Communication Commons^™

Brave: A Feminist Perspective On The Disney Princess Movie, Danielle Morrison

Communication Studies

No abstract provided.

From Print Culture To Digital Culture: Effects On Communication, Culture, And Technology, Brent Weber

Communication Studies

No abstract provided.

How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson

Journalism

The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup company paired with the …

Perceptions Of The Communications Studies Major: Is There A Female Stereotype?, Kyle Petersen, Karina Almaguer

Communication Studies

This paper investigates whether there is or is not a correlation between feminine perceptions of Communications and the relevance of the major. One Hundred Cal Poly San Luis Obispo students were asked to complete a survey that included basic student demographics as well as if they have taken courses within the major or know anyone within it, their perceived relevance of the major, and whether they believed it to be for males or females. The test between the two variables was shown as approaching statistical significance. After analyzing these results, using feminine perceptions as the independent variable and the relevance …

Gender Representation In Sports Communication, Michelle R. Stiller

Communication Studies

No abstract provided.

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …

Manufacturing News: Exploring How Public Relations Content Is Presented As News From An Agenda-Setting Perspective, Katharine R. Gore

Journalism

This study, conducted in San Luis Obispo, California, analyzes and investigates the relationship between public relations professionals and journalists, the role of public relations in news and how often content developed by the public relations industry is later portrayed as news.

Public relations-developed content has a growing presence in news. This is due, in part to the fact that more people work in the public relations industry than do in journalism fields. There is also a symbiotic relationship between the two industries, which is confirmed by existing studies and scholarly texts.

An effort was made by the author to track …

The Deceptions Of Powerful Female Roles: A Feminist Critique Of Homeland, Shelby C. Murray

Communication Studies

No abstract provided.

Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown

Communication Studies

Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues, …

Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke

Communication Studies

This study investigated how media portrayals of individuals in the lower class affect people’s beliefs about educational hardships in lower socioeconomic areas. Specifically, this study looked at the attributions of these hardships to determine if media consumption had an effect on the internality of attributions. It was hypothesized that increased media consumption would be related to an increased tendency toward internal attributions. It was hypothesized that increased media consumption would lead to lower support for policy changes regarding education. A survey was distributed to assess media consumption habits and attitudes toward educational hardships in the lower class. Correlation results yielded …

The World Is My Classroom, Dante Pisana Logie

Communication Studies

The purpose of this paper is to use retrospective sensemaking to analyze and dissect my experiences abroad. Retrospective sensemaking can be defined as the act of reevaluating past experiences and attaching in-depth meaning to them. In my case, I will outline different interactions I had abroad, and use other scholars’ research in intercultural communication, to form a more educational understanding of my trip. The first portion of my paper will be an introduction to the general themes of cultural identity and intercultural communication. After defining and analyzing these terms, I present a call to action for institutions to utilize intercultural …

A Study Of The Effect Of Product Placement In Television Shows And Its Influence On Consumer Behavior, Danielle Patton

Communication Studies

This study investigated the use of product placement in television shows as a catalyst for product purchasing behavior. It was hypothesized that television viewers would be more likely to purchase a product seen through a product placement in a television show than in a commercial advertisement. Furthermore, it was also hypothesized that viewers would be more influenced to buy a product if they saw a favored television character interacting or promoting the product. These hypotheses were tested by running a bivariate correlation to determine the correlation between television viewing and purchasing habits, a paired sample t-test to determine whether there …

Studying Communication: Deepening My Understanding And Insights, Katie Sepa

Communication Studies

This paper shows the great impact that studying communication can have on an individual. It provides descriptive insights that are highly applicable to daily life. It also aims to spread that knowledge onto others, as the lessons revealed are quite valuable.

User Interface Design For Online Social Media, Jackie R. Hayes

Graphic Communication

The purpose of this study was to identify implementation techniques of a successful user interface for an online social media application. Interviews were conducted with three employees from three separate social media applications to compare how designers approach user interface design differently. The working professionals were asked a series of user interface design questions about the social media application for which they work and help design. The interview responses were compared to the results of the Voice of the Customer (VOC) survey where 100 online social media (OSM) users were surveyed at random about their user interface design preferences within …

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …

The Changing Format For Delivering An Effective Message Using Video And Multimedia In Education, Instruction, And Various Forms Of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham

Journalism

ABSTRACT

Given the evolving nature of the forms of mass media in communication, it is imperative to stay up-to-date with the changes that occur in developing platforms of technology, as well as how these advancements are effecting new generations of learners and communicators. Generation Y students have developed a spectrum of learning styles and preferences due to their deep rooted connection to technology that has caused a conflict in learning with traditional, written instruction and communication. No longer do students just want to either read or listen, and video or multimedia platforms can provide them with the resources they may …

New Media Business Models, Where Content And Commerce Collide: Strategies And Ethical Considerations For Success In A New Media World, Aryn Bea Sanderson

Journalism

Media practitioners are finding themselves at a crossroads. Due to increasing digitalization and decreasing funding for so-called traditional outlets, “new media” forms have emerged and, with those, new economic models to generate revenue. New media platforms diverge from old media archetypes in the way they utilize the interaction of content and commerce. The collision of content and commerce is both a novel idea for media sustainability and treacherous water for its credibility. This study analyzes a few key new media economic platforms - sponsored content in a digital-first publication, crowd funding stories and a ranked, e-commerce model - in hopes …

Development And Manufacture Of Printable Next-Generation Gel Polymer Ionic Liquid Electrolyte For Zn/Mno2 Batteries, R. Winslow, C.H. Wu, Z. Wang, B. Kim, M. Keif, J. Evans, P. Wright

Graphic Communication

While much energy storage research focuses on the performance of individual components, such as the electrolyte or a single electrode, few investigate the electrochemical system as a whole. This research reports on the design, composition, and performance of a Zn/MnO₂ battery as affected by the manufacturing method and next-generation gel polymer electrolyte composed of the ionic liquid [BMIM][Otf], ZnOtf salt, and PVDF-HFP polymer binder. Materials and manufacturing tests are discussed with a focus on water concentration, surface features as produced by printing processes, and the effect of including a gel polymer phase. Cells produced for this research generated open …

An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews

Recreation, Parks, and Tourism Administration

In recent years, marketing efforts have shifted from traditional marketing strategies toward experiential marketing in order to ensure that consumers become emotionally attached to a brand. Experiential marketing strategies help companies create relationships with consumers and engage them through unique and memorable experiences. The purpose of this study was to examine the use of experiential marketing in three popular beverage companies. The research for this study was conducted using a best practices matrix created by the researcher, which examined experiential marketing strategies for selected popular beverage companies in the soft drink industry. The results of this study indicate that each …

Social Media Marketing: A Best Practices Analysis Of Selected Destination Magazines, Claire Hird

Recreation, Parks, and Tourism Administration

Social media is rapidly becoming one of the most efficient, wide-reaching and successful forms of marketing used by organizations all over the world. Destination magazines, for example, offer a wide variety of services and products, and one of the most effective ways to reach loyal customers as well as potential customers is through social media outlets. The purpose of this study was to determine the best practices of social media marketing techniques amongst Sunset Magazine, Travel + Leisure Magazine, and Coastal Living Magazine. The instrument used was a checklist and matrix that were developed to analyze the most effective use …

Mexican-American Anglophile, Lorena A. Saldana

Communication Studies

No abstract provided.

Queen B: A Modern Feminist Critique Of Beyoncé, Catherine Demi Ray

Communication Studies

No abstract provided.

Managing The Veterinary Clinic Enterprise, Shelby N. Smyly

Animal Science

This document serves as a guideline for the student management of the Veterinary Clinic Enterprise.

Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo

Communication Studies

No abstract provided.

Sustainability In Zambia, Africa: Examining Partnership Of An Agricultural Business And A Non-Profit Organization, Kaitlin Grace O'Leary

Ethnic Studies

The purpose of my study is examining the ways in which agricultural

business is currently supporting and benefitting a non-profit organization.

Through participation of an international agricultural business, Plant Sciences Inc.

(PSI) and a Christian non-profit organization, Lifesong for Orphans, this study

has been a collaborative effort and process, observing agriculture as a means of

sustainability for a non-profit organization. This study has revealed the necessity

of not only updated technology and resources, but has also discovered a continued

necessity of dedicated personnel to the field. A major theme from my

observations was cross-cultural relations, and the ways in which …

Elm In The Courtroom: Application To Trial Juries, Natalie Claire Hopkins

Communication Studies

No abstract provided.

Recognizing A Shift Toward Continued Secondary Orality: The Iphone's Contribution To The Development Of Human Communication, Heather Christina Parks

Communication Studies

No abstract provided.

Jackie Robinson: Impact The Game, Evan W. Busby

Communication Studies

No abstract provided.

The Virtual Bulletin Board: A Feminist Critique Of Pinterest, Alexandra B. Davila

Communication Studies

No abstract provided.