Public Relations and Advertising Commons^™

How Independent Irish Music Artists Are Practising Online Pr Techniques By Utilising Social Media Tools., Áine Cullen

Theses

This Dissertation explores how the evolution of social media is enabling Irish Independent music artists to publicise their music. It aims to explore the online public relations techniques that Independent Irish music artists are using and determine whether they are embracing it.

A qualitative research design was chosen and the primary method used to gather the data were in-depth interviews with PR professionals in the music industry, PR directors, major record labels. Independent record labels and Irish music artists that practice social media.

The research findings reveal how beneficial social media are for Independent music artists and show how social …

0780: Willis Cook Photography Collection, Marshall University Special Collections

Guides to Manuscript Collections

Local Huntington photographer (died 11/17/2008) born in Wyoming Co., West Virginia. Graduate of the Brooks Institute of Photography. From 1951 to 1957 was the WSAZ-TV station's first Director of Photography. Former Director of Public Relations for CSX Transportation.

Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime

Faculty Articles

This article analyzes how the execution of business strategy for global enterprises is shaped by the dual challenges of communicating in a different national culture and working in a changing economic environment. The article develops a framework from the UPS case in China to illustrate the key components of strategy for US companies operating businesses in China. The article proposes that Chinese-American communication effectiveness can be achieved through overcoming five obstacles: cultural multiplicity, relationship/ task orientation, time concept, business style difference, and language use, while utilizing five facilitators:pragmatism, gender equality, English, American pop culture, and a "big country mentality."

The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz

Library Faculty Research

Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …

Ua37/29 Gary Ransdell - Fed. Reserve Board - Ben Bernanke Q&A Session, St. Louis Federal Reserve Board

WKU Administration Documents

Email sent to members of the St. Louis Federal Reserve Board regarding the question and answer session following Bernanke's speech at the Washington Economic Club.

Ua37/29 Gary Ransdell - Fed. Reserve Board - Right Reform For The Fed, St. Louis Federal Reserve Board

WKU Administration Documents

Email sent to members of the St. Louis Federal Reserve Board regarding Ben Bernanke's Op-Ed "The Right Reform for the Fed" which appeared in the Washington Post.

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.

Ua68/6/1 The Phoenix, Vol. 2, Wku English

WKU Administration Documents

Newsletter created by and about the WKU English department, includes information regarding courses and activities by faculty, staff, students and alumni.

Ua19/16/1 This Is Wku Volleyball, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua12/2/1 College Heights Herald, Vol. 84, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bennett, Emily. On Her Toes – Martha Madison
• Ulber, Emily. Bowling Green Benefits from Adult Literacy Program
• Carey, Ryan. Sixth-Seeded Lady Tops Win Sun Belt Title - Volleyball
• Hale, Marianne. Task Force to Evaluate Western’s Growth – Task Force on Quality & Access
• Be Proactive, Not Reactive: University Officials Need to be Policy Driven
• Milam, Dustin. Fight for Rights, Liberation, Equality
• Jones, Ashley. Praxis vs. Western Football – Parking
• Schwab, Edmond. Change I Can’t Believe In
• Stewart, Colleen. Vigil Honors Victims of Transgender Hate Crimes …

Ua12/2/1 College Heights Herald, Vol. 84, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Paul, Corey. Fights & Frenzy
• Day, Michelle. Gunfire Unconfirmed, Investigation Continues
• Hale, Marianne. Campus, Community Voice Concerns
• Timeline of Events
• Slitz, Alex. A Thousand Words – Charus Changchit
• Howerton, Christina. Enrollment Increases 2.6 Percent
• Howerton, Christina. Task Force Explores Ways to Make College Cost Less
• Gadbois, Chris. Rudeness Isn’t an Issue with Shuttle Drivers
• Bonneau-Kaya, Chrystal. Objectification of Women is Dehumanizing, Wrong
• Schwab, Edmond. Learn the Background of the Financial Troubles
• Bybee, Sarah. Please Slow Down and Watch Out for Pedestrians
• Cawthorn, Shawna. Poor Football …

The Guacamole Fund Presents...

Native American Forum on Nuclear Issues

Special Bonnie Raitt Benefit Tickets

Ua12/2/1 College Heights Herald, Vol. 83, No. 50, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• A Thousand Words
• Annie’s Outlook comic strip
• Beyond the Hill
• Classifieds
• Crime Reports
• Diversions
• Letters to the Editor
• Opinion
• Sports

Articles in this issue:

• Brown, Holly Packing Silent Heat
• Day, Michelle. Regents to Finalize Cuts, Raise Tuition
• Hale, Marianne. Parking Loses Three Bus Drivers, Updates Shuttle Schedule
• Greer, Lindsey. A Thousand Words – Mazna Al-Marzooqi
• Siders, Neil. Ruckus Bill Shelved Because of IT Concerns
• Wilson, Laurel. City to Auction Surplus
• Diehm, Jan & Susie Laun. New Editors Bring Fresh Ideas
• Abston, Jason. Extra Money Going into …

Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU Board of Regents.

Ua37/23 Faculty Personal Papers Earl Moore, Wku Archives

WKU Archives Collection Inventories

Documents regarding Earl Moore and his work at Western Kentucky University. The bulk relates to WHAS radio programs which includes scripts, lists of music performed, correspondence with the radio station and fan mail. The remaining records include information on Phi Beta Kappa, the Class of 1937, grade sheets and some personal correspondence.

Ua1c8 Logos & Symbols Photos, Wku Archives

WKU Archives Collection Inventories

Images of logos and symbols of Western Kentucky University and its predecessors.

1. Athletics
2. Illustrations / Artwork

Ua12/2/1 College Heights Herald, Vol. 83, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news

Ua12/2/1 College Heights Herald, Vol. 83, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 17, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.