents

WKU women's basketball media guide for 2012-13 season.

Ua12/11/1 Downing University Center Board, Wku Archives

WKU Archives Collection Inventories

Records created by and about Downing University Center Board. Includes publications, governing documents, meeting minutes, reports and correspondence.

Ua12/2/2 Talisman, Vol. 83, Wku Student Affairs

WKU Administration Documents

2012 Talisman:

• Couch, Drew. Life Inside the Suit – Big Red
• Waggoner, Tabitha. Mike Nichols
• Plunkett, Amber. Rememberng 9/11
• Cherry, Lauren. Understanding Each Other
• Brown, Bianca. East Meets Western – Confucius Institute
• Heyne, Richard. Cage the Elephant Comes Home
• Clements, Kristin. Never Solo – Track & Field
• Spees, Monica. Out on the Water - Hilltopper Bass Club
• Simmons, Natasha. Kentucky’s Miss America – Ann-Blair Thornton
• Alleyne, Zirconia. The Hungriest Fans – Football
• Wood, Shane. The Making of a Game – Football
• Duke, Alex. Building Confidence – Football
• Henye, Richard. Clearing the Air – Cheerleading
• Florence, Sara. Two-Wheeled Freedom – Bicycling …

Ua1b2/1 Wku Glasgow, Wku Glasgow

WKU Administration Documents

Overview of WKU Glasgow campus.

Ua68/6/5 Potter College Of Arts & Letters English Publicity, Wku Archives

WKU Archives Collection Inventories

Publicity file consisting of clippings related to the English Department.

Identifying Barriers And Incentives Related To Attending The Performing Arts: An Examination Of First Year College Students, Laura J. Sweet

College of Journalism and Mass Communications: Theses

Young adults entering their first year of academic study beyond high school face seemingly limitless opportunities. For the first time, they’re on their own: deciding everything from when to eat to where to study and what to do in their free time. Campuses are rich with possibilities. From official student organizations and clubs, to impromptu pizza parties and dorm floor trivia contests, daily decisions create the experiences that shape the life to come. On many large campuses, alongside academic buildings are art galleries and performance spaces. Research shows that early exposures to the arts lead to increased engagement during student …

Ua12/2/1 Topper Extra - Basketball Season Preview, Wku Student Affairs

WKU Administration Documents

Topper Extra magazine, includes articles:

• Claybourn, Cole. This Season’s Toppers a Young Defensive-minded Team – Basketball
• Claybourn, Cole. Upperclassmen Ready to Teach Newcomers
• Preseason Sun Belt Conference Men’s Basketball Poll
• Preseason Sun Belt Conference Women’s Basketball Poll
• Stephens, Brad. Mary Cowles Hopes Young, Old Take WKU Back to NCAA Tournament
• Stephens, Brad. LaTiera Owens Becoming Vocal Leader for Lady Toppers
• Stephens, Brad. Micah Jones, Jalynn McClain Link with WKU Women

Ua12/2/1 Topper Extra, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics. Articles:

• Claybourn, Cole. Enough About the Logistics; Let’s Just Play Football
• Stephens, Brad. Fired Up Toppers Look for Milestone Win Over Kentucky in Nashville – Football
• Stephens, Brad. Bobby Rainey Looking to Improve on Record-Setting Season
• Players to Watch – Kawaun Jakes, Wes Jeffries, Quanterus Smith, Tyree Robinson
• Stephens, Brad. Willie Taggart’s First Recruits Now Looking to Lead WKU – Football
• Carson, Kurt. Students Making Plans for WKU – University of Kentucky – Football
• Lanter, Austin. Strong Start A Dream Come True for Freshman Leslie Chinn – Soccer
• Stephens, Brad. Defensive …

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.

What Is Conservatism?, Heidi Peters

Graduate Research Symposium (2010 - 2017)

The re-branding of the right manifested itself in conservative movements and gatherings across the country in-between 2008 & 2010. One of those events included Glenn Beck's Restoring Honor Rally on August 28, 2010. This research project is a case study that illustrates how the conservative political ideology is defined and rejuvenated after massive defeat.

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

Humor In Code-Mixed Airline Advertising, Maria Jose Garcia Vizcaino

Department of Spanish and Latino Studies Faculty Scholarship and Creative Works

This article examines how humor works in the code-mixed advertising campaigns of the Spanish airline company Vueling. Drawing on the fetishism approach to multilingual advertising (Kelly-Holmes, 2005) and the theory of incongruity (Raskin, 1985), this paper explores three main types of humorous deviations in Vueling campaigns: structural, phonetic, and visual. The analysis confirms that humor in Vueling ads is produced by deviations at the formal rather than semantic level of language, specifically through the insertion of foreign languages (mainly English and French) into Spanish colloquial expressions. These foreign elements are partially “domesticated” into local Spanish frames by creative code-mixing mechanisms …

Ua19/16/1 Volleyball Media Information Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Taking A Deep Breadth: The Rhetorical Construction Of Solidarity In The American Labor Movement, William O'Shannon Murphy

Electronic Theses and Dissertations

This dissertation explores the rhetorical fragments in three case studies of the American Labor Movement constituting movement members in solidarity. Using Kenneth Burke's discussion of rhetorical substance, this project explores the possibilities for developing deep and broad forms of solidarity within the American Labor Movement. Rhetorical fragments of the Industrial Workers of the World, the United Farm Workers, and contingent faculty unionization efforts are explored.

I argue Burke's ideas of substance and identification provide a powerful lens through which we can examine the solidary practices of social movements. Through the examination of the case studies mentioned, I demonstrate that solidarity …

Circus: An Integrated Curriculum Unit, Institute For The Development Of Gifted Education, Ricks Center For Gifted Children, University Of Denver

Ricks Curriculum Units Series

An integrated curriculum is an instructional approach that connects the disciplines to an underlying theme or topic. Immersing students in an integrated-thematic unit provides the backdrop for experiences to occur across the disciplines. Shaping coursework around integrated themes is especially appropriate for gifted students, however using an integrated-thematic curriculum is appropriate for all learners as it develops students' abilities to make connections, to solve problems by looking at multiple perspectives, and to integrate information from different fields of experience. An integrated-thematic curriculum permits students to be active participants in their own learning as they design their own explorations and take …

Ua68/9/1 Potter College Of Arts & Letters Music Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the department of Music, includes recordings.

Ua68/9/2/3 Potter College Of Arts & Letters Music Bands, Ensembles & Orchestras Bowling Green Western Choral Society, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Bowling Green Western Choral Society, aka Southern Kentucky Choral Society.

Ua1b Wku University Wide Committees/Events, Wku Archives

WKU Archives Collection Inventories

Records regarding university wide events such as lecture and concert series. See individual departments for smaller co-sponsored events.

Ua19/16/6 Athletic Media Relations Posters, Wku Archives

WKU Archives Collection Inventories

Posters printed to advertise specific events, season schedules and teams.

1. Baseball
2. Basketball
3. Basketball, Women
4. Football
5. Softball
6. Volleyball
7. Soccer
8. Track & Field
9. Swimming & Diving

Sexuality, Exoticism, And Iconoclasm In The Media Age: The Strange Case Of The Buddha Bikini, James Mark Shields

Faculty Contributions to Books

No abstract provided.

A Systemic Functional Multimodal Analysis Of Business Brochures., Fauziah Taib

Student Works (2010-2019)

The study is a multimodal analysis of Malaysian business-to-business brochures (b2b) that advertise training programmes for human resource development in local and multinational companies. The multimodal analysis is within the framework of systemic functional theory as the theory has resources to analyse verbal as well as visual elements in texts. The aims of the study are to identify the verbal and visual components that make up the genre, ascertain how the functions of the business brochures are realized in the components and establish how these various semiotic components cohere such that the brochures are seen as a unified whole.  The …

Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race

Communication Studies

This project is the narrative component of the 7th Annual CubeSat Developers' Workshop 2010 planning process. It reviews the steps and team dynamics over the seven months spent coordinating the conference for the Aerospace Department. It was the first time that students from the Communcation Studies Department were brought in to help with the event, and the gap between the College of Liberal Arts and the College of Engineering was bridged.

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.

Ua19/16/1 Wku Women's Basketball, Wku Athletic Media Relations

WKU Administration Documents

2010-11 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Literary Devices And Vocabulary Frequency Use In Malaysian Radio Advertisements., Jeyanthi Evelyn J. L. Christy

Student Works (2010-2019)

Radio advertisements are very much part and parcel of our daily lives. Radio is ubiquitous and free. Technology has come a long way as radio is also available to its listeners via the Internet and even on television. Owing to the flexibility and availability of radio, radio advertisements increase the selling power of products, services and so on. Literary devices are not restricted to literary materials. They can be found in non literary materials such as advertisements. For the purpose of this research, two radio stations, hitz.fm and mix fm were identified as they share similar target audiences. Advertisements from …

Transivity Choices In The Malaysian Prime Minister's 2009 National Day Blog Posting., Daphne Rosaline Henry Thomas

Student Works (2010-2019)

This study unveils inherent experiential meaning by utilising the framework of the System of Transitivity, a component of Halliday’s Systemic Functional Linguistics in weblog interaction. The interactive feature of weblogs helps uncover the experiential meaning as the writers are uninhibited in penning their thoughts. The data for the study is from the Malaysian Prime Minister’s National Day Address posted on 30 August 2009 and the Comments received in response to it. The aim of the study is to uncover the perceptions of the Prime Minister and the Comment Writers on national unity, identity and nation building. The aim of the …