Public Relations and Advertising Commons^™

Ua19/16/1 2015-16 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2015-16 season.

From Grapes To Wine To Brands To Culture: A Qualitative Study Of Kentucky Wineries And Kentucky Wine Producers, Benjamin J. Triana

Theses and Dissertations--Communication

The Kentucky wine industry has grown from six wineries in 1999 to more than sixty wineries as of 2013. However, the industry has reached a crucial point in its development as funds allotted from the Tobacco Master Settlement Agreement ended in 2014. As a result, Kentucky wine producers must navigate the demands of local, regional, national, and international wine markets without the same amount of economic support provided in the early stages of the industry’s development.

The purpose of this study was to investigate (1) how Kentucky wine producers use cultural associations to manage their brands, (2) communicate with multiple …

Appeals For “One Million Belgian Children”: Understanding The Success Of The Commission For Relief In Belgium Through The Mudd Family Papers, Brian David Key

CMC Senior Theses

In response to the German occupation of Belgium in World War I, future U.S. president Herbert Hoover and a handful of his colleagues in the mining engineer industry founded the Commission for Relief in Belgium (CRB). The CRB engineered one of the greatest relief movements in history partly on account of its successful public appeals; nevertheless, the success of these appeals has never been fully explained due to a remarkable dearth of scholarship on the topic. This paper seeks to fill in the gap by analyzing salient documents in the Mudd Family Papers, located in Honnold/Mudd Library’s Special Collections section. …

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History alumni newsletter reporting on activities of the department, faculty, staff and students.

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …

Reflections Magazine - A Promotional Magazine For Reflections Adoption Ministry, Kamryn Reynolds

Senior Honors Theses

For my senior honors thesis I have received permission to present a project along with its scholarly apparatus. I will be displaying ways to apply communications to ministry. The project will be a promotional magazine and informational materials. For the thesis I will include the magazine and a press release. I will be approaching some marketing techniques for a non-profit organization and assessing potential ways to reach the public. Many organizations are doing incredible work to fight social injustice and oftentimes few people understand the issues. I want to show how communication can revitalize ministry and get the word out …

The Role Of Public Relations In Social Capital And Civic Engagement, Weiwu Zhang, Alan Abitbol

Communication Faculty Publications

Public relations scholars have increasingly argued for the broader role of public relations and strategic communication in society (e.g., Taylor, 2010). That is, how can knowledge of public relations be used to make society better rather than simply making organizations more effective? This study examines how different types of public relations and strategic communication efforts contribute to citizens’ social capital and civic engagement. Specifically, this study uses data from the 2010 Pew Internet and American Life Project ‘Social Side of the Internet’ survey to examine the relationship between various strategic communication efforts by social, civic, professional, and religious organizations and …

Ua19/16/1 Hilltopper Basketball 2014-15 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014-15 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua94/6/13 Student / Alumni Personal Papers Wku Jeff Baynham, Wku Archives

WKU Archives Collection Inventories

WKU memorabilia collected by Jeff Baynham includes athletic trading cards, posters and basketball tournament programs.

Ua19/16/1 2014-15 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2014-15 season.

Ua19/16/1 Lady Topper Volleyball 2014 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua19/16/1/1 Hilltopper Baseball 2014 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua68/1/2 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Events, Wku Archives

WKU Archives Collection Inventories

Records created by the Potter College of Arts & Letters Dean's Office regarding events, performances, series, conferences, and lectures sponsored or produced by Potter College for faculty, staff, students and general public.

Includes records related to the Cultural Enhancement Committee, Fine Arts Festival, Faculty Lecture Series, Visual & Performing Arts and Kentucky Heritage Project.

Financial Markets And Online Advertising: Reevaluating The Dotcom Investment Bubble, Matthew Crain

Publications and Research

While the dotcom period is often dismissed as a false start in the history of the web’s commercial development, it is better conceived of as highly generative of modern structures of online advertising. Soaring investment markets and the developing online advertising sector entered into a pattern of mutual reinforcement that began in 1995 and intensified until the bubble collapsed in 2000, transforming the character of the web in the process. This article sketches the contours of this generative capacity, focusing on the production of demand for online advertising services. Taking the approach of critical political economy, this narrative is contextualized …

Ua12/2/1 Basketball Section, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring basketball.

• Aulbach, Lucas. Expect Big Things from Both WKU Teams This Year – Basketball
• Players to Watch: Lady Toppers – Chastity Gooch, Chaney Means, Bianca McGee, Alexis Govan
• Players to Watch: Toppers – T.J. Price, George Fant, Brandon Harris, Aleksey Rostov
• Lashbrook, Tyler. English Forward Ben Lawson Brings Unique Skill Set to WKU – International Students
• Aulbach, Lucas. Toppers Beginning Quest for Third Straight Sun Belt Title
• Williams, Kyle. Alexis Govan or Go Home
• Williams, Kyle. Lady Toppers Not Sneaking Up on Anyone This Season
• Lashbrook, Tyler. Point Taken: Ray Harper Looks …

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

Ua51/1 Collections & Connections, Jennifer Wilson

Collections & Connections

This spring/summer 2013 issue features Al and Jeane Baker honored for their in-kind gift to the libraries' centennial mural as well as Dr. Nicholson who won this year's Kentucky Literary Award for his book about Derby. The issue also highlights the 2013 SOKY Book Fest that brought in 130 authors. It reports the newly renovated Commons at Cravens and the just installed web-based service StackMap, which can visually guide users to the stacks of books in Cravens Library using their smart phones. As usual, all of the Libraries’ literary events have been mentioned in the issue, particularly the new grant-supported …

Meet Them Where They Gather: An Analysis Of Nasa’S Communications Approach For The 21st Century, Amanda D. Stein

College of Journalism and Mass Communications: Theses

Since the National Aeronautics and Space Act of 1958, the National Aeronautics and Space Administration (NASA) has been tasked with not only governing the United States’ space activities, but also sharing those efforts and subsequent findings with the American public. When President Barack Obama issued the Open Government Directive in 2009, NASA was well positioned to meet the objectives. Today, the administration has built one of the most successful web-based information-sharing presences by government agency, largely by tailoring communications efforts to reach the public on popular social media platforms. This paper will explore how NASA has utilized two-way symmetrical communications …

A Historical And Analytical Study Of Feminization In The Field Of Public Relations, Taylor U. (Flumerfelt) Beatty

Selected Honors Theses

The origin of the public relations field can be traced back more than 1,000 years. The use of its basic concepts can be seen throughout history, and increased in the 19th and 20th centuries. Until the mid-1900s, the field was largely comprised of men. World War II spurred the beginning of the feminization process, which caused public relations to experience a large influx of women. The number of female practitioners has since continued to increase. Even though feminization occurred and the field is now largely female-dominated, female practitioners experience a wide variety of gender inequalities in social, professional and economic …

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Ua12/2/33 Black History Month, Wku Association For The Study Of African American Life & History

WKU Administration Documents

Poster announcing events scheduled for Black History Month at WKU.

Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi

Faculty Research and Creative Activity

This article introduces corporate historical responsibility (CHR), a concept that can guide organizations when addressing dark corporate histories. CHR holds that organizations have responsibilities toward victims of past corporate practices and toward present reconciliatory discourse. Volkswagen’s discourse about its history of forced labor during WW II serves as an example of CHR. The rhetorical analysis illustrates that CHR hinges on the recognition of the past as a moral issue and on the organization’s ability to create historical accountability, take responsibility, make public acknowledgements, and remember its past. It further illustrates that CHR creates sustainable policies that can strengthen corporate citizenship …

Ua3/9/7 President's Office-Ransdell Correspondence, Wku Archives

WKU Archives Collection Inventories

Selected correspondence not duplicated in the Reading File. Contains incoming correspondence and responses.

Ua19/16/1 For This Is Dear Old Western's Day, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua51/1 Collections & Connections, Jennifer Wilson

Collections & Connections

This is the Fall 2013-Winter 2014 issue of the biannual newsletter of the Western Kentucky University Libraries. It headlines WKU Manuscript/Folklife Archives Coordinator Jonathan Jeffrey's collection of the remembrances of JFK's visit to Bowling Green in 1960 and an excerpt from Ann Denes Wagner's recollection of her father Nick Denes, head coach at Western Kentucky State during the 1960s. Other major events featured in this issue include the Libraries' co-sponsorship of the International Film Series, its participation in the university's homecoming activities, its continued effort in offering the Far Away Places speaker series and the SOKY Reads program, and the …

Ua19/16/1 Cross Country / Track & Field Media Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2013-14 season.

Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl M. Klein

CMC Senior Theses

The purpose of this paper is to understand and criticize the role of social media in the development and/or encouragement of eating disorders, disordered eating, and body dissatisfaction in college-aged women. College women are exceptionally vulnerable to the impact that social media can have on their body image as they develop an outlook on their bodies and accept the developmental changes that occurred during puberty. This paper provides evidence that there is a relationship between the recent surge in disordered eating and high consumption of social media. I examine the ways in which traditional advertising has portrayed women throughout history, …

Social Learning Theory In The Frontline Documentary “The Merchants Of Cool”, Alixe A. Wiley

Faculty Curated Undergraduate Works

In the Frontline documentary The Merchants of Cool, the relationship between major media conglomerates and their hedonistic teenage customers is examined through exploring the different tactics industries use to discover and market the next “cool” thing. Industries maintain what the documentary refers to as a “feedback loop” with their customers, which is a cyclic, supply-and-demand relationship that blurs the line between fiction and reality. It has become impossible to tell which side is imitating the other: who do the products and trends that define popular youth culture belong to? What's more, are the sexual and aggressive hormone-fueled behaviors on …

Ua42/1 Summer Sessions Annual Report, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of the Summer Session demographics, enrollment trends, faculty stipends, tuition rates and marketing.

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.