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Full-Text Articles in Communication

The Economics Of Modern Basketball Fandom, Holden Velasco Dec 2026

The Economics Of Modern Basketball Fandom, Holden Velasco

Capstones

In an increasingly money-sucking economy, many Americans are feeling the aching of their wallets. Basketball, once serving as an escape from the outside world, has now turned into a money-making machine where fans are paying to keep it running. It’s inescapable, whether it’s the rising costs to watch the professionals, forking thousands of dollars for children to play or sports gambling being plastered everywhere. Basketball no longer feels like basketball.


National Belonging And Cricket Fandom: Narrative Storytelling By Indian Premier League (Ipl) Teams On Instagram, Aman Misra, Adam William Love Jun 2026

National Belonging And Cricket Fandom: Narrative Storytelling By Indian Premier League (Ipl) Teams On Instagram, Aman Misra, Adam William Love

Journal of Global South Sport Studies

This study examines how Indian Premier League (IPL) teams employed narrative storytelling on Instagram during the 2020 edition of the tournament, which was held in the United Arab Emirates rather than in India. Throughout the season, IPL teams used social media, especiallyInstagram, to foster online relationships and construct visual narratives reflecting transnational identity and other forms of cultural symbolism. Using Fisher’s (1985) narrative paradigm and Kress and van Leeuwen’s (2006) framework for visual narrative analysis, we investigate how Instagram posts from IPL team accounts articulated political and cultural identities. In doing so, the current study provides a novel contribution to …


Du Undergraduate Showcase Abstracts: Research, Scholarship, And Creative Works, Sophia Wismar, Henry Staats, Allison Metzler, Chloe Puckett, Rachel Levine, Christa Kilpatrick, Scott Wolf, Joe Walsh, Grace Doolittle, John Engebreston, Zoe Lopez, Christopher Aaby, Audrey Duff, Timothy Sisk, Katelyn Lamberton, Angela Narayan, Gilkah Argueta, Habiba Samir, Girena Tesfazghi, Genet Kenore, Sinit Tesfamariam, Effley Brooks, Abi Newell, Megan Doherty, Natalie Baer, Lexi Blood, Talya Riciputi, Jessica Jimenez, Devin Hernandez, Lynn Clark, Taj Kumar, Sunil Kumar, Allen Rutman, Mira Pronobis, Tess Carson, Anna Sher, Frankie Stroud, Tamra Pearson D'Estree, Alyssa Wilson, Emily Melnick, Jenalee Doom, Yihang Gao, Gwendolyn Geiger, Noah Gettle, Scott Nichols, Clare Ayoub, Cara Dienno, Sunny Walker, Zoe Hansen, Maya Wheeler, Addison Rice, Patrick Martin, Sanjana Acharya, Daniel Mcintosh, Amanda Mckellips, Calli Cain, Justin Blake, Peter Sokol-Hessner, Natalie Miller, Max Weisbuch, Sophia Dellota, John Macikas, Charlotte Snow, Mark Siemens, Zoe Lynch, Alex Huffman, Prachi Shah, Jason Roney, Halcyon Levi, Nicole Herzog, Andrea Koly, Daniel Linseman, Annie London, Xi Yang, Avery Zwisler, Jane Smith, Chaz Contag, Michael Kerwin, Lucy Rand, Grace Schroeder, Michelle Rozenman, Nissa Tapper, Guiming Zhang, Mateo Mazariego-Halpern, Keith Meyer, Julie Do, Dakota Park-Ozee, Travis Herink, Kara Neu, Jonathan Plomin, Eve-Odine Duchaufour, Debbie Gale Mitchell, Tennyson Anderson-Stricklin, Lily Treitz, Samantha Rosenberger, Sierra Griffith, Finley Joseph, Daniel Sampson, Emmy Davis, Skyler Kasnoff, Evon Lopez, Vivian Nguyen, Cassy Young, Franklin Sellner, Martin Tobon, Ila Graham, Zach Billings, Holden Hedit, Decatur Boland, Paul Kosempel, Cory Chandler, Jay Mahoney, Sam Dragan, Susan Dagget, Yarrow Ator, Heidi Vuletich, Owen Weber, Andrew Kloeppel, Petersen Gray, Mandi Schaeffer-Fry, Razleen Bassra, Bryanna Rodriguez, Christina Blue, Taubie Sanders, Rachel Epstein, Luke Milburn, Camryn Evans, Ezra Martinez, Mary Westwood, Gabri Notov, Robin Tinghitella, Lilou Cabrol, Eli Barbour, Juliet Mendik, Selma Myers, Zac Wise, Noah Fahlin, Michelle Knowles, Abigail Hopper, Michael Greenberger, Romi Laclair, Sarah Watamura, Sabrina Efroymson, Casey Barker, Sydney Seltzer, Bryn Yehle, Jennifer Hoffman, Sara Garcia, Ryuka Nagamine, Trevor Briggs, Remy Le Boeuf, Elena Krone, Eileen Farrell, Regan O'Rourke, Elena Roel, Greg Mortimer, Ali Ayoub, Stefani Langehennig, Caitlin Turk, Logan Scmid, Stefan Chavez-Norgaard, Karen Kim, Tatiana Peccedi, Courtney Cassidy, John Sebesta, Rhianna Lewis, Janice Bening-Lacek, Vivian Lawless, Mckenna Hanson, Jeffrey Amidon, Riya Joshi, Ram Ambre, Brady Worrell, Perrin Schneider, Ali Azadani, Brooke Agulnek, Lyndsie Salvagio, Elise Siemanowki, Yan Qin, Andre Allen, Melodie Nguyen, Megan Livengood, Abby Reams, Saffron Hartreeve, Bri Wylie, Sarah Brookman, Mariah Loiacono, Green Russo, Abhia Lodhi, Gabrielle Welsh, Nika Spehar, Shahked Levin, Evrim Baykal, Kimberly Chiew, Jocelyn Torres, Kailey Hicks, Mykaela Tanino-Springsteen, Audrey Bellows, Akam Chahal, Madeline Tepper, Shannon Murphy, Alexa Fonseca, Deborah Han, Cassandra Perez, Oluwatoyin Alaba, Julia Roncoroni, Vy Nguyen, Nana Burn, Sarah Sasse, Rubin Tuder, Anthony Gerber, Nancy Lorenzon, Christine Vohwinkel, Camryn Gunter, Tristan Weber, Sam Rommel, Brian Michel, Muskan Fatima, Alannah Oleson, Kira Frey, Edward Garrido, Beckett Morris, Kerstin Haring, Drew Middleton, Abigail Walpert, Liam Dee, Gabby Ishaw, Cole Carnes, Maddie Weiser, Claire Fox, Valeriia Vlasenko, Kateri Mcrae, Riley Smith, Abigail Templin, Kushani Rajapaksha May 2026

Du Undergraduate Showcase Abstracts: Research, Scholarship, And Creative Works, Sophia Wismar, Henry Staats, Allison Metzler, Chloe Puckett, Rachel Levine, Christa Kilpatrick, Scott Wolf, Joe Walsh, Grace Doolittle, John Engebreston, Zoe Lopez, Christopher Aaby, Audrey Duff, Timothy Sisk, Katelyn Lamberton, Angela Narayan, Gilkah Argueta, Habiba Samir, Girena Tesfazghi, Genet Kenore, Sinit Tesfamariam, Effley Brooks, Abi Newell, Megan Doherty, Natalie Baer, Lexi Blood, Talya Riciputi, Jessica Jimenez, Devin Hernandez, Lynn Clark, Taj Kumar, Sunil Kumar, Allen Rutman, Mira Pronobis, Tess Carson, Anna Sher, Frankie Stroud, Tamra Pearson D'Estree, Alyssa Wilson, Emily Melnick, Jenalee Doom, Yihang Gao, Gwendolyn Geiger, Noah Gettle, Scott Nichols, Clare Ayoub, Cara Dienno, Sunny Walker, Zoe Hansen, Maya Wheeler, Addison Rice, Patrick Martin, Sanjana Acharya, Daniel Mcintosh, Amanda Mckellips, Calli Cain, Justin Blake, Peter Sokol-Hessner, Natalie Miller, Max Weisbuch, Sophia Dellota, John Macikas, Charlotte Snow, Mark Siemens, Zoe Lynch, Alex Huffman, Prachi Shah, Jason Roney, Halcyon Levi, Nicole Herzog, Andrea Koly, Daniel Linseman, Annie London, Xi Yang, Avery Zwisler, Jane Smith, Chaz Contag, Michael Kerwin, Lucy Rand, Grace Schroeder, Michelle Rozenman, Nissa Tapper, Guiming Zhang, Mateo Mazariego-Halpern, Keith Meyer, Julie Do, Dakota Park-Ozee, Travis Herink, Kara Neu, Jonathan Plomin, Eve-Odine Duchaufour, Debbie Gale Mitchell, Tennyson Anderson-Stricklin, Lily Treitz, Samantha Rosenberger, Sierra Griffith, Finley Joseph, Daniel Sampson, Emmy Davis, Skyler Kasnoff, Evon Lopez, Vivian Nguyen, Cassy Young, Franklin Sellner, Martin Tobon, Ila Graham, Zach Billings, Holden Hedit, Decatur Boland, Paul Kosempel, Cory Chandler, Jay Mahoney, Sam Dragan, Susan Dagget, Yarrow Ator, Heidi Vuletich, Owen Weber, Andrew Kloeppel, Petersen Gray, Mandi Schaeffer-Fry, Razleen Bassra, Bryanna Rodriguez, Christina Blue, Taubie Sanders, Rachel Epstein, Luke Milburn, Camryn Evans, Ezra Martinez, Mary Westwood, Gabri Notov, Robin Tinghitella, Lilou Cabrol, Eli Barbour, Juliet Mendik, Selma Myers, Zac Wise, Noah Fahlin, Michelle Knowles, Abigail Hopper, Michael Greenberger, Romi Laclair, Sarah Watamura, Sabrina Efroymson, Casey Barker, Sydney Seltzer, Bryn Yehle, Jennifer Hoffman, Sara Garcia, Ryuka Nagamine, Trevor Briggs, Remy Le Boeuf, Elena Krone, Eileen Farrell, Regan O'Rourke, Elena Roel, Greg Mortimer, Ali Ayoub, Stefani Langehennig, Caitlin Turk, Logan Scmid, Stefan Chavez-Norgaard, Karen Kim, Tatiana Peccedi, Courtney Cassidy, John Sebesta, Rhianna Lewis, Janice Bening-Lacek, Vivian Lawless, Mckenna Hanson, Jeffrey Amidon, Riya Joshi, Ram Ambre, Brady Worrell, Perrin Schneider, Ali Azadani, Brooke Agulnek, Lyndsie Salvagio, Elise Siemanowki, Yan Qin, Andre Allen, Melodie Nguyen, Megan Livengood, Abby Reams, Saffron Hartreeve, Bri Wylie, Sarah Brookman, Mariah Loiacono, Green Russo, Abhia Lodhi, Gabrielle Welsh, Nika Spehar, Shahked Levin, Evrim Baykal, Kimberly Chiew, Jocelyn Torres, Kailey Hicks, Mykaela Tanino-Springsteen, Audrey Bellows, Akam Chahal, Madeline Tepper, Shannon Murphy, Alexa Fonseca, Deborah Han, Cassandra Perez, Oluwatoyin Alaba, Julia Roncoroni, Vy Nguyen, Nana Burn, Sarah Sasse, Rubin Tuder, Anthony Gerber, Nancy Lorenzon, Christine Vohwinkel, Camryn Gunter, Tristan Weber, Sam Rommel, Brian Michel, Muskan Fatima, Alannah Oleson, Kira Frey, Edward Garrido, Beckett Morris, Kerstin Haring, Drew Middleton, Abigail Walpert, Liam Dee, Gabby Ishaw, Cole Carnes, Maddie Weiser, Claire Fox, Valeriia Vlasenko, Kateri Mcrae, Riley Smith, Abigail Templin, Kushani Rajapaksha

DU Undergraduate Research Journal Archive

Abstracts from the DU Undergraduate Research Showcase.


A Stadium In Our Backyard: Community Participation In Stadia Redevelopment Projects, Sofia Zazueta May 2026

A Stadium In Our Backyard: Community Participation In Stadia Redevelopment Projects, Sofia Zazueta

Master's Theses

The Santiago Bernabeu in Madrid, Spain and the Chase Center in San Francisco, California are two stadium redevelopment projects that exemplify the stakeholder dynamics that come into play when developers pitch a multipurpose stadium located a few blocks away from people’s backyards. Urban development patterns must be in constant evolution to meet the needs and demands of the current generations. In cities, stadia redevelopment projects have entered the picture to reimagine the role that these structures once played. The stadium once used for the sole purpose of holding matches has become a venue that now hosts different events such as …


Domestic Travelers: Transparent Machines, Hollow Bodies, Hanyi Wang May 2026

Domestic Travelers: Transparent Machines, Hollow Bodies, Hanyi Wang

Masters Theses

Digitization is not a modern invention. Derived from the concept of fingers, this mindset of packing information into quantifiable, interchangeable units sounds mechanical, yet eerily physical. Try to imagine: a ghostly hand with millions of fingers with the same length, likeness, and function. Under the worldview of Digital Narrative, we live in a digital simulation: everything is representable with quantifiable units, fluid across media. Yet under this spectacle of convenient abundance, something is missing. The Unknowables are replaced with arbitrary symbols, while the Uncategorizables are omitted. This is a framework that cannot accommodate human subtleties and complexities. One needs to …


From Chennai To Texas: Major League Cricket, Glocalization, And The Uber-Sport Assemblage, Glenn Houlihan May 2026

From Chennai To Texas: Major League Cricket, Glocalization, And The Uber-Sport Assemblage, Glenn Houlihan

Journal of Global South Sport Studies

This article examines Major League Cricket (MLC), an American professional Twenty20 (T20) cricket franchise league which began in July 2023 with a sold-out match at Grand Prairie Stadium in Grand Prairie, Texas. The fans in attendance were predominantly immigrants from South Asia, a region where cricket is the dominant sport. MLC’s connection to South Asia, however, extends beyond domestic U.S. fandom, as four of the league’s six franchises are operated by Indian Premier League (IPL) teams. Here, the IPL is expanding operations into the U.S. market, leveraging the recognizable branding of the league’s teams to offer the nascent MLC a …


The Dehumanization Of Nfl Players In The Media, Destiny D. Farley May 2026

The Dehumanization Of Nfl Players In The Media, Destiny D. Farley

UNLV Theses, Dissertations, Professional Papers, and Capstones

This creative thesis aims to bridge the gap in sports journalism by humanizing National Football League (NFL) players, showcasing their lives outside of sports, and exploring their nuanced relationships with the media. NFL players are objectified in the press in a variety of ways, with some common themes including coverage of drafting/trading, performance statistics, salary/contracts, and their overall celebrification. Through an episodic visual narrative podcast, the project grants autonomy back to the players by providing them with a platform to showcase their personalities, discuss media experiences, and share untold stories. This podcast series—featuring a blend of A-roll and B-roll—immerses audiences …


Suplexing Silence: A Media Analysis Of Sexual Misconduct In Pro Wrestling’S #Speakingout, Tommy W. Mccardle May 2026

Suplexing Silence: A Media Analysis Of Sexual Misconduct In Pro Wrestling’S #Speakingout, Tommy W. Mccardle

Electronic Theses, Projects, and Dissertations

The 2020 #SpeakingOut movement marked a pivotal moment in professional wrestling, as survivors of sexual misconduct publicly challenged longstanding industry norms surrounding power, silence, and accountability. This study employs thematic analysis (Braun & Clarke, 2006) to examine how survivor narratives and organizational responses constructed competing meanings during the height of the movement between June 1 and August 31, 2020. Drawing from publicly available posts on X (formerly Twitter) and official company statements, the analysis explores how discourse functioned as a site of both resistance and institutional preservation. Inductive analysis of survivor narratives produced three primary themes: Abuse of Power, The …


Media Center Gets New Studio, Name, Timesdaily Apr 2026

Media Center Gets New Studio, Name, Timesdaily

Documents

New Media Center and grand opening for the new Communications Building (former Gymnasium) in 1988


Research Proposal: Enhancing Or Replacing? A Qualitative Study Of Ai's Impact On Coaching Strategy And Team Dynamics, Mariana Perez Romero Apr 2026

Research Proposal: Enhancing Or Replacing? A Qualitative Study Of Ai's Impact On Coaching Strategy And Team Dynamics, Mariana Perez Romero

Posters - 2026

Since early 2020’s, artificial intelligence has become widely accessible and increasingly adapt in everyday life. In sports, AI now plays a major role in performance analysis, training strategies, and real time decision-making. While these tools offer significant advantages, they also reshape how athletes and coaches communicate, interpret information, and build relationships. Sport is a space for relationships: communication between coaches and athletes, trust within the team, shared decision-making, and bonds that are built through experience. It is important to understand how AI is influencing these human dynamics. This study will explore how AI influences communication and interpersonal dynamics in sports, …


The Emerging Social Media Water Cooler? Motivations For Reddit Use In A Niche League, Jan Boehmer, Brendan O'Hallarn Jan 2026

The Emerging Social Media Water Cooler? Motivations For Reddit Use In A Niche League, Jan Boehmer, Brendan O'Hallarn

Communication & Theatre Arts Faculty Publications

Social media play a key role in sport marketing—with athletes, teams, and leagues directly engaging with their audiences. While Facebook, Instagram, and Twitter have received much attention in the sport marketing and communication literature, research on Reddit is scant. This is particularly noteworthy, as the platform is growing rapidly and promises utility for users with nonmainstream interests to find and engage with each other. This study employs a uses and gratifications approach to investigate how prevalent Reddit use is among fans of the United Football League (UFL), what motivates users to engage with the platform, and whether Reddit use leads …


Gendered Coverage In Sports Media: An Analysis Of Espn’S Representation Of Women’S Sports, Abigail C. Leonard Jan 2026

Gendered Coverage In Sports Media: An Analysis Of Espn’S Representation Of Women’S Sports, Abigail C. Leonard

Honors Theses and Capstones

Despite growing participation in women’s sports, media coverage continues to reflect significant gender disparities. This thesis examines how ESPN, as a leading sports media network, contributes to the construction of gendered narratives through its coverage of women’s sports and female athletes. Drawing on framing theory, agenda-setting theory, and social identity theory, this study analyzes headlines, visuals, language, narratives, and broadcast patterns to explore how meaning is constructed in sports coverage.

The findings suggest that while coverage of women’s sports has increased, it often remains positioned as secondary to men’s sports. Female athletes are more frequently described using language that emphasizes …


Leadership Perceptions In Mid-Major Ncaa Athletics: Exploring Women's Teams Head Coaches' Experiences With Athletic Department Senior Staff, Sydnie A. Steele Jan 2026

Leadership Perceptions In Mid-Major Ncaa Athletics: Exploring Women's Teams Head Coaches' Experiences With Athletic Department Senior Staff, Sydnie A. Steele

Theses and Dissertations--Education Sciences

Leadership practices within NCAA Division I athletic departments can shape the professional climate, well-being, and stability of the coaching staff. Yet, limited research has explored how senior administrators influence the experiences of coaches who lead women’s teams at mid-major institutions. This phenomenological inquiry study explored how head coaches interpret their interactions with senior athletic department staff and how these relational dynamics inform perceptions of support.

Twelve Division I head coaches participated in semi-structured Zoom interviews about their experiences at former institutions. The interview protocol integrated the LMX-7 framework with open-ended questions to capture the significance of the head coaches’ lived …


Examining Diversity Messaging Practices Of Division I Athletic College Sports Communicators, David Cassilo Dec 2025

Examining Diversity Messaging Practices Of Division I Athletic College Sports Communicators, David Cassilo

Journal of Issues in Intercollegiate Athletics

In recent years, college athletic communication departments have been tasked with more messaging related to race and diversity. This research used semi-structured interviews to understand the message creation practices of Division I athletic communication departments when generating diversity and social justice messaging. The research was examined within the context of the theory of racialized organizations. Interviews were conducted with 11 athletic communication staff members at Division I universities. Five themes were constructed related to diversity and social justice messaging of athletic communication departments at Division I universities. These are (a) a White world, (b) need to represent collegiate athletes, (c) …


Conference Realignment And Coaching Perspectives: Examining Social Support From Coaches To Athletes In The Acc, Big 12, And Big Ten, Brannon H. Timms Dec 2025

Conference Realignment And Coaching Perspectives: Examining Social Support From Coaches To Athletes In The Acc, Big 12, And Big Ten, Brannon H. Timms

All Theses

The purpose of this study is to understand, from a coach's point of view, their perspective on conference realignment and how, if at all, it has changed their relationship with their athletes as it pertains to social support. Findings indicate that coaches expressed awareness of social support needs for their student athletes; notable gaps remain in emotional, esteem, and informational support. Based on the participants' responses, tangible support emerged as the only form of social support provided by these coaches. Coaches also expressed a desire for further legislation regarding NIL to maintain competitive fairness among NCAA athletics. The results underscore …


“It’S All Fun And Games Until Someone Loses An Eye (-Test): On The Presence And Consequences Of An Argument Scheme That Re-Works Our Notions Of Evidence And Support”, Matthew P. Brigham Nov 2025

“It’S All Fun And Games Until Someone Loses An Eye (-Test): On The Presence And Consequences Of An Argument Scheme That Re-Works Our Notions Of Evidence And Support”, Matthew P. Brigham

Studies in Debate and Oratory

This essay explores an argument scheme commonly employed in sport communication, the “Eye Test,” which claims that a good faith watching of two teams or athletes, for instance, provides its own evidence as to which is superior. A distinction is drawn between a weak version of the argument, the earned eye test, and the strong version, the universal eye test. Focusing on the latter, which does not rely on expertise but claims that any individual should be able to see the proof of the argument, the essay explores a range of everyday and public sphere arguments that operate …


Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray Nov 2025

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …


It Just Means More: The Cultural Bond Between The South And Sec Football, Ryan Stinson Oct 2025

It Just Means More: The Cultural Bond Between The South And Sec Football, Ryan Stinson

Senior Theses

With the success of programs like Vanderbilt and Georgia Tech in the early 1900s, college football quickly became means of establishing Southern superiority over the northern U.S. Their success continued into the 20th and 21st centuries with the creation and rise of the Southeastern Conference (SEC). During and prior to the existence of the SEC, rivalries, traditions, and pageantry developed and thrived in communities across the southeast. These aspects created a unique environment that drew in fans of college football across the region. This resulted in a unique bond between fan, university, team, and community that has thrived within all …


Ua21 What's New, Wku Institutional Equity Aug 2025

Ua21 What's New, Wku Institutional Equity

WKU Administration Documents

Newsletter created by and about the Office of Institutional Equity.

  • Demir, Ena. A Message from the Executive Director
  • Training Opportunities: Stay Informed & Engaged
  • Understanding Title VI
  • Student Accessibility Center Joins the Office of Institutional Equity
  • Need Workplace Accommodations?
  • Web Accessibility Regulations
  • Relevant Information
  • Stop Campus Hazing Act
  • Meet the Team


Christian Identity And Commercialization: A Rhetorical Case Study Of Faith-Based Nil Branding In College Athletics, Santiago Diaz Finochietto Jul 2025

Christian Identity And Commercialization: A Rhetorical Case Study Of Faith-Based Nil Branding In College Athletics, Santiago Diaz Finochietto

All HCAS Student Capstones, Theses, and Dissertations

This project, “Christian Identity and Commercialization: A Rhetorical Case Study of Faith-Based NIL Branding in College Athletics," explores the intersection of faith, personal branding, and commercialization in the era of Name, Image, and Likeness (NIL) in collegiate athletics, with a specific focus on Christian student-athletes. Since the NCAA's 2021 policy change allowing athletes to profit from NIL, student-athletes have been thrust into a complex landscape of sponsorships, digital branding, and entrepreneurial identity. While this shift offers unprecedented opportunities, it also presents ethical and spiritual dilemmas, particularly for Christian athletes seeking to integrate their faith into their public and commercial presence …


Game, Set, Empower: A Comparative Instagram Analysis Of Branding And Engagement In The Confederation Of African Football (Caf) Women’S And Men’S Champions League, Nour Abdelkader Ms Jun 2025

Game, Set, Empower: A Comparative Instagram Analysis Of Branding And Engagement In The Confederation Of African Football (Caf) Women’S And Men’S Champions League, Nour Abdelkader Ms

Theses and Dissertations

The rise of women’s football has placed new emphasis on digital branding, with social media becoming a vital space for visibility, engagement, and representation. This thesis investigates how Instagram content strategies influence fan engagement during the CAF Women’s and Men’s Champions League tournaments. Specifically, it examines the role of content type (match, behind-the-scenes, off-the-pitch, promotional), marketing orientation (organic, sponsored, collaborative), and post format (reel, carousel, photo, graphic) in shaping audience interaction.

Using an explanatory sequential mixed methods approach, the study analyzed 674 Instagram posts (276 CAFWCL, 398 CAFCL) and conducted semi-structured interviews with five digital sports professionals, including CAF digital …


Using Fantasy Sports To Connect Process With Product In Adpr/Spmc 464/864 – Sports Media Relations And Promotion, Brian Petrotta May 2025

Using Fantasy Sports To Connect Process With Product In Adpr/Spmc 464/864 – Sports Media Relations And Promotion, Brian Petrotta

UNL Faculty Course Portfolios

The purpose of this portfolio is to analyze the relationship between assignments and desired learning outcomes in ADPR/SPMC 464/864 – Sports Media Relations and Promotion. ADPR/SPMC 464/864 Sports Media Relations and Promotion remains a challenging course to navigate but the process of developing this portfolio demonstrates that it has many strengths. The first of these strengths is the simple structure that centers the course around a fantasy football team (NFL in fall, EPL in spring). Most students were already familiar with fantasy sports and, in general, appreciated the inherent competition within this structure. Feedback from students’ year-end self-assessments from two …


Commodification And Objectification Of The Black Male Athlete In The Nfl, Jalen A. Terrell May 2025

Commodification And Objectification Of The Black Male Athlete In The Nfl, Jalen A. Terrell

All Theses

The black male body has often been viewed as a commodity in Western culture since the commodification of the black male body in the historical slave auction. Albeit slave owning ended in 1863 with the Emancipation Proclamation, it was not until 1946 that the National Football League (NFL) became integrated, and the commodification of black bodies became prevalent once again. As such, this study looks to understand how the X population from the data set for this study demonstrates the commodification of the black male body, the general discourse around the black and white male athletes, and explores the language …


On And Off The Court: Who Am I?, Katie Claire Parker May 2025

On And Off The Court: Who Am I?, Katie Claire Parker

Graduate Theses and Dissertations

From a very young age, athletically gifted individuals are encouraged to pursue their sport. This can lead to a strong maturity in an athletic sense, yet it comes at the expense of other areas of development. The early commitments to sport require the individual to make sacrifices that allow them to gain competency over others, as a result, additional values and identifying characteristics get pushed aside. Further, athletes are known for performing in the spotlight. Every game has an audience and one team ends up a winner, the other a loser. Typically, the athletes experience the highs of victory and …


The French Connection: The Exponential Growth Of Rhode Island Women's Basketball, Mark C. Radigan May 2025

The French Connection: The Exponential Growth Of Rhode Island Women's Basketball, Mark C. Radigan

Senior Honors Projects

Since the arrival of Head Coach Tammi Reiss and Associate Head Coach Adeniyi Amadou to Kingston in 2019, the University of Rhode Island Women’s Basketball program has emerged from mid-major obscurity to become a regional and conference juggernaut with a reputation for developing young women on the court and in life. Many factors have contributed to this meteoric rise, but one that stands out is the program’s reliance on international recruiting to close the skill gap with other mid-major programs, with a particular focus on recruiting within France. This project aimed to highlight the impact of this recruitment strategy on …


Moving The Goalposts: American Sports Coverage In Newspapers And The Construction Of Gender, Race And Sexuality In The Olympics In 1928, 1932, 1936., Jacob Havers May 2025

Moving The Goalposts: American Sports Coverage In Newspapers And The Construction Of Gender, Race And Sexuality In The Olympics In 1928, 1932, 1936., Jacob Havers

All Theses

This thesis takes an in-depth look at the media coverage of women in the Olympics in 1928, 1932 and 1936. Specifically following the track athletes Kinue Hitomi, Louise Stokes, Tidye Pickett and Mildred “Babe” Didrikson the thesis explores how by being athletic women they had their identities as feminine figures heavily questioned and scrutinized in newspapers at the global level. The harshest of these critics was often the American media, who held strict standards of race, gender and sexuality in the late 1920s-mid 1930s. They sought to uphold these standards at the global scale, and the American media’s interrogation of …


Intersectionality In Tennis (Wta) Sports Media, Emily Stoner May 2025

Intersectionality In Tennis (Wta) Sports Media, Emily Stoner

Honors Program: Senior Projects (Public)

This “applied knowledge” project investigates and observes intersectionality in tennis sports media via the women’s professional tour (WTA). Intersectionality in Tennis (WTA) Sports Media analyzes how intersectionality as a concept and social justice lens impacts and is impacted by media. By considering intersectional identities and their implications in sports media narratives and coverage, this piece displays some telling patterns and perpetuations.

At the professional level, tennis certainly does not garner the most profit or attention, but it provides a unique world of intersecting identities, cultures, geography and tradition. This work aims to shed light on the state of sports media, …


Ua12/2/2 Talisman: Connection, Wku Student Affairs Apr 2025

Ua12/2/2 Talisman: Connection, Wku Student Affairs

WKU Administration Documents

Spring 2025 Talisman:

  • Alali, Cecilia & Ragan Harrington. Connection
  • Hardesty, Emma. On a Roll – Dungeons & Dragons
  • Muscutt, Carson. Grinding Through Life – Molotov Skateshop
  • Cox, Kate. Stopwatch
  • Harrington, Ragan. 1 Campus, 7 Strangers – Logan Hesse, Nicholas Basile, Spencer Winterbottom, Alliyah Jones, Alex Gehring, Annie McClurg, Rowan Finley
  • Vickers, Abigail. Forged in Combat – Mixed Martial Arts
  • Wood-Morris, Oli. Survivors to Neighbors – Bosnian Refugees
  • Jordan, Shylin. Severed Roots
  • Bivens, Emily. Behind the Screen – Social Media
  • Dean, Clarissa. Shear Talent – Shake Rag Barbershop
  • Sutton, Avery. For the Love of the Old – Thrift Shopping
  • Phelps, Maggie. …


Ua12/2/1 College Heights Herald, Vol. 100, No. 3, Wku Student Affairs Apr 2025

Ua12/2/1 College Heights Herald, Vol. 100, No. 3, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period February 17 - April 20, 2025.

  • Wilborn, Price. You Matter & You Are Not Alone
  • Smith, Kane. Peggy Crowe Reflects on Counseling Center in Face of Staff Shortages
  • Stafford, Hallie. Help with Horses – New Beginnings Therapeutic Horse Riding
  • Hawkins, Kaylee. How a WKU Professor Helps Improve Student Mental Health – Jay Gabbard, National Alliance on Mental Illness Recovery Support Group
  • McMahon, Jake. More Than a Coach – Brent Chumbley, Track & Field
  • Simpson, Libby. WKU’s American Foundation for Suicide Prevention Brings Mental Health Into the Light
  • Hardesty, Emma. Trans …


Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations Apr 2025

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team in spring 2025.