Communication Commons^™

That's Disgusting: The Role Of Disgust In Nonprofit Marketing Campaigns, Tyler N. King

Theses and Dissertations

Nonprofit organizations face a unique challenge in communicating their messages in a marketing saturated world. The author of this research studied how nonprofit organizations used fear, disgust and empathy in their marketing campaigns to see if the use of these emotions would have an effect on six different factors. The results of this study showed how the use of distress can be used to amplify the feelings people have when they see images that contain both fear and disgust.

We're Friends Right? Dialogical Strategy Effects In Csr Facebook Posts On Perceived Organizational Trust And Authenticity, Casey J. Mcdonald

Theses and Dissertations

A study examining the effects of public relations' dialogical communication strategies on stakeholder's perceptions of trust and authenticity of organizations was conducted. The experiment was tested on organizational Facebook posts broadcasting a corporate social responsibility message. While "Human Voice" had no affect on perceived trustworthiness or authenticity, Dialogical Loop was found to significantly effect stakeholder perceptions of authenticity, but not trustworthiness. Due to the presence Dialogical Loop in the form of replies to user comments, users perceived the organization as less authentic. Ruminations about possible implications for public relations theory and practice on social media as well as recommendations for …

Officer On Duty: How An Image Can Change In An Instant, Derrick Battle

Masters Theses

The deaths of Eric Garner, Michael Brown, and Tamir Rice sparked an uproar in many communities across the United States. These incidents brought to light that there is an issue that remains prevalent between citizen and police officers. The New York Police Department, Ferguson Police Department, and the Cleveland Department of Police have all dealt with tension involving the communities they serve. Since these incidents changes have been made within each department. Some had the help of the Department of Justice to reform old polices. While law enforcement does what they believe it is necessary to protect the public, sometimes …

On Multiethnic Schools In Consociational Democracies: A Comparative Analysis Of Brčko District And Bosnia-Herzegovina, Jusuf Šarančić

Lawrence University Honors Projects

The 1995 Dayton Peace Agreement both ended the Bosnian War and created the consociational democracy that exists in Bosnia and Herzegovina to this day. The ethnic autonomy created by the Dayton Agreement has resulted in a frozen conflict between ethnic groups that has manifested itself in the country’s monoethnic education system. This study explores the short-term stability under consociationalism and the long-term stability under a multiethnic education system. Additionally, this study explains the importance of the country’s only multiethnic education system in Brčko District and how it came into existence.

Minorities' Perceptions Of Child Protective Services, Vernae Elaine Hicks

Electronic Theses, Projects, and Dissertations

The study examined minority persons’ views and experiences with Child Protective Services (CPS) in the community. This study used a qualitative design with face‑to‑face interviews with 12 participants in the community. This study used the “Post‑Positivist” data analysis, which is qualitative in evaluation and explained each participant’s subjective reality.

The study found that most participants were satisfied with the results and were dissatisfied with the process in and of itself. Overall the study found that most participants felt that there was some sort of a disconnect with social workers in reference to cultural competency. Miscommunication between the social workers at …

User Behavior Mining In Microblogging, Tuan Anh Hoang

Dissertations and Theses Collection (Open Access)

This dissertation addresses the modeling of factors concerning microblogging users' content and behavior. We focus on two sets of factors. The first set includes behavioral factors of users and content items driving content propagation in microblogging. The second set consists of latent topics and communities of users as the users are engaged in content generation and behavior adoptions. These two sets of factors are extremely important in many applications, e.g., network monitoring and recommender systems. In the first part of this dissertation, we identify user virality, user susceptibility, and content virality as three behavioral factors that affect users' behaviors in …

Examining Stakeholder Relationships In Chinese Public Relations Practice: A Case Study Of Linkedin China And Its Sub-Brand Chitu, Yingying Li

Theses and Dissertations

This qualitative, single case study research analyzes the stakeholder relationship cultivation strategies employed by LinkedIn China and its sub-brand Chitu. It also examines the extent to which the propositions of stakeholder theory and relationship management theory are applicable in a Chinese public relations context. Observations were made through analysis of documentation, interviews, direct observations and participant-observation. The results show that stakeholder theory and relationship management theory alone could not adequately explain the ways in which LinkedIn China and Chitu establish and maintain relationships with their stakeholders. This research discovered that additional theories are needed to explain LinkedIn China's success in …

Why Kids Are 'Lovin' It': A Q Methodology Analysis Of The Appeal Of Mcdonald's, Erica Nelson Rivera

Theses and Dissertations

The dramatic rise in childhood obesity is a major concern nationwide. Unprecedented media exposure, drastically decreased time spent interacting as a family, and the consumption of calorie-dense foods are all heated topics of discussion with ties to weight gain. In this research, possible associations are examined between media, social groups and a favorite fast-food restaurant among children: McDonald's. Q methodology was used to analyze the various factors that draw children to McDonald's. With a theoretical background in social learning theory, this study had 29 children rank-order 30 photographs depicting elements of the McDonald's experience. Pictures included the most and least …

Just Tweet It: Sports Teams' Communication Of Csr On Twitter, David Paul Stephan

Theses and Dissertations

The sports industry has been made distinct from traditional business for many reasons including its body of stakeholders and its position in popular media. For these reasons, corporate social responsibility (CSR) efforts and the communication of them in professional sports is known to be addressed differently. The following research has been conducted in order to learn how well professional sports teams are doing to communicate CSR to the particular stakeholders who are also their social media followers. Sports teams' Twitter accounts were analyzed and tweets concerning CSR were identified. Findings suggested that only 3.94% of professional sports teams' tweets were …

Team Teaching Of Creative Advertising And Public Relations Courses, Pamela K. Morris

School of Communication: Faculty Publications and Other Works

Advertising and public relations are complex practices, and it is challenging for educators to find instructors who can fulfill expertise across disciplines, particularly in creative applications involving technology. Team teaching is one approach to provide multiple proficiencies. This paper describes how two co-taught courses, Design for Advertising and Public Relations and Commercial Production for Advertising and Public Relations, were developed, delivered and assessed. A literature review of team teaching and creative instruction provides a framework for course designs and student surveys. Course evaluations and instructor reflections are the evidence used for evaluation. The study is important, as specialties from multiple …

Public Relations Practitioners’ Perceptions Of The Use Of Crisis Response Strategies In China, Yang Hu, Augustine Pang

Research Collection Lee Kong Chian School Of Business

This study seeks to solicit Chinese PR practitioners’ views on the veracity of identified indigenous crisis response strategies (CRSs) and examine the underpinning socio-contextual factors that contribute to the employment of these strategies. Through 20 interviews, the authors found that political power, cultural backgrounds, media nature, public idiosyncrasies, and companies’ problematic status contributed to the use of indigenous strategies of “Barnacle”, “Third-party endorsement” and “Setting up new topics”.

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Report From The Participation In The Current System Workgroup, Nancy Davenport, Barbara Defelice, Gary Evoniuk, Pollyanne Frantz, Julie Hannaford,, Jeff Mackie-Mason, Jane Mcauliffe, Jennifer Pesanelli, Paul Royster, Crispin Taylor, Michael Wolfe

University of Nebraska-Lincoln Libraries: Faculty Publications

OSI2016 Workgroup Question: Do researchers and scientists participate in the current system of scholarly publishing because they like it, they need it, they don’t have a choice in the matter, or they don’t really care one way or another? What perceptions, considerations and incentives do academicians have for staying the course (like impact factors and tenure points), and what are their pressures and incentives for changing direction (like lowering publishing charges)?

The authors of scholarly works play a critical role in the scholarly communications system: authors are the original content creators, and in many or most cases are the original …

Poster: Improving Communication And Communicability With Smarter Use Of Text-Based Messages On Mobile And Wearable Devices, Kenny T. W. Choo

Research Collection School Of Computing and Information Systems

While smartphones have undoubtedly afforded many modern conveniences such as emails, instant messaging or web search, the notifications from smartphones conversely impact our lives through a deluge of information, or stress arising from expectations that we should turn our immediate attention to them (e.g., work emails). In my latest research, we find that the glanceability of smartwatches may provide an opportunity to reduce the perceived disruption from mobile notifications. Text is a common medium for communication in smart devices, the application of natural language processing on text, together with the physical affordances of smartwatches, present exciting opportunities for research to …

Collective Rumor Correction On The Death Hoax Of A Political Figure In Social Media, Alton Y. K. Chua, Sin-Mei Cheah, Dion Hoe-Lian Goh, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Conversations on social media networks that discuss a crisis incident as it unfolds have become a norm in recent years. Left to its own devices, such conversations could quickly degenerate into rumor mills. Little research has thus far examined the correction of rumors on social media. Using the third person effect as a theoretical underpinning, we developed a model of collective rumor correction on social media based on an incident surrounding the death hoax of a political figure. Tweets from Twitter were collected and analyzed for the period when a spike of circulating rumors speculating the demise of Singapore's first …

Prep Advocacy Project: Increasing The Adoption Of Pre-­Exposure Prophylaxis (Prep) In San Luis Obispo County, Leona Rajaee

Journalism

The following study investigates the need for Pre­exposure Prophylaxis (PrEP) in San Luis Obispo (SLO) County in order to develop an effective health outreach and advocacy program that could increase the adoption of PrEP treatment and in turn decrease new HIV transmissions in the community studied. The sponsor of this study is the Access Support Network (ASN), a non­profit organization that provides supportive services for individuals living with HIV/AIDS. ASN launched this study after observing the effectiveness of PrEP in metropolitan cities. At the same time, ASN also noticed a rise in new HIV transmissions, particularly among injecting drug users …

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

Designing & Assessing An Ethical Global Service Learning Experience, Alexandra M. Jones, Chelsey Peterson, Casey L. Janko

Celebration of Learning

We discuss a service-learning experience in a developing country that we designed to be ethical not only for the people we served, but also for the students who served. We assessed the students' intercultural sensitivities and skills before, during, and after their participation in the SLE, and present our findings.

Psychological Abuse, Mental Health, And Acceptance Of Dating Violence Among Adolescents, Jeff R. Temple, Hye Jeong Choi, Joanna Elmquist, Michael L. Hecht, Michelle Miller-Day, Gregory L. Stuart, Meagan Brem, Caitlin Wolford-Clevenger

Communication Faculty Articles and Research

Purpose

Existing literature indicates that acceptance of dating violence is a significant and robust risk factor for psychological dating abuse perpetration. Past work also indicates a significant relationship between psychological dating abuse perpetration and poor mental health. However, no known research has examined the relationship between acceptance of dating violence, perpetration of dating abuse, and mental health. In addition to exploring this complex relationship, the present study examines whether psychological abuse perpetration mediates the relationship between acceptance of dating violence and mental health (i.e., internalizing symptoms of depression, anxiety, and hostility).

Methods

Three waves of longitudinal data were obtained from …

The Importance Of Online Peer Relationships During The Transition To Motherhood: Do They Decrease Stress, Alleviate Depression And Increase Parenting Competence?, Bobbie Sue Arias

Dissertations and Theses

This research addressed the challenges faced by women in today's society during the transition to motherhood, and explored the possible benefits of an online natural helping network of blogging peers. Given the content of the literature describing the transition to motherhood and the many hardships that pose possible obstacles for an ideal transition, this research attempted to uncover the reasons why mothers blog and what benefit, if any, they experience as a result of blogging. This study explored the following questions: Why do women blog during the transition to motherhood? What is the relationship among the seven identified variables: blogging …

Teaching Communication Skills To Medical And Pharmacy Students Through A Blended Learning Course, Rick Hess, Nicholas E. Hagemeier, Reid Blackwelder, Daniel Rose, Nasar Ansari, Tandy Branham

ETSU Faculty Works

Objective. To evaluate the impact of an interprofessional blended learning course on medical and pharmacy students’ patient-centered interpersonal communication skills and to compare precourse and postcourse communication skills across first-year medical and second-year pharmacy student cohorts.

Methods. Students completed ten 1-hour online modules and participated in five 3-hour group sessions over one semester. Objective structured clinical examinations (OSCEs) were administered before and after the course and were evaluated using the validated Common Ground Instrument. Nonparametric statistical tests were used to examine pre/postcourse domain scores within and across professions.

Results. Performance in all communication skill domains increased significantly for all students. …

Women And Men Leading In Christian Nonprofits And Universities, Amy Reynolds

Dismantling Bias Conference Series

No abstract provided.

The Influence Of Hierarchical Organizational Culture, Organizational Environment, And Women’S Experience On Work-Family Enrichment In South Korea, Sunyoung Park, Sung Jun Jo

Dismantling Bias Conference Series

No abstract provided.

The Gendered And Cultural Realities Of Managing A Global Workforce: Implications For Research And Practice, Kaumudi Misra

Dismantling Bias Conference Series

No abstract provided.

Diversity In Context, Lisbeth Clausen

Dismantling Bias Conference Series

No abstract provided.

Seeing Herself As A Leader: An Examination Of Gender-Leadership Frames In Women’S Leader Identity Development, Beth K. Humberd, Judith A. Clair

Dismantling Bias Conference Series

No abstract provided.

Examining Women’S Leadership Identity Development, Donna Chrobot-Mason, Lindsay Johnson, Jasmine Burno, Nathan Ball, Larry Kinkopf

Dismantling Bias Conference Series

No abstract provided.

Intersectionality On The Path To Leadership: The Role Of Identity Management In Influencing Hiring Outcomes, Danielle D. King, Ann Marie Ryan, Jennifer Wessel

Dismantling Bias Conference Series

No abstract provided.

“Paganpreneurs”: Demythologizing The Gender Gap In The “Cult Of The Entrepreneur”, Mandy Wheadon, Nathalie Duval-Couetil

Dismantling Bias Conference Series

No abstract provided.

Am I An Entrepreneur? How Imposter Fears Hinder Women Entrepreneurs’ Business Growth, Jamie J. Ladge, Kimberly A. Eddleston

Dismantling Bias Conference Series

No abstract provided.