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Articles 241 - 270 of 368
Full-Text Articles in Mass Communication
Nutrition And Eating Habits In Adolescent Television Programs: A Content Analysis Of Food And Beverage Consumption On Popular Teen Television, Carly Nicole Dickson
Nutrition And Eating Habits In Adolescent Television Programs: A Content Analysis Of Food And Beverage Consumption On Popular Teen Television, Carly Nicole Dickson
LSU Master's Theses
Media research often argues that viewing certain media can significantly increase the likelihood someone will develop an eating disorder or become obese. This study uses social cognitive and drama theory to discuss how adolescents may learn nutrition information and eating habits by watching television programs. Since adolescence is when people form eating habits, this exploratory study will analyze the nutrition content in three top teen television shows. This quantitative content analysis found that the characters in teen television primarily have a healthy body size but consume unhealthy items. This may be sending a message to adolescents that unhealthy nutrition maintains …
Impact Of Endorser And Message Appeal On The Success Of An Online Aids Psa, Arti Kulkarni
Impact Of Endorser And Message Appeal On The Success Of An Online Aids Psa, Arti Kulkarni
LSU Master's Theses
This exploratory study investigated the impact of endorser type and message appeal on the success of an online AIDS public service announcement (PSA). The research sought to determine the main effects and interaction effects of endorser and message appeal on the measures of PSAs effectiveness (recall, recognition, attitudinal and behavioral). In order to achieve this goal, the research conducted a 3 X 2 factorial design experiment that manipulated three types of endorsers (celebrity, expert, and typical person) and two types of message appeals (emotional and rational) in the PSA. The researcher expected the expert endorser would be more effective than …
Forever New Orleans?: A Look Back And Beyond, Blair Alexis Broussard
Forever New Orleans?: A Look Back And Beyond, Blair Alexis Broussard
LSU Master's Theses
Natural disasters such as hurricanes can be cataclysmic for any city. This is especially true for cities that rely on tourism as an economic driving force. The inevitability of these disasters, even with extensive planning, contain variables for which cities cannot be prepared. Such was the case with Hurricane Katrina, which hit New Orleans in 2005. After the hurricane made landfall on August 29, 2005, New Orleans, the state of Louisiana and federal government officials faced a daunting task of recovering from the terrible natural catastrophe. Tourism was one of the hardest hit industries for New Orleans and the state …
The Plame Game: Framing A Political Scandal, Misty Dawn Albrecht
The Plame Game: Framing A Political Scandal, Misty Dawn Albrecht
LSU Master's Theses
The media play an important role in society. They interpret political events, actions, policies, and scandals in a manner that citizens can understand. The media use frames to assist in interpretations and descriptions. They may create their own frames or use frames supplied by the political elites. Frames can also lead to biased coverage when used to omit details or present someone in a favorable or unfavorable manner. This study examines the frames the media used during the coverage of President George W. Bush’s first political scandal, the “Plame Game.” On July 14, 2003, Robert Novak exposed the identity of …
Advocacy Groups In The Wake Of Hurricane Katrina: Who Shapes Coverage Of Wetlands Loss, Paul Harang
Advocacy Groups In The Wake Of Hurricane Katrina: Who Shapes Coverage Of Wetlands Loss, Paul Harang
LSU Master's Theses
Louisiana’s coastal wetlands provide a habitat for diverse wildlife, recreational opportunities for Louisiana residents and tourists, and an important natural buffer between communities and powerful hurricanes. Because they are disappearing at a rapid rate, coastal wetlands issues have been prominent in south Louisiana for decades. The catastrophic hurricanes of 2005 and 2008 have given the discussion an increased sense of urgency. Through this paper, I explore coverage of wetlands loss in local south Louisiana daily newspapers. Specifically, I try to determine how these papers frame the issue and illuminate how sources present in these stories participate in the construction of …
The Black Press As A Political Institution: How The Chicago Defender Portrayed Jesse Jackson And Barack Obama's Historical Presidential Campaigns, Cristina Mislan
The Black Press As A Political Institution: How The Chicago Defender Portrayed Jesse Jackson And Barack Obama's Historical Presidential Campaigns, Cristina Mislan
LSU Master's Theses
Since the inception of Freedom’s Journal in 1827, the black press has sought to elevate the black community as well as advocate for civil rights and justice. This thesis examines news coverage in the Chicago Defender, a prominent black newspaper that has created a public sphere for the black community. Specifically, this research reveals whether the newspaper framed Reverend Jesse Jackson’s 1988 campaign differently from President Barack Obama’s 2008 campaign. Furthermore, this thesis sought to reveal how a well-known black newspaper provided meaning for its readers about two black presidential candidates who adopted disparate political messages in order to appeal …
Culture And Persuasion Online: Predicting Attitudes, Cognitions, And Behavioral Intentions In A Culturally Diverse Online Marketplace, Gennadi Gevorgyan
Culture And Persuasion Online: Predicting Attitudes, Cognitions, And Behavioral Intentions In A Culturally Diverse Online Marketplace, Gennadi Gevorgyan
LSU Doctoral Dissertations
With an online experiment and a focus group, I examined the role of cultural appeals in online persuasive communication. The results of the study revealed that culturally oriented Web sites and online advertisements influence individual attitudes and behavioral intentions. These effects were particularly strong when cultural appeals were consistent across advertisements and their hosting Web sites. I observed the main effect of culture on persuasiveness of Web sites and advertisements both the American and the Chinese samples of participants. The results of the study did not, however, support the expectation that ethnic identity and need for cognition would interact with …
U.S. Public Diplomacy Toward Iran: Structures, Actors, And Policy Communities, Foad Izadi
U.S. Public Diplomacy Toward Iran: Structures, Actors, And Policy Communities, Foad Izadi
LSU Doctoral Dissertations
This dissertation is an in depth study of the structures, actors, and policy communities associated with U.S. public diplomacy toward Iran. Since 2006, the U.S. government has spent more than $200 million for its Iran-related public diplomacy via State Department "democracy promotion" programs, National Endowment for Democracy, and the Broadcasting Board of Governors. These initiatives promoted regime change in Iran, ignoring a substantial majority of Iran’s population opposed to U.S.-sponsored interventions. The study finds U.S. public diplomacy as it relates to Iran fits with the two-way asymmetrical model of public relations. The dissertation identifies 182 individuals who participated in the …
A Juxtaposition Of Current Federal Campaign Finance And Lobbying Law, Elizabeth Weiner
A Juxtaposition Of Current Federal Campaign Finance And Lobbying Law, Elizabeth Weiner
Honors Capstones
No abstract provided.
Free Press V. Fair Trials: A Comparative Study Of Media Law And Ethics In The United States And Great Britain, Alison Spindler
Free Press V. Fair Trials: A Comparative Study Of Media Law And Ethics In The United States And Great Britain, Alison Spindler
Honors Capstones
No abstract provided.
New Media In New Democracies: Perceptions Of Good Governance Among Traditional And Internet-Based Media Users In Kyrgyzstan, Svetlana Viktorovna Kulikova
New Media In New Democracies: Perceptions Of Good Governance Among Traditional And Internet-Based Media Users In Kyrgyzstan, Svetlana Viktorovna Kulikova
LSU Doctoral Dissertations
This dissertation explores the potential and role of the Internet-based media in the Kyrgyz Republic’s political processes after the 2005 March Revolution. It uses a model of interaction between the government and citizens through various types of realities: the reality constructed and imposed by the state-controlled media, the reality created by alternative, independent sources of information online, and the realities experienced by citizens in their daily lives. The model pulled together various theories from political science, sociology, psychology, and mass communication and focused on the exit-voice-loyalty options available for the citizens in response to governance practices. The research project uses …
Message Framing And Interactivity In Direct-To-Consumer Internet Advertisements: Visual And Textual Cues On Web Sites For Prescription Medications, Brooke Alayne Harrington
Message Framing And Interactivity In Direct-To-Consumer Internet Advertisements: Visual And Textual Cues On Web Sites For Prescription Medications, Brooke Alayne Harrington
LSU Master's Theses
Americans’ adoption of the Internet has spawned the increased usage of this medium for direct-to-consumer advertising by pharmaceutical manufacturers, despite the widespread controversy over the ethics of the practice, the educational value of direct-to-consumer advertising, and the ultimate cost of the practices to the public. While the U.S. Food and Drug Administration regulates the industry’s advertising within traditional media, the agency does not yet impose standards for direct-to-consumer advertising of prescription medications on the Internet. This content analysis of the visual and textual cues of 100 direct-to-consumer Web sites for prescription medications identifies the unexpected strong presence of gain frames …
News Framing, Pre-Existing Schemas And Public Opinion On International Trade And Individual Investment Intentions, Wei Zha
LSU Doctoral Dissertations
Considerable research has been devoted to detailing how news framing structures public opinion. As a major rhetoric device to present information to the public, framing has the capacity of enlightening the public on the costs and benefits of particular policy choices. However, few studies have examined media framing of international trade and its impact on public opinion, and no study to date has connected how framing of international agreements might affect individual investment attentions. This study attempts to fill this gap in the literature by examining individual responses to pro-trade versus anti-trade and gain versus lose frames. It further extends …
Seeing (Red): A Qualitative Analysis Of The Product (Red) Campaign And Integration Of Public Relations And Marketing Theory, Amy Elizabeth Martin
Seeing (Red): A Qualitative Analysis Of The Product (Red) Campaign And Integration Of Public Relations And Marketing Theory, Amy Elizabeth Martin
LSU Master's Theses
In an effort to combat the AIDS epidemic around the world, the Product (RED) campaign aims to engage consumers in an “economic initiative” with exclusive products from their corporate partnerships. Academic journals claim that this effort is a new form of Cause-Related Marketing (CRM), even though it involves many Public Relations strategies and tactics. Product (RED)’s unique nature is unlike previous CRM campaigns due to its corporate partnership agreements. Researchers have not previously studied initiatives such as Product (RED) through either Public Relations or Marketing theories. David’s (2004) Convergence Theory creates a cyclical model to merge both Public Relations and …
Foreign News And Public Opinion: Attribute Agenda-Setting Theory Revisited, Asya A. Besova
Foreign News And Public Opinion: Attribute Agenda-Setting Theory Revisited, Asya A. Besova
LSU Master's Theses
This study contributes to the body of research on public opinion and media coverage of foreign news by examining the coverage of nine foreign countries in The New York Times and The Times. Media coverage and the public opinion about foreign nations were strongly correlated. Specifically, negative coverage tends to have more agenda-setting effects than neutral and positive coverage. The findings also suggest that media portray foreign countries in a unidimensional fashion, by limiting the coverage around a few policy issues. Finally, the U.S. and the U.K. media coverage of foreign nations were very similar.
Entertainment Media And "Backstage" Event Framing: How 24 Defines Torture, Skye Chance Cooley
Entertainment Media And "Backstage" Event Framing: How 24 Defines Torture, Skye Chance Cooley
LSU Master's Theses
The purpose of the current study is to examine how the prime time television show 24 frames torture by US government officials almost exclusively in scenarios of high-consequence, high-confidence that are not supported by public opinion polls, provide contextual rationalizations that are unrealistic, show torture methods as a viable means to gain needed information, and show enemy combatants torturing U.S. citizens. Through a quantitative content analysis of torture on the television series 24 and an analysis of focus groups’ reactions to select episodes of 24 portraying torture in such scenarios, the study seeks to investigate the role of entertainment media …
A Comparison Of The Moral Development Of Advertising And Journalism Students, Stephanie Marino
A Comparison Of The Moral Development Of Advertising And Journalism Students, Stephanie Marino
LSU Master's Theses
This study employed the Defining Issues Test (DIT) to complete the analysis and comparison of the moral development of mass communication students, specifically those who major in advertising and journalism. The DIT is an instrument based on Kohlberg’s moral development theory and is a device for assessing the extent to which a person has developed his or her moral schemas. Results indicate no statistically significant difference in levels of moral development between sampled students majoring in journalism and advertising; no difference in levels of moral development between students who have and have not completed a course in media ethics; and …
Conversations On Citizenship: Young People's Perceptions And Performances Of Democratic Citizenship, Katherine Rhodes Knobloch
Conversations On Citizenship: Young People's Perceptions And Performances Of Democratic Citizenship, Katherine Rhodes Knobloch
LSU Master's Theses
The purpose of this paper is to illuminate how the practice of democratic citizenship compares to ideals of it. I hope to provide a clear view of what contemporary democratic citizenship means, how this conception has been formed, and how democratic citizenship can be effectively practiced to serve the ideals held by democratic citizens. To do this, this paper will be comprised in several parts. After an initial explanation of the theoretical perspective used, I will explore how democracy was understood and implemented in the formative stages of United States government. Next I review contemporary practices of citizenship before examining …
Grinding The Axe Body Spray: Linking Gamer Experience And Brand Recall In Guitar Hero Iii, Miranda Coy Lemon
Grinding The Axe Body Spray: Linking Gamer Experience And Brand Recall In Guitar Hero Iii, Miranda Coy Lemon
LSU Master's Theses
The growth in popularity of social video games that appeal to a wide variety of audiences offers new opportunities for in-game advertisers to reach beyond the traditional gamer market. The current study aimed to test the effectiveness of in-game advertising placements in the popular video game, Guitar Hero III, based on the Limited Capacity Model of Mediated Motivated Message Processing (LC4MP). The Limited Capacity Model predicts that experienced gamers utilize fewer mental resources when playing video games because the repeated action of playing video games eventually becomes automatic. An experienced gamer would therefore have a greater capacity to remember in-game …
It's Not Rocket Science: Nasa's Crisis Communication Efforts As A Public Sector Organization Following The Columbia Shuttle Disaster, Emily Ann Schult
It's Not Rocket Science: Nasa's Crisis Communication Efforts As A Public Sector Organization Following The Columbia Shuttle Disaster, Emily Ann Schult
LSU Master's Theses
Seventeen years after the Challenger accident, the space shuttle Columbia and its crew were only forty miles from Kennedy Space Center when the shuttle exploded during re-entry to the Earth’s atmosphere. The explosion killed all seven astronauts onboard. NASA, the National Aeronautics and Space Administrations immediately jumped into action, declaring a contingency and following the Agency Contingency Action Plan for Space Flight Operations. As a public sector organization, one that must report to Congress and the American public, NASA is held to different standards than private organizations when it comes to releasing information. To understand how public sector organizations handle …
Internet Use And Environmental Justice: An Exploratory Study, Jane Catherine Dailey
Internet Use And Environmental Justice: An Exploratory Study, Jane Catherine Dailey
LSU Doctoral Dissertations
My study examined how inner-city adults perceive and experience the Internet as a civic engagement tool, and if they view the Internet as a tool for environmental advocacy. Research shows a consistent divide between those with Internet access and those without. Individuals living in low-income minority communities are the least likely groups to be Internet connected. Consequently, the Internet could further separate historically marginalized communities from important government and social resources rather than bringing them closer. Qualitative research methods were used to reveal socially-constructed perceptions of the Internet as a civic engagement tool in the inner city. Grounded theory techniques …
The Ownership Of Online News: A Political Economy Analysis Of Www.Foxnews.Com And Www.News.Yahoo.Com, Shenid Bhayroo
The Ownership Of Online News: A Political Economy Analysis Of Www.Foxnews.Com And Www.News.Yahoo.Com, Shenid Bhayroo
LSU Doctoral Dissertations
This dissertation explores the ownership of online news content within the broader context of diversity of news sources in the public sphere. The free flow of diverse sources of news and information is critical to democratic governance and public discourse. Research has highlighted the central role the Internet can play in facilitating this discourse and thus contributing to the political process. This research explores the diversity of news online by examining the ownership of news sources online. The project uses a qualitative case study approach and basic quantitative methods to conduct analyses of the homepages of News Corporation’s www.FOXNews.com and …
The Impact Of Blogs On State Politics, Emily Metzgar
The Impact Of Blogs On State Politics, Emily Metzgar
LSU Doctoral Dissertations
"Information is the currency of democracy" -Thomas Jefferson This research offers the first comprehensive study of state-focused political bloggers in the United States. Applying original data from the author’s nationwide survey of state-focused bloggers conducted during the summer of 2007, this study addresses three primary research questions: Who are the people creating blogs focused on state politics? What motivates these people to initiate and maintain their blogs? Do these blogs play a discernable role in a given state’s politics, and if so, how? Rooted in the literature of framing; agenda setting; uses and gratifications; news norms and routines; media and …
A Comparison Of Print And Broadcast News, Amanda Ferren Johnson
A Comparison Of Print And Broadcast News, Amanda Ferren Johnson
Honors Capstones
No abstract provided.
The Future Of Viewer Control On Television Advertising, Sally O’Rourke
The Future Of Viewer Control On Television Advertising, Sally O’Rourke
Honors Capstones
No abstract provided.
Public Discourse In The Lincoln Douglas Debates, Jessica Kernan Perez
Public Discourse In The Lincoln Douglas Debates, Jessica Kernan Perez
Honors Capstones
No abstract provided.
"But Seriously, Folks...": Understanding The Political Effects Of Late Night Television Comedy, Danielle Lynn Sarver
"But Seriously, Folks...": Understanding The Political Effects Of Late Night Television Comedy, Danielle Lynn Sarver
LSU Doctoral Dissertations
The potential political effects of late night comedy programs have been a subject of much debate and concern, particularly since the 2000 Presidential election. Research into this area has been characterized by inconsistency in operationalizations of audiences and an almost exclusive focus on quantitative research. This project was designed to address key concerns that are central to this burgeoning literature by examining “heavy†viewers of late night talk shows (including audiences of Leno, Letterman, and Conan O’Brien) and “heavy†viewers of “The Daily Show with Jon Stewart.†A combination of qualitative and quantitative methodologies were used to understand the relationships …
Gulf Coast Journalists And Hurricane Katrina: Mounting Challenges To The Work Routine, Shearon Roberts
Gulf Coast Journalists And Hurricane Katrina: Mounting Challenges To The Work Routine, Shearon Roberts
LSU Master's Theses
The purpose of this study was to explore through sourcing and framing the changes Gulf Coast journalists made in their news reporting as a result of directly experiencing Hurricane Katrina. Data for this study was obtained through the archives of The New Orleans Times-Picayune and through the Nexis/Lexis database. Many Gulf-Coast journalists lost their homes and were affected by the storm in various degrees with one case of a reported suicide attempt. The daily newspapers of the cities of New Orleans, La. and Biloxi, Miss., received Pulitzer Prizes for Public Service for ceaseless and tireless reporting of the disaster. This …
The Effects Of Psychological Factors On Media Usage: An Examination Of Immigrants' Media Use Patterns, Motives And Acculturation In The United States, Suping Zhang
LSU Master's Theses
Earlier studies have provided evidence for the importance of mass media in the acculturation process of immigrants. The current study intends to further investigate acculturation by exploring the influential factors in immigrants’ mass communication activities. A survey has been conducted among 208 participants from diverse ethnic backgrounds in the Baton Rouge area. Having examined the mass media and Internet consumption of the respondents, this study finds that psychological factors, not demographic backgrounds, are the primary influential variables in predicting immigrants’ media use patterns. According to this study, respondents’ stronger adaptive personality and acculturation motivation would lead to more consumption of …
Clear And Present Danger: Brandenburg Test After September 11, 2001, James Connor Best
Clear And Present Danger: Brandenburg Test After September 11, 2001, James Connor Best
LSU Master's Theses
In a post-September 11, 2001 America and in light of the very real threat posed by radical Islamic terrorist, the courts must rethink the line between protected speech and incitement to violence. The Brandenburg test, which was previously understood to be the modern test to distinguish protected from unprotected advocacy, should be questioned. By examining the development of the Court's First Amendment doctrine leading up to Brandenburg v. Ohio (1969), I establish that Brandenburg is ill fitted to be applied to advocacy of terrorism. In Brandenburg, the Court actually conflated two previously distinct speech tests-Judge Learned Hand's incitement test and …