Communication Commons^™

Brand Experience Of Thai Consumers Towards Let's Relax Spa And Massage, Sasachol Chumnanvej

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aimed to explore the brand experience of Thai consumers toward Let’s Relax Spa and Massage across four dimensions. Using qualitative methodology, nine participants were purposively selected for on-site and online in-depth interviews, ensuring diversity based on specific criteria. The participants, actual consumers aged 27-33, shared their experiences using open-ended questions guided by Brakus et al.'s (2009) brand experience dimensions and the 7Ps of service marketing. The findings indicated an overall positive brand experience, particularly in sensory and behavioral aspects, with outstanding experiences in sight, sound, and taste senses. While most participants had a positive affective experience, some expressed …

Consumers' Media Exposure, Attitude And Purchase Intention Toward Samsung Brand In Myanmar, Soe Darli

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of the study are to examine consumers’ media exposure, attitude, and purchase intention towards Samsung in Myanmar and to explore the relationship between media exposure and consumer attitude as well as consumer attitude and purchase intention. The study was conducted in a quantitative approach by using online questionnaires as a tool to collect data from 200 respondents who are Myanmar Citizens aged between 18 and 45 years old and who know about the latest Brand Ambassador Samsung Myanmar and the main Brand Ambassador of Samsung Galaxy Z Flip 5 Campaign. The result showed that overall respondents had low …

คุณลักษณะการสื่อสารภาวะผู้นำของผู้นำองค์กรเจนวาย กับการมีส่วนร่วมของพนักงานองค์กรในธุรกิจครอบครัวแบบ Smes ยุคดิสรัปชั่น, เมธากุล สุวรรณบุตร

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยแบบผสมผสาน (Mixed methods research) นี้มีวัตถุประสงค์เพื่อศึกษา 1) การสื่อสารภาวะผู้นำของผู้นำองค์กร Gen Y 2) การรับรู้และความคาดหวังของพนักงานองค์กร (Gen Y และ Z) ต่อการสื่อสารภาวะผู้นำของผู้นำองค์กร Gen Y และ 3) การมีส่วนร่วมของพนักงานองค์กร (Gen Y และ Z) ในธุรกิจครอบครัวแบบ SMEs ยุคดิสรัปชั่น ผู้วิจัยใช้วิธีวิจัยเชิงปริมาณ (Quantitative research method) เป็นหลัก โดยเก็บข้อมูลด้วยแบบสอบถามจากกลุ่มตัวอย่างพนักงาน Gen Y และ Gen Z จากโรงแรมซึ่งเป็นธุรกิจครอบครัวแบบ SMEs ในเขตกรุงเทพมหานครและปริมณฑล จำนวน 200 คน ใช้การสุ่มตัวอย่างแบบสมัครใจ (volunteer sampling) และวิธีวิจัยเชิงคุณภาพ (Qualitative research method) โดยการสัมภาษณ์เชิงลึก (In-depth interview) กลุ่มตัวอย่างผู้บริหาร Gen Y พนักงาน Gen Y และ Gen Z จากโรงแรมซึ่งเป็นธุรกิจครอบครัวแบบ SMEs ในเขตกรุงเทพมหานครและปริมณฑล กลุ่มละ 3 คน รวมจำนวน 9 คน ผลการศึกษาพบว่า: 1.ในยุคดิสรัปชันที่สร้างความผันผวนทางเศรษฐกิจ กลุ่มตัวอย่างผู้บริหาร Gen Y ในธุรกิจครอบครัวแบบ SMEs พบความท้าทายด้านความแตกต่างในการทำงานของสมาชิกองค์กร และการบริหารที่แตกต่างจากผู้บริหารรุ่นก่อน ด้วยอายุและประสบการณ์ในการบริหารงานที่ไม่มาก คุณลักษณะสำคัญที่สะท้อนภาวะผู้นำที่กลุ่มตัวอย่างสื่อสารออกไป ได้แก่ การรับฟังและเปิดโอกาสให้สมาชิกองค์กรแสดงความคิดเห็น ความใส่ใจและเข้าใจต่อสมาชิกองค์กร ความชัดเจนในการตัดสินใจและวิสัยทัศน์ผู้นำ และความสามารถในการบริหารคน 2.กลุ่มตัวอย่างพนักงาน Gen Y และ Gen Z รับรู้การสื่อสารภาวะผู้นำของผู้นำองค์กร Gen Y ในหมวดการมีส่วนร่วมในการแก้ไขปัญหา เป็นอันดับหนึ่ง …

Help I Posted”: Race, Power, Disciplinary Shifts, And The #Wpalistservfeministrevolution, Iris Ruiz, Brian Hendrickson, Mara Lee Grayson, Et Al.

Arts & Sciences Faculty Publications

No abstract provided.

อิทธิพลของคุณลักษณะผู้ส่งสารในโฆษณาต่อพฤติกรรมผู้บริโภคตราสินค้าจากประเทศญี่ปุ่น, ณัฐนรี กิตติมงคลชัย

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยเชิงสำรวจในครั้งนี้ มีวัตถุประสงค์เพื่อศึกษา 1) คุณลักษณะผู้ส่งสารในโฆษณา (ได้แก่ มิติด้านความเชี่ยวชาญ มิติด้านความน่าไว้วางใจ และมิติด้านความน่าดึงดูดใจ) และพฤติกรรมผู้บริโภคตราสินค้าจากประเทศญี่ปุ่น (ได้แก่ ทัศนคติต่อโฆษณา ทัศนคติต่อตราสินค้า และความตั้งใจซื้อของผู้บริโภค) และ 2) อิทธิพลของคุณลักษณะผู้ส่งสารในโฆษณาต่อพฤติกรรมผู้บริโภคตราสินค้าจากประเทศญี่ปุ่น โดยใช้แบบสอบถามเก็บข้อมูลผ่านช่องทางออนไลน์ จาก 1) กลุ่มตัวอย่างอายุระหว่าง 24 - 44 ปี ที่เคยซื้อและใช้งานสินค้าเครื่องปรับอากาศ Daikin ภายในช่วงเวลา 3 ปีที่ผ่านมา จำนวน 110 คน และ 1) กลุ่มตัวอย่างอายุระหว่าง 24 - 44 ปี ที่เคยซื้อและบริโภคสินค้าบะหมี่กึ่งสำเร็จรูป Nissin ภายในช่วงเวลา 3 เดือนที่ผ่านมา จำนวน 110 คน รวมทั้งหมด 220 คน ผลการวิจัยพบว่า คุณลักษณะผู้ส่งสารในโฆษณาที่เป็นผู้มีชื่อเสียงที่มีค่าเฉลี่ยรวมมากที่สุด คือ มิติด้านความน่าดึงดูดใจ ขณะที่คุณลักษณะผู้ส่งสารในโฆษณาที่เป็นตัวการ์ตูนที่มีค่าเฉลี่ยรวมมากที่สุด คือ มิติด้านความเชี่ยวชาญ นอกจากนั้น คุณลักษณะผู้ส่งสารในโฆษณาที่เป็นผู้มีชื่อเสียงที่มีอิทธิพลต่อพฤติกรรมผู้บริโภคตราสินค้าจากประเทศญี่ปุ่นมากที่สุด คือ มิติด้านความน่าดึงดูดใจ และคุณลักษณะผู้ส่งสารในโฆษณาที่เป็นตัวการ์ตูนที่มีอิทธิพลต่อพฤติกรรมผู้บริโภคตราสินค้าจากประเทศญี่ปุ่นมากที่สุด คือ มิติด้านความเชี่ยวชาญ

Speaking To The Head And The Heart: Prioritizing Empathetic Communication In The Post-Covid Workplace, Kevin T. Caffrey

Administrative / Professional Faculty Articles

As of August 2022, COVID-19 continues to affect our daily lives in physical, psychological, and financial ways. Many vulnerable individuals are struggling to adapt to returning to work and as a result, employee morale is at risk. In times of crises, empathy is needed in the workplace to support one another, but many leaders and employees may not have a firm grasp of the concept. This article seeks to define empathetic communication and explore the need for prioritizing empathy amid the current post-COVID-19 workplace. Through a literature review of empathy, psychological safety in the workplace, and crisis leadership, the author …

The Pacific Sentinel, January 2023, Portland State University. Student Publications Board

The Pacific Sentinel

Editor: Dan Chilton

Articles in this issue include:

• Letter From the Editor
• Jeffrey Gibson at the Portland Art Museum
• Dakota Modern Exhibit
• Defining Abolition With Walidah Imarisha
• We Keep Us Safe
• Psilocybin Solution
• The Case For ACAB
• Something Needs to Be Done
• Comic

Paper Gowns, Cold Hands, Or Something Else? Black Women's Barriers To Gynecologic Screening, Nadia Ayesha Sesay

Theses and Dissertations--Communication

Cervical cancer mortality burden is carried disproportionately by African American women. Early indicators of cervical cancer are identified through prevention screening, a procedure typically performed by a gynecologist. Ideally, the patient group with the most severe mortality would likewise be the group with the most robust communication exchange with their physician to prevent cervical cancer incidence. However, a slew of factors contributes to continued mortalities among Black women. This study uses semi-structured interviews (n=10) and the health belief model to examine one barrier to Black women’s prosocial behaviors regarding routine gynecologic care—awkwardness, which here is conceptualized as social anxiety. The …

Cold Calling In The Classroom: Exploring Student Perceptions Of Instructor Communication Using The Face Negotiation Theory, Cynthia Chinazo Nnagboro

Theses and Dissertations--Communication

Using face negotiation theory (Ting-Toomey, 1988) as a theoretical framework, this dissertation sought to determine students’ perceptions of instructor communication during classroom discussions where instructors use cold calling tactics. According to FNT, students perceived that self-construal determines their face concern as either self, other/mutual face. Therefore, an instructor must determine the best facework strategies to prevent face loss during classroom discussions to maintain optimal student outcomes in communication satisfaction and motivation to participate. This was accomplished by using 8 hypothetical vignettes, a pilot test and an experiment that measured face threat, face support, student communication satisfaction and motivation, intention to …

The Influence Of Instructor Immediacy Beyond The Classroom: An Experimental Investigation Of Relational Messages During Office Hours, Adam Tristan

Theses and Dissertations--Communication

This dissertation examines instructor relational messages during office hours. Office hours are one of the few pedological tools where instructors can engage with their students outside the classroom. Office hours, in general, are widely adopted at many US higher education institutions, yet the context is under-researched and, thus, worthy of exploration. According to rhetorical and relational goals theory (Mottet et al., 2006), some students prefer building relationships with their instructors; others prefer task-focused interactions. To acknowledge the students' relational needs while also addressing students’ academic concerns, instructors could employ instructor immediacy behaviors to achieve simultaneous goals. A 2 x 2 …

Identity And Perception Among Aspec Consumers Of Mass Media, Jericho Franke

Theses and Dissertations--Communication

The portrayals of sex and romance, as well as asexuality and aromanticism, in mass media can have a profound impact on the way asexual and aromantic media consumers view relationships and their own identities, and affect the perception and treatment of the aspec community as a whole. This study uses mixed qualitative methods of online discourse analysis and participant interviews to examine the how mass media has shaped the self-perception and life experiences relating to sex and romance among aspec audience members.

‘It’S Like Flipping A Switch’: Understanding The Challenges, Expectations, And Identity Of High School Wrestlers, Aubree Herman

Theses and Dissertations--Communication

This study aims to understand the challenges and expectations of high school wrestlers, and how they are managing their social identities within the parameters of the sport. The rise of female wrestlers within the last decade and the hegemonic masculine roots of the sport show how imperative it is that research shed light into the unique experiences of high school wrestlers. Social identity theory was used as a theoretical framework and participants answered interview questions that discussed the three components of their social identity (i.e., cognitive, affective, and evaluative). They also identified challenges that they faced, the kind of expectations …

The Dances Of The Presidency, Robert Chapin Poyser

Graduate Research Theses & Dissertations

This thesis will analysis the ideologies of Presidents Barack Obama, Donald Trump, & former Secretary of State Hillary Rodham Clinton. The thesis will focus on the use of feminist critiques of the political rhetoric spoken by all three politicians to argue the discourse in the Obama era, Hillary Clinton’s two Presidential campaigns and President Donald Trump rise as a politician.

Local Radio Journalists’ Usage And Perception Of Artificial Intelligence In The Production Of Local News, Imani Nia Springer-Norris

Graduate Research Theses & Dissertations

The study of human-machine communication seeks to explore journalists’ opinions and perceptions of artificial intelligence (AI) in the newsmaking process, but few studies explore the impact of artificial intelligence on local news, particularly local nonprofit radio journalism. In a case study of a midwestern NPR affiliate, nine local radio journalists were interviewed about how they use AI technology at their local station and their opinions about the role of artificial intelligence as a communicator. My results showed that local radio journalists were primarily using AI for transcription, but that the station was experimenting with other AI tools for the purpose …

Not Just A Hashtag: Using Black Twitter To Engage In Critical Visual Pedagogy, Mia L. Knowles-Davis, Robert L. Moore, Susan Köseoğlu (Ed.), George Veletsianos (Ed.), Chris Rowell (Ed.)

Teaching & Learning Faculty Publications

[First Paragraph] We live in a global society in which we are constantly exposed to new technologies, people, and situations that transform our perceptions and worldviews. As we are exposed to these new experiences, it is increasingly necessary to maintain a critical eye and question what we are seeing. It is not enough for higher education merely to teach material; instructors should also teach the responsibilities and ethics that coincide with it. Encouraging criticality in higher education helps learners to develop a deeper understanding of social justice, inequality, and oppressive systems, and it teaches learners how to combat those issues …

The Problematics Of Gender For Aviation Emergency Communication During An Inflight Emergency: A Case Study, Angela Cora Garcia

Natural & Applied Sciences Faculty Publications

Due to the rarity of female pilots, aviation communication is typically conducted in a single-gender environment. The role of gender in interactions during inflight emergencies has not yet been adequately explored. This single case analysis uses a qualitative approach based on conversation analytic transcripts to investigate how gender may be relevant either explicitly or implicitly in radio trans-missions between flight crew and Air Traffic Control (ATC) personnel, as well as internal ATC phone interactions as participants work to handle an inflight emergency. This incident involved a female pilot and a male copilot, thus providing a naturally occurring rare event to …

Wooing “Willing Dupes”: The Bush Administration’S Use Of Emotional Language In The Drive Toward War With Iraq, Michael F. Russo

Faculty Publications

The publicly available texts of the George W. Bush administration from September 11, 2001, to March 19, 2003, as presented in The Public Papers of the Presidents of the United States, were analyzed for word frequency and the words themselves analyzed for emotional weight using the NRC Emotion Intensity Lexicon. Transcripts of six television news agencies (ABC, CBS, NBC, CNN, FOX, and PBS) were also analyzed for word frequency to determine the extent to which these agencies may have repeated and consequently amplified the rhetoric of the administration. Public opinion polling for this same period was examined in an …

Fighting For What Is Right: A Rhetorical Analysis Of The Fan Campaign To Save Anne With An E From Cancellation, Marie E. Anderson

Electronic Theses and Dissertations

The Anne with an E fan campaign highlighted storylines of social issues that fans felt were important for society. Of particular interest to the fan community was a storyline from the series in which Anne and her friends organized a protest following incidents of sexual assault and censorship aimed at silencing girls from speaking out on gendered issues. This storyline was heavily referenced in the billboards that the fan-based campaign displayed in Toronto and New York City (Anne Nation, 2020). In this analysis, I used fantasy theme analysis (Bormann, 1972) and metaphorical criticism (Osborn, 2018) to conduct a visual and …

Ua12/2/74 Lambda Society, Wku Archives

WKU Archives Collection Inventories

Records created by and about Lambda Society

Ua61/3 Health & Human Services Dean's Office, Wku Archives

WKU Archives Collection Inventories

Unprocessed records created by and about the Dean of the College of Health and Human Services.

Ua12/2/79 Lambda Chi Alpha, Wku Archives

WKU Archives Collection Inventories

Records created by and about Lambda Chi Alpha and its forerunner fraternities Pi Lambda Alpha & Phi Sigma Tau.

Ua12/2/76 Alpha Xi Delta, Wku Archives

WKU Archives Collection Inventories

Records created by and about Alpha Xi Delta sorority.

“They Hurt Me Pauley:” Applying Queer Performance Theory Within L.B. Hamilton’S Play A Midnight Clear To Understand Gendered Violence And Prejudice Against Feminine Msm, Skyllar M. Schoening

Schultz-Werth Award Papers

This essay uses the theoretical lens of queer performance theory to analyze L.B. Hamilton’s play, A Midnight Clear, to increase awareness of gendered violence and prejudice against feminine men-seeking-men (MSM). I first contextualize existing literature about sexual assault and the limited research about feminine men regarding sexual violence and assault. Then, I examine the components of queer performance theory, positing a metaphorical equation of combining both queer theory and performance theory to further understand the roots of queer performance theory. In this section, I also suggest the importance of representation and identity within a dramaturgical and theatrical-based lens from both …

The Influence Of Peyton Manning’S Christian Masculinity, Jacob Edwards

Schultz-Werth Award Papers

Have you ever had a role model or favorite athlete? I had a few, Peyton Manning was and still is my favorite. My favorite team has always been the Indianapolis Colts and that is the team Peyton Manning played for. Growing up I collected a variety of trading cards. I have a couple of Peyton Manning’s rookie cards and even one of his jersey cards. I remember getting those and being pretty fired up when I got them. I admired his attitude toward the sport as it always seemed like he was trying to make a positive impact, work hard, …

External Funding Bulletin, January - June 2023, Uno Office Of Research And Creative Activity

Sponsored Programs Bulletins

No abstract provided.

Exploring Parents' Knowledge Of Dark Design And Its Impact On Children's Digital Well-Being, Claire Bessant, Luei Lin Ong, Laurel Aynne Cook, Mariea Grubbs Hoy, Beatriz Pereira, Alexa Fox, Emma Nottingham, Stacey Steinberg, Pingping Gan

UF Law Faculty Publications

Dark design (also known as deceptive design; Colin et al., 2018 and dark patterns; Mathur et al., 2019) is evidenced by “a user interface carefully crafted to trick users into doing things they might not otherwise do” (Brignull, 2022; page 1). Much dark design is constructed with monetization as the primary goal- even in spaces without ecommerce design (e.g., free-to-play apps representing >95% of all mobile apps; Fitton et al. 2021). Many recent dark design strategies are also oriented towards collecting user information. Concerns about children’s vulnerability to inappropriate online marketing and economic fraud, and the impact of organisational data …

My Parents Don’T 💬 Like I Do, Will Jent

Emerging Writers

Social media is no longer a platform solely for the youth. People of all age groups have found social media, and the language that these groups use can be an indicator of how they use the platforms. Through the analysis of language use pulled directly from social media posts and data collected by other researchers, I found that older generations tend to use social media to gather information, while younger groups use social media for its titular function. By interpreting others’ language use online, people can become more understanding of those they encounter, creating a friendlier space for all.

The Negative Impact Of Social Media's Algorithms On Society, Julia S. Tucker

Emerging Writers

The tools utilized by social media, including algorithms and curation of media feeds, contribute to media phenomenon such as filter bubbles and confirmation biases. These agents transfer from the digital world to the real world, negatively affecting our society, and changing our behaviors. Some examples include political polarization, imposter syndrome, and extremism. These attributes of social media also promote the spread of mis and dis- information, which can negatively impact our social and personal health.

Improving Spiritual Care Competency Among Intensive Care Unit Nurses: Promoting Holistic Patient Care Towards End-Of-Life, Joanne Nguyen, Dana Bagis

Nursing | Student Research Posters

Intensive care unit (ICU) nurses play a crucial role in providing physiological stabilizing care in a dynamic and fast-paced environment, often marked by constant changes and variability in complex patients. Despite their specialization, the aspect of spiritual care tends to be overlooked, particularly in the context of end-of-life care. This is significant because previous studies have shown that a lack of spiritual care leads to poorer health outcomes, decreased coping, increased depression, and diminished quality of life for patients. This research proposal aims to investigate the spiritual care competency among ICU nurses who partake in spiritual care based training, with …

Infusing Theology In Changemaking Curricula: Engaging Justice Natives With Christian Social Thought, Jonathan Bowman Phd

Communication: Faculty Scholarship

As “justice natives,” today's undergraduate students are motivated to engage directly with the world around them in ways unseen throughout most previous generations. Interestingly, secular humanistic perspectives on changemaking are in keeping with a wide variety of biblical teachings and principles of Christian social thought. At the same time, educators and practitioners can better engage these students to lessen a disconnect that often seems to emerge between social justice causes and the modern church. This paper applies a praxis-based approach, Kingian Theology, the Beatitudes from the gospels, elements of liberation theology, Wesley's thoughts about community engagement, and principles of both …