Open Access. Powered by Scholars. Published by Universities.®

Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Discipline
Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 35041 - 35070 of 89110

Full-Text Articles in Communication

Jour 3120: Reporting (Syllabus), Thomas J. Hrach Jan 2011

Jour 3120: Reporting (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3120: Reporting (Syllabus), Thomas J. Hrach Jan 2011

Jour 3120: Reporting (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3130: Feature Writing (Syllabus), Brown Burnett Jan 2011

Jour 3130: Feature Writing (Syllabus), Brown Burnett

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 3130: Feature Writing (Syllabus), Brown Burnett Jan 2011

Jour 3130: Feature Writing (Syllabus), Brown Burnett

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 3130: Feature Writing (Syllabus), Thomas J. Hrach Jan 2011

Jour 3130: Feature Writing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger Jan 2011

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.


Jour 3324: Advertising Copy Writing And Layout (Syllabus), R. Spielberger Jan 2011

Jour 3324: Advertising Copy Writing And Layout (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.


Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis Jan 2011

Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3421: Public Relations Writing (Syllabus), Beena White Jan 2011

Jour 3421: Public Relations Writing (Syllabus), Beena White

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.


Jour 3526: Photojournalism/Digital Image (Syllabus), Art Terry Jan 2011

Jour 3526: Photojournalism/Digital Image (Syllabus), Art Terry

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3900: Visual Journalism (Syllabus), Art Terry Jan 2011

Jour 3900: Visual Journalism (Syllabus), Art Terry

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell Jan 2011

Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 4120/6120: Reporting Public Issues (Syllabus), Candy Justice Jan 2011

Jour 4120/6120: Reporting Public Issues (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.


Jour 4124/6124: Computer-Assisted Reporting (Syllabus), Joe Hayden Jan 2011

Jour 4124/6124: Computer-Assisted Reporting (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting.


Jour 3900: Visual Journalism (Syllabus), Art Terry Jan 2011

Jour 3900: Visual Journalism (Syllabus), Art Terry

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 4140/6140: Publication Design & Production (Syllabus), Jason R. Terrell Jan 2011

Jour 4140/6140: Publication Design & Production (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Basic principles of design and production for newspapers and magazines; typography, story and page design, graphics; copy, images and infographics and presentation in clear, well-organized way; headlines, titles, subheads, captions, and other copy.


Jour 4328: Strategic Advertising Campaign (Syllabus), Sandra H. Utt Jan 2011

Jour 4328: Strategic Advertising Campaign (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Development of creative strategy and its execution to include layouts, audio tapes, slide shows, storyboards and sales promotion application.


Jour 4330: Advertising Internship (Syllabus), Beena White Jan 2011

Jour 4330: Advertising Internship (Syllabus), Beena White

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 4430: Public Relations Internship (Syllabus), Beena White Jan 2011

Jour 4430: Public Relations Internship (Syllabus), Beena White

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 4440/6440: Public Relations Campaigns (Syllabus), Beena White Jan 2011

Jour 4440/6440: Public Relations Campaigns (Syllabus), Beena White

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.


Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith Jan 2011

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout


Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2011

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout


Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2011

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout


Jour 4550/6550: Web Publishing Ii: Html/Css (Syllabus), Jin Yang Jan 2011

Jour 4550/6550: Web Publishing Ii: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 4130/4330/4430/4630: Journalism Internship (Syllabus), Beena White Jan 2011

Jour 4130/4330/4430/4630: Journalism Internship (Syllabus), Beena White

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 4700: Mass Communication Law (Syllabus), David Arant Jan 2011

Jour 4700: Mass Communication Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.


Jour 4702: Current Issues In Journalism (Syllabus), Otis L. Sanford Jan 2011

Jour 4702: Current Issues In Journalism (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced study of recent, critical problems faced by mass media with exploration of complexities that cause them.


Jour 4702: Current Issues In Journalism (Syllabus), Jim Redmond Jan 2011

Jour 4702: Current Issues In Journalism (Syllabus), Jim Redmond

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced study of recent, critical problems faced by mass media with exploration of complexities that cause them.


Jour 4712/6712: Mass Media & Cultures (Syllabus), Beena White Jan 2011

Jour 4712/6712: Mass Media & Cultures (Syllabus), Beena White

Journalism and Strategic Media Syllabi Archive

Course Description: Designed for the professional communicator who needs to understand different cultures, both foreign and domestic; intercultural communication, comparison of cultural values and behaviors, the nature of news in different cultures, the international flow of news, growth and impact of global journalism, television, advertising, and public relations.


Jour 4801: Reporting Social Justice (Syllabus), Carrie Brown-Smith Jan 2011

Jour 4801: Reporting Social Justice (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: This course will introduce you to the basics of using social media in strategic ways as reporter and/or as a public relations or advertising professional. It will help you develop an understanding of the many changes rocking the media landscape and build the skills you will need in today’s media careers. Social media is altering how journalists and public relations professionals do their jobs and how we communicate in a Web 2.0 world. We will be actively using blogs, RSS feeds, Twitter, widgets, social bookmarking, mapping, and other Web 2.0 tools to produce and curate content and interact …