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Articles 1051 - 1080 of 3132
Full-Text Articles in Gender, Race, Sexuality, and Ethnicity in Communication
Perceptions Of Asian American Representation In Entertainment Media, Lydia Susan Owens
Perceptions Of Asian American Representation In Entertainment Media, Lydia Susan Owens
Graduate Theses, Dissertations, and Problem Reports (ETD)
The rise of Asian American representation in entertainment media has brought new questions to the current perceptions of Asian Americans in American culture. Where whitewashing of roles or stereotypes of the Model Minority were once portrayed frequently in the past, there are now more diverse stories being shown. When representational images are being shown in entertainment media, there is need for a media literacy lens to critically analyze these images. With this rise in Asian American representation, what are current perceptions of Asian Americans in American culture and American entertainment media? What are current levels of media literacy? This study …
Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer
Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer
Graduate Theses, Dissertations, and Problem Reports (ETD)
Despite three decades of literature that has explored the gender imbalance of public relations at a professional level, there is a dearth of information addressing if or how these experiences are informed at a collegiate level. Accordingly, this study examines if the gender imbalance impacts students in the upper-level public relations classroom, and the similarities and differences exist between other single-gender dominant programs including nursing and Science, Technology, Engineering, and Mathematics (STEM) using three dimensions (i.e., role strain, teamwork, and overall social environment) as a comparison. Using qualitative in-depth interview data collected from 13 junior- and senior-standing public relations students …
Donald J. Trump And The Rhetoric Of Ressentiment, Casey Ryan Kelly
Donald J. Trump And The Rhetoric Of Ressentiment, Casey Ryan Kelly
Department of Communication Studies: Faculty Publications
This essay contributes to and reframes the preliminary scholarly assessments of President Donald J. Trump’s appeals to rage, malice, and revenge by sketching the rhetorical dimensions of an underlying emotional-moral framework in which victimization, resentment, and revenge are inverted civic virtues. I elaborate on the concept of ressentiment (re-sentiment), a condition in which a subject is addled by rage and envy yet remains impotent, subjugated and unable to act on or adequately express frustration. Though anger and resentment capture part of Trump’s affective register, I suggest that ressentiment accounts for the unique intersection where powerful sentiments and self-serving morality are …
Communication Accommodation And Identity Gaps As Predictors Of Relational Solidarity In Interfaith Family Relationships, Toni Morgan, Jordan Soliz, Mackensie Minniear, Gretchen Bergquist
Communication Accommodation And Identity Gaps As Predictors Of Relational Solidarity In Interfaith Family Relationships, Toni Morgan, Jordan Soliz, Mackensie Minniear, Gretchen Bergquist
Department of Communication Studies: Faculty Publications
Guided by Communication Accommodation Theory (CAT) and Communication Theory of Identity (CTI), the purpose of this study was to investigate how families communicatively negotiate religious differences and how that negotiation is related to parent-child relational solidarity. Specifically, we examined the direct effects of (non)accommodative communication on relational solidarity and indirect effects via identity gaps. Using a cross-sectional survey from emerging adult college students (N = 234), we found nonaccommodative communication is indirectly related to lower relational solidarity through increased identity gaps. Accommodative communication is indirectly related to higher relational solidarity through decreased identity gaps. When parents use accommodative strategies, they …
Disclosure Of Trans & Gender Variant Identities By Students To Students, C. A. Brimmer
Disclosure Of Trans & Gender Variant Identities By Students To Students, C. A. Brimmer
Graduate Research Papers
In this study the ways in which trans and gender variant students come out to their cisgender peers is discussed utilizing a framework of communication privacy management (CPM), which is broken down into privacy ownership, privacy control, and privacy turbulence. Foundationally, this work was intended to magnify the experiences of trans and gender variant students in addition to expanding the application of CPM to the experiences of those who transition across binaries and who eschew them altogether. Previous literature examines CPM in a binarily gendered way, and does not take into account how the appearance of bodies can disclose private …
God Of War: Masculinity And Fatherhood Through Procedural Rhetoric, Andrew A. Morgan
God Of War: Masculinity And Fatherhood Through Procedural Rhetoric, Andrew A. Morgan
University of the Pacific Theses and Dissertations
Video games and academia have a long history with one another. Academic researchers have continued to debate the extent to which video games can materialize real world effects. In this thesis, I employ procedural rhetoric and feminist scholarship to analyze the rhetorical power of God of War. I focus on the game’s immersive procedures and the performances of masculinity from Kratos, Atreus, and Baldur. These three characters all perform different masculinities, and their interactions with one another inform the game’s portrayal of masculinity and fatherhood. By engaging in violence and depicting nuanced performances of masculinity, God of War positions the …
Women's Journalists In The Practice Of Mass Media In Semarang City, Lusi Setyo Wulandari, Nova Permata Sari
Women's Journalists In The Practice Of Mass Media In Semarang City, Lusi Setyo Wulandari, Nova Permata Sari
Informasi
This study aims to determine the balance between female and male journalists in the mass media, and the subjective experience of women journalists in carrying out their duties. Data collection was carried out by in-depth interviews and interviewees in this study as many as five people from print and electronic media, to determine the sources of researchers using purposive sampling. This research uses the descriptive qualitative method with gender structuration theory which is a combination of structuration theory and feminist analysis. The results of this study indicate that male dominance is still very strong in the mass media, this can …
The Language Use Of Sex Articles In Women Lifestyle Magazine In Indonesia Case Study: Cosmopolitan Indonesia, Dian Sarwono
The Language Use Of Sex Articles In Women Lifestyle Magazine In Indonesia Case Study: Cosmopolitan Indonesia, Dian Sarwono
Informasi
The choice of words is one of important aspects in writing articles in printed media. Creative language use in lifestyle magazine may create interest for readers. The purpose of this research is to analyze the language use in sex articles in Cosmopolitan Indonesia. Launched in 1997, Cosmopolitan Indonesia is the first licensed Indonesian women lifestyle magazine and the first women magazine in Indonesia that openly discusses sex. This marks a change in Indonesian printed media. Before the publication of Cosmopolitan, sex and intimacy were only discussed in non-public spheres. Although the topics are discussed openly, the magazine uses special terms …
The Tradition Of Cassava Rice Eating: Communication Patterns Of Sunda Wiwitan Indigenous Families In Cultural Heritage In Cireundeu Village, Cimahi City, West Java, Nanda Utaridah, Antar Venus, Atwar Bajari, Dadang Suganda
The Tradition Of Cassava Rice Eating: Communication Patterns Of Sunda Wiwitan Indigenous Families In Cultural Heritage In Cireundeu Village, Cimahi City, West Java, Nanda Utaridah, Antar Venus, Atwar Bajari, Dadang Suganda
Library Philosophy and Practice (e-journal)
Abstract
The people of Cireundeu Village are known to hold firm Sundanese wiwitan customs and traditions of ancestral heritage that contain local wisdom. The tradition of eating cassava rice has been carried out by indigenous peoples for a hundred years since 1918 for generations. The process of introducing and applying the tradition of eating cassava rice was started by this traditional family in carrying out the inheritance of giving culture to the village of Cireundeu.
This research uses a qualitative method with a case study approach to three indigenous families in Cireundeu village who have different beliefs and birthplaces. As …
Political Communication Of Women's Aceh Legislators (Opportunities And Challenges Of Women In Aceh In The Public Sphere), Ainol Mardhiah, Dadang Rahmat Hidayat, Agus Rahmat, Nuryah Asri Sjafirah
Political Communication Of Women's Aceh Legislators (Opportunities And Challenges Of Women In Aceh In The Public Sphere), Ainol Mardhiah, Dadang Rahmat Hidayat, Agus Rahmat, Nuryah Asri Sjafirah
Library Philosophy and Practice (e-journal)
The lack of representation of women in Aceh parliament, indicates that women were left behind in every decision-making related to the development of the Aceh region. Though women are the largest group in this area. This paper intends to examine the political communication of women legislative members in Aceh by focusing on: opportunities and challenges for Acehnese women in the public sphere. This study uses qualitative research methods with a case study approach. The results of the study show that with the legalization of the Law no. 12, 2003 on the Public Election and Law on the Aceh Government no. …
Super, Brown And Queer, Carolyn Adams
Super, Brown And Queer, Carolyn Adams
Capstones
In response to policy seeking to turn back time for marginalized communities, characters and creators - standing at their intersections - are springing into action to change lives in their worlds and ours. Carolyn Adams explores the circumstances surrounding contemporary mainstream representation of women of color and queer superheroes on the big screen and bookshelves alike.
link to capstone: https://www.carolyn-adams.com/writing-updates/capstone
The Never-Ending Lap, Ennica D. Jacob, Alexis Reese
The Never-Ending Lap, Ennica D. Jacob, Alexis Reese
Capstones
This personal film documents the journey of a Haitian-American woman dealing with sexual trauma in a culture that doesn’t speak candidly on the topic. How can women of the African- American diaspora break the cycle of sexual trauma and what are coping mechanisms to navigate their life choices with awareness?
The Never-Ending Lap will follow Ennica’s own healing process, delving delve into the cycles of sexual trauma. The film will explore past experiences through journal entries, therapy sessions and her love for track and field as she is on the road to search for coping mechanisms and healing.
Link: https://ennicajacob.myportfolio.com/videos
Not Manly Enough: Femmephobia’S Stinging Impact On The Transmasculine Community, Tat Bellamy - Walker
Not Manly Enough: Femmephobia’S Stinging Impact On The Transmasculine Community, Tat Bellamy - Walker
Capstones
My capstone project is about femmephobia in the transmasculine community. In interviews with at least six trans men and non-binary people, they explained the struggles they faced accessing health care and the discrimination they faced within their families for having a femme gender presentation. In the story, I speak to Rhea Hoskin, one of the leading researchers on femmephobia in Canada who details why this issue is harmful to the transmasculine community. Additionally, the director of the National Center for Transgender Equality talks about how femmephobia can rear its head and contribute to suicidality and depression in the transmasculine community. …
How Sexual Preference Is Related To Victimization Of Dating Violence, Karley Wilson, Lexi Tyler, Madeline Kuchan
How Sexual Preference Is Related To Victimization Of Dating Violence, Karley Wilson, Lexi Tyler, Madeline Kuchan
Student Scholar Symposium Abstracts and Posters
Intimate Partner Violence is a serious and detrimental public health issue that impacts millions of Americans each year. According to National Statistics, nearly 20 Americans per minute are physically abused by an intimate partner (NCADV, 2019). IPV includes actions such as domestic violence (hitting, slapping, shoving), stalking, and rape. Although there is extensive research on the overall subject, a small amount of research has looked at the relationship between sexual minorities and dating violence. The research we conducted analyzed the correlation between sexual preference and victimization of dating violence. The collected data was analyzed using the SPSS online program. Results …
Amjambo Africa! (December 2019), Kathreen Harrison
Amjambo Africa! (December 2019), Kathreen Harrison
Amjambo Africa!
In This Issue...
New American Leaders .............p. 2
Ladder to the Moon Conference p. 3
Appeal from 350 Maine .............p. 3
Asylum Seekers & Work Permits p. 4
Palaver Strings ............................ p. 9
Ikirenga Cy'Intore .................... p. 11
New Deal for New Americans Act .............p. 13
Coffee by Design Supports Arts ..........................p. 18
DACEP & ILAP in Lewiston...... p. 18
Mid Coast New Mainers Group ............................................... p. 19
Housing Scams ......................... p. 19
Toxic Gymnastics Culture’S Impact On The #Metoo Movement: Sexual Abuse Survivor Aly Raisman’S Trauma Fosters Fight For Change, Jessica Malinsky
Toxic Gymnastics Culture’S Impact On The #Metoo Movement: Sexual Abuse Survivor Aly Raisman’S Trauma Fosters Fight For Change, Jessica Malinsky
Faculty Curated Undergraduate Works
This paper explores how female gymnasts, particularly Aly Raisman, have sparked the gymnastics world’s involvement in the #MeToo movement. It briefly touches on Raisman’s beginnings with gymnastics and how she became an elite U.S. gymnast but promptly dives into her #MeToo story, focusing on her traumatic experiences with Olympic doctor Larry Nassar. Furthermore, her story brings to light how she and other survivors of sexual assault have faced credibility discounting, also known as gaslighting, for sharing their truth. By sharing parts of Aly Raisman and other survivors’ testimonies, this paper highlights not only the trauma and pain they endured while …
Cheer Up Luv: An Examination Of The Activistic Efforts Of Eliza Hatch, Jasper (Kirsten) Boyd
Cheer Up Luv: An Examination Of The Activistic Efforts Of Eliza Hatch, Jasper (Kirsten) Boyd
Faculty Curated Undergraduate Works
This paper examines the efforts put forth by Eliza Hatch, who is an established photojournalist and activist, which pertain to women’s rights and sexual harassment all over the world. Hatch has a multitude of projects dealing with sexual harassment and the unequal treatment of women all across the globe. She is mainly based in London and New York, but has also completed projects in Sri Lanka. Through her activistic career, which began in 2017, she has garnered ample media attention and has raised awareness regarding the issues she tackles in her projects. Through her photo-sets, documentaries, and talks at universities, …
A Power Man’S Theology: Marvel’S Luke Cage And Black Liberation Theology, Diarron B. Morrison
A Power Man’S Theology: Marvel’S Luke Cage And Black Liberation Theology, Diarron B. Morrison
Electronic Theses and Dissertations
Netflix released Marvel’s Luke Cage in 2016 to critical acclaim. Born from a 1970s comic book, the series features Luke Cage, an African-American superhero. Cage is a big, bald, bulletproof black man. Instead of tights and a cape, Cage wears a hoodie calling the audience to remember Trayvon Martin and other victims of white racism. Theologian James Cone created Black Liberation Theology in the 1970s. As a result of Cone’s work, Black Liberation Theology addresses the issue of white racism from a theological standpoint. In this thesis I present a close reading of Marvel’s Luke Cage using Black Liberation Theology …
Dynamics, Modality, And Commodification Of Customary Title Bestowal In Local Political Communication In Gorontalo, Indonesia, Sumarjo Muna, Atwar Bajari, Soleh Soemirat, Diah Fatma Sjoraida
Dynamics, Modality, And Commodification Of Customary Title Bestowal In Local Political Communication In Gorontalo, Indonesia, Sumarjo Muna, Atwar Bajari, Soleh Soemirat, Diah Fatma Sjoraida
Library Philosophy and Practice (e-journal)
This study aimed at analyzing the commodification of identity politics through customary title bestowal (Pulanga) in local politics in Gorontalo Province, Indonesia. This study referred to the critical approach with the critical ethnographic methodology. The data were obtained through in-depth interview with customary title recipients, customary stakeholders, and cultural observers, and gained from customary documents and news archives of the pros and cons of customary title bestowal from local mass media coverage in Gorontalo Province. Validity testing of the data was conducted through triangulation process. The politicization of customary title bestowal occurred because the process of customary title bestowal was …
Communication Pattern With Sulapa Eppa In The Single-Parent Family In Makassar City, Indrayanti Indyayanti, Jenny Ratna Suminar, Ahmad Gimmy Prathama Siswadi, Yanti Setianti
Communication Pattern With Sulapa Eppa In The Single-Parent Family In Makassar City, Indrayanti Indyayanti, Jenny Ratna Suminar, Ahmad Gimmy Prathama Siswadi, Yanti Setianti
Library Philosophy and Practice (e-journal)
Siri’ na pesse as a philosophy of life for Bugis people who have noble values that make humans worthy of being said to be human (tau sipakatau). This value is obtained through hereditary that parents teach their children. One of the values taught by parents, known as sulappa eppa (the four main values) that parents must have as leaders in their families is primarily a single parent. This value is very important for single parents because parents are automatically examples and role models for their children.
This study applied a qualitative method with a case study approach in …
Frequency Of Coach Related Articles During The 2019 Ncaa Division I National Basketball Tournament, Emily J. Houghton, Michelle M. Mcalarnen
Frequency Of Coach Related Articles During The 2019 Ncaa Division I National Basketball Tournament, Emily J. Houghton, Michelle M. Mcalarnen
Human Performance Department Publications
No abstract provided.
The Impact Of Discrimination Against The Lgbtq Community., Hazir Coleman
The Impact Of Discrimination Against The Lgbtq Community., Hazir Coleman
Ramifications
This paper argues that persistent discrimination against LGBTQ persons causes disruption of individuals’ well-being, leading them to face unfortunate adversity and having a negative effect on society as a whole. Research-based evidence is presented that illustrates the negative effects of LGBTQ discrimination, including a greater tendency for people who are LGBTQ to attempt suicide and to have poor physical health due to excessive stress. The complicating roles of bullying, religion, and race are examined, as is the enforced silence that often surrounds Like LGBTQ people, encouraging them to hide their sexual orientation and accept oppression. This can lead to internalized …
Amjambo Africa! (November 2019), Kathreen Harrison
Amjambo Africa! (November 2019), Kathreen Harrison
Amjambo Africa!
In This Issue...
Palaver Strings.........................Page 2
Elections ..................................Page 3
Asylum Seeker Update..........Page 3
Mainers Prepare for Winter Page 13
Namory Keita .......................Page 19
Users’ Review On Converged News: Indonesia News Apps Case, Irwansyah Irwansyah
Users’ Review On Converged News: Indonesia News Apps Case, Irwansyah Irwansyah
JURNAL KOMUNIKASI INDONESIA
Review is important for users to adapt, adopt, and accept new mobile applications. The digital and Internet have changed the way of users viewing and reading news. Since news outlet has transformed from print to website, mobile website, and mobile application, the users’ testimony could make them install, use, and be loyal. At the developers’ perspective, the review could make new ways to improve the features of news apps. The news apps that have better features could give better impression to readers. Moreover, news apps could make so much easier for users or readers to keep up with the latest …
Communication Strategies Of Civil Society Forums To Reduce Maternal Mortality And Infant Mortality In Karawang District, Siti Nursanti, Irvan Afriandi, Susanne Dida, Mien Hidayat
Communication Strategies Of Civil Society Forums To Reduce Maternal Mortality And Infant Mortality In Karawang District, Siti Nursanti, Irvan Afriandi, Susanne Dida, Mien Hidayat
Library Philosophy and Practice (e-journal)
The high number of maternal and infant mortalities encourages the government to solve the issuecollaboratively. The program of expanding maternal and neonatal survival initiate the collaboration among society organizations that concern onmaternal and infant health through civil (madani) society forum. This research aims to comprehend the communication efforts carried outby civil society forum indecreasingthe maternal and infant mortality rate. This research usesa qualitative method of research with case study approach. The correspondents of this research are Head of the Family Health Section of Public Health Office in Karawang Regency (Dinas Kesehatan Kabutapan Karawang), Chief of Civil Society Forum, …
Hashtags And Digital Movement Of Opinion Mobilization: A Social Network Analysis/Sna Study On #Bubarkankpai Vs #Kamibersamakpai Hashtags, Eriyanto Eriyanto
Hashtags And Digital Movement Of Opinion Mobilization: A Social Network Analysis/Sna Study On #Bubarkankpai Vs #Kamibersamakpai Hashtags, Eriyanto Eriyanto
JURNAL KOMUNIKASI INDONESIA
Penelitian ini ingin mengkaji peranan tagar (#) dalam mobilisasi dukungan opini digital. Apakah tagar (#) yang berbeda bisa menciptakan mobilisasi yang berbeda. Teori yang dipergunakan adalah Gerakan Opini Digital (Digital Movement of Opinion / DMO), yaknu sebuah aktivisme digital yang ditandai oleh adanya reaksi yang spontan dan tidak terorganisir dari pengguna media sosial. Kasus yang diteliti adalah pertarungan antara tagar #BubarkanKPAI vs #KamiBersamaKPAI. Metode yang dipakai adalah Analisis Jaringan Sosial (Social Network Analysis/SNA). Hasil penelitian memperlihatkan #BubarkanKPAI lebih mampu menciptakan mobilisasi dibandingkan dengan tagar #KamiBersamaKPAI. Keberhasilan tagar #BubarkanKPAI karena lebih emosional, menciptakan imajinasi naratif dan mempunyai frame yang jelas.
This …
Indonesian Blogger Communities: Display Of Digital Artefacts As The Legitimate Ruling Mechanism, Endah Triastuti
Indonesian Blogger Communities: Display Of Digital Artefacts As The Legitimate Ruling Mechanism, Endah Triastuti
JURNAL KOMUNIKASI INDONESIA
Makalah ini membahas pertanyaan seputar ‘Apakah komunitas blogger yang direartikulasikan dari ‘hubungan hegemonik konservatif’ memiliki potensi untuk memberdayakan blogger Indonesia?’ Atau apakah berpotensi mereproduksi bentuk lain dari hubungan kekuasaan untuk blogger Indonesia, seperti dunia maya yang tidak selalu menjamin demokratisasi. Hal ini berkisar pada gagasan tentang komunitas, dimana era digital telah mengubah hubungan kekuasaan. Terdapat argumen bahwa apa yang disebut komunitas virtual cenderung mereproduksi mekanisme yang berkuasa dengan menciptakan kembali artefak digital sebagai pengingat untuk mempertahankan wilayah budaya. Penelitian ini adalah penelitian etnografi tentang blogging dan mencakup hampir empat tahun pengamatan partisipan dan wawancara informal dengan beragam blogger termasuk pria, …
Privacy Management Of Facebook Users: A Study On Adolescents Living In West Jakarta Slums, Esy Andriyani, Fatmala Kirana Mangun, Healza Kurnia Hendiastutjik, Musfiah Saidah, Syahrul Hidayanto
Privacy Management Of Facebook Users: A Study On Adolescents Living In West Jakarta Slums, Esy Andriyani, Fatmala Kirana Mangun, Healza Kurnia Hendiastutjik, Musfiah Saidah, Syahrul Hidayanto
JURNAL KOMUNIKASI INDONESIA
Remaja memiliki kebutuhan untuk membentuk identitas dan diakui lingkungan sosialnya. Dalam hal ini, media sosial mengekstensi para remaja untuk memenuhi kebutuhan tersebut. Namun, media sosial cenderung mendorong para remaja untuk mengungkapkan informasi pribadi mereka secara terbuka. Media sosial tanpa disadari mengaburkan batas informasi yang dapat diungkapkan dan tidak. Sedangkan saat ini, pengelolaan data atau informasi pribadi menjadi tantangan besar yang harus dihadapi di era komunikasi digital. Hal ini pada gilirannya berdampak pada polemik pengelolaan privasi di media sosial. Penelitian ini menggunakan paradigma post-positivis dan pendekatan kualitatif dengan strategi penelitian konstruktivis untuk mempelajari pemahaman remaja dalam memperlakukan privasi dengan mengacu pada …
The Emergence Of Hybrid Journalism Practice In Travel Destination Coverage On Kompas.Com And Detik.Com, Putu Intan Raka Cinti, Meily Badriati
The Emergence Of Hybrid Journalism Practice In Travel Destination Coverage On Kompas.Com And Detik.Com, Putu Intan Raka Cinti, Meily Badriati
JURNAL KOMUNIKASI INDONESIA
Perkembangan pariwisata mendorong media daring nasional memproduksi kanal khusus wisata. Destinasi wisata menjadi salah satu objek liputan kanal-kanal itu, dengan kualitas liputan berbeda-beda. Adu cepat produksi berita ternyata memunculkan praktik mengambil sumber dari tulisan wisata non jurnalis. Penelitian ini melihat pemahaman dan praktek jurnalis mengenai liputan destinasi wisata yang dikaitkan dengan konsep jurnalisme wisata. Penelitian menggunakan metode kualitatif, paradigma konstruktivis, dengan metode wawancara mendalam terhadap empat wartawan dari detik.com dan kompas.com. Temuan menunjukkan, pengalaman, kebijakan redaksi, serta berbagai hal dari luar individu berperan dalam membentuk pemahaman liputan destinasi wisata. Praktik jurnalisme hibrida muncul. Liputan wisata tidak lagi mengandalkan liputan otentik …
When The Truth Is Decided By Media Buzzers: The Case Of Power Balance, Moh Rifaldi Akbar
When The Truth Is Decided By Media Buzzers: The Case Of Power Balance, Moh Rifaldi Akbar
JURNAL KOMUNIKASI INDONESIA
Tulisan ini akan membahas peran buzzer pada industri iklan. Tulisan ini memberikan argumen bahwa bukan kualitas barang yang menentukan banyaknya pembeli sebuah barang tetapi buzzer. Buzzer membentuk Word of Mouth(WoM) ke tengah khalayak, menciptakan mitos, dan dipercayai secara sadar atau tidak sadar. Melalui media baru, kemajuan industri dan teknologi menyebabkan khalayak mendapatkan pesan berantai semakin cepat dan mudah. Tidak heran jika lakunya sebuah produk bukan lagi ditentukan oleh kualitas, melainkan ditentukan oleh pembicaraan dari orang-ke-orang. Pada tahun 2006, gelang kesehatan bertajuk Power Balance (PB) menjadi salah satu aksesoris paling laku di Dunia. Atlit, selebriti, sampai politisi menggunakan gelang yang "dimitoskan" …