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Articles 31 - 60 of 133
Full-Text Articles in Other Communication
The Uses And Gratifications Of Social Audio-Focused Apps: A Case Study Of The Clubhouse Application, Dalia Abdelhamid Younes
The Uses And Gratifications Of Social Audio-Focused Apps: A Case Study Of The Clubhouse Application, Dalia Abdelhamid Younes
Theses and Dissertations
Social audio has recently emerged recently as a new form of social media based on voice. It spread rapidly through the Clubhouse application, which became a significant trend during the COVID-19 pandemic. The study aims to explore Egyptian content creators' motivations to join Clubhouse, study their motivations to produce their content, and identify the gratifications obtained from using this application. It also seeks to investigate the application`s sustainability within the Egyptian context by outlining the challenges faced by the Egyptian content creators. The study employs the uses and gratifications theory, conducting in-depth interviews with 17 Egyptian content creators. The findings …
She Speaks For Millions: The Emergence Of Female Diplomatic Voices In The Russo-Ukrainian War, Amber Brittain-Hale, Amber Brittain-Hale
She Speaks For Millions: The Emergence Of Female Diplomatic Voices In The Russo-Ukrainian War, Amber Brittain-Hale, Amber Brittain-Hale
Education Division Scholarship
This research critically investigates the public diplomacy strategies deployed by a cohort of influential female European leaders on Twitter during the Russo-Ukrainian War of 2022-2023. The study comprises eight leaders - Kallas (Estonia), Marin (Finland), von der Leyen (President of the European Commission), Metsola (President of the European Parliament), Sandu (Moldova), Simonyte (Lithuania), Zourabichvili (Georgia), and Meloni (Italy) - representing millions of constituents. By mirroring the analytical attention given to Ukraine's President, Volodymyr Zelenskyy, this study scrutinizes the distinct approaches and dif erences in emotional, cognitive, and structural language use between these influential female figures and President Zelenskyy in their …
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
“What Planet Are You On” - Making Meaning Of Sustainability Through Storytelling, Nancy T. Ladeinde
“What Planet Are You On” - Making Meaning Of Sustainability Through Storytelling, Nancy T. Ladeinde
Masters Theses
The term “Sustainability” has come to stay as it is deeply integrated into our everyday life, although it seems complex to understand and engage with. The purpose of this thesis is to know how Unilever, a global consumer goods organization, makes meaning of its sustainability efforts. The method used to achieve this is a thematic analysis of Unilever’s campaign “What Planet Are You On?” a brand campaign documenting their sustainability efforts. Building on storytelling as a theoretical framework, it delves into the strategic use of stories as a communication tool for sustainability efforts, emphasizing its impact on brand narrative, stakeholder …
The Parasocial Experiences Of Twitch Streamers, Ashley Adamian
The Parasocial Experiences Of Twitch Streamers, Ashley Adamian
Theses and Dissertations
The literature surrounding parasocial relationships (PSRs) has been expansive but lacks the perspective of how parasocial relationships can impact the media figure in certain contexts, specifically in regard to Twitch livestreamers and their communities. Previous research has examined how PSRs fulfill certain roles in the individual’s life, as well as some aspects that affect the relationship, such as the strength and development of the relationship. Previous research has concluded that stronger PSRs can develop from livestreaming platforms such as Twitch. This study investigates the relationship between Twitch livestreamers and PSRs. Through semi-structured interviews with seven participants, this study finds the …
Argumentation For Critical Heterogenous Political Discussions: Constructing A Rebuttal, Rebecca Oliver
Argumentation For Critical Heterogenous Political Discussions: Constructing A Rebuttal, Rebecca Oliver
Discourse: The Journal of the SCASD
This activity seeks to explain to undergraduate students how to craft a proper attack and defense in argumentation and debate, persuasion, or political communication courses. The activity teaches students 1) the parts of a basic argument structure and 2) how to construct a rebuttal using a basic argument structure. Students will argue against their true political typology by selecting an opposing typology from the Pew Research Typology Quiz. Broadly, this exercise is designed to encourage students to engage in dialogues with people who disagree with their political positionality. Specifically, the activity accomplishes this by teaching students the value of basic …
Encoding & Decoding: Artfully Modeling Communication, Daniel L. Foster, Ashley D. Garcia
Encoding & Decoding: Artfully Modeling Communication, Daniel L. Foster, Ashley D. Garcia
Discourse: The Journal of the SCASD
Drawing objects and concepts, such as cats, trees, love, democracy, and family, is probably the last activity students expect to do in a communication course. Although this sounds like an introductory art activity, creating visual representations provides a nuanced understanding of the encoding and decoding processes. Encoding and decoding are the most hidden and often the most unfamiliar and complex fundamental components of communication for students to comprehend. By engaging in this activity, students translate their decoding process into drawings, which serve as personal artifacts representative of their encoding and decoding. Students come to better conceptualize this cognitive process with …
“Party In The Communication Classroom”: Exploring Communication Competence To Raise Social Awareness, Nancy Bressler
“Party In The Communication Classroom”: Exploring Communication Competence To Raise Social Awareness, Nancy Bressler
Discourse: The Journal of the SCASD
This activity demonstrates communication competence and allows students to observe, assess, and ultimately utilize the model of communication competence to engage with other people successfully. To understand how to engage in communication competence, students must recognize that appropriateness and effectiveness are crucial aspects of their communication. Through the communication competence model, students examine how to achieve effectiveness in their communication by setting goals for specific contexts; they also consider to what extent their goals are achievable given the particular situation. Using a 2014 MTV Video Music Award example, students can analyze why Miley Cyrus allowed a homeless man to accept …
Introducing Public Speaking Self-Concept (Pssc): A Novel, Qualitatively-Derived Communication Anxiety And Competence Variable, Karla M. Hunter, Joshua N. Westwick
Introducing Public Speaking Self-Concept (Pssc): A Novel, Qualitatively-Derived Communication Anxiety And Competence Variable, Karla M. Hunter, Joshua N. Westwick
Discourse: The Journal of the SCASD
Despite numerous quantitative assessments of teaching interventions that have helped mitigate public speaking anxiety (PSA), this common barrier to public speaking persists. In addition, quantitative measures may not be appropriate for all instructional goals, especially with students from across a variety of cultures. To enrich educators’ capacity to help diverse bodies of students overcome the challenges presented by PSA, this qualitative study asked students to “Please describe yourself as a public speaker” at the beginning and the end of a freshman-level, general education public speaking class. Thematic analysis identified a two-dimensional pattern within student responses (N = 51) (a …
Discourse: The Journal Of The Scasd, Volume 8 (2023), The Speech Communication Association Of South Dakota
Discourse: The Journal Of The Scasd, Volume 8 (2023), The Speech Communication Association Of South Dakota
Discourse: The Journal of the SCASD
No abstract provided.
Reputation Themes From Communication Perspective: A Qualitative Systematic Review, Omar Abu Arqoub
Reputation Themes From Communication Perspective: A Qualitative Systematic Review, Omar Abu Arqoub
Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي
The article aimed to systematically review communication reputation-related research to shape the reputation literature from a communication perspective. After investigating several databases, a total of 366 peer-reviewed communication journal articles focusing on reputation were selected based on the inclusion and exclusion criteria of the study. A qualitative text mining and thematic analysis approach was conducted using the NVivo program to examine the most frequently used words and major emergent themes. The results revealed that the topmost frequently repeated words in communication reputation-focused articles were “crisis,” “public,” “reputation,” “communication,” “media,” and “relations.” Also, this study discussed the six major themes that …
Outbreak Communication: Exploring The Relationships Between Health Information Seeking Behaviors, Vested Interests, And Covid-19 Knowledge In U.S. Midwest Populations, Alicia Mason, Josh Compton, Elizabeth Spencer, Kaitlin Barnett
Outbreak Communication: Exploring The Relationships Between Health Information Seeking Behaviors, Vested Interests, And Covid-19 Knowledge In U.S. Midwest Populations, Alicia Mason, Josh Compton, Elizabeth Spencer, Kaitlin Barnett
Faculty Submissions
On February 15, 2020, the World Health Organization (WHO) Director, General Tedros Adhanom Ghebreyesus, stated at a Munich Security Conference, “We’re not just fighting an epidemic; we’re fighting an infodemic,” (Zarocostas, 2020, p. 676). The term ‘infodemic’ refers to the onslaught of both accurate and inaccurate health information surrounding the COVID-19 pandemic. The concept of an ‘infodemic’ was quickly integrated into mass media, popular culture (i.e., documentaries, podcasts), and eventually scholarly literature. In response to COVID-19, health communication scholars have centered on understanding specific messaging strategies such as the use of fear appeals (Stolow et al., 2020), nature of advertising …
Online Media Literacy Intervention In Indonesia Reduces Misinformation Sharing Intention, Trenton Ford, Michael Yankoski, Matthew Facciani, Tim Weninger
Online Media Literacy Intervention In Indonesia Reduces Misinformation Sharing Intention, Trenton Ford, Michael Yankoski, Matthew Facciani, Tim Weninger
Journal of Media Literacy Education
Media literacy is widely viewed as an important tool in the fight against the spread of misinformation online. However, efforts to boost media literacy have primarily focused on Western-media and Western-oriented social media platforms, which are substantively different from the media and platforms used widely in the Global South. In the present work, we focus on the media ecosystem of Indonesia and report the results of an online media literacy intervention consisting of short-videos that were targeted specifically to social media users in Indonesia (N= 656). We found that participants in our media literacy intervention were 64% more …
Improving Indonesian Seniors’ Digital Resilience And Quality Of Life Through The Digital Academy For Seniors Program, Mite Setiansah, Nuryanti Nuryanti, Edi Santoso, Agus Ganjar Runtiko, Wiwik Novianti
Improving Indonesian Seniors’ Digital Resilience And Quality Of Life Through The Digital Academy For Seniors Program, Mite Setiansah, Nuryanti Nuryanti, Edi Santoso, Agus Ganjar Runtiko, Wiwik Novianti
Journal of Media Literacy Education
Digital literacy education is essential for everyone, including seniors to sustain their quality of life. The Digital Academy for Seniors aims to instill digital skills among seniors through a non-formal learning program. This qualitative research aimed to provide a comprehensive description of how the program can develop digital resilience and improve the quality of life of seniors. This study concluded that the program can improve the knowledge and attitudes of seniors in using digital media safely. Both of these are important assets for seniors to develop their digital resilience so that they can take advantage of digital media to support …
Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan
Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan
Student Theses and Dissertations
Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …
Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis
Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis
Seton Hall University Dissertations and Theses (ETDs)
An increasing number of athletes are utilizing various mediums to communicate to fans. A rising medium that athletes are adopting is podcasting. While there are studies that discuss the benefits of podcasting, there is limited research that provides individuals, specifically athletes, with the proper knowledge on how to effectively communicate on a podcast platform. This project investigates what athletes can do to make their podcasts engaging for viewers and listeners. A case study was conducted that included textual and content analysis of the top episodes of two successful athlete-driven podcasts. Findings from the research guided the creation of a visual …
How Does Social Media Consumption Relate To A College Student's Mental Health And Body Image, Madyson Lira
How Does Social Media Consumption Relate To A College Student's Mental Health And Body Image, Madyson Lira
Undergraduate Theses
Mental Health and Body Image issues have become an epidemic, especially among teenagers and young adults. Obsession with social media is also growing among younger audiences. With the increase of users using social media, research has shown that there is a growth in body image issues which has been directly influenced by social media. Despite the research already performed, there hasn’t been a lot of traction surrounding this topic. College students are thrown into constant exposure to the ‘ideal’ college life through social media sharing apps. Between classes, extracurriculars, and meetings, college students are on their phones a lot. Most …
Egyptian University Students’ Smartphone Addiction And Their Digital Media Literacy Level, Abdelmohsen Hamed Okela
Egyptian University Students’ Smartphone Addiction And Their Digital Media Literacy Level, Abdelmohsen Hamed Okela
Journal of Media Literacy Education
This study examined the correlation between Egyptian university students’ smartphone addiction and digital media literacy. Data were gathered from a sample of 558 students enrolled at Minia University, aged 18-22, using an online questionnaire. Results revealed a significant positive correlation between smartphone overuse and digital media literacy levels. Moreover, it was found that university students obtained higher scores on the smartphone addiction scale, and social networking applications (e.g., WhatsApp, Instagram, and TikTok). Also, it was found that smartphone gaming, learning, and entertainment apps increase the likelihood of smartphone addiction and boost digital media literacy levels. These findings suggest that smartphone …
#Blackatuark: Digital Counterpublic Memories Of Anti-Black Racism On Campus, T. Jake Dionne, Joe Hatfield, Gabrielle Willingham
#Blackatuark: Digital Counterpublic Memories Of Anti-Black Racism On Campus, T. Jake Dionne, Joe Hatfield, Gabrielle Willingham
Communication Faculty Publications and Presentations
After #BlackLivesMatter protests in summer 2020, many leaders in the US South reevaluated monuments dedicated to the confederate and segregation eras. Black affiliates of the University of Arkansas used the Twitter hashtag #BlackatUARK to demand the removal of memorials commemorating a segregationist senator and share their experiences of anti-Black racism on campus. We argue that #BlackatUARK provides a counterpublic memorial of campus life that opposes and transforms dominant public memories, geographies, and subjectivities. Our analysis of the hashtag expands the conceptual boundaries of the kairos/metanoia partnership to show how digital counterpublic memories gain momentum and produce tangible rhetorical effects across …
The Relevance Of Shame Across Time And Location, Miranda Vander Berg, Kari Sandouka
The Relevance Of Shame Across Time And Location, Miranda Vander Berg, Kari Sandouka
SDSU Data Science Symposium
Twitter is used among various entities professionals, politicians, and the general public as an online social network. Many tweets are informational, but others are reactive based on judgment that leads to public shaming. In response to the book “The Shame Machine” (by Cathy O’Neil), we look at Tweets to determine a linguistical and content analysis of shame. The research focuses on content analysis to define if a tweet contains language that is deduced as public shaming. Other factors relating to the tweet are the time, date, location of the author, and if it’s the initial post or a response to …
Theory-Building And Tool-Building For A Science Of Dysfunctional Political Discourse, Eric Hamilton, Marguerite Williamson, Andrew Hurford
Theory-Building And Tool-Building For A Science Of Dysfunctional Political Discourse, Eric Hamilton, Marguerite Williamson, Andrew Hurford
Education Division Scholarship
This paper extends a developing analytic framework for political discourse that takes place over digital social media. Earlier presentations of the framework have furnished a rationale for applying the conceptual framework of epistemic frame theory and the tools of quantitative ethnography for political discourse analysis. They have provided early existence proofs of the viability of epistemic network analysis (ENA) for rudimentary models of social media threads that involve political content. The current theoretical paper moves significantly beyond this foundation. It summarizes and deepens the explanation of the constructs of discursive transactions, response grammars, and epistemic frames in political discourse. It …
Transnational Dominican Activism: Documenting Grassroots Social Movements Through Esendom, Nelson Santana, Amaury Rodriguez, Emmanuel Espinal
Transnational Dominican Activism: Documenting Grassroots Social Movements Through Esendom, Nelson Santana, Amaury Rodriguez, Emmanuel Espinal
Publications and Research
Dominican-descended people are one of the most dynamic Caribbean and Latin American ethnic and cultural communities in the United States. Whether in the Dominican Republic or as members of a transnational community, the Dominican population has a long and rich history of challenging the powers that be, confronting unjust acts, and opposing oppressive laws within the communities they inhabit through their civic engagement. This paper addresses one question: As Dominican society and the world have evolved, what has been the role of U.S.-based online media in sustaining, disseminating, and rescuing the long tradition of civic involvement and struggle exemplified by …
Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards
Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards
Masters Theses
This study interrogated how these theories were potentially used, or aspects of the theories used to create, alter, or maintain, the contestant’s personal brands on two social media platforms. Informed by previous literature on personal branding and impression management, 1,021 pieces of social media communication were analyzed, 499 pieces of communication from Taylor Hale, and 522 pieces of communication from Paulie Calafiore. This study determined that there were up to five different patterns on the kind of content produced that still qualified under these theories for Taylor Hale, and up to four different patterns for Paulie Calafiore. Some patterns appeared …
“People Don’T Always Show Up The Way You Want Them To”: Utilizing The Hunger Games To Differentiate Between Persuasion, Coercion, Propaganda, And Manipulation, Nancy Bressler
Discourse: The Journal of the SCASD
The ability to define and conceptualize persuasion and its nuances without engaging in coercion, propaganda, and/or manipulation can be difficult for students at first. This activity centralizes the fine points among these persuasive concepts. Students also recognize the role of their audience in the persuasive messages that they create. Rather than only having a conversation about the common characteristics of these terms and how they differ, students can observe them within the fictional movie The Hunger Games: Mockingjay Part 1 (Lawrence, 2014). After discussing these ideas with their classmates, students then apply what they have learned by creating persuasive messages …
Document Dimensions Of Imuseum’S Instagram Posts, Ciwuk Musiana Yudhawasthi, Lydia Christiani, Widya Damayanti
Document Dimensions Of Imuseum’S Instagram Posts, Ciwuk Musiana Yudhawasthi, Lydia Christiani, Widya Damayanti
Proceedings from the Document Academy
Social media is source of information during a pandemic. Using virtual ethnography methods and cyber media analysis, this article tries to trace digital cultural artifacts on IMERI iMuseum’s Instagram posts. Digital cultural artifacts that emerged were then analyzed using Buckland's concept of physical, mental and social dimensions of document. The results of the analysis show that cultural artifacts in iMuseum’s IG posts have document dimensions, seen from the physical, mental and social aspects and even a combination of dimensions. In the context of infodemic, through its social media, iMuseum seeks to carry out its role in disseminating information on health, …
Black Female Athletes’ Use Of Social Media For Activism: An Intersectional And Cyberfeminist Analysis Of U.S. Hammer-Thrower, Gwen Berry's 2019 And 2021 Podium Protests, Ariel Newell
Electronic Theses, Projects, and Dissertations
Much attention has been paid to Black male athlete activism both historically and in the contemporary movement for black lives. Black female athletes have also made historic contributions as activists, and they continue to do so. However, Black female athlete activism has not always been acknowledged or heard. This is a problem, as Black women in American sports and society face overlapping racial and gender inequities and injustices that distinctly marginalize and oppress them. However, some Black female athlete activists (BFAAs) have begun using social media to challenge media narratives about themselves, to redefine what it means to be a …
Hajj Pilgrims’ Perceptions Of Trust And Internet Use For (Emergency) Information, Sudha Arlikatti, Hassan A. Taibah, Praveen Maghelal, Simon A. Andrew, Saad A. Alkhurayyif
Hajj Pilgrims’ Perceptions Of Trust And Internet Use For (Emergency) Information, Sudha Arlikatti, Hassan A. Taibah, Praveen Maghelal, Simon A. Andrew, Saad A. Alkhurayyif
International Journal of Religious Tourism and Pilgrimage
This empirical study examines the patterns of internet use during Hajj, with the broader aim of providing suggestions on how organisations can improve risk communication at crowded religious venues using traditional and new media. The research team adopted a convenience sampling strategy to conduct in-person surveys of 348 Hajj pilgrims in the vicinity of the Grand Mosque in Madinah, Saudi Arabia during the October 2013 season. Of these, 150 pilgrims used the internet and their responses were analysed using simple descriptive statistics and binary regression analyses. The findings of this study suggest that Hajj pilgrims prefer accessing the internet through …
Usability Of Health-Related Websites By Filipino-American Adults And Nursing Informatics Experts, Kathleen Begonia
Usability Of Health-Related Websites By Filipino-American Adults And Nursing Informatics Experts, Kathleen Begonia
Dissertations, Theses, and Capstone Projects
Filipino-Americans are an understudied minority group with high prevalence and mortality from chronic conditions, such as cardiovascular disease and diabetes. Facing barriers to care and lack of culturally appropriate health resources, they frequently use the internet to obtain health information. It is unknown whether they perceive health-related websites to be useful or easy to use because there are no published usability studies involving this population. Using the Technology Acceptance Model as a theoretical framework, this study investigated the difference between website design ratings by experts and the perceptions of Filipino-American users to determine if usability guidelines influenced the perceived ease …