Journalism Studies Commons^™

A Consideration Of The Advertising Carried In The New York Times And The New York Herald During The Civil War Period (1861-64, Inc.), Franklin R. Ullrey

Bachelors’ Theses

The purpose of this thesis is to consider the nature of the advertising carried in the New York Times and the New York Herald during the Civil War period (1861-64 inc.). Particular attention is given to what is advertised, in what manner the advertising advanced or was detrimental to social betterment, content and layout of the advertisements and to exaggerated claims made in the advertisements.

Wirephoto And Its Effect On The Leading Milwaukee Evening Newspapers, Robert H. Van Driel

Bachelors’ Theses

As is the natural sequence to the introduction of a new idea in the "business world, results follow that affect a change in the old order of affairs. It takes only a short time for something new to render old devices obsolete.

Such is the situation following the introduction of wirephoto into the picture service in the newspaper field. It is the purpose of this thesis to show what the picture service in Milwaukee was before the introduction of wirephoto and then to point out how this picture service was altered following the appearance of wirephoto.

While it is true …

A Study Of Some Of The Editorial Policies Of The Milwaukee Leader During The Twelve Months Which Constituted The First Year Of President Franklin D. Roosevelt’S Administration, Joseph P. Wright

Bachelors’ Theses

The method followed in this thesis is the presentation of editorial subjects arranged according to the primary phases of the first year of the New Deal administration, and subdivided into minor categories which give successive cross-views of the general scene.

Comparison Of Type Faces, Norbert J. Duehren

Bachelors’ Theses

The journalist, by the very nature of his task, is constantly working, directly or indirectly, with type. It is the medium through which he expresses himself; his whole effectiveness depends upon the efficiency of that medium. If he wishes to be an advertiser, publicity director, layout man, make-up editor, magazine editor, or any one of a dozen related fields, his position is aggravated--he must have at least a rudimentary knowledge of the type with which he is to work.

Bowling And Amateur Basketball As Handled By The Milwaukee Journal -- 1934, Forrest P. Perry

Bachelors’ Theses

This thesis is the result of a survey to determine why The Milwaukee Journal devotes so much space in its sports section to bowling and amateur basketball. As these two sports are comparatively unimportant relative to the extensive professional and collegiate exhibitions now so prevalent, adherence to this policy has made The Journal unique so far as state and local newspapers are concerned and anything that is unique is worthy of analysis.

However, it is not to be construed that this work by means of general summary and accompanying comment is forwarded as a means of explaining the general attitude …

Frank Leslie's Illustrated Weekly Newspaper: A Survey Of The First Illustrated Weekly In The United States From Its Inception In 1855 Till Its Demise In 1905, Dorothy H. Winding, Robert A. Hamilton

Bachelors’ Theses

In writing this thesis we endeavored to study the issues of FRANK LESLIE'S ILLUSTRATED WEEKLY NEWSPAPER during the period of 1855 to 1905 and show how this paper mirrored the times though its illustrations and content and also to show how the reproductions of pictures was improved from wood engravings to half tone pictures.

A Study Of The American Druggist The Dry Goods Economist And The Merchandise Manager Magazines, Eugene H. Dailey

Bachelors’ Theses

The purpose of this thesis was to make a study of three quality trade publications in order to learn just what type of material each one uses, what some of their differences are and the various ways in which they attempt to gain and hold reader interest.

The magazines surveyed were the American Druggist, the Merchandise Manager and the Dry Goods Economist.

A Survey Of Publicity Methods Employed By Fraternal Organizations And Civic Groups Of Milwaukee, C. A. Bertmann

Bachelors’ Theses

The purpose of this thesis is to determine to what extent fraternal and civic organizations of Milwaukee make use of publicity, to determine the principles that are taken into consideration by such groups in the dissemination of propaganda and, also, to discover the technique and methods which they employ.

A Comparison Of The Photographs In The Milwaukee Journal, The Milwaukee Sentinel And The Wisconsin News For One Week Before The Wirephoto And For One Week After The Wirephoto, Paul T. Dix

Bachelors’ Theses

The object of this thesis is to survey all three metropolitan newspapers of Milwaukee to ascertain what has been the effect of the wirephoto upon the Milwaukee Journal, The Milwaukee Sentinel and the Wisconsin News, and also to discover what can be done by a newspaper without the use of the wirephoto to overcome the effects of the wirephoto upon the readers.

A Survey Of Weekly Newspapers, Paul Leonard Mueller

Bachelors’ Theses

Community newspapers are often termed "the gold mines* of Journalistic endeavours — at least such is the prevalent opinion among Journalists outside of the small publication sphere. Small town editors are, of course, reluctant to praise their own weekly publications and somewhat hesitantly admit that they are "making money."

The Foreign-Language Papers Of Milwaukee: Their History And Circulation Trends, Lillian Unger

Bachelors’ Theses

The purpose of this thesis is to discover the reasons for the decline of the foreign-language press, and to determine whether the immigrant papers of Milwaukee are being affected these influences.

It was also made to observe the fluctuation of the circulation, and to learn what the foreign-language newspaper editors think of the future of their publications.

An Analysis Of The Front Page Of The Milwaukee Journal And The Wisconsin News From September 1, To Noverber 30, 1933 To Determine The Make Up And Amount Of Display Given To Various Types Of News, Omar Hessler, Frank Wheeler

Bachelors’ Theses

The .front page o.f the newspaper is the "show" window of that organ. The more attractively the news can be displayed, and the more interesting the news can be made, the more newspapers will be sold.

In this thesis, we have analyzed the .front pages o.f the Milwaukee Journal and the Wisconsin News,from September 1, to November 30, to see just how these papers are made up, and how much display is given to various types of news. \ We have tried to find to what class of people these papers cater, and how they present the news to their …

A Comparative Analysis Of The Front Pages Of The Milwaukee Journal And The Wisconsin News Over A Three-Month Period, Commencing June 1, 1932, And Terminating August 31, 1932, William E. Daley

Bachelors’ Theses

The aim of this survey is to compare the front pages of the Milwaukee Journal, an Independent newspaper, and the Wisconsin News, a Hearst publication, over a given period of time, in this case three months, to secure as near an accurate conclusion, as is possible through this medium, of the essential variations and similarities between the papers, especially in news content, news selection, writing style, and typography.

Acting as show windows for its owners, the front pages exemplify and portray to their readers the policies that each newspaper believes are its most important selling points in regard …

Foreign News, Thomas J. Bailey

Bachelors’ Theses

The purpose of this thesis is to study he trans­ of international news and the various problems con­nected with sending news from one country to other nations, stressing the effect of bias and propaganda. In the latter regard one's scope is necessarily limited. Underhanded methods in any undertaking are secretive, and in the in­ stance of bias an propaganda in their relation to news one must lament the fact that there is not more authori­tative information, and less conjecture, on the subject.

Living Writers Who Have Received Journalistic Training, Margaret A. Porter

Bachelors’ Theses

This thesis has had for its purpose an endeavor, by an examination of the facts of the lives of some of the outstanding writers of the present day, to discover those particular writers who have had newspaper or editorial experience previous to or simultaneously with the publication of the books which have made them noted authors.

The Negro Press In America, Ruth Matthews, Jacob Fueglein

Bachelors’ Theses

In preparing this thesis, an attempt was made to give each writer an opportunity to become acquainted with the Negro press at first hand, as well as with the material that has already been written on the subject.

How Financial News Is Handled In Milwaukee, Kathryn Steinberger

Bachelors’ Theses

The purpose or this thesis is to set forth in summary form the usual news sources available to the several financial editors in Milwaukee, Wisconsin for acquiring stories pertaining to business, industrial, commercial and financial news, both local and foreign; to explain through what channels the news travels before it reaches the desk of the financial editor; and to illustrate the methods used in handling financial news in Milwaukee.

The Circulation Of A Home Delivered Newspaper By Means Of A Direct Carrier System With District Manager Supervision, E. Lavin Morgan

Bachelors’ Theses

The purpose of this paper is to describe with as much accuracy and detail as possible the organization and working methods of a city circulation department to deliver a home newspaper in a city of 500,000 population or more. Maintaining a strong circulation figure is essential to the well-being of a newspaper. A strong circulation figure is achieved only by an efficient circulation department that is backed by an editorial policy in which the readers have faith.

The Efforts Of Advertisers To Reduce Advertising Rates During The Depression, Marcelle Verlinden

Bachelors’ Theses

Immediately following the decline of the value of business in the fall of 1929, an attack was made by national advertisers and chain store representatives, rather than the local merchants, to reduce advertising rates in newspapers. With the lengthening of the depression into three years, the tide of advertisers demanding reduction of rates has grown gradually stronger. With the continued growth of the popularity of radio advertising, national advertisers and chain store organizations have threatened to further decrease the amount of their newspaper advertising and to turn more strongly to radio advertising.

Newspaper Fiction Habits Of Milwaukee Readers, Blake Sullivan

Bachelors’ Theses

To determine: (1) What stories published in the three Milwaukee papers during the last year were most read. (2) The attitude of readers toward these stories. (3) The type of stories readers prefer. (4) Suggestions as to means or improving the quality of newspaper fiction.

A Study Of The Wisconsin News Pink Flash, Donald A. De Brue

Bachelors’ Theses

To show the general content of the Wisconsin News Pink Flash including the space devoted to feature stories, daily features, advertising, and pictures, is the purpose of this thesis. Percentages and averages of the total space devoted to each of the three divisions - features, pictures, and advertising - will be calculated.

The Events And Sources Of News In The Suburban Weekly Newspaper, Robert V. Breen

Bachelors’ Theses

The suburban weekly newspaper, a lone limb in the family tree of journalism, occupies a position entirely unique and individual in relation to the metropolitan daily newspaper on the one hand and the rural country weekly on the other. Because of the situation in which a suburban weekly editor is placed, in the strictest opposition and competition to the neighboring city daily impossible competition as it may seem, it may be considered important to analyze the events and sources of' news in the suburban weekly. That is the purpose of this thesis.

Ultimately, it is the news only which makes …

A Study Of The Wisconsin News Pink Flash, Donald A. De Brue

Bachelors’ Theses

The material for this thesis on the Wisconsin News Pink Plash was secured from the personal files of Mr. J. Nash McCray, who is now feature editor of the Wisconsin News, and in interviews with him Mr. McCray was the originator of the Pink Flash and edited it for the sixteen months of its existence as a part of the daily Wisconsin News.

Armament Race In Europe As Interpreted By The Milwaukee Journal, Delmar Huebner

Bachelors’ Theses

The subject matter of this study was originally intended to be limited to war appropriation. That, would of necessity confine it to a financial consideration. Due to scarcity of information on that particular theme, the subject was broadened to include the military and naval armament race in the leading countries of Europe during the years immediately preceding the World War. (From January, 1912 to July 1914.) It was intended to include the six countries aligned in one or the other of the two major alliances of Europe, but as will be explained later, the activities of only a few were …

Communistic Propaganda In America, George V. Huebach

Bachelors’ Theses

The purpose or this thesis is to give the reader, if in relatively brief form, a comprehensive idea of present-day Communistic propaganda of the printed page. To fulfill each a purpose to its perfection would obviously require an organization or at least national extension and indefatigable energy for the probable space or a short lifetime. or course, the reasons for this statement lie in the ever increasing amount or propaganda, end particularly in the subtlety of its distribution and circulation. According to the philosophy of Communism, each member is expected to further the cause of the party by individual propaganda …

A Comparison Of The Front Pages Of The Milwaukee Sentinel And The Milwaukee Leader Over A Three Month Period, Beginning June 1, 1932 And Ending September 1, 1932, Edwin Purtell

Bachelors’ Theses

The purpose of this thesis is to compare the news of the front pages of the Milwaukee Sentinel, a conservative Republican morning paper and the Milwaukee Leader, a Socialistic evening paper. The comparison is made as to scope and content. As would be expected of two papers holding such widely divergent political views, the type of news which each feature offers little comparison. It is rather a contrast.

A Comparison Between The Amount Of Local News Carried By The Milwaukee Sentinel, A Morning Paper, And The Milwaukee Leader, An Evening Paper, Over A Period Of One Year From January 1, 1932, To January 1, 1933, Ben Reidy

Bachelors’ Theses

The purpose of this thesis is to draw a comparison between the amount of local news carried by the Milwaukee Sentinel, a morning paper, and the Milwaukee Leader, an evening paper, over a period of one year from January 1, 1932, to January 1, 1933. This thesis will also include a report on the Sunday Sentinel but there can be no comparison because of the fact that the Leader does not publish a Sunday paper.

Department Store Advertising, James Fleming

Bachelors’ Theses

The primary purpose in the writing of this thesis on "Department Store Advertising" is to give the depart­ment store viewpoint in the conduct of advertising, with the newspaper as a focal medium. Volumes have been written regarding the newspaper's side in this kind of advertising, but the advertisers have received little mention. It is to this end that a study was made of the conduct of advertising by these retail establishments and this thesis will embody the findings.

A Comparison Of The Woman’S Pages Of The New York Times, The Chicago Herald And Examiner, The New York Herald Tribune, The New York World Telegram, And Portland Morning Oregonian, During The Period From November 25 To December 25, 1932, Roxane Nancy Macintyre

Bachelors’ Theses

In making this study of the Woman’s pages of the New York Times, the Chicago Herald and Examiner, the New York Herald Tribune, the New York World-Telegram, and the Portland Morning Oregonian; these papers were studied thoroughly on consecutive days, for the period from November 25 to December 25, 1932.

A Comparison Of The Editorial Pages Of The New York Times And The Chicago Tribune During October, November And December, 1932, Virginia Louise Rothstein

Bachelors’ Theses

The purpose of this thesis is to determine, in a comparison of the editorial pages of the Chicago Tribune and the New York Times, the policies and attitudes of the two papers. Treatment of subject matter in all its primary aspects (fairness, accuracy, etc.) and style of writing will be considered. Judgment will be made on the value of each paper from the viewpoint of the reader and of the profession of journalism.