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2024

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Full-Text Articles in Other Communication

Navigating Crises In Education: A Study Of Communication Strategies In Pk-12 Public School Districts, Darian Byrd Aug 2024

Navigating Crises In Education: A Study Of Communication Strategies In Pk-12 Public School Districts, Darian Byrd

All Dissertations

This study explores the crisis communication strategies utilized by superintendents and communication leaders in PK-12 public school districts, focusing on their structural, human resource, political, and symbolic dimensions. Employing a qualitative, multi-site, multi-case study approach, this research delves into the communication frameworks, practices, and decision-making processes during crises, providing a comprehensive understanding of effective crisis management in educational settings.

The research is anchored in Bolman and Deal’s Four-Frame Model, which offers a multidimensional perspective on organizational analysis. By integrating this theoretical framework, the study examines how different communication strategies align with structural, human resource, political, and symbolic aspects …


Increasing Social Entrepreneurship In Digital Media For Individuals With Lupus And Low Vision, Firmansyah Firmansyah, Andalusia Neneng Permatasari, Arba'iyah Satriani, Ratri Rizki Kusumalestari, Septiawan Santana Kurnia Jul 2024

Increasing Social Entrepreneurship In Digital Media For Individuals With Lupus And Low Vision, Firmansyah Firmansyah, Andalusia Neneng Permatasari, Arba'iyah Satriani, Ratri Rizki Kusumalestari, Septiawan Santana Kurnia

ASEAN Journal of Community Engagement

This paper discusses the development of social entrepreneurship empowerment for individuals with lupus and limitations in vision through Asset-Based Community Development (ABCD), defined based on identifying their substantial aspects. After defining the characteristics of conditions of individuals with disadvantaged health, such as lupus and low vision, an ABCD approach is developed. The approach is planned within the framework of business development using digital media, carrying out five key steps—Discovery, Dream, Design, Define, and Destiny. It is argued that the ABCD concept can be effective in the continuity of the empowerment process, particularly in helping individuals with health inequalities. This study …


Systematic Literature Review On Parental Involvement In Digital Education, Dóra Szabó, Krisztina Győri, Panna Lajos, Gabriella Pusztai Jul 2024

Systematic Literature Review On Parental Involvement In Digital Education, Dóra Szabó, Krisztina Győri, Panna Lajos, Gabriella Pusztai

Journal of Media Literacy Education

Today it is generally known that digital tools suitable for enriching education can benefit and hinder teaching-learning. To understand the reasons behind students’ behavior, one must take an ecological approach to digital education. It would be misleading to think that only teachers experience difficulties; Digital education raises many questions and is the subject of constant debate, to which the COVID-19 pandemic has contributed significantly. In our systematic literature review, using the PRISMA model, we aimed to explore parental techniques and the degree of parental efficiency revealed by the literature on the digital education of children in families. After the multi-step …


Assessing Information Literacy Levels Among Underprivileged Communities, Nurul Hazlina Noordin Jul 2024

Assessing Information Literacy Levels Among Underprivileged Communities, Nurul Hazlina Noordin

Journal of Media Literacy Education

This study examines the levels of Media and Information Literacy (MIL) among underprivileged communities, shedding light on their digital literacy and online behaviour. Rooted in the UNESCO Media and Information Literacy framework, focusing on specific dimensions of MIL, with an emphasis on assessing the ability to retrieve, critically evaluate, and manage information. 366 participants among the targeted community were involved, where survey instruments aligned with MIL principles were adopted in identifying the strength and areas for improvement for the targeted underprivileged community. Participants’ awareness of data privacy was also assessed. The findings emphasize the critical role of targeted interventions and …


Effect Of Media Literacy On Entrepreneurial Development Of Learners In Adult And Vocational Education, Othuke Valentine Oroka, Columbus D. Bessong, Napoleon Osang Bessong, Agnes Awoli Ewuru, Gloria Iniobong Olori Jul 2024

Effect Of Media Literacy On Entrepreneurial Development Of Learners In Adult And Vocational Education, Othuke Valentine Oroka, Columbus D. Bessong, Napoleon Osang Bessong, Agnes Awoli Ewuru, Gloria Iniobong Olori

Journal of Media Literacy Education

Much attention has been paid to the contributions of media literacy to children and adolescent development in most developed countries. This study adopted a non-equivalent control type of quasi-experimental research design involving the experimental and control groups. The sample size for the study was 90 learners drawn from all public adult and vocational education centres across Nigeria. The Entrepreneurial Development Test” (EDT) was the data collecting instrument. Data gathered were analysed using mean, standard deviation and analysis of covariance. Findings show that learners exposed to media literacy had a higher positive effect on entrepreneurial development than basic literacy. Furthermore, the …


The Role Of New Media Literacy In Shaping Online Learning Satisfaction: Evidence From Egyptian Universities, Abdelmohsen Hamed Okela Jul 2024

The Role Of New Media Literacy In Shaping Online Learning Satisfaction: Evidence From Egyptian Universities, Abdelmohsen Hamed Okela

Journal of Media Literacy Education

The pervasive adoption of online learning in educational systems worldwide has resulted in delivering this learning to digital natives, today’s university students. In this context, it is crucial to acknowledge the significance of students’ satisfaction in determining the success or failure of online learning. This study examines the impact of the four New Media Literacy (NML) dimensions on students’ satisfaction with online learning (SOL). A total of 640 university students from four universities in Egypt were included in the data collection process. The findings derived from structural equation modelling revealed that the four dimensions of (NML), namely functional consumption, critical …


Social Media Microinterventions: Testing Information Activism As A Media And Information Literacy Tool, Maia Klaassen, Maria Murumaa-Mengel, Marju Himma Jul 2024

Social Media Microinterventions: Testing Information Activism As A Media And Information Literacy Tool, Maia Klaassen, Maria Murumaa-Mengel, Marju Himma

Journal of Media Literacy Education

Several studies have shown the effect of information activism and microinterventions, such as I Am Here International, the Elves and #NAFO to combat information disorder and hate online. Nevertheless, microinterventions have yet to be conceptualised in promoting media and information literacy (MIL) and informational resilience. This study positions microinterventions as information activism tools and empirically tests microinterventions in the context of higher education. Using an action research approach at a university MIL training course, we aim to understand what types of information activism are used and how the collective interventions affected the participants' MIL-s. We construct a typology of information …


Promoting Academic And Social Well-Being For Young Adults With Asd Towards Post-Secondary Education And Employment, Theresa Holcomb, Pam Kasyan-Howe, Kristin Domville Jul 2024

Promoting Academic And Social Well-Being For Young Adults With Asd Towards Post-Secondary Education And Employment, Theresa Holcomb, Pam Kasyan-Howe, Kristin Domville

Summer 2024 OTD Capstone Symposium

This program and policy-type capstone addresses the gap in inclusive services for young adults with Autism Spectrum Disorder (ASD) in post-secondary education (PSE). It resulted in developing and implementing a Social Engagement program designed to enhance communication skills, self-advocacy, and workplace preparedness—key factors for academic and vocational success. Guided by the Occupational Adaptation Model (OAM) and the Person-Environment-Occupation-Performance (PEOP) model, the program used a board game-based format to facilitate interactive learning and the practical application of social skills. Targeting young adults with ASD involved in vocational training, the program emphasized developing professional communication and workplace social interaction. The findings indicate …


Reimagining Web Design: Empowering Agency Of Specialized Audiences Through User-Centered Heuristics, Haley Jones Jun 2024

Reimagining Web Design: Empowering Agency Of Specialized Audiences Through User-Centered Heuristics, Haley Jones

USF Tampa Graduate Theses and Dissertations

This research seeks to create an alternative model for website design that interrogates standardized, linear ways of knowing and being by placing the audience at the center of the web design process. This research contributed a reimagined approach to traditional and standardized web design heuristics by considering an audience-centric methodology that was practical and applicable for web design praxis to create equitable user experiences which can empower audiences to recall their own knowledge and experience to make meaning for themselves through a reimagining of knowledge-making processes in a network of digitized information. In perceiving the rhetorical choice in design of …


Training In Trauma-Responsive And Anti-Racist Telehealth: A Model For Behavioral Health Clinicians And Providers, Ritchie Rubio Jun 2024

Training In Trauma-Responsive And Anti-Racist Telehealth: A Model For Behavioral Health Clinicians And Providers, Ritchie Rubio

Psychology Division Scholarship

Telehealth's uptake in behavioral health services has been accelerated by the COVID-19 pandemic. However, many clinicians continue to lack focused training in providing trauma-informed and culturally-responsive telehealth care. This article outlines a model curriculum that was created to instruct and coach behavioral health providers in California on how to integrate anti-racist and trauma-responsive techniques into telehealth. Topics like evidence-based trauma therapies, racial/ ethnic trauma, marginalized communities, digital divide, and provider selfcare were all covered in the nine-part curriculum. Every three-hour session included evidence-informed didactic content, telehealth skills practice, and concrete planning for implementation. Trauma-responsive frameworks such as the tri-phasic model …


What Hmc Teaches Us About Authenticity, Katrin Etzrodt, Jihyun Kim, Margot Van Der Goot, Andrew Prahl, Mina Choi, Matthew Craig, Marco Dehnert, Sven Engesser, Katharina Frehmann, Luis A. Grande, Jindong Liu, Diyi Liu, Sandra Mooshammer, Nathan Rambukkana, Ayanda Rogge, Pieta Sikström, Rachel Son, Nan J. Wilkenfeld, Kun Xu, Renwen Zhang, Ying Zhu, Chad Edwards Jun 2024

What Hmc Teaches Us About Authenticity, Katrin Etzrodt, Jihyun Kim, Margot Van Der Goot, Andrew Prahl, Mina Choi, Matthew Craig, Marco Dehnert, Sven Engesser, Katharina Frehmann, Luis A. Grande, Jindong Liu, Diyi Liu, Sandra Mooshammer, Nathan Rambukkana, Ayanda Rogge, Pieta Sikström, Rachel Son, Nan J. Wilkenfeld, Kun Xu, Renwen Zhang, Ying Zhu, Chad Edwards

Human-Machine Communication

This paper delves into what the application of authenticity to Human-Machine Communication (HMC) can teach us about authenticity and us as HMC researchers and as a com- munity. Inspired by the 2023 pre-conference “HMC: Authenticity in communicating with machines,” two central questions guide the discussion: How does HMC contribute to our understanding of authentic communication with machines? And how can the concept of authenticity contribute to our sense of self as researchers within the HMC field? Through the collaborative effort of 22 authors, the paper explores the re-conceptualization of authenticity and presents recent areas of tension that guide the HMC …


Authentic Impediments: The Influence Of Identity Threat, Cultivated Perceptions, And Personality On Robophobia, Kate K. Mays Jun 2024

Authentic Impediments: The Influence Of Identity Threat, Cultivated Perceptions, And Personality On Robophobia, Kate K. Mays

Human-Machine Communication

Considering possible impediments to authentic interactions with machines, this study explores contributors to robophobia from the potential dual influence of technological features and individual traits. Through a 2 x 2 x 3 online experiment, a robot’s physical human-likeness, gender, and status were manipulated and individual differences in robot beliefs and personality traits were measured. The effects of robot traits on phobia were non-significant. Overall, subjective beliefs about what robots are, cultivated by media portrayals, whether they threaten human identity, are moral, and have agency were the strongest predictors of robophobia. Those with higher internal locus of control and neuroticism, and …


What’S In A Name And/Or A Frame? Ontological Framing And Naming Of Social Actors And Social Responses, David Westerman, Michael Vosburg, Xinyue Liu, Patric R. Spence Jun 2024

What’S In A Name And/Or A Frame? Ontological Framing And Naming Of Social Actors And Social Responses, David Westerman, Michael Vosburg, Xinyue Liu, Patric R. Spence

Human-Machine Communication

Artificial intelligence (AI) is fundamentally a communication field. Thus, the study of how AI interacts with us is likely to be heavily driven by communication. The current study examined two things that may impact people’s perceptions of socialness of a social actor: one nonverbal (ontological frame) and one verbal (providing a name) with a 2 (human vs. robot) x 2 (named or not) experiment. Participants saw one of four videos of a study “host” crossing these conditions and responded to various perceptual measures about the socialness and task ability of that host. Overall, data were consistent with hypotheses that whether …


In Seal We Trust? Investigating The Effect Of Certifications On Perceived Trustworthiness Of Ai Systems, Magdalena Wischnewski, Nicole Krämer, Christian Janiesch, Emmanuel Müller, Theodor Schnitzler, Carina Newen Jun 2024

In Seal We Trust? Investigating The Effect Of Certifications On Perceived Trustworthiness Of Ai Systems, Magdalena Wischnewski, Nicole Krämer, Christian Janiesch, Emmanuel Müller, Theodor Schnitzler, Carina Newen

Human-Machine Communication

Trust certification through so-called trust seals is a common strategy to help users ascertain the trustworthiness of a system. In this study, we examined trust seals for AI systems from two perspectives: (1) In a pre-registered online study participants, we asked whether trust seals can increase user trust in AI systems, and (2) qualitatively, we investigated what participants expect from such AI seals of trust. Our results indicate mixed support for the use of AI seals. While trust seals generally did not affect the participants’ trust, their trust in the AI system increased if they trusted the seal-issuing institution. Moreover, …


Doctor Who?: Norms, Care, And Autonomy In The Attitudes Of Medical Students Towards Ai Pre And Post Chatgpt, Andrew Prahl, Kevin Tong Weng Jin Jun 2024

Doctor Who?: Norms, Care, And Autonomy In The Attitudes Of Medical Students Towards Ai Pre And Post Chatgpt, Andrew Prahl, Kevin Tong Weng Jin

Human-Machine Communication

This study adopts the combined TAM-TPB model to investigate attitudes and expectations of machines at a pre-career stage. We study how future doctors (medical students) expect to interact with future AI machinery, what AI usage norms will develop, and beliefs about human and machine autonomy. Semi-structured interviews were conducted. Wave one occurred six-months prior to the public release of ChatGPT; wave two occurred in the 6 months following. Three themes emerged: AI is tomorrow, wishing for the AI ouvrier, and human contrasts. Two differences were noted pre- versus post-ChatGPT: (1) participants began to view machinery instead of themselves as the …


External And Internal Attribution In Human-Agent Interaction: Insights From Neuroscience And Virtual Reality, Nina Lauharatanahirun, Andrea Won, Angel Hsing-Chi Hwang Jun 2024

External And Internal Attribution In Human-Agent Interaction: Insights From Neuroscience And Virtual Reality, Nina Lauharatanahirun, Andrea Won, Angel Hsing-Chi Hwang

Human-Machine Communication

Agents are designed in the image of humans, both internally and externally. The internal systems of agents imitate the human brain, both at the levels of hardware (i.e., neuromorphic computing) and software (i.e., neural networks). Furthermore, the external appearance and behaviors of agents are designed by people and based on human data. Sometimes, these humanlike qualities of agents are purposely selected to increase their social influence over human users, and sometimes the human factors that influence perceptions of agents are hidden. Inspired by Blascovich’s “threshold of social influence’, a model designed to explain the effects of different methods of anthropomorphizing …


The Impact Of Human-Ai Relationship Perception On Voice Shopping Intentions, Marisa Tschopp, Kai Sassenberg Jun 2024

The Impact Of Human-Ai Relationship Perception On Voice Shopping Intentions, Marisa Tschopp, Kai Sassenberg

Human-Machine Communication

In the emerging field of voice shopping with quasi-sales agents like Amazon's Alexa, we investigated the influence of perceived human-AI relationships (i.e., authority ranking, market pricing, peer bonding) on (voice-)shopping intentions. In our cross-sectional survey among experienced voice shoppers, we tested hypotheses specifically differentiating voice shopping for low- and high-involvement products. The results emphasized the importance of socio-emotional elements (i.e., peer bonding) for voice shopping for high-involvement products. While calculative decision-making (i.e., market pricing) was less relevant, the master-servant relationship perception (i.e., authority ranking) was important in low-involvement shopping. An exploratory analysis of users’ desired benefits of voice shopping reinforces …


Machine Ex Machina: A Framework Decentering The Human In Ai Design Praxis, Cait Lackey, Zizi Papacharissi Jun 2024

Machine Ex Machina: A Framework Decentering The Human In Ai Design Praxis, Cait Lackey, Zizi Papacharissi

Human-Machine Communication

Artificial intelligence (AI) design typically incorporates intelligence in a manner that is affirmatory of the superiority of human forms of intelligence. In this paper, we draw from relevant research and theory to propose a social-ecological design praxis of machine inclusivity that rejects the presumption of primacy afforded to human-centered AI. We provide new perspectives for how human-machine communication (HMC) scholarship can be synergistically combined with modern neuroscience’s integrated information theory (IIT) of consciousness. We propose an integrated theoretical framework with five design practice recommendations to guide how we might think about responsible and conscious AI environments of the future: symbiotic …


Emotional Diplomacy From Tel Aviv To Baghdad: Analyzing The Impact Of Emotional Appeals On Social Media Engagement, Soheil Kafiliveyjuyeh Jun 2024

Emotional Diplomacy From Tel Aviv To Baghdad: Analyzing The Impact Of Emotional Appeals On Social Media Engagement, Soheil Kafiliveyjuyeh

LSU Doctoral Dissertations

This study investigates the use of emotional appeals in the diplomatic communication of U.S. ambassadors in the Middle East. In the realm of diplomacy, actors might strategically and deliberately exhibit emotions to shape and control how their nation is perceived internationally. The project's primary objective is to explore the effectiveness of emotional appeals in generating social media interactions with politicians’ and ambassadors’ messages, and in building relationships with their target audience through these engagements. Using three studies, I examine the diplomatic communications of U.S. ambassadors in the Middle East by focusing on their utilization of Twitter/X and emotional diplomacy strategies. …


Failure To Contain Or Failure Of Imagination? Exploring Artificial Intelligence’S Implications For Feminist Pedagogy, Anne Kerber Jun 2024

Failure To Contain Or Failure Of Imagination? Exploring Artificial Intelligence’S Implications For Feminist Pedagogy, Anne Kerber

Feminist Pedagogy

No abstract provided.


Feminist Pedagogical Requirements Of Vulnerability In Writing Failure: Bad Claims And Worse Reviews, Katherine J. Denker Jun 2024

Feminist Pedagogical Requirements Of Vulnerability In Writing Failure: Bad Claims And Worse Reviews, Katherine J. Denker

Feminist Pedagogy

Our students have limited perception of their faculty based on our classes, or for our graduate students in our publications. This is a potentially harmful for emerging scholars to understand faculty work only in its final form. Feminist scholars need to actively seek spaces in their courses to note the challenges and limitations of their own work[1]. In this critical commentary, I offer an overview of student standpoints, feminist possibilities and futures with less threating failures. The emotional and face threating vulnerability in failure by feminist scholars can create more welcoming failures moving forward.


Cultivating Agriculture - Cultivando Agricultura: Content Creator, Sophia L. Garcia Jun 2024

Cultivating Agriculture - Cultivando Agricultura: Content Creator, Sophia L. Garcia

Agricultural Education: Graduate Internship Reports

Agriculture is rooted in culture, yet we rarely discuss the people who drive the industry today. Many voices have yet to share their stories of influencing or making a difference in the agriculture industry. As a result, the idea of a podcast arose as a free, convenient, and accessible way for everyone to hear and communicate stories. During the project, my co-host, Daniela Ramos, and I will work together to address this issue. To diversify and separate the workload, we will each host three episodes individually. As part of my role, I will also be responsible for marketing, including creating …


Catering And Hospitality Trade Press Periodicals: Their Emergence, Their Memories, Their Preservation, Carina J. Mansey May 2024

Catering And Hospitality Trade Press Periodicals: Their Emergence, Their Memories, Their Preservation, Carina J. Mansey

Dublin Gastronomy Symposium

In Victorian England, cultural, industrial, technological, and financial flows led to two industries being subject to processes of professionalisation: catering and hospitality, and the independent press. As such, a new form of media emerged, the trade press, which catered for those working in the catering and hospitality industry. This press content documents not only the industry’s operations, but also the aspirations and attitudes of employees, their employers, and other key stakeholders. This allows for us to glimpse into past lifeworlds and extract forgotten memories. We are able to witness how ethnoscapes characterised the trade, but also led to integration conflicts. …


Resilience And Advocacy: A Narrative Analysis Of Disability Campaigns In The United States, Jennifer-Lyn B. Youberg May 2024

Resilience And Advocacy: A Narrative Analysis Of Disability Campaigns In The United States, Jennifer-Lyn B. Youberg

Student Theses and Dissertations

This narrative analysis delves deeply into the REV UP, #IHelpVeterans, and Snack Zone disability campaigns, dissecting their shared themes and strategies. It underscores the pivotal role of community engagement, stressing the importance of not just raising awareness but actively involving communities in advocacy efforts. Moreover, it highlights how these campaigns leverage personal narratives to humanize disability issues, making them more relatable and compelling. Additionally, the study emphasizes the necessity of advocating for systemic change, pointing out that while individual actions matter, broader structural reforms are needed to address deeply entrenched barriers. By fostering collaboration, amplifying marginalized voices, and pushing for …


A Phenomenological Study On The Perceived Impact Of Bass's Four I'S Of Transformational Leadership, Yarissa Marn May 2024

A Phenomenological Study On The Perceived Impact Of Bass's Four I'S Of Transformational Leadership, Yarissa Marn

Dissertations

Purpose: The purpose of this phenomenological study was to identify and describe World of Warcraft game leaders’ perceptions of the impact on their guilds regarding Bass’s 4 I’s of transformational leadership.

Methodology: This qualitative study interviewed 13 World of Warcraft game leaders who have led their guild members for at least one year. The main source of data collection was semi-structured open-ended interview questions with other resources to include artifacts. The researcher coded and analyzed data for themes and patterns.

Findings: Several domains of Bass’s Four I’s Transformational Leadership framework were found to have an impact on World of Warcraft …


Designing Future Agriculture: Design For Complex Systems And Cross-Cultural Interactions, Karina Madzari May 2024

Designing Future Agriculture: Design For Complex Systems And Cross-Cultural Interactions, Karina Madzari

Dartmouth College Master’s Theses

Climate change is now recognized by businesses as a major challenge, prompting the agribusiness sector to transform to meet sustainability goals. However, there are many ways to achieve sustainability. Precision agriculture and agroecology are two concepts that evolved from conventional and regenerative approaches respectively, and offer distinct perspectives on sustainability attainment. Precision agriculture relies on technological solutions like artificial intelligence (AI), robotics, gene editing, and carbon dioxide removal technologies (CDR) and aims to revolutionize industry operations through automatization. Agroecology, on the other hand, creates a symbiotic relationship between farming practices and ecosystem services. It aims to replace non-renewable resources with …


Using Multimedia To Help Agricultural Producers Communicate With Consumers About Gmos, Stacey F. Stearns, Jennifer E. Cushman, Joseph A. Bonelli, Bonnie E. Burr May 2024

Using Multimedia To Help Agricultural Producers Communicate With Consumers About Gmos, Stacey F. Stearns, Jennifer E. Cushman, Joseph A. Bonelli, Bonnie E. Burr

Journal of Extension

Genetically modified organisms (GMOs) and their uses are often misunderstood. Consumers are regularly unsure what GMOs are, or if they are safe for consumption and the environment. Contradictory and sometimes inaccurate information is available from numerous sources, and challenges consumers and others to separate the facts from sensationalized stories. Agricultural producers often communicate with consumers, neighbors, and members of the general public; however, they do not have information to share about GMOs. Multimedia resources can provide agricultural producers with science-based information to share with consumers. Agricultural communicators and Extension educators can create science-based multimedia resources to bridge the communication gap.


Experiences Of Dyslexic Students Learning A Second Language: A Review Of The Literature, Lauren Ricci May 2024

Experiences Of Dyslexic Students Learning A Second Language: A Review Of The Literature, Lauren Ricci

Senior Honors Theses

A systematic review of the literature was conducted to explore the experiences that college students with dyslexia face learning a second language in the classroom setting while studying at a private institution in Central Virginia. This literature review offers an analysis of the scholarly research related to this topic. The processability theory is discussed in the first section, followed by a review of recent literature on how dyslexia affects the brain’s processing, specific experiences of students, and how to best support these students in second language acquisition (SLA). Lastly, the literature surrounds phonological processing, working memory, specific struggles in the …


Generosity And Philanthropy In The “Third Place”: A Documentary Short To Celebrate And Promote Cause-Driven Community Spaces, Patrick Dowell May 2024

Generosity And Philanthropy In The “Third Place”: A Documentary Short To Celebrate And Promote Cause-Driven Community Spaces, Patrick Dowell

Communication Science and Disorders Honors Theses

This thesis explores the vast potential inherently found within community spaces in fostering a sense of belonging and spurring positive social change. Through an in-depth examination of Indianapolis’ vibrant coffee culture and a local coffee shop– Calvin Fletcher’s Coffee Company– as a case study, the project delves into the dynamics of community building, generosity, and social impact within “third places”. Through interview-based documentary filmmaking, the study highlights the transformative power of community spaces like Calvin Fletcher’s Coffee Company in nurturing connections, supporting local causes, and promoting civic engagement. The documentary short film, Serving with Generosity, serves as both a celebration …


Advertising On Snapchat: Exploring The Influence Of Celebrities Among Young Women In Saudi Arabia, Hessah Alqahtani May 2024

Advertising On Snapchat: Exploring The Influence Of Celebrities Among Young Women In Saudi Arabia, Hessah Alqahtani

Dissertations

This study explored the influence of Snapchat celebrities on the purchase decisions of young women in Saudi Arabia. Uses and Gratifications theory and Source Credibility theory were used to investigate motivations for and factors that affect engagement with Snapchat celebrities. An online survey was conducted among 467 social media users. It was found that most Saudi women (62.9%) were motivated to engage with Snapchat celebrities to seek information.They would likely to purchase products endorsed by celebrities who were deemed trustworthy, attractive, and experts in the field. They also responded more favorably to celebrities who they believe are a fit for …