Journalism Studies Commons^™

History Of The Milwaukee Leader, Edmund G. Olszyk

Bachelors’ Theses

The purpose or this thesis is to relate the history of The Milwaukee Leader from April 6, 1917 to June 1, 1932. In brief, the method of news handling, news policy and editorial policy of an unusual publication on the great news events of that period are included. The thesis portends to present a history or a newspaper as revealed by that paper's own pages.

The Press Attitude Toward The Woman Suffrage Movement 1890-1900, Athlyn Deshais

Bachelors’ Theses

Although the question of the right of women to the ballot was one which occupied the greater part of a century, (approximately 1850-1920) the period of true dissension might be considered to be that of the Mauve Decade. It was at this time, during the years 1890-1900 that women were beginning to reel free to take part in activities and to flaunt a spirit of independence.

In this treatise I am endeavoring to present an accurate press account of the activities of the time, and to show, through the reports or representative periodicals, its possible effect upon the progress of …

Case Studies Of Advertising Methods, William L. Smith

Bachelors’ Theses

The purpose of this thesis is to analyze some of the methods of sales and advertising which has proved successful for certain selected clothing merchants of Milwaukee.

A Comparison Of The Women's Pages Of The Milwaukee Journal, The New York Times, And The Chicago Tribune, Cecelia K. Kraemer

Bachelors’ Theses

It is the purpose of this thesis to indicate the progress made in the various types of articles and feature stories used on the Women’s Page of the Milwaukee Journal, the New York Times, and the Chicago Tribune. This thesis is also intended to form a comparison of the three different publications in the manner in which these pages are conducted and the types of material used on them.

A Comparison Of The Editorial Pages Of The New York Times And The Chicago Tribune During April, May, And June, 1931, Miriam A. Doyle

Bachelors’ Theses

The purpose of this thesis is to ascertain, by a comparison of the editorial pages of the Chicago Tribune and the New York Times, the general attitude and tone of the two papers. Page make-u.p, reader appeal, style, versatility, and controversial attitude, are considered in judging the character of the paper. The papers are to be judged as to their journalistic value, and their worth to their readers.

Accuracy Of News Interpretation Previous To The World War, Arthur Lorenz

Bachelors’ Theses

The object of this thesis is to ascertain as far as possible the accuracy and dependability of foreign news coverage of newspapers of a score of years ago. For that purpose the subject, "International Rivalry in Arms" was chosen. The subject served a double purpose. It served primarily as a rigid criterion of newspaper fact presenting ability and secondly as a fertile field for an examination of editorial interpretation.

Prison Journalism In The United States, Gertrude A. Kneeland

Bachelors’ Theses

The purpose of this thesis on Prison Journalism in the United States is twofold. First, its object is to give an idea of what inmates of criminal institutions in this country are doing in the way of editing publications and of writing magazine articles and books. The second purpose of this thesis is to indicate that although prison life makes good writing difficult, prisoners should be encouraged and aided to write.

India In The News, 1930-1931, Armin Surgies

Bachelors’ Theses

To study the presentation and interpretation of the press reports of developments in the Indian nationalist movement as they appeared in the Milwaukee Journal from August, 1930, to December, 1931.

A History Of The Milwaukee Leader Taking The Treatment Of The Important News Stories And Policies Of The Paper From Its Inception On December 7, 1911, To America’S Entrance Into The World War On April 6, 1917., Jack Daniel Grace

Bachelors’ Theses

The purpose of this thesis is to give a history of The Milwaukee Leader from the time of its inception to America’s entrance into the World War on April 6, 1917 in which the growth of the paper and its development is depicted. An attempt to portray the editorial policies and the treatment of news of importance during this time, has been made in this thesis.

Mrs. Consumer And The Retailer, Harriet Isabel Kussrow

Bachelors’ Theses

Material for this thesis was obtained from a general survey of The Milwaukee Journal and The Wisconsin News. Additional information was secured from books, written by authoritative authors, who have had actual experience in the Advertising field, and are prominent business people.

How The New York Daily Tribuen Treated The Morocco Crisis Of 1905: With Chronologies Of The Events Leading Up To The World War And The Chief Events Of The World War, Edith Judith Nelson

Bachelors’ Theses

The purpose of this thesis is twofold - first, to give a complete account of how the New York Daily Tribune treated one of the causes of the World War, the Morroco Crisis of 1905, first and second, to form a basis for further research work on the World War.

The Manner In Which Milwaukee Newspapers Have Been Treating Immigration: Particularly With A View To Determine Whether Or Not They Have Helped To Assimilate The Immigrant, Bernice Irene Graham

Bachelors’ Theses

The purpose of this thesis is to show the manner in which Milwaukee newspapers have been treating immigration during the years from 1926 through 1930, particularly with a view to determine whether or not they have helped to assimilate the immgrant.

Theatrical Publicity In Milwaukee Newspapers During 1931, Gerald P. Caffrey

Bachelors’ Theses

For a better understanding of the various papers' treatment of theatrical publicity, it is advisable to consider the system of organization under which the dramatic writers work in each of the newspaper offices.

A Study Of The Content Of The Editorial Page Of Selected Editions Of The Milwaukee Wisconsin News Over A Period Of Six Months, Edward Mcnamara

Bachelors’ Theses

The purpose of this thesis is to study the international, national, state, local and essay types of editorials contained in the Wisconsin News over a representative period of six months and to determine the method of appeal, both psychological and factual.

A Study Of The Makeup And Content Of Selected Milwaukee House Organs, Philip A. Mcclosky

Bachelors’ Theses

The purpose of this thesis is to state in a comprehensive written report the complete characteristics of several representative house organs published in Milwaukee. In this survey are included six separate types of publications, each closely allied to its field of endeavor, each striving to attain its main objective as an informative and good will building magazine, newspaper, or periodical for use among its readers.

Editorial Policy Of The Milwaukee Sentinel On A Number Of Pertinent Questions From January 1, 1931 To October 1, 1931, Edward Joseph Byrne

Bachelors’ Theses

The purpose of this thesis is to point out the editorial policy of the Milwaukee Sentinel on a number of questions of importance and to inspect the editorials of the paper over a representative period thereby determining how the policy has been carried out. Choosing the nine-month period from January 1, 1931 to October ·1, 1931, I have attempted to point out whether the paper has bean consistent in its policy on these questions over this period.

Editorial Policy Of The Milwaukee Journal On A Number Of Important Questions Covering A Period From January 1, 1931 To April 30, 1931, Norbert Vander Zanden

Bachelors’ Theses

It is intended in this thesis to indicate the policy of the Milwaukee Journal, a daily and Sunday paper published in the city of Milwaukee, Wisconsin, over a period of four months, from January 1, 1931 to April 30, 1931, indicating by excerpts from editorials the stand taken on various important questions of that period. The continuity of purpose will be shown and any digression from policy indicated.

A Correlative Study Of The News And Advertising Of A Weekly Country Newspaper, Cody C. Ochs

Bachelors’ Theses

To analyze in detail the growth and progress of numerous country weekly newspapers would present a far too stupendous a task for the immediate need of this treatise and would result in no accurate and acceptable conclusion to apply to each established weekly newspaper. The weeklies must vary with the individual publisher, policy, locality, type of readers and equipment and finances.

The Much-Maligned Press: A Modern Defense Of Journalism, Dorothy K.M. Axt

Bachelors’ Theses

One frequently hears disparagement and depreciation of the work of the mighty power called the Press. It seems a strangely human trait to notice flaws rather than good points. When two gossips get together the faults of their mutual acquaintances are thoroughly discussed, rather than the excellent characteristics they possess. Just so: when any given group discusses journalism, it seems the faults are overplayed in the discussion. An internationally fam­ous sociologist sneers at the work of journalism and all its accomplishments . Another educator of some note looks down on the Press with. a supercilious expression and a shrug of …

Guaranteeing Advertising In Newspapers And Magazines, Emmett F. Brachmann

Bachelors’ Theses

Dishonesty, fraud and untruthfulness in advertising have been accorded space in works of authors ranging from a few lines or a paragraph to several pages or an entire chapter. It is estimated that the loss in health and morale due to this advertising is tremendous and the loss in· money runs into millions of dollars each year.

These facts have been placed before advertisers; advertising agencies, publishers and to some consumers. With these facts the question was put, "What can be done about it?"

As a result of the bringing to light of the existing condition in all sorts of …

A Style Book, Francis Leroy Mcelligott

Bachelors’ Theses

The basic principle of this thesis is to compile a style book to be submitted for use by the publications of Marquette university, particularly for the Marquette Tribune, weekly publication of the University.

An Introduction To The Study And Interpretation Of The Incomes Of Selected Weekly Newspapers In Wisconsin, J. Gerald Purtell, William J. Liermann

Bachelors’ Theses

The publishing of a weekly newspaper is generally considered to be a profitable enterprise. However, like any other business it has its examples of outstanding financial successes and dismal failures. In such instances there are many factors which have determined the fate of the papers. Ignoring the editorial policies entirely, the purpose of this thesis will be to determine as far as possible the reasons for the financial destiny of the weekly from a business standpoint.

Editorial Studies In Wisconsin Weekly Newspapers, Fannie L. Grossman

Bachelors’ Theses

The purpose of this thesis was to get a better understanding and knowledge of weekly newspapers in the state of Wisconsin and to see the enterprises carried out for the community’s interests. The idea was to observe the various layouts, balance, typography, place of materials and to see which newspaper had the best appearing page and the finest types of editorials. Constructive criticism was to be given for the benefit of the newspaper and the writer.

Newspaper Gag Laws, Robert J. Goetz

Bachelors’ Theses

It is almost Inevitable that a writer should be forced to use as much vigilance and care in the exclusion of extraneous matter as he does in the corralling and presentation of facts, relevant and necessary to the proper exposition of his topic. Libel, the right of privacy, and freedom of the press are all but inextricably woven with the subject of Newspaper Gag Laws; yet to swerve excessively from a restricted outline would in all probability be seriously detrimental, if not wholly disastrous, to the task at hand. The writer believes that no amount of personal criticism would favorably …

Case Studies Of Advertising Policies And Practices Of The Three Schuster Stores, Raymond J. Voss

Bachelors’ Theses

The purpose of this thesis is to set down in readable and summary form the main advertising policies, practices and operations of a modern department store. This thesis will attempt to explain operations of the Schuster Advertising Department under the headlines and phases set forth in the accompanying table.

Ghost Writing In Modern Journalism, William Letwin

Bachelors’ Theses

The purpose of this thesis is to study a trend in journalism known as ghost writing. Ghost writing is a phase of authorship which consists in producing material for publication under the name of one who does not do the actual writing.

Case Studies Of The News Contents Of Selected College Dailies, Semi-Weeklies And Weeklies, Donald L. Mclaughlin

Bachelors’ Theses

The Purpose of this thesis is to learn by studying the editorial contents of a certain number of selected college and university newspapers what is considered important news for those papers and what position Is given to the best news stories.

To gain this information three fields of such newspapers are studied. The thesis attempts to outline the news stories carried in each edition and to describe the subject handled in each of these stories. Also it tells what position each story occupied on the page, thus determining its relative news merit.

Further the study attempts to show generally what …

The Suburban Weekly, Henry V. Straka

Bachelors’ Theses

Until recent years, there were only two classes or· types of journalism, metropolitan and community, their products being the city daily and the small town weekly. With changing social and industrial conditions, however, and a consequent growth or' suburban communities, another and distinct type of journalism has grown up. This is the suburban weekly. Just as the community newspaper is radically different from the metropolitan daily, so is the suburban weekly distinct from either. It is not a glorified country paper, neither is it a small-scale city newspaper. While it embodies some of the features of both, it is yet …

Modern Elements In The Graphic Arts, Carroll Arimond

Bachelors’ Theses

The purpose of this thesis is to define and illustrate what is meant by the word "modernism" as applied to art, and how it has evidenced itself in the graphic arts - namely, printing, lithography, and the other applied arts which appeal to the sense of sight. The samples of the graphic arts used in the compilation of this thesis are from the pages of America's leading magazines portraying to the reader the influence of the new school on the advertising industry. Hence the ultimate purpose will be to show how advertising has been revolutionized in its mechanics and to …

The Influence Of Business Upon Country Newspapers, Robert J. Burt

Bachelors’ Theses

This thesis is intended to point out the effect which business conditions have exerted upon the typical country weekly newspaper.in point of editorial policy, treatment of the news, and the handling of advertising. Particular emphasis is laid on the effects of the current business depression, although some of the practices enumerated are undoubtedly of long standing and have no direct connection with present conditions.

Although some of the points to be discussed are to be classified among the faults of newspapers, this is not intended as a wholesale condemnation of the country news­ paper. In editorial optimism and overdisplay of …