Other Communication Commons^™

Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Scientists are increasingly engaging the web to provide formal and informal science education opportunities. Despite the prolific growth of web-based resources, systematic evaluation and assessment of their efficacy remains limited. We used clickstream analytics, a widely available method for tracking website visitors and their behavior, to evaluate 60,000 visits over three years to an educational website focused on ecology. Visits originating from search engine queries were a small proportion of the traffic, suggesting the need to actively promote websites to drive visitation. However, the number of visits referred to the website per social media post varied depending on the social …

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …

Public Interest In Climate Change Over The Past Decade And The Effects Of The ‘Climategate’ Media Event, William R. L. Anderegg, Gregory R. Goldsmith

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Despite overwhelming scientific consensus concerning anthropogenic climate change, many in the non-expert public perceive climate change as debated and contentious. There is concern that two recent high-profile media events—the hacking of the University of East Anglia emails and the Himalayan glacier melt rate presented in the Fourth Assessment Report of the Intergovernmental Panel on Climate Change—may have altered public opinion of climate change. While survey data is valuable for tracking public perception and opinion over time, including in response to climate-related media events, emerging methods that facilitate rapid assessment of spatial and temporal patterns in public interest and opinion could …

New Media Business Models, Where Content And Commerce Collide: Strategies And Ethical Considerations For Success In A New Media World, Aryn Bea Sanderson

Journalism

Media practitioners are finding themselves at a crossroads. Due to increasing digitalization and decreasing funding for so-called traditional outlets, “new media” forms have emerged and, with those, new economic models to generate revenue. New media platforms diverge from old media archetypes in the way they utilize the interaction of content and commerce. The collision of content and commerce is both a novel idea for media sustainability and treacherous water for its credibility. This study analyzes a few key new media economic platforms - sponsored content in a digital-first publication, crowd funding stories and a ranked, e-commerce model - in hopes …

The Internet And The Google Age: Introduction, Jonathan D. James

Research outputs 2014 to 2021

No abstract provided.

An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini

Graduate Theses and Dissertations

This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.

Protecting Children Online, Deborah J. Weitzenkamp Dr.

Kimmel Education and Research Center: Faculty and Staff Publications

This publication explains potential Internet hazards and how to protect children from them.

In an age where children are using the Internet on a daily basis, parents need to be aware of how children use it, potential online hazards, how to recognize signs that their children might be at risk, and steps that they can take to safeguard their children. While it is important that parents be proactive regarding their children’s use of the Internet, it also is important that parents not overreact to potential threats. Instead, parents need to take a proactive approach toward protecting their children in a …

Watching The Watchdog: Bloggers As The Fifth Estate, Stephen D. Cooper

Communications Faculty Research

This author is inclined to think that social structures which evolve through the voluntary interactions and exchanges among people, such as the blogosphere, tend in general to be more beneficial than structures created through the deliberate exercise of power, however well-intentioned, such as regulatory bureaucracies. That idea cannot be fully explored here. For our purposes, we can simply note that the blogosphere would seem to be a near-perfect instantiation of the ideal discourse.

Rumor, Social Contagion, And Truth: Not So Strange Political Bedfellows, Ibpp Editor

International Bulletin of Political Psychology

This article describes the shared epistemological foundations of the political communication of rumor and truth.

Bridging Physics And Communications: Experimental Detection And Analysis Of Web Site Users’ Paths In An Environment Of Free Choice, David M. Frye

Open Access Master's Theses (through 2010)

A role for professional communicators to play in a postmodern context is to work as an experimentalist, designing a system that supports users’ free engagement with the content of the system, inviting people to engage that system, observing the ways in which those engagements proceed, and from those observations, learning how to refine the system to support more fruitful future engagements.The role serves to cultivate an environment in which users’ conversations with one another and their interaction with the system’s content may thrive.This thesis purposes that the experimentalist is a useful and practical role for a communicator in the current …

Trends. Wanted: An Internet Psychology, Ibpp Editor

International Bulletin of Political Psychology

This article discusses the prospect of analyzing internet psychology, or the impact of internet use on human psychology and political socialization.

Online Counseling: Much To Do About Nothing In The Political World?, Ibpp Editor

International Bulletin of Political Psychology

This article describes some of the common issues in assessing the efficacy of online counseling.

An Inventory Of Maine's Telecommunications System, Maine State Planning Office

Maine Collection

An Inventory of Maine's Telecommunications System

Prepared for the Maine State Planning Office by Joseph M. Chaisson and Valerie Lamont of the Telecommunications Research Program at Westbrook College in Portland, Maine. July, 1985.

"The Primary purpose of this report is to provide information for Governor Brennan's Task Force on Telecommunications. The inventory also can be widely used as a reference by persons and organizations concerned with providing telecommunications services in Maine."

Contents: Introduction / Local Telephone Service / Mobile Telephone Service / Digital Termination Service / Cable Television / Paging Systems / Intra-State (Intra-LATA) Public Services / Intra-State (Intra-LATA) Private …