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Articles 271 - 300 of 368
Full-Text Articles in Mass Communication
Public Relations And Political Controversy: A Case Study Of The Assembly Of Turkish American Associations' Public Relations Campaign Regarding The Ottoman Empire's Deportation Of The Armenians, Tamar Grace Meguerditchian
Public Relations And Political Controversy: A Case Study Of The Assembly Of Turkish American Associations' Public Relations Campaign Regarding The Ottoman Empire's Deportation Of The Armenians, Tamar Grace Meguerditchian
LSU Master's Theses
An organization will almost always use persuasive communication tactics to influence public opinion. Persuasive communication tactics can be either pubic relations or propaganda. The definitions of both public relations and propaganda, as well as a study of the relevant models, reveals that neither practice heavily stresses the importance of social responsibility. Using the importance of social responsibility in honest persuasive communication tactics, this qualitative case study of the Assembly of Turkish American Associations’ (ATAA) determined that the efforts of the ATAA’s persuasive communication efforts are in line with the methods of propaganda, as stated in the operational definition of propaganda …
The Black Church And Political Mobilization Of African Americans, Misty Noel Johnson
The Black Church And Political Mobilization Of African Americans, Misty Noel Johnson
LSU Master's Theses
This study investigates the political and social activities of black church congregations within a southern community by assessing the effectiveness of three churches in mobilizing their congregations and serving as channels for political communication. The study pays particular attention to the differences between affiliations within the black church, the influence of religious leaders on political involvement, attitudes regarding political involvement and political influences outside of the church. The thesis begins by placing the black church in its historical context —as a giver of spiritual and community orientation as well as a social and political mobilization agent. Using survey results from …
News Narratives And Television News Editing, Keren Esther Henderson
News Narratives And Television News Editing, Keren Esther Henderson
LSU Master's Theses
This study seeks to understand how and why television news editors impose meanings onto news packages through montage editing. Through a qualitative content analysis and in-depth interviews, this study will advance the notably few past narrative editing studies by investigating the norms and routines of television news editors. While other researchers recognize the significance of studying montage editing in television news, this is the first study to clarify the relationship between montage techniques and the creation of television news narratives.
Gulf Coast Journalists And Hurricane Katrina: Mounting Challenges To The Work Routine, Shearon Roberts
Gulf Coast Journalists And Hurricane Katrina: Mounting Challenges To The Work Routine, Shearon Roberts
LSU Master's Theses
The purpose of this study was to explore through sourcing and framing the changes Gulf Coast journalists made in their news reporting as a result of directly experiencing Hurricane Katrina. Data for this study was obtained through the archives of The New Orleans Times-Picayune and through the Nexis/Lexis database. Many Gulf-Coast journalists lost their homes and were affected by the storm in various degrees with one case of a reported suicide attempt. The daily newspapers of the cities of New Orleans, La. and Biloxi, Miss., received Pulitzer Prizes for Public Service for ceaseless and tireless reporting of the disaster. This …
The Portrayal Of Science In Children's Television, Tristi Bercegeay Charpentier
The Portrayal Of Science In Children's Television, Tristi Bercegeay Charpentier
LSU Master's Theses
Scholars argue that a scientifically literate public is a requirement for a democracy. Children are watching television more today than ever before, and studies have shown that children learn academically educational content from television. The Children's Television Act of 1990 requires broadcasters to provide educational and informational content for children. This study qualitatively evaluated a sample of 38 children's television programs to obtain a description of the scientific content contained in children's television. The study yielded a large quantity of scientific content, yet the quality of the content left much to be desired. Based on the findings of this study, …
Statewide Public Affairs Television: Expanding The C-Span Model To The State Level And Achieving Institutional Status In The Process, Karen M. Rowley
Statewide Public Affairs Television: Expanding The C-Span Model To The State Level And Achieving Institutional Status In The Process, Karen M. Rowley
LSU Doctoral Dissertations
A study of 10 states that have statewide public affairs television networks finds that these systems have become an integral part of the state governmental process in the same way that C-SPAN has become an institution in Washington, D.C. That is, lawmakers, legislative staff members, lobbyists, and statehouse reporters ignore it at their peril. At the same time, the content produced by these state versions of C-SPAN has altered the way in which the members of these groups do their jobs by providing a monitoring capacity that makes it easier for them to be more productive. This study uses a …
Whose Input Counts And Which Paradigm Prevails?: A Content Analysis Of Mass-Mediated Debate On U.S.-China Relations In 1990'S And A Policy Critique On Republican Virtue Of The Policy Tradeoff, Xiaowei Chen
LSU Doctoral Dissertations
This dissertation examines the public opinion-public policy nexus with regard to the making of U.S.-China policy during the Clinton administration (1992-2000). The researcher investigates how the mass media discourse on U.S.-China relations relates to the policy tradeoff between economic interdependence and confrontation on human rights. Particularly, the quantitative study of the media discourse is placed within a Communitarian perspective to determine: (1) whether the policy tradeoff can claim to have the support of public opinion; (2) whether the media discourse originated from the active civic participation; and (3) how the policy tradeoff broke its promise. As a result, the researcher …
An Analysis Of The Relationship Between City Typology, Interactivity And Advertising Message Strategies Of American Municipal Web Sites, Jeremy John Starr
An Analysis Of The Relationship Between City Typology, Interactivity And Advertising Message Strategies Of American Municipal Web Sites, Jeremy John Starr
LSU Master's Theses
This study became to first to scientifically explore the relationship between city typology and the use of advertising message strategy and interactivity within municipal web sites. The study used Taylor’s six-segment strategy wheel to analyze message strategies and previous scales of interactivity to analyze structural interactivity. Medium-size cities and cities within the South and West geographic regions more likely used sensory strategies within their web sites. Cities with racially diverse populations more likely used sensory strategies within their web sites as well. Large cities and central cities, both with large populations, used the most interactive strategies within their sites compared …
Using Web Sites To Achieve Organizational Goals: Are Nonprofits Doing It Right?, Alisha Nicole Tillery
Using Web Sites To Achieve Organizational Goals: Are Nonprofits Doing It Right?, Alisha Nicole Tillery
LSU Master's Theses
This study examines how and to what extent nonprofit organizations are using their Web sites to fulfill their organizational goals and missions through volunteerism and fundraising. Through in-depth interviews of communication/public relations managers and executive directors at nonprofit organizations new information reveals factors that negatively affect nonprofits organizations’ growth in Web site development and technology, as well as those factors that push nonprofits to break the digital divide. Four nonprofit organizations that provide youth services in Memphis, Tennessee were selected.
Media Use, Hiv/Aids Knowledge, And Sexual Beliefs: An Exploration Of Differences Between Races, Tarana Hammond
Media Use, Hiv/Aids Knowledge, And Sexual Beliefs: An Exploration Of Differences Between Races, Tarana Hammond
LSU Master's Theses
As the numbers rise among African Americans who are contracting HIV/AIDS, it becomes evident that research is needed to examine where African Americans obtain HIV/AIDS information. This study identified where African Americans obtain HIV/AIDS information and examined how that information affects African Americans’ sexual beliefs about HIV/AIDS. The theoretical foundation for this study was the Health Belief Model (HBM). This study used a survey method. The data analysis demonstrated that race does influence the type of media an individual uses. Race does not impact an individual’s access to health information. Knowledge about HIV/AIDS impacts an individual’s sexual beliefs about HIV/AIDS. …
The Emerging Culture Of A Community College, Misty Kyle O'Connell
The Emerging Culture Of A Community College, Misty Kyle O'Connell
LSU Master's Theses
This study explores the emerging organizational culture of Baton Rouge Community College (BRCC). Specifically, the study looks at how faculty and key administrators describe the institution’s culture. Qualitative interviews with seven administrators and ten faculty members reveal the two groups had consistent viewpoints on many themes. Findings indicate BRCC exhibits the characteristics of an adhocracy culture. BRCC’s administration and faculty also describe the college’s culture as strong and externally oriented.
An Investigation Of Focus: Local, Regional, And National Newspaper Coverage In The Aftermath Of Hurricane Katrina, Roxanne Kearns Dill
An Investigation Of Focus: Local, Regional, And National Newspaper Coverage In The Aftermath Of Hurricane Katrina, Roxanne Kearns Dill
LSU Master's Theses
This study examined the content in coverage of the aftermath of Hurricane Katrina by local, regional, and national newspapers. Specifically, six newspapers were examined for a variety of items, including topics covered, frame, types of sources cited, types of authorities quoted, geographic focus, and assignment of blame for the devastation and evacuee distress that followed this historic storm. The analysis covered a two-week period, from August 29, 2005, the day Hurricane Katrina hit the Gulf Coast, to September 11, 2005. The research methods included a content analysis of the 263 articles that appeared on Page 1 of The New York …
Hurricane Katrina: A Content Analysis Of Media Framing, Attribute Agenda Setting, And Tone Of Government Response, Brigette Lynn Brunken
Hurricane Katrina: A Content Analysis Of Media Framing, Attribute Agenda Setting, And Tone Of Government Response, Brigette Lynn Brunken
LSU Master's Theses
This study content analyzed print media coverage of government response from four newspapers in the five weeks immediately after Hurricane Katrina, looking for common frames, attribute agenda setting, and tone. In addition, it assessed week-to-week differences throughout coverage. Findings indicate that the order of Semetko and Valkenburg's (2000) common frames changed, emphasizing human interest first. Conflict, attribution of responsibility, economic consequences, and morality frames followed. Media's use of attribute agenda setting was evident throughout coverage, primarily emphasizing the issues, relief and rescue, economic, negative timeliness, and rebuilding and repairing. Media's tone of government response was moderately neutral with federal tone …
An Analysis Of The President-Press Relationship In Solo And Joint Press Conferences In The First Term Of President George W. Bush, Susan Billingsley
An Analysis Of The President-Press Relationship In Solo And Joint Press Conferences In The First Term Of President George W. Bush, Susan Billingsley
LSU Master's Theses
A comparative analysis of presidential press conferences was conducted to determine whether the previously established adversarial relationship between the United States president and the American press was alleviated to some degree by the presence of a foreign dignitary. The study applied a system for quantifying adversarial behaviors exhibited by the press to questions asked of President George W. Bush in solo conferences and where he was joined by another head-of-state in joint press conference sessions. Questions from selected conferences during his first term were coded according to four indicators of adversarialness: initiative, directness, assertiveness and adversarialness. Results showed that the …
Media Framing Of Prescription Drug Coverage Following A Recall, Rebecca Ann Hotard
Media Framing Of Prescription Drug Coverage Following A Recall, Rebecca Ann Hotard
LSU Master's Theses
Direct-to-consumer advertising of prescription drugs receives significant attention from academic researchers. Advertising, however, is not the only way prescription drugs are discussed in the public sphere. Many Americans learn about science through mass media. Additionally, researchers believe readers place more trust in editorial content than in advertisements. This study took a quantitative and qualitative approach to content analysis of prescription drug coverage to examine the effects of the highly publicized and controversial Vioxx recall on the news. Significant changes in framing, drugs mentioned, and prominence of story placement were shown. There were no changes in sources used in prescription drug …
Are You Ready For Some ... Sex, Violence, And Gender Stereotypes?: A Content Analysis Of Monday Night Football Commercials And Programming Promotions, Joel D. Massey
LSU Master's Theses
This study examined the content of 200 commercials from the 2004 season of Monday Night Football documenting sexual content, violence, and gender role stereotypes. The data revealed that despite the fact that men appeared twice as often as women, women were more likely to be stereotyped than men. About one quarter of the commercials contained sexual content and about one-fifth contained violence. Beer ads were more sexual than other ads but were not significantly more violent than other ads. There was no clear pattern of variance in the amount of sexual and violent commercials across quarters. Programming commercials were far …
Media Use, Linguistic Preference And Social Capital In The Hispanic Community, Misti Mcdaniel
Media Use, Linguistic Preference And Social Capital In The Hispanic Community, Misti Mcdaniel
LSU Master's Theses
While considerable research had been devoted to the study of social capital, limited information is available assessing the connection between linguistic preference and social capital among ethnic groups. Research indicated the American Latino community exhibits levels of social capital similar to the greater United States populous. Latinos who preferred English-language media, however, exhibited higher levels of social capital than those who used Spanish-language media. Finally, Latinos who held a linguistic preference for English held higher levels of social capital than individuals who preferred Spanish.
Civic Journalism And Community Newspapers: Opportunities For Social And Civic Connections, Amy Burroughs
Civic Journalism And Community Newspapers: Opportunities For Social And Civic Connections, Amy Burroughs
LSU Master's Theses
This study sought to fill in a gap in civic journalism research by considering its implications for community newspapers, those small, locally oriented publications that serve rural and suburban communities throughout the country. In particular, this study posed the argument that such newspapers may have advantages in pursuing civic journalism, and that these approaches may especially benefit newspapers in high-growth communities. This study relied heavily on the language of theorists who describe journalism as a public conversation, the quality of which - its usefulness for readers as citizens and members of a community - the press can either help or …
Unbalanced Media Coverage And The 2004 Presidential Election: The New York Times Vs. The Washington Times, Jimmie E. Cummings, Jr.
Unbalanced Media Coverage And The 2004 Presidential Election: The New York Times Vs. The Washington Times, Jimmie E. Cummings, Jr.
LSU Master's Theses
The purpose of this study was to find out if either The New York Times or The Washington Times participated in unbalanced media coverage during the last two weeks of the 2004 Presidential Election. Through content analysis paragraph tone was used to evaluate news stories, columns, and editorials as positive, negative or neutral from a composite week sample. Scholars, politicians, the public as well as journalists have long argued about the existence or not of media bias and whether it is in support of liberal or conservative politics. This study was not an attempt to pick a side in that …
Target Audiences And Communication Channels Of Lighten Up Programs In The United States, Nancy Leah Borden
Target Audiences And Communication Channels Of Lighten Up Programs In The United States, Nancy Leah Borden
LSU Master's Theses
Several Lighten Up programs around the United States were qualitatively studied in efforts to determine their target audiences and the communication channels used to reach these audiences. To guide this study, principles from the social marketing framework and the diffusion of innovations theory were applied. Several Lighten Up program executive directors and other high-ranking individuals in charge of the programs were interviewed in-depth to answer questions pertaining to target audiences and communication channels. Inductive data analysis illustrated that programs did not segment their target audiences, that more programs depended on interpersonal and group communication than mass communication, and finally, that …
How African-American And Hispanics Perceive Their Racial Equality In American Advertising, Denise Michele Pallais
How African-American And Hispanics Perceive Their Racial Equality In American Advertising, Denise Michele Pallais
LSU Master's Theses
This study focuses on how African-Americans and Hispanics perceive their racial equality in American advertising. A survey was conducted to find out the African-American and the Hispanic perceptions about how these ethnic groups saw themselves depicted, and the way they are stereotyped by the U.S. media. Overall, the study found that there was no difference between race and the level of perception between these two ethnic groups. However, age appears to be the only demographic variable that affects the African-American and Hispanic perception of discrimination. In addition, the study also exposed that African-Americans are mostly portrayed in the athletic advertising …
Minority Recruitment Efforts Aimed At Increasing Student Diversity At Historically Black Public Colleges And Universities And Predominantly White Public Institutions, Nia Francis Mason
Minority Recruitment Efforts Aimed At Increasing Student Diversity At Historically Black Public Colleges And Universities And Predominantly White Public Institutions, Nia Francis Mason
LSU Master's Theses
Minority and other race recruitment have become a significant part of general recruitment efforts at many predominantly white institutions (PWIs) and historically black colleges and universities (HBCUs). Despite increased efforts, some universities have not been successful at increasing diversity on campus. This study relies on the use of in-depth interviews to document, describe and understand the similar and differing characteristics of minority and other race recruitment tactics being used at PWIs and HBCUs. The researcher conducted interviews at four public institutions of higher education; two of which are HBCUs, and two of which are PWIs. The researcher also sought to …
Measuring Player Perceptions Of Advertising In Online Games, Ben Lewis
Measuring Player Perceptions Of Advertising In Online Games, Ben Lewis
LSU Master's Theses
An experiment with 100 participants aged 18-24 was conducted to measure the effects of advertising in an online role-playing computer game on perceived interactivity and other aspects of gameplay experience. Results from a post-test questionnaire revealed insight into players' attitudes toward advertising in video game environments, and reflected varying levels of advertising awareness and recall, message recognition, and factors in purchasing habits. Results suggested that while advertising in online games can sometimes trigger high advertising awareness rates, it can also reduce a game's perceived sense of realism and genuinely annoy players if not appropriately coordinated with the game environment. Whereas …
Mass Media Usage During A Natural Disaster: Lsu College Students And Hurricane Katrina, Pavica Juric
Mass Media Usage During A Natural Disaster: Lsu College Students And Hurricane Katrina, Pavica Juric
LSU Master's Theses
A survey with 293 American and 68 international LSU students and two focus groups with American students and one with international students were conducted between November 2005 and February 2006 to determine the difference in media use between American and international LSU students in the aftermath of Hurricane Katrina: What were students’ main sources of information after the storm? What were their sources when electricity was out? Which source of information helped students feel less lonely? Which source of information helped students fell less stressful? Finally, which medium did the students believe, when compared to others, did the best job …
The Intersection Of News Frames: Examining The Top Two Health Problems In The United States, Lesa D'Anne Hatley
The Intersection Of News Frames: Examining The Top Two Health Problems In The United States, Lesa D'Anne Hatley
LSU Doctoral Dissertations
This research tests the public health model of reporting to discover if changing the way newspaper stories frame the top two health concerns in the United States – cancer and obesity – affects readers’ view of the problem. Using an experimental design, this study manipulated the context of newspaper stories about cancer and obesity. Applying thematic (broader context) and episodic (individual or event) framing concepts and gains (emphasizes benefits – e.g. lives saved) and losses (emphasizes costs – lives lost), this research revealed how the differences in framing affect public opinion about cancer and obesity. This research expands framing theory …
Communicating The Modern Entrepreneurial University In The 21st Century: A Case Study Of Academic Capitalism And Media Messaging In The Pursuit Of Revenues And National Prominence At Louisiana State University, Charles F. Zewe
LSU Doctoral Dissertations
American public universities have passed through three stages of development: the religious, the philanthropic/land-grant, and the federal research university. Squeezed by government budget cuts and demands for more money to pay for research and faculty raises, U.S. higher education has entered a fourth phase, the entrepreneurial university. Public universities are increasingly capitalizing on the intellectual property of their faculty and students to sustain themselves and expand. Administrators spout free-market rhetoric as faculty attempt to commercialize research by creating spin-off companies. Using Louisiana State University as a case study, this dissertation, applies a combination of organizational knowledge creation and resource dependence …
Public Affairs Advertising: Corporate Influence, Public Opinion And Vote Intentions Under The Third-Person Effect, Anita Grace Day
Public Affairs Advertising: Corporate Influence, Public Opinion And Vote Intentions Under The Third-Person Effect, Anita Grace Day
LSU Doctoral Dissertations
This study examined corporate public affairs and brand awareness advertising under the third-person effect. Third-person effect studies examine the interaction between the media and its effect on public opinion. Past research in third-person effect indicates that individuals perceive that the media is more influential on others than oneself. However, recent studies find a reverse effect, where individuals perceive a greater effect on oneself when compared to others when media messages are positive and desirable to be influenced by. Findings from this study indicate that ExxonMobil public affairs advertisements are found to be socially desirable to be influenced by and that …
“The Path To Independence: A Comparative Analysis Of The Development Of Independent Media In The Early United States And The Contemporary Republic Of Georgia.”, Liza Ortego
Honors Capstones
No abstract provided.
A Pattern Of Press Self-Criticism In The First Half Of The Twentieth Century, Rebecca Ann Markway
A Pattern Of Press Self-Criticism In The First Half Of The Twentieth Century, Rebecca Ann Markway
Honors Capstones
No abstract provided.
Viral Marketing: What It Is And Where It Is Going, Laura Ashley Aucion
Viral Marketing: What It Is And Where It Is Going, Laura Ashley Aucion
Honors Capstones
No abstract provided.