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Journalism Studies Commons™

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Articles 6511 - 6540 of 41441

Full-Text Articles in Journalism Studies

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger Jan 2014

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.


Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger Jan 2014

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.


Jour 3324: Advertising Copywriting/Layout (Syllabus), Matthew J. Haught Jan 2014

Jour 3324: Advertising Copywriting/Layout (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.


Jour 3400: Introduction To Public Relations (Syllabus), Melissa Janoske Jan 2014

Jour 3400: Introduction To Public Relations (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3400: Introduction To Public Relations (Syllabus), Tori Cliff Jan 2014

Jour 3400: Introduction To Public Relations (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault Jan 2014

Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3409: Public Relations Case Studies (Syllabus), Darrin M. Devault Jan 2014

Jour 3409: Public Relations Case Studies (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.


Jour 3409: Public Relations Case Studies (Syllabus), Tori Cliff Jan 2014

Jour 3409: Public Relations Case Studies (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.


Jour 3421: Public Relations Writing (Syllabus), Melissa Janoske Jan 2014

Jour 3421: Public Relations Writing (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.


Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller Jan 2014

Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.


Jour 3421: Public Relations Writing (Syllabus), Tori Cliff Jan 2014

Jour 3421: Public Relations Writing (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.


Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins Jan 2014

Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins Jan 2014

Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3900: Visual Media (Syllabus), Ashley D. Furrow Jan 2014

Jour 3900: Visual Media (Syllabus), Ashley D. Furrow

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Matthew J. Haught Jan 2014

Jour 3900: Visual Media (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Jason R. Terrell Jan 2014

Jour 3900: Visual Media (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 4120/6120: Advanced Reporting (Syllabus), Candy Justice Jan 2014

Jour 4120/6120: Advanced Reporting (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.


Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach Jan 2014

Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.


Jour 4326: Advertising Research (Syllabus), Sandra H. Utt Jan 2014

Jour 4326: Advertising Research (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.


Jour 4327: Media Planning (Syllabus), Sandra H. Utt Jan 2014

Jour 4327: Media Planning (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.


Jour 4410: Public Relations Research (Syllabus), Erin Willis Jan 2014

Jour 4410: Public Relations Research (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.


Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault Jan 2014

Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.


Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), David Morris Jan 2014

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), David Morris

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2014

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2014

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 4629: Tv News Writing/Reporting (Syllabus), Stephanie Scurlock Jan 2014

Jour 4629: Tv News Writing/Reporting (Syllabus), Stephanie Scurlock

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.


Jour 4639: Tv News Producing (Syllabus), Joe Hayden Jan 2014

Jour 4639: Tv News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.


Jour 4700: Mass Communication Law (Syllabus), David Arant Jan 2014

Jour 4700: Mass Communication Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.


Jour 4716/6716: History Mass Communication (Syllabus), Thomas J. Hrach Jan 2014

Jour 4716/6716: History Mass Communication (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Major events, stories, personalities, and issues shaping development of mass communication with special emphasis on the history of American journalism, from advent of printing to the age of the Internet.


Jour 4910: Social Media Practices (Syllabus), Kerry Crawford Jan 2014

Jour 4910: Social Media Practices (Syllabus), Kerry Crawford

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to basics of using social media in strategic ways as a reporter and/or a public relations or advertising professional; many changes in the media landscape and skills needed in today's media careers will be discussed.