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Articles 301 - 330 of 368
Full-Text Articles in Mass Communication
The Diffusion Of Gis In Journalism, Ben S. Wasike
The Diffusion Of Gis In Journalism, Ben S. Wasike
LSU Doctoral Dissertations
The purposes of this study were to determine the likelihood of reporters to adopt Geographical Information Systems and to predict the future of the diffusion of GIS in the journalism industry using the diffusion of innovations theory. The study used two data collection methods: in-depth interviews and a Web survey. The indepth-interviews revealed factors that will influence the diffusion of GIS, including the availability of map data, competition between media agencies, the ease of getting management to buy GIS once its functionality has been demonstrated to them, and the general use of secondary GIS products. The Web survey showed that …
African-American Women's Reception Influence And Utility Of Television Content: An Exploratory Qualitative Analysis, Bettye A. Grable
African-American Women's Reception Influence And Utility Of Television Content: An Exploratory Qualitative Analysis, Bettye A. Grable
LSU Doctoral Dissertations
This qualitative study featured 33 in-depth interviews of college-aged, African-American women and offers baseline exploratory data about how a majority cultural artifact like televised depictions become utilized in the everyday lives of an underrepresented group in media studies. This research represents one of a few studies to explore how black females decode and utilize TV content, and offers a new theoretical framework to explain informants' decoded receptions, influence and utility of television. An inductive analysis of interview narratives found that viewers use TV content like a looking-glass to understand how they are seen by others and where they fit in …
The Purpose Of Magazine Web Sites, Mark Marquez Ii
The Purpose Of Magazine Web Sites, Mark Marquez Ii
LSU Master's Theses
The purpose of this thesis was to determine whether online versions of printed magazines shared an overall purpose. Guided by grounded theory, interviews were conducted of publishers and staff members from the Web sites of 15 printed magazines. The analysis of the interviews suggested that the overall purpose of online versions of magazines is marketing of the printed magazine, and that the sites also are intended to accomplish a number of secondary purposes.
Museum-Public Relationships: Exploring The Relationship Management Theory Of Public Relations, Mary Presley Schoen
Museum-Public Relationships: Exploring The Relationship Management Theory Of Public Relations, Mary Presley Schoen
LSU Master's Theses
This study employs the organization-public relationship (OPR) scale to measure member perceptions of an art museum affiliated with a Southern university. The scale is a 15-item, multi-dimension tool developed by Bruning and Ledingham to measure a public’s relationship with an organization (Ledingham, 2001). The three dimensions are personal relationship, community relationship, and professional relationship. The study found that member perceptions of the museum-public relationship differentiated members who voted to continue their membership from those who voted to discontinue their membership with the museum. Further, this study supports the relationship management theory of public relations as a viable framework for practicing …
Predicting Indonesian Journalists' Uses Of Public Relations-Generated News Materials, Simon Sinaga
Predicting Indonesian Journalists' Uses Of Public Relations-Generated News Materials, Simon Sinaga
LSU Master's Theses
The news media are the main channel for public relations practitioners to get messages across to their publics. Getting their news or information materials used in the media is, therefore, a key professional responsibility for public relations practitioners. In an Asian country like Indonesia, this practice constitutes one of the more important parts of pubic relations practices. However, there has been little research conducted on predictive factors – especially as concerns taking into account different factors together – regarding Indonesian journalists’ uses of public relations news materials, since it is the largest nation in the Southeast Asian region, and no …
Bonjour Canada: A Case Study Of The 1995-2000 Louisiana Public Relations Campaign To Attract Canadian Visitors To Louisiana, Bonnie Anne Bauman
Bonjour Canada: A Case Study Of The 1995-2000 Louisiana Public Relations Campaign To Attract Canadian Visitors To Louisiana, Bonnie Anne Bauman
LSU Master's Theses
The research undertaken in this study explores five years of the Louisiana Office of Tourism's public relations campaign to attract Canadian visitors to Louisiana. The study considers how the campaign's organizers used the cultural bond between French-speaking Canadians and Louisiana to attract Canadians to Louisiana. The study also examines how important the public relations strategy of highlighting the cultural bond between host and tourist was in attracting Canadian visitors to the state. In addition, the study uncovers whether or not campaign organizers considered the impact their campaign would have on Louisiana's Cajun citizenry. The research method employed was the case …
Women's Uses Of The Internet, Rachelle Powell
Women's Uses Of The Internet, Rachelle Powell
LSU Master's Theses
In this study I will look at the main reasons women use the Internet. Studies about women and the Internet are divided; some indicate less use of the Internet than men, but other studies show strong evidence of a narrowing gap in use. Due to this lack of clarity, a study that looks exclusively at women’s Internet activities and usage is needed. Although qualitative research does not test or apply theory the same way quantitative research does, uses and gratifications theory informed this study. This is an exploratory study of women and the Internet.
Baseball And Steroids In The News: How Politicians And Reporters Construct The News, Claudia Kozman
Baseball And Steroids In The News: How Politicians And Reporters Construct The News, Claudia Kozman
LSU Master's Theses
This study is a content analysis of newspaper coverage of baseball and steroids. The data are a random sample from four newspapers: Los Angeles Times, The New York Times, The San Francisco Chronicle, and The Washington Post. The period under study consists of 77 weeks, from April 10th, 2003, to December 9th, 2004. The results supported four hypotheses and negated one. Analysis showed that the issue of baseball and steroids was not institution-driven news; it was the result of governmental action, events outside of government, and local interest. The number of stories rose after governmental action. It also rose after …
Changing Face: The Evolution Of Chinese Women's Dress And Appearance, Xiaolan Wang
Changing Face: The Evolution Of Chinese Women's Dress And Appearance, Xiaolan Wang
LSU Master's Theses
Women’s dress and appearance can reflect a lot about a civilized society. It is influenced by many factors as well. The dress and appearance of contemporary Chinese women have not been studied much by mass communication researchers. This paper, however, explored the factors that influence the development and evolution of contemporary Chinese women’s dress and appearance. It traced back from Dynastic China to Republican China and then to Mao’s red China to examine the historical and political influences imposed on the dress and appearance of Chinese women. Then, it used in-depth interviews to find out factors that influence women’s dress …
Adoption In New Orleans: What Agencies Are Doing To Promote It, Emily Barbara Rivers
Adoption In New Orleans: What Agencies Are Doing To Promote It, Emily Barbara Rivers
LSU Master's Theses
Unplanned and unwanted pregnancies are a national concern in the United States. In addition, many people exist who would like to become parents, but cannot or do not reproduce biologically. While adoption could offer a solution to this problem, the actual number of adoptions that take place is very small. This study examined what adoption agencies in the New Orleans area are doing to promote themselves to women with unwanted pregnancies. In-depth interviews were conducted with five adoption agencies. Three of the five agencies reported using various methods of targeting women with unwanted pregnancies. These methods included public posters, flyers …
Covering The Revolution Of Roses (Differences And Similarities Between Georgia And Independent Television Companies), Nino Danelia
Covering The Revolution Of Roses (Differences And Similarities Between Georgia And Independent Television Companies), Nino Danelia
LSU Master's Theses
The study analyzed how independent and state media's news programs differ in the way they framed the Georgian Revolution of Roses. The paper analyzed what sources, frames and key words journalists used to describe the protest in order to investigate if the coverage was objective or biased in any particular direction. Study provides evidence that by framing protests in a different way, politicians and journalists give different meanings to the same issues and suggest what is at issue. Each party of the political elite tried to promote their own political viewpoints. By preferring sources from the ruling party and their …
Governor Kathleen Babineaux Blanco: Her Press Strategies And The Local Press, Brecke Megan Latham
Governor Kathleen Babineaux Blanco: Her Press Strategies And The Local Press, Brecke Megan Latham
LSU Master's Theses
This thesis focuses on Louisiana Governor Kathleen Babineaux Blanco’s press strategies. The first section of the paper provides the standard and documented description of the role and press strategy for a governor. The second section provides a background of the responsibility of the press within a democratic society in the context of the Social Responsibility Theory. The third section examines what elements define a press/politico relationship and what defines positive and negative aspects related to this type of relationship. This research utilizes a qualitative research design, including in-depth interviews, participatory observation/field notes and case studies. Perceptions, derived from the governor’s …
Patterns Of Self-Expression And Impression Management In Blogs, Ana Keshelashvili
Patterns Of Self-Expression And Impression Management In Blogs, Ana Keshelashvili
LSU Master's Theses
The constant process of technology development offers Internet users new tools, allowing them to enjoy their right of free expression. One of the latest popular tools introduced for use by mass audience on the Internet is a weblog (or blog). There are more than 4.12 million blogs on the Internet maintained by different people with different purposes. Some of the bloggers manage to create an image that makes them "celebrities" among the community of bloggers. These are the people whose blogs are among the most well-known and also regularly linked by other bloggers. Besides, media's view of blogging comes directly …
Another Test Of The News: How The Early American Press Reported The French Revolution, Jacquelyn Cole
Another Test Of The News: How The Early American Press Reported The French Revolution, Jacquelyn Cole
Honors Capstones
No abstract provided.
A Tale Of Two Champions: Lsu And Southern University Compete For Coverage In Louisiana Newspapers, Damiane Christopher Ricks
A Tale Of Two Champions: Lsu And Southern University Compete For Coverage In Louisiana Newspapers, Damiane Christopher Ricks
LSU Master's Theses
The study’s purpose was to discover if two Louisiana newspapers gave Louisiana State University’s football team more favorable coverage than that of the team from Southern University, a historically black university. A content analysis of articles published in The Advocate (Baton Rouge) and the Times-Picayune (New Orleans) from the 1995 and 1998 seasons when Southern University’s team accomplished greater success than LSU’s team, and the 2003 season when both teams won national championship titles revealed that while LSU’s team did not receive more prominent coverage and praise than Southern University’s team, racial stereotypes appeared throughout the 667 articles analyzed. Although …
Foreign News Coverage In Selected U.S. Newspapers 1927-1997: A Content Analysis, Cleo Joffrion Allen
Foreign News Coverage In Selected U.S. Newspapers 1927-1997: A Content Analysis, Cleo Joffrion Allen
LSU Doctoral Dissertations
This content analysis was designed to examine, in a single longitudinal study, trends in the quantity and kinds of world news coverage in selected U.S. newspapers during times of relative peace. Using complementary proportion and absolute-item frequencies, two constructed weeks in 1927, 1947, 1977, and 1997 in three newspapers, 168 issues in all, were analyzed. The findings indicate that the percentage of foreign news coverage compared to non-foreign coverage in the three newspapers actually increased between 1927 and 1997. The amount of foreign coverage spiked in 1947 and then started to decline. But even with the decline, coverage by proportion …
Are Murders Equal In The Eyes Of The Media?: A Study Of Race, Gender, Class And Quality Of Coverage, Tobie Marie Blanchard
Are Murders Equal In The Eyes Of The Media?: A Study Of Race, Gender, Class And Quality Of Coverage, Tobie Marie Blanchard
LSU Master's Theses
Crime news is an important component of local news. A literature review suggested that the media’s coverage of crime news can reveal vital information about media routines and biases. The main issue in this study is race and the media. The subtext of crime news and how the media cover different races when dealing with crime can speak to the larger issues of race and the media. The primary focus of this study was to examine how the media cover victims of murder, but more specifically to investigate any differences that may exist in how they cover White and Black …
Mammary Malfunction: A Comparison Of Breastfeeding And Bottlefeeding Product Ads With Magazine Article Content, Angela Broussard Hyderkhan
Mammary Malfunction: A Comparison Of Breastfeeding And Bottlefeeding Product Ads With Magazine Article Content, Angela Broussard Hyderkhan
LSU Master's Theses
Breastfeeding is a pressing social issue in terms of women’s equality, preventative healthcare, and the preservation of a valuable natural resource. Future progress in breastfeeding advocacy will depend on an accurate investigation into the current situation. In this study, three women’s prenatal magazines (American Baby, ePregnancy, and Parenting) are analyzed via content analysis for one calendar year, looking specifically at infant formula-related product advertisements, breastfeeding-related product advertisements and variations of the mother’s role in infant feeding. The content of breastfeeding-related magazine articles also is analyzed within the context of the advertisements. This sample of media appears to have evolved away …
Coverage Of The 2003 Post-Election Protests In Azerbaijan: Impact Of Media Ownership On Objectivity, Ilgar Khudiyev
Coverage Of The 2003 Post-Election Protests In Azerbaijan: Impact Of Media Ownership On Objectivity, Ilgar Khudiyev
LSU Master's Theses
The purpose of this study is to determine bias in press news coverage of the 2003 post-election street protests, which resulted from the presidential election in Azerbaijan. This study provides a look at the extent of state and private media ownership of newspapers in Azerbaijan conducting a content analysis of three highly circulated local newspapers, one state owned and the others privately owned, during a three week period following the election day when the main subject of local newspapers’ coverage was protest actions in the streets of the capital city, Baku. The data are news and articles regarding the street …
Risk Reporting And Source Credibility: Trying To Make The Readers Interested, Raluca Cozma
Risk Reporting And Source Credibility: Trying To Make The Readers Interested, Raluca Cozma
LSU Master's Theses
An experiment with 98 participants was conducted to explore the effects of government versus multiple sources on perceived credibility and interest when applied to the same risk stories. It also analyzed the effects of source treatment on participants' assessment of government credibility and source reasonableness. The study investigated the effects of demographic characteristics of participants (age, gender, media use) on the same variables, and tried to determine if there was any statistical correlation between the two dependent variables of credibility and interest. It also analyzed the effects of human-interest reports on credibility and interest. Overall, the study found that participants …
Illinois Legislators Revisited: A Comparison Of Legislators' Perceptions And Attitudes Toward Constituent E-Mail, Mary Louise Sheffer
Illinois Legislators Revisited: A Comparison Of Legislators' Perceptions And Attitudes Toward Constituent E-Mail, Mary Louise Sheffer
LSU Doctoral Dissertations
This is a follow up study to a 2000 report, which measured and compared Illinois state legislators’ attitudes and perceptions toward constituent e-mail, and its impact on personal political agendas. Along with measuring attitudes, this study sought to measure and compare the impact of advances in e-mail technology on Illinois legislators’ use of e-mail as a political tool of communication. The panel comparison consisted of 59% of respondents who participated in both the 2000 and the 2004 study. A survey conducted in February 2000 showed that 89% of Illinois legislators had an active e-mail address, but only 65% of those …
Public Relations Ethics: A Cross-Cultural Analysis, Paul Stuart Lieber
Public Relations Ethics: A Cross-Cultural Analysis, Paul Stuart Lieber
LSU Doctoral Dissertations
This two-part study employed 11 qualitative interviews, the Defining Issues Test (DIT) and a quantitative version of the five-factor TARES test to complete the first cross-cultural analysis of the ethical decision-making patterns of public relations practitioners. The DIT is an instrument based on Kohlberg’s (1969) moral development theory, the TARES test composed of 14 self-enforced, ethical consideration statements derived from the research of Baker and Martinson (2001). Results indicate no statistically significant difference in levels of moral development and ethical consideration between sampled practitioners in Australia, New Zealand and the United States (Lieber, 2003). This finding argues for a vocational …
Greenwashing: Visual Communication And Political Influence In Environmental Policy, Eric Jeffrey Jenner
Greenwashing: Visual Communication And Political Influence In Environmental Policy, Eric Jeffrey Jenner
LSU Doctoral Dissertations
Some contemporary theories in political science maintain that public lobbying is merely an expression of latent and resolute public opinion that is communicated to policymakers. Other theories contend that the public is highly manipulable and that public lobbying by extension can be considered a form of strategic framing that takes place through the news and paid media. Both theoretical approaches specify a function for words or text but are silent on the influence of photographs or images. In this dissertation, I hypothesize that environmental public lobbying operates as strategic framing and that text and photographs have unique and discrete effects …
A Case Study Of The National Advancement Plan At Louisiana State University As Implemented By The Lsu Foundation In The Memphis, Tennessee, Area, Elizabeth Nealy
A Case Study Of The National Advancement Plan At Louisiana State University As Implemented By The Lsu Foundation In The Memphis, Tennessee, Area, Elizabeth Nealy
LSU Master's Theses
Because university foundations are facing increased pressures as the result of declining funds and increased competition, they must learn to use more effectively a wide range of marketing activities and demographic segmentation. Prospect identification may be one such tool. The literature on non-profit philanthropy suggests that the demographic segmentation of alumni and prospect screening and subsequent identification may serve as appropriate criteria. This case study examines how giving levels, involvement levels and attitudes of donors may vary as a result of the implementation of the National Advancement Plan, a systematic peer screening model and communications tool developed for a university …
"Don't Pooh-Pooh Our Poo Poo": Penalty, Subsidy, And Refusal To Fund In The Aftermath Of National Endowment For The Arts V. Finley, James Gaddy
LSU Master's Theses
Legal scholars said the National Endowment for the Arts v. Finley decision would create a "chilling effect" in government subsidy programs, and it unlawfully expanded the government speech doctrine. By analyzing cases that subsequently use Finley for a substantive part of their rationale, this article argues the opposite: the courts have rejected the government's attempts to interpret the decision as one that allows viewpoint discrimination and have not allowed the government to further a broad reading of the decision. The article also argues that, under the government speech doctrine, Finley provides the controlling precedent for truly "hybrid speech" cases where …
Direct-To-Consumer Advertising Of Prescription Medicines: Framing With Imprecise Frequency Descriptors, Mikah Zangla
Direct-To-Consumer Advertising Of Prescription Medicines: Framing With Imprecise Frequency Descriptors, Mikah Zangla
LSU Master's Theses
The purpose of the study was to determine how often and to what degree “imprecise frequency descriptors” are used in prescription drug print ads. These descriptors along with the side effects they describe were compared to their corresponding prescription medicine websites and analyzed to determine whether or not the general public is being misinformed and/or misled in terms of side effect warnings by current drug advertising. Content analysis of Direct-to-Consumer (DTC) prescription drug advertisements found in five of the top seven magazines most likely to be consumed by readers over age 65 was the method of investigation for this study. …
The Catalyst To Harm Standard: Punishing Speech That Facilitates Harm, J. Colin Trisler
The Catalyst To Harm Standard: Punishing Speech That Facilitates Harm, J. Colin Trisler
LSU Master's Theses
The Catalyst to Harm Standard is a specific standard that sets forth step-by-step criteria for the courts to follow so that they can factually determine if the speech in question falls into the category of protected or unprotected speech. This Standard labels certain speech as “bad” not because of its ideological or social content, but because it is speech that is linked to a definitive social harm that the legislature has the constitutional authority to prevent or punish. This Standard uses three criteria to determine the liability of speech that has allegedly caused harm. In order to meet these requirements, …
Credibility And Authority On Internet Message-Boards, Ryan Goudelocke
Credibility And Authority On Internet Message-Boards, Ryan Goudelocke
LSU Master's Theses
This research aimed to provide some proof or refutation of the hypothesis that online communities develop specialized vocabularies, often technical jargon, and use elements of those vocabularies, here labeled “tokens,” to ascribe credibility and/or authority to other posters. The literature from a variety of communications fields relating to this topic was summarized as a progression from an early “limitations” model of computer-mediated communication (CMC) to a later “opportunities” model. The drawbacks of current research were outlined and some new paths were sketched, including the methodology employed here. Several discussions from different Web sites, each containing hundreds of posts, were tabulated …
Deterrence Factors For Copyright Infringement Online, Nico Nergadze
Deterrence Factors For Copyright Infringement Online, Nico Nergadze
LSU Master's Theses
The purpose of this study was to investigate deterrence factors for online file-sharing by analyzing different conditions that affect compliance with the law through survey of the students in a large university in Southern U.S. The findings show that certainty of punishment, stigma of the label, knowledge of the laws and consensus with the rule negatively correlated with both actual and likely future file-sharing activities of the users
Freedom Of Expression In The Republic Of Georgia: Framing The Attempted Shut-Down Of The Independent Tv Station, George Sulkhanishvili
Freedom Of Expression In The Republic Of Georgia: Framing The Attempted Shut-Down Of The Independent Tv Station, George Sulkhanishvili
LSU Master's Theses
The purpose of this study is to examine the perception and the level of freedom in the media of the Republic of Georgia. The study examines the media’s perception of freedom by identifying the frame newspapers used while covering the event between the government and the independent media outlet. The main interest is to define the predominant frame. A content analysis of 115 news articles of the four Georgian daily newspapers find that responsibility and conflict frames were more frequently used than economic consequences frame and morality frames. The study concludes that the Georgian media have considerable freedom from external …